Mude

Name

Mude

Website

https://clinicamude.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mude is a Brazilian private company with conflicting firmographic signals — recorded as an aesthetic treatments and wellness provider in Belo Horizonte, while its live website promotes web hosting services via Agência hetsi, leaving its actual operating business ambiguous.

Ownership category

akta.pro rank

Product category

Aesthetic Clinic Services

NAICS

Personal Care Services (8121), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Scrubs & Exfoliation Treatments (HSALAFAE)

akta.pro secondary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Aesthetic clinic
• Plastic surgery
• Wellness programs
• Beauty treatments
• Cosmetic procedures

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Mude operates an aesthetic clinic that provides beauty enhancement services to individual consumers, including aesthetic treatments, plastic surgeries, and wellness programs. The clinic is based in Belo Horizonte, Brazil, and operates with 11-50 employees serving the local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetic Treatments Clinical aesthetic treatments provided to individual consumers seeking non-invasive or minimally invasive beauty enhancement services.
• Plastic Surgery Surgical cosmetic procedures delivered to individual consumers seeking more substantive aesthetic and beauty enhancement outcomes.
• Wellness Programs Wellness-focused programs supporting beauty enhancement goals for individual clients, complementing the clinic's aesthetic and surgical offerings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agência hetsiminorGTM or Marketing PartnerAgência hetsi is referenced on the Mude website as a marketing/agency partner. The agency website is listed as www.agenciahetsi.com.br. The partnership appears to involve marketing services and website hosting promotion, though specific details of the partnership scope are not disclosed.

Broad incumbents

• Beleza Natural: Brazil's largest beauty/aesthetic services chain with salons across multiple states, offering hair, skin, and body treatments. Comparable as a Brazilian scaled player in the broader aesthetics and personal-care category, though it does not perform plastic surgery.
• Hospital Israelita Albert Einstein: One of Latin America's most prestigious hospital networks, operating a significant cosmetic surgery and aesthetic medicine program in São Paulo. Comparable as a premium Brazilian provider that combines surgical and aesthetic/wellness services, though at much larger scale and multi-specialty footprint.
• Dr. Consulta: Brazilian outpatient medical clinic chain providing consultations and minor procedures across multiple specialties. Comparable as a Brazilian multi-clinic private operator serving middle-to-premium consumer demand with online booking and pricing transparency — a model Mude would need to evolve toward.
• Allergan Aesthetics (AbbVie): Global leader in aesthetic medicine (Botox, fillers, breast implants) and the dominant supplier to Brazilian aesthetic clinics. Comparable not as a direct competitor but as the platform/ecosystem on which clinics like Mude depend for product procurement and category standards.
• Hospital Mater Dei: Premium Brazilian hospital network with strong presence in Belo Horizonte and a developed cosmetic surgery line. Comparable as a local incumbent in Mude's home market with overlapping surgical and aesthetic capabilities and a trusted institutional brand.
• Grupo NotreDame Intermédica: Major Brazilian healthcare operator with outpatient and surgical capacity. Comparable as a Brazilian private healthcare group with capacity to absorb aesthetic and surgical demand, posing competitive pressure on independent clinics like Mude.

Emerging players

• Galderma (aesthetic/consumer business): Global dermatology and aesthetics company (Restylane, Sculptra, etc.) deeply embedded in Brazilian aesthetic clinics. Comparable as a supplier/ecosystem partner that shapes the treatment menu available to clinics like Mude and increasingly offers its own branded service networks.

Regional players

• ProHair Clinic / ProDerme: Brazilian private aesthetic/dermatology clinic group offering surgical and aesthetic treatments across multiple cities. Comparable as a mid-sized Brazilian regional chain in the same aesthetic-treatment category where Mude operates.

Direct peers

• Clínica Pedro Capelão (Derma Dream): Brazilian private aesthetic clinic offering surgical and non-surgical procedures with a surgeon-led brand. Comparable as a direct competitor in the surgeon-led aesthetic/cosmetic-surgery segment, also Brazilian, also mid-sized.
• Estúdio Multifacial: Brazilian facial aesthetics clinic offering aesthetic treatments and minor procedures with a strong digital-first patient acquisition model. Comparable as a Brazilian direct competitor in the aesthetics and skin-treatment vertical, with a digital presence that contrasts sharply with Mude's current site status.

Market position

Customer concentration

• Xx.com/mudevocetambem
• Facebookfacebook.com/clinica.mude
• LinkedInlinkedin.com/company/clinica-mude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mude