Asgrow Seed Company

Name

Asgrow Seed Company

Legal name

Asgrow Seed Company

Website

https://www.aganytime.com/asgrow

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Seeds (Soybean)

NAICS

Soybean Farming (111110), Corn Farming (111150), Oilseed (except Soybean) Farming (111120)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)

akta.pro secondary industries

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM), Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

Keywords

• Soybean seed genetics
• Crop seed production
• Weed control traits
• Agricultural seed sales
• Seed breeding programs

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Seed Product Sales: Asgrow generates revenue through the sale of soybean seed products distributed via authorized dealer networks to farmers and agricultural producers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asgrow Seed Company is a soybean seed brand under Bayer Crop Science that develops and sells exclusive soybean genetics with outstanding weed control trait technology. The company produces and distributes high-yielding soybean seed varieties to commercial soybean farmers in the United States through Bayer Crop Science's authorized dealer network of local Dealers and Seedsmen.

Product overview

Asgrow Seed Company operates as a soybean seed sub-brand under Bayer Crop Science's unified platform-plus-modules architecture. The portfolio includes five seed sub-brands (Asgrow for soybeans, DEKALB for corn, Deltapine for cotton, Channel for multi-crop support, and WestBred for wheat), supported by Bayer Traits technology platform and a suite of Crop Protection products (fungicides, herbicides, insecticides, seed treatments). The offering is complemented by digital farming tools including FieldView for data management, Insect Forecast for pest tracking, Local Yield Results for regional performance analytics, and Where to Buy for dealer connectivity. Asgrow brand focuses specifically on soybean seeds with exclusive genetics and outstanding weed control traits.

Differentiator

Problem solved

Functional benefit

Brands

• Asgrow Soybean Brand: Exclusive soybean genetics brand focused on outstanding weed control and high-yielding soybean varieties

Products and services

• Asgrow® Seed Soybean seed brand offering exclusive genetics with outstanding weed control traits for commercial soybean farmers and agricultural producers in the United States. Sold through Bayer Crop Science's authorized dealer network of local Dealers and Seedsmen.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pioneer (Corteva Agriscience): Pioneer is the leading North American soybean seed brand and the most direct competitor to Asgrow, offering competing genetics, herbicide-tolerant trait stacks, and a similar dealer-driven distribution model. The two brands compete head-to-head for soybean acres across the US Corn Belt.
• Syngenta Seeds: Syngenta is a global seed and crop protection competitor with a substantial soybean seed business (NK Seeds, Golden Harvest) in the United States. It competes directly with Asgrow on soybean genetics, trait platforms, and dealer-channel distribution.
• Stine Seed Company: Stine is one of the largest independent soybean seed companies in the US, known for high-yielding genetics and its own brand of herbicide-tolerant soybean traits. It competes directly with Asgrow for soybean farmer customers, particularly in the Midwest.
• AgReliant Genetics (LG Seeds): AgReliant Genetics, owner of LG Seeds and AgriGold, is a soybean and corn seed competitor with a comparable dealer-driven go-to-market model. It targets similar row-crop farmers and competes with Asgrow on yield performance and trait packages.

Regional players

• Beck's Hybrids: Beck's is a family-owned seed company strong in the Eastern Corn Belt, offering soybean and corn seed with an independent dealer network. It overlaps with Asgrow in soybean seed sales across overlapping Midwest geographies but is more regionally concentrated.

Broad incumbents

• BASF Agricultural Solutions: BASF is a global crop protection and seed company that, following its acquisition of Bayer's seed treatment and trait assets, competes in the broader soybean input market. While not a direct soybean seed brand peer, it overlaps on trait technology and crop protection chemistry used alongside Asgrow varieties.
• Corteva Agriscience: Corteva is the parent of Pioneer and a major diversified seed and crop protection company. While its direct brand-level competition with Asgrow comes through Pioneer, Corteva competes with Bayer Crop Science (Asgrow's parent) across the full soybean input stack including traits, genetics, and digital tools.
• FMC Corporation: FMC is a crop protection and seed-input competitor that overlaps with Bayer's broader portfolio and influences the agronomic decisions that drive soybean seed choices like Asgrow. It is an adjacent incumbent in the row-crop inputs ecosystem rather than a direct soybean seed competitor.

Emerging players

• Innvictis Seed Solutions: Innvictis is a fast-growing independent seed company offering soybean and corn seed varieties, increasingly competing with Asgrow at the dealer level in row-crop regions. It is a smaller but emerging competitor focused on agronomic performance and dealer partnerships.
• WinField United (Land O'Lakes): WinField United is the crop inputs and seed business of Land O'Lakes, distributing soybean and corn seed through a cooperative and retailer network. It overlaps with Asgrow's dealer-distribution approach and serves similar farmer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asgrow_dekalb
• YouTubeyoutube.com/channel/UC4onFA8bcsYEzZet0AOlDgg
• Facebookfacebook.com/Bayer4CropsUS
• Instagraminstagram.com/bayer4cropsus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asgrow Seed Company