Imagicaaworld Entertainment

Name

Imagicaaworld Entertainment

Legal name

Imagicaaworld Entertainment Limited

Website

https://imagicaaworld.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Theme Park & Entertainment Destinations

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

akta.pro secondary industries

Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Theme park operations
• Water park attractions
• Amusement park services
• Family entertainment venues
• Indoor entertainment destinations

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme Park Tickets: Primary revenue stream from theme park entry tickets, available in Regular and Express (priority queue) access tiers, priced at ₹1,299 and ₹1,949 respectively for general admission. Revenue varies by weekday/weekend/peak pricing.
2. Water Park Tickets: Revenue from water park admission including Regular and Express tiers, with packages bundling dinner. General pricing at ₹909 (Regular + Free Dinner) and ₹1,399 (Express + Free Dinner).
3. Food & Beverage: On-park dining across multiple restaurants including Arrmada, Roberto's Food Court, Red Bonnet American Diner, Ammos, Salty's, and Sunbeatz. Revenue from à la carte dining, buffet packages, and event-specific dining.
4. Merchandise & Souvenirs: Retail sales of branded merchandise, photo souvenirs, and customizable photo products at park retail stores.
5. Novotel Imagicaa Hotel Stay: Partnership with Novotel for on-premise 287-room hotel, generating revenue from room bookings and packages bundling park access, breakfast, and dinner.
6. Group & Corporate Bookings: MICE (Meetings, Incentives, Conferences, Exhibitions) bookings, school trips, social group packages, and wedding venue rentals.
7. Magic Pass Multi-Park Access: Annual multi-park pass allowing visits to 4 of 8 parks including Imagicaa Theme Park, Imagicaa Water Park, Wet'nJoy parks, SaiTeerth, and Aqua Imagicaa locations, priced at ₹2,499 with food and retail discount vouchers.
8. Management Fees: Revenue from providing Operations & Management services to Shanku's Water Park in Gujarat, earning management fees in the range of 6-10% of park revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Imagicaaworld Entertainment operates an integrated theme park, water park, snow park, and indoor entertainment destination at Khopoli near Mumbai-Pune, complemented by the on-site 287-room Novotel Imagicaa hotel. The company sells admission tickets and packages directly to consumers and through travel agents and corporate channels, with on-park F&B, merchandise, weddings, school trips, and MICE events forming additional revenue streams. A separate Magic Pass subscription grants annual access across 4 of 8 partner parks including Wet'nJoy, SaiTeerth, and Aqua Imagicaa locations.

Product overview

Imagicaaworld Entertainment operates a multi-park entertainment destination portfolio centered around its flagship Imagicaa Theme Park and Imagicaa Water Park in Khopoli, Maharashtra near Lonavala. The portfolio includes the Theme Park (featuring roller coasters like Nitro and Deep Space, indoor attractions like Mr. India and I for India), Water Park (Mykonos-themed water slides and wave pools), Snow Park (indoor snow experience), Trampoline Park (Imagicaa Arena), and the on-site Novotel Imagicaa hotel with 287 rooms. Additional attractions include House of Stars, Glowmagica, and Eyelusion. The company also manages the Magic Pass multi-park access program covering 8 parks across India. New expansion includes Hello Park indoor entertainment concepts (first location in Hyderabad) and management of Shanku's Water Park in Gujarat.

Differentiator

Problem solved

Functional benefit

Brands

• Novotel Imagicaa Khopoli: On-premise 287-room hotel with meeting facilities, dining options, swimming pool, and gym adjacent to the parks
• House of Stars
• Glowmagica
• Eyelusion
• Imagicaa Arena
• Hello Park

