INS Group
INS Group Plus Sp. z o.o. is a Kielce-based Polish insurance intermediary and General Agency for InterRisk Vienna Insurance Group, distributing consumer, student, and SME insurance products via eAgent.pl and segment-specific digital platforms. Founded in 2000, the firm operates with 1–10 employees.
- Company typePrivate
- Founded2000
- HeadquartersKielce, Poland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What INS Group does
INS Group Plus Sp. z o.o. is a Polish insurance intermediary founded in 2000 and headquartered in Kielce, Poland, operating with a 1–10 employee footprint. The firm functions as the General Agency (Przedstawicielstwo Generalne) for InterRisk Vienna Insurance Group, distributing InterRisk's product portfolio to Polish consumers and small businesses through a mix of proprietary digital channels and traditional agency relationships.
The company's distribution stack is anchored by a portfolio of branded websites targeting distinct customer segments: eAgent.pl for agent and broker workflows, NWstudenta.pl and NWucznia.pl for student and pupil personal-accident cover, and AntidotumPlus.pl for consumer insurance. In 2020, the firm secured approximately 824,202 PLN in EU grant funding to launch the Pierwszy Agent Online platform, alongside the introduction of new product lines including CPM (construction plant and machinery) insurance, the OC Komisowe commission-based motor program on eAgent.pl, and Ubezpieczenie z cesją na bank (insurance with bank assignment).
INS Group generates revenue primarily through commissions on InterRisk policies sold via its digital platforms and offline channels, supplemented by ancillary distribution fees. Its go-to-market leverages the General Agency mandate to offer carrier-authorized pricing and product breadth that competing intermediaries would need to negotiate individually. Ecosystem ties include membership in FutureHub Klaster ICT and Lewiatan Angels Business networks (since 2017) and a partnership with Stowarzyszenie Odpowiedzialni.pl on IDD (Insurance Distribution Directive) compliance events in 2018, positioning the firm within Poland's startup, investor, and insurance-compliance communities.
INS Group firmographics
Firmographics- Name
- INS Group
- Legal name
- INS GROUP PLUS Sp. z o.o.
- Website
- https://insgroup.pl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INS Group Plus Sp. z o.o. is a Kielce-based Polish insurance intermediary and General Agency for InterRisk Vienna Insurance Group, distributing consumer, student, and SME insurance products via eAgent.pl and segment-specific digital platforms. Founded in 2000, the firm operates with 1–10 employees.
- Ownership category
- akta.pro rank
INS Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where INS Group is headquartered
LocationHeadquarters
- HQ city
- Kielce
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
INS Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Intermediary Commission: As a General Agency (Przedstawicielstwo Generalne) for InterRisk Vienna Insurance Group, INS Group earns commissions on all insurance policies sold through their network.
- Insurance Advisory Services: Professional insurance consulting and advisory services for both individual and business clients, providing customized insurance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student NNW Standard Package |
| Subscription | Annual | Student NNW Extended Package |
| Subscription | Annual | Student NNW Full Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
INS Group product offering
Product offeringCore offering
INS Group operates as a General Representation (Przedstawicielstwo Generalne) of InterRisk Vienna Insurance Group, distributing a comprehensive insurance portfolio across Poland. The company sells personal insurance (property, travel, health, accident/NNW), business insurance (transport, fleet, technical, liability, guarantees, corporate medical packages), and specialized coverages (public official liability, waste management liability, construction machinery/CPM, bank-assigned mortgage property) through proprietary online platforms (eAgent.pl, NWstudenta.pl, NWucznia.pl, Pierwszy Agent Online), a direct advisory office in Kielce, and a network of partner agents and brokers.
Product overview
INS Group is an insurance agency operating as Przedstawicielstwo Generalne (General Representation) of InterRisk Vienna Insurance Group. The company offers a comprehensive insurance portfolio spanning personal (property, travel, health, accident), business (transport, technical, liability, guarantees, fleet), and specialized coverages (public official liability, waste management liability, construction machinery). Distribution channels include a proprietary digital platform (Pierwszy Agent Online), branded consumer portals (NWstudenta.pl, NWucznia.pl), and the white-label eAgent.pl programme for car dealerships. The company also provides business support and capital for early-stage startups.
Differentiator
Problem solved
Functional benefit
Brands
- NWstudenta.pl: Online platform for purchasing student accident insurance (NNW) policies with packages starting from 23 PLN annually.
- NWucznia.pl
- eAgent.pl
- AntidotumPlus.pl
Products and services
- OC Komisowe w eAgent.pl Digital program that enables car dealerships (komisy samochodowe) to issue short-term mandatory third-party liability (OC) insurance policies online in approximately 3 minutes from any device, with real-time policy issuance, online payment processing, and policy management (checking, printing, and sending policies).
