East Tamaki Powder Coaters (2010) Ltd

What East Tamaki Powder Coaters (2010) Ltd does

East Tamaki Powder Coaters (2010) Ltd is a New Zealand private limited company operating an industrial metal-finishing service business from East Tamaki, Auckland. The company delivers powder coating, wet spray painting, chemical pre-treatment, paint stripping and abrasive blasting services to industrial manufacturers, architectural and construction firms, automotive and marine customers, and individual consumers across the Auckland region.

Its core technology centres on a customised large-scale conveyor powder coating line — described as one of the largest in the Auckland region — supplemented by a 6m x 2.4m x 2.1m batch oven for oversized or multi-colour parts, and a five-stage chemical pre-treatment capability covering zinc phosphating for steel and chromate conversion for aluminium, stainless and galvanised substrates. Abrasive blasting uses steel shot, garnet and other media, and wet spray painting applies epoxy and glass-flake epoxy liquid coatings for parts that cannot fit the powder coating line.

Revenue is generated per project under a quote-based pricing model with free quotes, complemented by an inbound pickup-and-delivery service. Go-to-market is sales-led, relying on website enquiry forms, phone outreach, social media presence, and customer referrals. There is no disclosed revenue, no external funding, and no parent company; the business appears to be owner-operated and serves exclusively the Auckland market through its two East Tamaki sites (3 Parkwood Place headquarters and 5 Polaris Place Plant 2).

Name

East Tamaki Powder Coaters (2010) Ltd

Legal name

East Tamaki Powder Coaters (2010) Ltd

Website

https://easttamakipowdercoaters.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

East Tamaki Powder Coaters (2010) Ltd is an Auckland-based industrial metal finishing company offering powder coating, wet spray painting, pre-treatment and abrasive blasting services to industrial, architectural, automotive/marine and individual customers across the Auckland region.

Ownership category

akta.pro rank

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Powder Coating Services: Electrostatic powder coating application for metal components providing durable, scratch-resistant finishes in custom colours and textures. Revenue generated per job/project based on part size, complexity, and powder type requirements.
2. Wet Spray Painting Services: Industrial liquid paint application using atomised mist technology for larger components that won't fit conventional powder-coating ovens. Applied with epoxy, glass flake epoxy, and other liquid coatings.
3. Paint Stripping & Abrasive Blasting: Chemical stripping of previously powder-coated metals and abrasive blasting using steel shot, garnet, and other media. Restores old coated stock to bare metal ready for re-coating.
4. Pre-Treatment Services: Surface preparation services including zinc phosphating for steel products and chromate protection for aluminium products to ensure proper coating adhesion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

East Tamaki Powder Coaters (2010) Ltd is an Auckland-based metal finishing service provider that applies durable, scratch- and corrosion-resistant powder coatings and wet spray paint finishes to metal components. Services span pre-treatment (zinc phosphating, chromate conversion), electrostatic powder coating via a large conveyor line, batch oven coating for oversized parts, industrial wet spray painting, paint stripping, and abrasive blasting. The integrated offering allows customers to deliver raw or previously coated metal and receive a finished, protected part ready for use.