Products and services

• Imagicaa Theme Park Flagship all-day theme park in Khopoli near Lonavala featuring indoor and outdoor roller coasters (Nitro, Deep Space, Gold Rush, Scream Machine), family rides, kids' rides, thrill rides such as Dare 2 Drop (132-foot free fall), multiple restaurants and bars, shopping, and live entertainment characters. Targeted at families, thrill-seekers, and corporate/school groups.
• Imagicaa Water Park Water park themed in Mykonos islands style with 30+ thrill slides, wave pool, mat racers, and water attractions located adjacent to the theme park in Khopoli. Targeted at families and groups during summer months.
• Imagicaa Snow Park Indoor snow experience within the Khopoli park complex offering snow-based attractions for visitors seeking cold-weather activities. Targeted at families and groups.
• Imagicaa Arena (Trampoline Park) 10,000-square-foot indoor neon trampoline park at the Khopoli location offering 45-minute trampoline sessions with safety briefings and anti-slip grip socks provided. Targeted at children, families, and group bookings.
• Novotel Imagicaa Khopoli On-site hotel with 287 elegantly designed rooms, meeting facilities, all-day dining, swimming pool, gym, and direct park access adjacent to the theme park. Targeted at families, couples, MICE clients, and staycation visitors.
• Magic Pass Multi-Park Access Annual multi-park pass priced at ₹2,499 allowing visits to 4 of 8 available parks including Imagicaa Theme Park, Imagicaa Water Park, Wet'nJoy parks, SaiTeerth Devotional Theme Park, and Aqua Imagicaa locations. Includes 20% discounts on F&B (min ₹400 spend) and retail (min ₹350 purchase).
• Corporate and MICE Bookings Dedicated corporate booking channel for meetings, incentives, conferences, exhibitions, product launches, and team outings. Special group packages for parties of 5+ and 10+ people, with on-site Novotel meeting facilities. Targeted at HR, admin, and marketing teams organizing corporate events.
• Wedding Venue Hire Destination wedding venue offering fairytale castle, Spanish ship lagoon, grand ballroom, and Arabic palace venues. Targeted at couples planning destination weddings and receptions.

Quantifiable outcome

• 5% year-on-year footfall increase to 6.21 lakh visitors in Q4 FY26
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered key, minor and core.

• Mehsana Next Parks Private LimitedkeyStrategic or Co-development Partner · 18 May 2026Special purpose vehicle (SPV) created for Shanku's Water Park near Ahmedabad, Gujarat. Imagicaaworld invests up to ₹100 crore through equity and debt, providing full operations and management services for a 6-10% management fee. Marks Imagicaaworld's entry into Gujarat's leisure market.
• Keshav Holiday ResortkeyStrategic or Co-development Partner · 1 April 2026Imagicaaworld signed Operations & Maintenance Agreement effective April 1, 2026 to manage Shankus Water Park in Ahmedabad, Gujarat. Agreement grants Imagicaaworld rights to run, manage, and operate the water park business.
• Lake Shore Y Junction (Hyderabad Location Partner)keyStrategic or Co-development Partner · 11 March 2026Partnership to open Hello Park, an immersive 10,000 sq ft indoor entertainment concept in Hyderabad, targeting launch before year-end festive season. Marks Imagicaaworld's entry into South India and first Hello Park location in India.
• Ahmedabad Municipal Corporation (AMC)minorOthersAMC's town development department involved in Sabarmati Riverfront Entertainment Hub project approvals. Project stalled due to parking requirements and land tenure disputes. District collector ruled in December 2025 on land tenure classification.
• Malpani Parks Ahmedabad Private LimitedkeyStrategic or Co-development PartnerProposed acquisition of MPAPL for up to ₹75 crore, purchasing 100% equity shares from promoter-owned Malpani Parks Private Limited plus additional funds to settle liabilities. Expected completion by March 31, 2026. Provides land parcels for water and entertainment park development.
• Government of MaharashtraminorOthersMaharashtra government involved in tourism incentive dispute. Bombay High Court directed Centre and state to decide within two months on Imagicaaworld's request for extension of tourism incentives worth approximately ₹825 crore, arguing GST introduction subsumed earlier entertainment tax regime.
• Wet'nJoy (Multiple Locations)coreGTM or Marketing PartnerPartnership network including Wet'nJoy Water Park Lonavala, Wet'nJoy Amusement Park Lonavala, and Wet'nJoy Water Park Shirdi. Included in Magic Pass multi-park access program allowing visits to 4 of 8 parks.
• Aqua Imagicaa Water Park (Surat and Indore)coreGTM or Marketing PartnerSeparate Aqua Imagicaa locations in Surat and Indore included in Magic Pass network. Note: Water parks currently temporarily closed per regional water conservation measures.
• Novotel Imagicaa KhopolicoreStrategic or Co-development PartnerOn-premise 287-room hotel partnership with Accor Group's Novotel brand. Provides on-site accommodation with modern rooms, pool, dining, and direct park access. Packages bundle hotel stay with park tickets, breakfast, and dinner.
• Government of Andhra PradeshminorOthersAndhra Pradesh government invited Imagicaa operators (along with Wonderla) to develop theme park projects at Tirupati and Visakhapatnam. State offering land, permissions, and policy incentives including capital investment subsidies up to ₹40 crore and SGST reimbursement for 7-15 years.
• Green Gold Animations Pvt. Ltd.keyOEM/ Whitelabel/ Licensing PartnerLicensing partner for Chhota Bheem character franchise used in 'Chhota Bheem – The Ride' attraction. Chhota Bheem is trademark and copyright of Green Gold Animations.
• Paramount Skydance CorporationminorOEM/ Whitelabel/ Licensing PartnerMomentum Leisure of Netherlands partnered with Paramount Skydance Corporation (UK) to develop Nickelodeon-themed attractions in Central Europe (November 2024). Not directly Imagicaaworld partnership but noted as industry reference for branded entertainment IP trends.