- OC zabezpieczenia zapłaty roszczeń
Companies that use INS Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
INS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
INS Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Stowarzyszenie Odpowiedzialni.plminorCo-organized conference 'Pośrednik w procesie dystrybucji ubezpieczeń' focused on the new insurance distribution law IDD.
- Akademia Doradców UbezpieczeniowychminorCo-organized conference on insurance distribution with academic insurance advisor organization.
- Premio TravelminorTravel partner for promotional offers - 500 PLN discount coupon on travel events for InterRisk property insurance customers.
- InterRisk Vienna Insurance GroupcoreINS Group operates as General Agency (Przedstawicielstwo Generalne) for InterRisk Vienna Insurance Group, selling their complete portfolio of insurance products including property, motor, health, travel, and corporate insurance.
- FutureHub Klaster ICTminorMember of ICT industry cluster supporting startups and innovation ecosystem.
- Lewiatan Angels BusinessminorMember of business angel network providing capital connections for startups.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
INS Group competitors and assessment
Company assessmentBroad incumbents
- Compensa (Vienna Insurance Group): Sister company of InterRisk within Vienna Insurance Group, also distributing motor and property insurance in Poland. Comparable as a sibling carrier and potential alternative distribution partner if INS Group's relationship with InterRisk shifted.
- Ergo Hestia: Leading Polish general insurer (part of Munich Re Group) distributing personal and business insurance via brokers and digital channels. Competes with INS Group's product lines across retail and SMB segments.
- Warta (TUiR Warta): Major Polish property & casualty insurer offering motor, property, and corporate coverage through tied agents and brokers. Comparable as an alternative carrier-side competitor to InterRisk in the Polish market INS Group serves.
- Allianz Polska: Major global insurer's Polish subsidiary offering life, property, and commercial insurance through agency and broker channels. Competes as a carrier partner alternative for Polish brokers versus INS Group's exclusive InterRisk relationship.
- InterRisk Vienna Insurance Group: Carrier partner and exclusive product supplier to INS Group. Comparable because InterRisk itself also distributes directly through its own channels and tied agents in Poland, overlapping with INS Group's market.
- PZU: Poland's largest insurance carrier with extensive proprietary distribution and agent network. Competes with INS Group across personal, property, and commercial lines, though as an insurer-underwriter rather than pure intermediary.
Direct peers
- Unilink: Polish multi-carrier insurance brokerage network distributing personal and commercial lines via affiliated agents. Closely comparable to INS Group's agent/broker partnership model for distributing InterRisk products.
- mfind.pl: Polish insurance aggregator and broker distributing policies from multiple carriers online. Competes with INS Group's proprietary consumer platforms for the same individual insurance buyers in Poland.
- rankomat.pl: Polish online insurance comparison platform distributing personal lines (motor, property, travel) across multiple carriers. Directly comparable to INS Group's eAgent.pl and NWstudenta.pl self-serve distribution model for retail insurance products.
- CUK Ubezpieczenia: Multi-channel Polish insurance broker combining agency network with digital distribution across personal and business lines. Comparable multi-channel GTM model to INS Group's hybrid agent-network-plus-platform approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
INS Group social profiles
Digital presenceINS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
INS Group leadership team
Management profileNumber of profiles
Profiles1 record
INS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INS Group
What does INS Group do?
INS Group operates as a General Representation (Przedstawicielstwo Generalne) of InterRisk Vienna Insurance Group, distributing a comprehensive insurance portfolio across Poland. The company sells personal insurance (property, travel, health, accident/NNW), business insurance (transport, fleet, technical, liability, guarantees, corporate medical packages), and specialized coverages (public official liability, waste management liability, construction machinery/CPM, bank-assigned mortgage property) through proprietary online platforms (eAgent.pl, NWstudenta.pl, NWucznia.pl, Pierwszy Agent Online), a direct advisory office in Kielce, and a network of partner agents and brokers.
Is INS Group a public or private company?
INS Group is a private company. It is classified as unknown and is currently operating.
When was INS Group founded?
INS Group was founded in 2000. It employs 1 to 10 people.
Where is INS Group based?
INS Group is headquartered in Kielce, Poland, in the Europe region.
How does INS Group make money?
Two revenue lines are on record. Insurance Intermediary Commission is the primary driver. The others are insurance Advisory Services.
Who are INS Group's main competitors?
Broad incumbents on record are Compensa (Vienna Insurance Group), Ergo Hestia, Warta (TUiR Warta), Allianz Polska, InterRisk Vienna Insurance Group and PZU. Direct peers are Unilink, mfind.pl, rankomat.pl and CUK Ubezpieczenia.
Does INS Group have an API?
No public API is recorded for INS Group.
What industry is INS Group in?
INS Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.