Product overview

East Tamaki Powder Coaters (2010) Ltd is a service-based metal finishing company offering an integrated suite of coating solutions. The core offering centers on Powder Coating via automated Conveyor System and Batch Oven, complemented by Wet Spray Painting for oversized components. Pre Treatment services (zinc phosphating, chromate conversion) ensure coating adhesion, while Paint Stripping and Abrasive Blasting prepare previously coated or corroded metals for refinishing. The company serves automotive, architectural, industrial, marine, and individual clients with coatings including polyester, epoxy, hybrid, texture, smooth, and epoxy polyester finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Coating Electrostatic powder coating service applied via conveyor system or batch oven, providing durable, scratch-resistant finishes that resist chipping, fading, and rusting. Accommodates parts up to 6m x 2.4m x 2.1m and serves automotive, architectural, industrial, marine, and individual clients with polyester, epoxy, hybrid, texture, smooth, and epoxy polyester finishes.
• Wet Spray Painting Industrial liquid paint application using atomised mist technology for larger components that will not fit conventional powder-coating ovens. Uses epoxy, glass flake epoxy, and other liquid coatings to deliver consistent, even paint film on large components.
• Pre-Treatment Surface preparation service including zinc phosphate conversion coating for steel products and etch with chrome-conversion coating for aluminium, stainless, and galvanised components. Ensures proper adhesion of the subsequent powder coating and provides corrosion resistance.
• Paint Stripping Chemical stripping of previously powder-coated metals including steel, aluminium, Zintec sheet metal, electro-galvanised steel sheets, and stainless metals. Used to turn old coated stock into useable, newly coated metal, with chemical pre-treatment applied after stripping to protect exposed surfaces before re-coating.
• Abrasive Blasting Industrial abrasive blasting using Steel Shot, Garnet, and other blasting media for surface preparation. Complemented by Hot Zinc Metal Spraying and Industrial Paint Systems, with a 10-year warranty on abrasive blasting finishes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Powerstrip Industries (2019) LtdminorStrategic or Co-development PartnerPaint stripping service provider referenced as a partner for paint stripping, rust removal, and protection coatings for metal components including car parts, boat parts, outdoor furniture, aluminium extrusions, and mag wheels. Services include removal of old paint and rust back to bare metal ready for refurbishing or repainting.
• Airoblast (NZ) 2016 LtdminorStrategic or Co-development PartnerBlasting and coatings partner offering grit blasting, industrial coatings, zinc metal spray, and intumescent coating services. Airoblast provides complementary blasting and specialised coating services for components requiring additional protection beyond standard powder coating.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Action Powder Coaters NZ: NZ powder coating service business operating conveyor and batch facilities for industrial and consumer work. Comparable in service scope and regional service model.
• Aorangi Powder Coaters: NZ-based powder coating service provider operating a conveyor and batch oven facility serving industrial, architectural, and automotive customers. Directly comparable in service mix, customer segments, and regional service delivery model to East Tamaki Powder Coaters.
• Colorkote NZ: NZ powder coating service company offering electrostatic powder coating, abrasive blasting, and pre-treatment for industrial and consumer clients. Highly comparable service portfolio and target customer base to East Tamaki Powder Coaters.

Broad incumbents

• Resene Paints (NZ): NZ's largest domestically owned paint manufacturer with industrial coatings offerings. Overlaps with East Tamaki in industrial finishing and protective coatings but operates as a coatings manufacturer/brand rather than a regional applicator.
• Sherwin-Williams (Powder Coating): Global coatings giant with an industrial powder coating division serving OEMs and applicators. Comparable in powder coating technology and end markets but operates as a manufacturer and global brand rather than a regional applicator.
• Axalta Coating Systems: Global coatings manufacturer with significant powder and industrial liquid coating lines serving transportation, industrial, and architectural customers. Comparable end-market exposure but at OEM-tier scale rather than regional service delivery.
• PPG Industries: Global industrial coatings manufacturer with a powder coatings portfolio. Comparable technology stack and end markets but operates at global scale across multiple coating technologies, not as a single-site service provider.
• AkzoNobel / Interpon Powder Coatings: Global leader in powder coatings manufacturing with extensive applicator networks worldwide, including NZ. Operates as a powder manufacturer and supply partner to applicators like East Tamaki, rather than as a direct service competitor.
• Dulux Powder Coatings (NZ): Major branded powder coatings manufacturer with NZ distribution and applicator network. Operates in the same powder coating category but as a powder supplier and branded applicator program rather than a single-site regional service provider like East Tamaki.

Others

• Airoblast (NZ) 2016 Ltd: NZ-based industrial blasting and coatings partner of East Tamaki, offering grit blasting, zinc metal spray, and intumescent coatings. Not a direct competitor in powder coating, but a complementary service provider within the same Auckland metal finishing ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/TamakiLtd
• Facebookfacebook.com/East-Tamaki-Powder-Coaters-601252953863244
• LinkedInlinkedin.com/in/east-tamaki-powder-coaters-02081a203
• Instagraminstagram.com/powdercoatersoffcl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Tamaki Powder Coaters (2010) Ltd