Gamadecor

What Gamadecor does

Gamadecor (legal entity GAMA-DECOR S.A.U., CIF A12081790) is a Spanish manufacturer of premium kitchen, bathroom, wardrobe, and contract/hospitality furniture, headquartered in Vila-real, Castellón, and operating as a wholly-owned subsidiary of PORCELANOSA Grupo. The company has produced furniture for over 30 years, with manufacturing entirely based in Spain under its own quality control. Its core technology stack comprises modular furniture construction using FSC-certified particle boards with CARB-2 low-formaldehyde classification, ABS edge banding with PUR adhesive applied via laser technology, softforming for shaped panel edges, pore-synchronized melamine laminates, and nano-technology anti-fingerprint finishes. Hardware is sourced from tier-one European suppliers: Grass (Nova Pro Scala drawers rated to 80 kg / 60,000 cycles), Salice (Silentia 700 hinges), and Indaux (TRASER 6 wall hangers rated to 130 kg per cabinet).

The product portfolio is anchored by two kitchen collections — Emotions (the innovation-led line with reduced plinths and modular capacity expansion) and Residence (the premium specification line) — supplemented by modular and compact bathroom furniture, wardrobes and walk-in closets, auxiliary furniture (chairs, tables, lighting), and the Gamadecor Contract division covering hotel furniture and full industrial-kitchen equipment. The company also operates digital tools including an online bathroom configurator and virtual showroom visits, and markets through an active social presence on Pinterest, Instagram, and LinkedIn. All products are sold under the PORCELANOSA Kitchens brand umbrella within the parent group's showroom network.

Gamadecor's go-to-market is sales-led and field-based. Distribution is exclusively through PORCELANOSA Grupo's global showroom network supplemented by a store-locator system, with large contract projects in hospitality and industrial kitchens handled through direct enterprise sales. Pricing is not publicly disclosed; customers are routed to showroom visits, configurator inquiries, or direct contact for quotes, consistent with a premium/luxury positioning. The customer base is split between residential homeowners (primary) and a secondary contract segment comprising hotels, restaurants, and public-building projects. Revenue is generated primarily as one-time sales of complete modular furniture systems plus complementary auxiliary items, with no subscription, licensing, or recurring service model in evidence.

Name

Gamadecor

Legal name

GAMA-DECOR S.A.U.

Website

https://gama-decor.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Gamadecor is a Spanish manufacturer of premium kitchen, bathroom, wardrobe, and contract/hospitality furniture, producing in Spain and distributing exclusively through PORCELANOSA Grupo's global showroom network to residential homeowners and hospitality projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Vila Real

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Furniture Sales: Gamadecor generates revenue through the sale of high-quality kitchen furniture, bathroom furniture, wardrobes, and contract/hospitality furniture. Products are sold as complete modular systems through PORCELANOSA showrooms and authorized dealers. The company also offers customization services and auxiliary furniture (seating, tables, lighting) as complementary products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gamadecor manufactures and sells high-quality modular kitchen furniture, bathroom furniture, wardrobes, and walk-in closets, as well as contract/hospitality furniture and industrial kitchen equipment. All products are designed and manufactured entirely in Spain and distributed through PORCELANOSA Grupo's showroom network and authorized dealers, with offerings sold as complete modular systems alongside auxiliary furniture (seating, tables, lighting).

Product overview

Gamadecor is a furniture manufacturer specializing in high-quality kitchen and bathroom furniture, offering two main kitchen collections (Emotions and Residence) alongside modular bathroom furniture, wardrobes, auxiliary furniture, and contract/hospitality solutions. The Emotions collection represents the company's most innovative kitchen series with cutting-edge design, while the Residence collection targets demanding projects with premium hardware. The company also provides digital tools including an online bathroom configurator and virtual visit services. All products are manufactured in Spain and are part of the PORCELANOSA Grupo.

Differentiator

Problem solved

Functional benefit

Brands

• PORCELANOSA Kitchens: The kitchen brand sub-line marketed under PORCELANOSA Grupo's kitchen division, featuring Gamadecor kitchen furniture collections including Emotions and Residence.
• Emotions
• Residence
• Gamadecor Contract
• Smartkitchen
• Offroad Kitchen
• Buffet Forest

Products and services

• Emotions Kitchen Furniture Collection

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• GrasscoreTechnology or IntegrationPremium hardware supplier providing the Nova Pro Scala drawer system for Gamadecor kitchen furniture. Features aluminum side elements, full-extension guides, soft-close damping, supporting up to 80kg and exceeding 60,000 open-close cycles.
• SalicecoreTechnology or IntegrationPremium hinge manufacturer supplying the Silentia 700 model for Gamadecor cabinets. Full-metal hinges with 3D adjustment, high moisture resistance, clip system for easy installation, with integrated soft-close damping.
• IndauxcoreTechnology or IntegrationHardware supplier providing TRASER 6 wall hangers for Gamadecor wall cabinets. Two metal hangers per cabinet supporting up to 65kg each (130kg total), distributing load between ceiling and side parts.
• PORCELANOSA GrupoflagshipStrategic or Co-development PartnerParent company and primary distribution partner. Gamadecor is part of the PORCELANOSA Grupo, leveraging the group's extensive global showroom network, complementary product lines (Krion surfaces, Xtone ceramics, Urbatek materials), and brand recognition in the premium home furnishings market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LUBE Cucine: Italian large-scale kitchen manufacturer with extensive franchise/retail network across Europe. Comparable modular kitchen offering, premium design positioning, and showroom-led distribution model.
• Nobilia: Germany's largest kitchen manufacturer and Europe's leading mass-premium kitchen brand. Highly comparable to Gamadecor in modular kitchen cabinet manufacturing, mid-to-upper price tier, and large-scale European production with broad distribution.
• Aran Cucine: Italian kitchen manufacturer producing modular kitchen systems for the mid-to-premium European market. Comparable in product category, customization depth, and dealer/showroom distribution.
• Scavolini: Italian premium kitchen and bathroom furniture manufacturer with a global dealer/showroom network. Closely comparable in product range (kitchens plus bathroom furniture), premium positioning, and Made-in-Europe manufacturing identity.
• Leicht Küchen: German premium kitchen manufacturer focused on design-led, customizable modular kitchens for the upper segment. Comparable to Gamadecor's premium positioning, modular construction, and European-made craftsmanship.
• Nolte Küchen: German second-largest kitchen manufacturer producing modular kitchens at scale with a strong European dealer network. Comparable to Gamadecor in modular systems, mid-to-premium positioning, and reliance on third-party dealer showrooms.
• Schmidt Groupe: French-headquartered premium kitchen and bathroom furniture manufacturer with extensive European franchise showrooms. Closely comparable in modular kitchen systems, premium positioning, and showroom-led GTM.

Emerging players

• Duravit: German manufacturer of bathroom furniture, ceramics, and wellness products. Comparable to Gamadecor's bathroom furniture line and premium European positioning, though Duravit operates at a larger scale across full bathroom categories.

Broad incumbents

• Nobia: Swedish-listed European kitchen specialist owning multiple brands including Magnet and Hygena. A larger, publicly disclosed incumbent operating across price tiers in the same modular kitchen category as Gamadecor.
• Howdens Joinery: UK-listed trade-only kitchen and joinery supplier with depot-based distribution. Operates in the same kitchen furniture category but with a fundamentally different trade-channel GTM model relevant as a competitive benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gamadecor-porcelanosagrupo
• Instagraminstagram.com/gamadecor_porcelanosa_kitchens
• Pinterestpinterest.es/gamadecorgrupo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamadecor