Danh Khoi Group

What Danh Khoi Group does

Danh Khoi Group (legal name: Công ty Cổ phần Đầu tư Danh Khôi Holdings) is a Vietnamese real estate developer and full-stack real estate services operator, headquartered in Ho Chi Minh City. Founded in 2006 originally as Danh Khoi Real Estate Co. Ltd (DKR) and previously listed under the Netland brand, the group rebranded to Danh Khoi Group in 2020 and trades on the Hanoi Stock Exchange (HNX) under ticker NRC. The company develops residential, hospitality/resort, commercial, and mixed-use projects across at least nine Vietnamese provinces including Ho Chi Minh City, Dong Nai, Long An, Binh Duong, Khanh Hoa, Binh Dinh, Da Nang, Vung Tau, and Binh Thuan, with a 759-hectare land bank and 60+ projects comprising 50,000+ delivered units.

The group operates four business segments: (1) land bank development, (2) project development, (3) marketing and distribution through wholly-owned subsidiaries (DKRA, DKRS, DKRC, DKRB, DKRD, DKRE, DKRT, DKRP, DKRV), and (4) property management via the in-house subsidiary DKPM, supplemented by partnerships with international firms CBRE and Savills for premium projects. Notable products include Astral City (4,966 apartments in Binh Duong), Lagi New City (1,071 seaside townhouses), Aria Đà Nẵng and Aria Vũng Tàu (resort complexes), Takashi Ocean Suite Kỳ Co (Japanese-style beach development), and Welltone Luxury Residence. Strategic capital and development alliances with Japanese partners Anabuki, Sanei Architecture Planning, and Tokyu Corporation provide both equity backing and development expertise. As of 2021 the group had grown to 3,550 employees across 30 subsidiary companies with total assets of approximately 12,000 billion VND.

The revenue model is asset-heavy real estate development (one-time sales of apartments, villas, shophouses, condotels, and land plots) layered with recurring distribution transaction fees from in-house marketing subsidiaries and managed services fees from property management. Customers are individual buyers and investors (40,000+ served), segmented primarily into residential end-users, resort and hospitality investors (condotels, beachfront villas), and commercial property investors (shophouses, mixed-use). Distribution is direct via in-house sales teams and supplemented by external brokers and CBRE/Savills for luxury inventory. Flexible payment plans with 15-50% down payments, installment periods up to 17+ months, and early-payment/bulk discounts are used to drive sales velocity.

Name

Danh Khoi Group

Legal name

Công ty Cổ phần Đầu tư Danh Khôi Holdings

Website

https://danhkhoi.com.vn

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Danh Khoi Group is a Vietnamese full-stack real estate developer (HNX-listed, ticker NRC) developing residential, hospitality, and commercial projects across 9 Vietnamese provinces, serving 40,000+ individual buyers and investors through in-house marketing, distribution, and property management subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Sales: Primary revenue stream from developing and selling residential, commercial, hospitality, and industrial real estate products across Vietnam. Products include apartments, villas, shophouses, condotels, and land plots.
2. Marketing and Distribution Services: Revenue from in-house marketing and distribution subsidiaries that sell real estate products across the group's portfolio.
3. Property Management: Property management fees through DKPM subsidiary and partnerships with CBRE and Savills.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Danh Khoi Group is a vertically integrated Vietnamese real estate developer that acquires land, develops residential, hospitality, and commercial projects (apartments, villas, townhouses, condotels, shophouses, mixed-use urban developments, and eco-cities), and sells them through its own marketing and distribution subsidiaries. The group also provides ongoing property management services via its DKPM subsidiary and in partnership with international firms CBRE and Savills.

Product overview

Danh Khoi Group (Công ty Cổ phần Đầu tư Danh Khôi Holdings) is a Vietnamese real estate developer offering a diversified portfolio of residential, hospitality, and commercial projects across multiple provinces. The company operates across four main business segments: Land Bank Development, Real Estate Development, Marketing & Distribution, and Property Management (via DKPM). The product portfolio includes large-scale urban developments (Astral City, Five Star Eco City), luxury beachfront resorts (Aria Vũng Tàu, Aria Đà Nẵng, Welltone Luxury Residence), mixed-use complexes (Takashi Ocean Suite Kỳ Co, Kỳ Co Gateway, Lagi New City), and high-rise residential projects (River City, The Goldview, Linh Tay Tower). The group also operates an extensive marketing and distribution network through multiple subsidiary companies (DKRC, DKRB, DKRD, DKRE, DKRP, DKRT, DKRA, DKRS) and provides property management services in partnership with international firms CBRE and Savills.