Scale indicators16 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wonderla Holidays: Largest listed Indian theme park operator with parks in Bengaluru, Kochi, Hyderabad, and Chennai. Direct competitor to Imagicaa in the Indian destination theme park category, serving similar family and youth segments with comparable ticket pricing and ride formats.
• VGP Universal Kingdom: Chennai-based theme park operator with multiple attractions and on-site resort. Comparable mid-sized Indian destination theme park competing for South Indian family leisure spend; explicitly cited as Imagicaa's competitive set.
• Nicco Parks: Kolkata-based Indian theme park operator with water park and amusement rides. Directly comparable Indian regional amusement park business model targeting family day-trip and weekend leisure segments.
• EsselWorld: Mumbai-based theme park and water park complex (now operated as EsselWorld + Water Kingdom). Geographic overlap with Imagicaa's Mumbai-Pune catchment and similar mid-market positioning.
• Appu Ghar / Oysters Beach Water Park: Indian amusement and water park operator with locations in Gurgaon and other metros. Comparable regional Indian theme park competing for urban family and school-trip segments.
• MGM Dizzee World: Chennai-based integrated theme and water park destination. Comparable mid-sized Indian amusement park operator with on-site accommodation and similar family segment focus.

Broad incumbents

• Six Flags Entertainment: Major North American regional theme park operator with roller-coaster-led positioning similar to Imagicaa's thrill-ride emphasis. Comparable operating model around seasonal attendance, multi-park season passes, and group bookings.
• Merlin Entertainments: Global operator of LEGOLAND, Madame Tussauds, SEA LIFE, and other branded attractions. As a broad incumbent, it offers overlapping amusement capabilities (theme parks, IP licensing) on a global scale and represents the strategic end-state for Indian theme park consolidation.
• SeaWorld Entertainment: US operator of theme parks combining rides, animal exhibits, and on-site hotels. Closest international analog to Imagicaa's integrated multi-format destination model (theme + water + on-site accommodation).

Regional players

• Chimelong Group: Largest theme park operator in China with integrated resorts, water parks, and hotels. Comparable destination theme park model in an emerging Asian market, illustrating both the scale opportunity and the operational complexity of multi-format leisure destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/imagicaaworld
• YouTubeyoutube.com/@Imagicaaworld
• Facebookfacebook.com/imagicaaworld
• Instagraminstagram.com/imagicaaworld
• LinkedInlinkedin.com/company/imagicaa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagicaaworld Entertainment