Centre De Formation de Journalistes de Paris

What Centre De Formation de Journalistes de Paris does

CFPJ (Centre de Formation de Journalistes de Paris) is a French professional training organization specializing in journalism, communication, audiovisual production, and AI-literacy skills for media professionals. Founded in 1969 as the professional training arm of the prestigious CFJ journalism school (established 1946), CFPJ delivers 250+ active courses — including 20 RNCP-certified titles — to roughly 6,000 individual trainees per year and a portfolio of enterprise clients spanning luxury (LVMH), banking (BNP Paribas, Crédit Agricole), media (Groupe M6, France Télévisions), cosmetics (L'Oréal), transportation (SNCF), and public institutions (CNIL, AMF). The organization operates from Paris headquarters (CFPJ SAS, capital €1,000,000) and delivers in-person training across 35+ French cities plus remote sessions, while internationally aligned brands extend to Belgium, Luxembourg, Spain, and Portugal under the SKOLAE Formation group.

CFPJ's business model is a hybrid B2C/B2B professional services model. Individual learners pay per course on a unit-pricing basis (short courses €1,020-€2,310 HT; long certifying courses €9,300-€13,550 HT), with financing routed through the French CPF (Compte Personnel de Formation) marketplace and OPCO subsidies. Corporate clients are served through intra-company group sessions (~€7,900-€7,920 HT for up to 12 participants) and fully customized 'sur mesure' programs priced on consultation. Additional revenue is generated from digital products (e-books, white papers) and catalog-driven lead generation. The Qualiopi certification and 20 RNCP titles are central to monetizing public training funds.

The technology stack is conventional rather than proprietary: courses are delivered through a CrossKnowledge-based LMS (abilways-digital-place.lms.crossknowledge.com), with web infrastructure hosted on AWS (Application Load Balancer, CORS session management), payment processing via BNP Paribas AXEPTA and Ogone, and marketing automation through Marketo, Google Analytics, and Meta/LinkedIn advertising pixels. CFPJ does not operate a proprietary AI platform; instead, it incorporates AI tools (notably ChatGPT and prompt engineering) into its curriculum as training content. Since 2024, CFPJ has operated as a brand within SKOLAE Formation, the European training group formed from the merger of ABILWAYS and M2i.

Name

Centre De Formation de Journalistes de Paris

Legal name

CFPJ SAS

Website

https://cfpj.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

CFPJ is a French professional training organization, founded in 1969, that delivers journalism, communication, audiovisual, and AI-literacy courses to individual professionals and enterprise clients (LVMH, BNP Paribas, L'Oréal, SNCF, CNIL). Operating as a brand within SKOLAE Formation, it trains roughly 6,000 learners per year across 35+ French cities and four additional European countries.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Language & Communication Continuing Education (EDAAAEAF)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Professional training services
• Journalism education
• Communication training
• Corporate training programs
• Continuing professional development