Differentiator

Problem solved

Functional benefit

Brands

• DKRA: Distribution and marketing subsidiary
• DKRS
• DKPM
• NRC Corp

Products and services

• Aria Mui Ne Luxury Apartment Luxury apartment project in Phan Thiet on 4,095 m² with 410 apartments, featuring central parks, 5-star hotels, shopping malls, gym, spa, and infinity pools. Targets resort investors and second-home buyers.
• Queen Pearl Residential project in Phan Thiet on 27.2 hectares with 900 units, featuring swimming pools, central theme parks, and fountains.
• DKPM Property Management Services Property management subsidiary established in 2020 that provides flexible and modern operational solutions for Danh Khoi Group projects, cooperating with CBRE and Savills for international standard property management.
• Marketing & Distribution Network Nationwide in-house marketing and distribution system comprising subsidiaries DKRC, DKRB, DKRD, DKRE, DKRP, DKRT, DKRA, DKRS, and DKRA Vietnam, providing sales and distribution services for Danh Khoi Group projects and third-party developers.
• Lagi New City Commercial-Service & Tourism Urban Complex in La Gi Town, Binh Thuan Province with 1,071 seaside commercial townhouses, 70 beach shophouses, and 67 beach villas on 43.4 hectares. Targets residential buyers, second-home owners, and tourism investors.
• Aria Đà Nẵng Luxury resort and entertainment complex in Da Nang on Truong Sa road facing Non Nuoc Beach, comprising 838 apartments, 28 villas, and 204 hotel rooms on 70,000 m². Targeted at resort investors, second-home buyers, and hotel guests.
• Astral City High-end residential complex in Binh Duong with 4,966 apartments on 37,343.8 m² featuring commercial facilities, central parks, rooftop infinity pool, and tropical stream amenities. Targets urban homebuyers and investors in Binh Duong.
• Takashi Ocean Suite Kỳ Co Japanese-style beach urban development in Quy Nhon on 8.3 hectares across 4 zones and 12 blocks, featuring schools, sports facilities, swimming pools, and healthcare centers. PropertyGuru Vietnam Property Awards 2021 winner for Best Residential Development (Quy Nhon) and Best Design.
• Welltone Luxury Residence Luxury wellness-focused residential complex in Nha Trang with 1,341 apartments on 11,115 m² located on Tran Phu Boulevard with river and sea views, featuring infinity pool, gym, yoga, and detox restaurants.
• Aria Vũng Tàu Hotel & Resort Luxury beachfront resort in Vung Tau with 1,190 condotels and 36 villas on 76,900 m², featuring private beach, smart planning, and green landscape. Targeted at hospitality investors and resort guests.
• Kỳ Co Gateway Beachfront residential project in Quy Nhon on 45.93 hectares with 2,406 units located in Nhon Hoi Ecological Urban Area with waterfront landscaping. Targets residential buyers and vacation-home investors.
• The Parkhill City Urban development in Phan Thiet on 259,376 m² with 129,070 m² residential land, 119,643 m² low-rise, 9,427 m² condominium, and 31,550 m² green space. Targets residential buyers and second-home seekers.
• Barya Citi Residential project in Ba Ria on 8.738 hectares with 407 shophouses, featuring sports facilities, children's playground, parks, gym, spa, and shopping center. Developed jointly with Japanese partner Anabuki Vietnam.
• Ocean Square Residential project in Quy Nhon on 36 hectares with 1,927 units including schools, sports facilities, parks, swimming pools, and healthcare centers. Targets residential buyers in central Vietnam.
• Nhơn Hội New City Commercial urban project in Zone 4 of Nhon Hoi Ecological Urban Area (Quy Nhon) on 34 hectares with 1,308 units, sea views, and complete urban facilities.
• River City Residential project in District 7, Ho Chi Minh City on 11.25 hectares with 4,800 apartments, featuring artificial island, 2-floor waterfall, water and light squares, and flower skywalk. Targets urban homebuyers.
• Five Star Eco City Eco city development in Long An on 420 hectares with 1,950 apartments, featuring financial centers, schools, sports centers, golf courses, marinas, and medical facilities. Targets residential and lifestyle buyers.
• The Goldview Residential project in District 4, Ho Chi Minh City on 2.3 hectares with 1,905 apartments, featuring shopping malls, offices, sports complex, and hanging gardens. Targets urban condo buyers.
• Citibella Residential project in District 2, Ho Chi Minh City on 1.4 hectares with 420 units, featuring education system, sports complex, and supermarket. Targets urban families.
• Linh Tay Tower Residential tower in Thu Duc City, Ho Chi Minh City on 8,000 m² with 420 apartments, featuring sports facilities, parks, swimming pools, and 3 shopping malls. Targets urban condo buyers in the Thu Duc area.
• Square One Residential project in Binh Duong on 4,413 m² with 550 units, featuring water parks, shopping malls, markets, schools, and medical centers. Targets residential buyers in Binh Duong.
• Ca Mau New City Hospitality project in Ca Mau with 13-hectare landscape lake and 5-star utility complex, featuring 3 shopping malls, 12 internal parks, outdoor sports, night markets, and medical centers.
• Saigon Metro Mall Commercial project in District 8, Ho Chi Minh City on 6,471.5 m² with 347 shophouses. Japanese standard commercial complex with children's playgrounds, restaurants, and cinemas.

