BrandSure
BrandSure is a boutique B2B consultancy providing supply chain integrity strategy, implementation, and regulatory compliance services for pharmaceutical, medical device, and food & beverage manufacturers, with deep expertise in GS1 standards, EPCIS serialization, and DSCSA/UDI compliance.
- Company typePrivate
- Founded2010
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BrandSure does
BrandSure, LLC is a privately held, boutique B2B consultancy founded in 2010 and headquartered in Lexington, Massachusetts. The firm provides supply chain integrity strategy, implementation, and regulatory compliance services to pharmaceutical, medical device, and food & beverage manufacturers, with secondary exposure to electronics and apparel brands. Its stated mission is to protect products from counterfeiting and piracy while ensuring end-to-end supply chain security and regulatory conformance, particularly under FDA frameworks such as the Drug Supply Chain Security Act (DSCSA) and Unique Device Identification (UDI) regulations.
The company's service portfolio is organized around three pillars: Supply Integrity (holistic strategy and implementation services to secure end-to-end supply chains), Information Interoperability (gap assessments and project planning for serialized data exchange with ecosystem partners), and Standards Compliance (advisory on federal, state, and international regulations including GS1 standards). BrandSure operates as a GS1 US Solution Partner at the Silver tier and is a certified GS1 Conformance Testing Service, providing tools to verify and validate EPCIS (Electronic Product Code Information Services) content, schema, and structure. Its affiliated entity, Gateway Checker Corporation — also founded by managing director Gary Lerner — delivers the proprietary EPCIS verification and DSCSA readiness assessment tooling layered on top of the consulting practice.
BrandSure generates revenue exclusively through professional services engagements (consulting, project management, technology integration, and implementation advisory) priced on a quote-based, custom engagement model. Go-to-market is sales-led and direct, targeting enterprise clients through thought leadership at industry conferences (GS1 Connect, HDA Traceability Seminar), webinars on serialization and compliance, and a content-marketing blog covering FDA regulations and supply chain integrity topics. The firm operates with 1-10 employees, has no disclosed external funding, and is founder-owned and operated, with Gary Lerner serving as the primary executive and public-facing figure.
BrandSure firmographics
Firmographics- Name
- BrandSure
- Legal name
- BrandSure, LLC
- Website
- https://brandsure.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrandSure is a boutique B2B consultancy providing supply chain integrity strategy, implementation, and regulatory compliance services for pharmaceutical, medical device, and food & beverage manufacturers, with deep expertise in GS1 standards, EPCIS serialization, and DSCSA/UDI compliance.
- Ownership category
- akta.pro rank
BrandSure industry classification
Industry- Product category
- Supply Chain Compliance Consulting
- akta.pro primary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
- akta.pro secondary industries
- Public Health Contracts, Procurement & Vendor Management (HLAJALAE), Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where BrandSure is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Markets served
BrandSure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services and Consulting: BrandSure generates revenue through consulting engagements, project management, technology integration services, and implementation advisory for supply chain integrity solutions. Services include strategy development, compliance assessments, and readiness evaluations for regulatory requirements like DSCSA and UDI.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BrandSure product offering
Product offeringCore offering
BrandSure is a boutique consulting firm that helps manufacturers design and implement supply-chain traceability, serialization, and information-interoperability programs. It advises pharmaceutical, medical device, food and beverage, electronics, and apparel manufacturers on regulatory compliance (DSCSA, UDI, FSMA), GS1 standards adoption, and EPCIS-based data exchange between trading partners.
Product overview
BrandSure is a supply chain integrity consulting and services company that offers a portfolio of professional services rather than a unified software product. The core offerings include three interconnected service areas: Supply Integrity Services (ensuring end-to-end supply chain security for pharmaceuticals, medical devices, and food & beverage), Information Interoperability Services (enabling trading partners to exchange serialized product data compliant with DSCSA/EPCIS standards), and Standards Compliance Services (guiding companies through FDA, GS1, and international regulatory requirements). Additionally, affiliated company Gateway Checker offers specialized EPCIS verification tools and DSCSA readiness assessments. These services work together to help clients achieve and maintain supply chain traceability compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Integrity Consulting engagement that helps manufacturers design and implement supply-chain traceability and integrity programs, including serialization, track-and-trace capabilities, and physical-flow controls across the supply chain. Targeted at pharmaceutical, medical device, food and beverage, electronics, and apparel manufacturers.
- Information Interoperability Advisory and project delivery service focused on enabling interoperable data exchange between trading partners using GS1 EPCIS standards, GTIN, and GLN identifiers. Intended for organizations that need to align internal systems and external partner integrations for traceability data sharing.
- Standards Compliance Regulatory and standards-compliance advisory covering U.S. DSCSA requirements for pharmaceuticals, FDA Unique Device Identification (UDI) for medical devices, FSMA-related traceability obligations for food, and broader GS1 standards adoption. Aimed at regulated-industry manufacturers preparing for or maintaining compliance.
- Gateway Checker® Readiness Assessment Assessment service offered via the affiliated Gateway Checker Corporation that benchmarks a manufacturer's EPCIS data-exchange readiness against trading-partner requirements, identifying gaps before full interoperability implementations. Used by manufacturers preparing for DSCSA or other GS1-based traceability programs.