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices38 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: CFPJ generates revenue primarily through professional training services sold to individuals and organizations. Training is offered in multiple formats: inter-company sessions (open enrollment), intra-company sessions (customized in-house), and fully bespoke programs. Revenue is earned on a per-course, per-participant basis with pricing varying by duration and format. Additional revenue comes from digital products (e-books, white papers) and certification fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CFPJ delivers professional continuing-education programs in journalism, communication, audiovisual production, AI, and soft skills. Training is sold through three primary formats: open enrollment (inter) sessions across 35+ French cities and remote, intra-company (in-house) group sessions for corporate clients, and fully customized (sur mesure) programs. The catalog comprises 250+ courses, including 20 RNCP-certified titles and specialized programs in data journalism, climate journalism, and AI-assisted content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Devenir Journaliste (Become a Journalist) A 68-day, 480-hour certifying program (RNCP title) that trains participants to become professional journalists across print, broadcast, and digital media. Targeted at journalism aspirants and early-career journalists seeking formal qualification. Priced at €9,300 HT per participant.
• Devenir Journaliste Reporter d'Images (Become a JRI) A 70-day, 494-hour certifying program that trains participants to become Journalist Reporter Images (JRI), combining audiovisual production with journalism skills. Targeted at audiovisual professionals and aspiring video journalists. Priced at €13,550 HT per participant.
• S'initier à l'IA pour créer du contenu (AI for Content Creation) A 2-day, 14-hour introductory course teaching journalists and communicators how to use generative AI tools (ChatGPT and similar) for content creation, SEO optimization, and prompt engineering. Available in-person and remote. Priced at €1,750 HT per participant.
• Communiquer avec les médias (Media Communication) A 3-day, 21-hour course teaching media relations and spokesperson skills for press officers, communication managers, and executives. Available in open enrollment (€2,310 HT/participant) and intra-company (€7,900 HT for up to 12 participants) formats.
• Filmer avec son smartphone (Smartphone Video Production) A 2-day, 14-hour course teaching professionals to shoot and edit video using smartphones for editorial, corporate, and social media use. Priced at €1,395 HT per participant; available in-person and remote.
• Prise de parole en public (Public Speaking) A 2-day, 14-hour course on public speaking techniques for executives, spokespersons, and communication professionals. Priced at €1,590 HT per participant.
• Lobbying et communication d'influence (Lobbying and Influence Communication) A 2-day, 14-hour expertise-level course on lobbying, public affairs, and influence communication aimed at communication managers, public affairs professionals, and executives. Priced at €1,750 HT per participant.
• Formations Inter-Entreprise (Open Enrollment Training) Scheduled, open enrollment training sessions that individual professionals and groups can register for across 35+ French cities and remotely. Includes access to the CFPJ course catalog spanning journalism, communication, audiovisual, AI, and soft skills. Pricing is per participant per course.
• Formations Intra-Entreprise (In-House Corporate Training) Tailored in-house training delivered at client premises or via virtual classroom for corporate groups of up to 12 participants, covering journalism, communication, and media training topics. Sold directly to enterprise clients; example pricing €7,900–€7,920 HT per group per course.
• Formations Sur Mesure (Customized Training) Fully bespoke training programs co-designed with enterprise clients to address specific organizational communication, media, and journalism training needs. Pricing is on request via direct consultation.
• Digital Products (Editions CFPJ / Livres Blancs) Sale of CFPJ-published books, white papers (livres blancs), and digital resources to individuals and corporate clients as standalone knowledge products.
• Formations Certifiantes / RNCP Titles (Certifying Programs) Long-format certifying programs registered in the French RNCP (Répertoire National des Certifications Professionnelles), conferring nationally recognized professional qualifications in journalism, communication, and audiovisual fields.

Quantifiable outcome

• 6,000 trainees trained each year
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Partnerships

One partnership is on record.

• SKOLAE Formation (Parent Group)flagshipStrategic or Co-development Partner · 1 January 2025CFPJ is a brand of SKOLAE Formation, the leading European professional training group formed from the merger of ABILWAYS and M2I. SKOLAE comprises 8 brands (M2I, EFE, CFPJ, YESNYOU, ACP FORMATION, ISM, PYRAMYD, NEMETRA) and operates across France, Belgium, Luxembourg, Spain, and Portugal with 40 training centers and 150,000 learners annually.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• IHECS (Institut des Hautes Études des Communications Sociales): Brussels-based journalism and communication school with continuing education programs. Comparable to CFPJ's curriculum but operating primarily in the Belgian French-speaking market rather than France.

Broad incumbents

• Demos: Major French professional training group with a broad catalog spanning management, digital, HR, and communication. Comparable to CFPJ's scale and enterprise client base but with a much wider content portfolio.
• Orsys: French professional training provider specializing in IT, digital, and management. Comparable in multi-format delivery model and Qualiopi accreditation but operates in different content verticals than CFPJ.
• Cegos: One of Europe's largest corporate training providers, with a broad portfolio covering management, soft skills, and communication. Overlaps with CFPJ in corporate communication training but does not specialize in journalism.

Emerging players

• OpenClassrooms: French online education platform offering degree and certification programs with mentorship. Competes with CFPJ's communication and journalism curriculum at lower price points through a digital-first delivery model.

Direct peers

• M2I Formation: Sibling brand under SKOLAE Formation, offering IT, digital, and management training across France. Operates with a similar multi-format, multi-city model and shares SKOLAE's group infrastructure with CFPJ.
• ESJ (École Supérieure de Journalisme): Paris-based journalism school with continuing education and executive programs for media professionals. Directly competes with CFPJ's journalism curriculum and shares the same French professional training customer base.
• EFE (Éditions Formation Entreprise): Sibling brand under SKOLAE Formation focused on professional training for legal, compliance, HR, and finance functions. Shares SKOLAE infrastructure, sales channels, and Qualiopi accreditation framework with CFPJ.
• CELSA (Sorbonne Université): Sorbonne University's school of information and communication, offering professional continuing education programs in corporate communication, PR, and media. Closely comparable to CFPJ's communication curriculum.
• Sciences Po Executive Education: Executive and continuing education arm of Sciences Po, offering media, communication, and journalism programs to working professionals and corporate clients. Overlaps with CFPJ in communications training for senior professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cfpjcom
• YouTubeyoutube.com/@cfpj9953
• Facebookfacebook.com/CFPJCommunication
• LinkedInlinkedin.com/school/centre-de-formation-et-de-perfectionnement-des-journalistes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre De Formation de Journalistes de Paris