Quantifiable outcome

• 60+ projects implemented across 9 provinces
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and major.

• Anabuki (Japan)coreStrategic or Co-development PartnerJapanese strategic investment partner since 2019. Established joint development for projects including Barya Citi. Anabuki is a leading Japanese real estate company providing investment capital and development expertise.
• Sanei Architecture Planning (Japan)coreStrategic or Co-development PartnerJapan's leading multidisciplinary corporation became a major shareholder in 2018. Strategic investment partner for project development including Da Nang projects and Barya Citi.
• Tokyu Corporation (Japan)flagshipStrategic or Co-development PartnerMajor Japanese corporation. Signed cooperation agreement in 2022 to establish joint venture for The Meraki project development.
• CBREmajorTechnology or IntegrationInternational property management firm providing professional property management services for luxury and high-end projects.
• SavillsmajorTechnology or IntegrationInternational property management company providing property management and consulting services for premium projects.
• DKPMcoreTechnology or IntegrationInternal property management subsidiary established in 2020 providing flexible and modern operational solutions for group projects.

Scale indicators7 records

Recent moves23 records

Expansion highlights7 records

Direct peers

• Vinhomes (VHM): Largest Vietnamese real estate developer with diversified residential, commercial, and resort properties across Vietnam. Both target urban and tourism markets with mixed-use projects, including flagship large-scale urban developments analogous to Danh Khoi's Astral City, River City, and Five Star Eco City.
• Novaland (NVL): Major Vietnamese real estate developer with similar urban residential and resort property focus across multiple provinces. Multi-province expansion strategy and product mix (apartments, villas, condotels) closely mirror Danh Khoi's portfolio across HCMC, Da Nang, and coastal resort markets.
• Khang Dien House (KDH): Vietnamese developer focused on urban residential projects in HCMC and surrounding areas. Closely comparable in mid-tier positioning, residential product mix, and primary market focus on Ho Chi Minh City buyers — Danh Khoi's core geography.
• Nam Long Group (NLG): Vietnamese real estate developer focused on residential townships and integrated developments. Similar product type (residential-led with integrated commercial and amenities) and middle-class Vietnamese buyer targeting.
• Phat Dat Real Estate (PDR): Vietnamese real estate developer with similar residential and commercial project focus and a comparable multi-province land bank strategy. Both target middle-class buyers and HNW investors in HCMC and emerging provincial markets.
• Dat Xanh Group (DXG): Vietnamese company combining real estate brokerage and development. The closest analog to Danh Khoi's vertically integrated model with in-house distribution subsidiaries (DKRA, DKRS, etc.) plus a development arm — comparable diversified business model and consumer reach.
• Sun Group: Vietnamese real estate developer focused on resort and hospitality properties in destinations like Da Nang, Quang Ninh, and Phu Quoc. Most directly comparable to Danh Khoi's resort portfolio (Aria Vũng Tàu, Aria Đà Nẵng, Takashi Ocean Suite Kỳ Co, Welltone Nha Trang) in coastal and tourism markets.
• An Gia Real Estate (AGG): Vietnamese residential real estate developer with similar urban focus in HCMC. Comparable mid-tier positioning, apartment-led product mix, and customer base of middle-class buyers and end-users.
• Him Lam Land: Vietnamese real estate developer with residential and commercial projects in major cities. Comparable in multi-project pipeline and primary focus on HCMC and surrounding industrial corridor markets.

Others

• Hoa Binh Construction Group (HBC): Vietnamese construction and real estate development company listed on HOSE. Provides comparable infrastructure and general-contractor capabilities relevant to Danh Khoi's project execution, though Hoa Binh is more construction-led while Danh Khoi is more developer-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/tapdoandanhkhoi
• YouTubeyoutube.com/channel/UCq4_FIpsTfraWwA8xywi5zQ
• Facebookfacebook.com/danhkhoi.jsc
• LinkedInlinkedin.com/company/danhkhoigroup

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danh Khoi Group