- Gateway Checker® EPCIS Verification Verification service offered via the affiliated Gateway Checker Corporation that tests and validates EPCIS message conformance and data quality between supply-chain partners, supporting ongoing DSCSA and interoperability compliance.
Quantifiable outcome
- Gateway can quickly and effectively assess DSCSA conformance and traceability readiness
- +1 more outcomes
Companies that use BrandSure
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
BrandSure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BrandSure partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GS1 UScoreBrandSure holds GS1 US Solution Partner Silver status. As a certified GS1 Conformance Testing Service, they provide tools and technologies that verify and validate EPCIS content, schema, and structure. Gateway Checker offers DSCSA conformance and traceability readiness assessments based on GS1 standards.
- Gateway Checker CorporationcoreGary Lerner is both founder of Gateway Checker Corporation and Managing Director of BrandSure. Gateway Checker provides EPCIS verification tools and DSCSA readiness assessments, while BrandSure offers broader supply chain integrity strategy and implementation services. The two entities work together to deliver comprehensive supply integrity solutions.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
BrandSure competitors and assessment
Company assessmentBroad incumbents
- Clarkston Consulting: Clarkston Consulting is an established life sciences and consumer products advisory firm that helps manufacturers with supply chain, regulatory, and serialization initiatives — a broader incumbent that competes with BrandSure for pharma/manufacturing compliance consulting engagements.
- Accenture (Life Sciences Supply Chain practice): Accenture's Life Sciences practice operates large-scale serialization, DSCSA, and supply chain transformation programs for global pharma manufacturers — a much larger incumbent competing for the same enterprise compliance mandates that BrandSure targets.
Direct peers
- rfXcel: rfXcel provides supply chain traceability, serialization, and regulatory compliance solutions — closely comparable to BrandSure's pharma serialization/DSCSA focus, with both serving GS1 and FDA compliance use cases for pharmaceutical manufacturers.
- Optel Group: Optel is a global track-and-technology provider spanning pharma, food, and medical device serialization — comparable to BrandSure's multi-vertical brand-integrity and EPCIS-enabled supply chain visibility scope.
- TraceLink: TraceLink is a leading SaaS provider for pharmaceutical serialization and DSCSA compliance — directly overlapping BrandSure's core EPCIS/DSCSA readiness and supply chain integrity offerings to the same pharma manufacturers, though operating at far greater scale through a software model.
- Antares Vision: Antares Vision delivers inspection, serialization, and track-and-trace technologies for pharmaceuticals — overlapping BrandSure's DSCSA/EPCIS-focused compliance and brand protection work for life sciences manufacturers.
- Systech (now part of ATS Life Sciences): Systech provides serialization, aggregation, and traceability solutions across pharma, medical device, and consumer goods — directly competing with BrandSure's EPCIS verification and DSCSA readiness offering.
- Körber Pharma (Pharma Track & Trace): Körber's Pharma Track & Trace unit supplies serialization software and consulting aligned with DSCSA, EU FMD, and GS1 standards — directly competitive with BrandSure's compliance and EPCIS interoperability services for pharma manufacturers globally.
Emerging players
- LSPedia: LSPedia is a smaller serialization and DSCSA compliance SaaS provider targeting pharmaceutical manufacturers — comparable in scope (DSCSA, EPCIS, GS1 alignment) but positioned as a software-first alternative to consulting-led firms like BrandSure.
Others
- GS1 US: GS1 US is the standards-body partner with which BrandSure holds Solution Partner Silver status; included because it is the reference standards authority that defines EPCIS and DSCSA interoperability requirements and is therefore a key ecosystem — rather than direct competitor — for BrandSure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
BrandSure social profiles
Digital presenceBrandSure financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandSure leadership team
Management profileNumber of profiles
Profiles1 record
BrandSure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandSure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandSure
What does BrandSure do?
BrandSure is a boutique consulting firm that helps manufacturers design and implement supply-chain traceability, serialization, and information-interoperability programs. It advises pharmaceutical, medical device, food and beverage, electronics, and apparel manufacturers on regulatory compliance (DSCSA, UDI, FSMA), GS1 standards adoption, and EPCIS-based data exchange between trading partners.
Is BrandSure a public or private company?
BrandSure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandSure founded?
BrandSure was founded in 2010. It employs 1 to 10 people.
Where is BrandSure based?
BrandSure is headquartered in Lexington, United States, in the North America region.
How does BrandSure make money?
One revenue line is on record: professional Services and Consulting.
Who are BrandSure's main competitors?
Broad incumbents on record are Clarkston Consulting and Accenture (Life Sciences Supply Chain practice). Direct peers are rfXcel, Optel Group, TraceLink, Antares Vision, Systech (now part of ATS Life Sciences) and Körber Pharma (Pharma Track & Trace). LSPedia is listed as an emerging player. GS1 US is listed as an others.
Does BrandSure have an API?
No public API is recorded for BrandSure.
What industry is BrandSure in?
BrandSure's product category is Supply Chain Compliance Consulting. Its primary akta.pro industry code is MPAAAFAB, Brand & Portfolio Strategy Consulting, with a secondary code of HLAJALAE, Public Health Contracts, Procurement & Vendor Management.