Slagerij van der Zon

What Slagerij van der Zon does

Slagerij van der Zon is a family-owned artisanal butcher shop operating from a single storefront at Haarlemmerstraat 78, Leiden, Netherlands, continuously since 1945 (the premises have housed a butcher since 1893). The business sources beef, lamb, veal, and pork from small-scale regional Dutch farmers — a model that succeeded its prior practice of raising livestock on its own pasture in Zoeterwoude — and sells fresh meat and meat products cut to order at the counter, weighed on original scales. Beyond retail, the company publishes curated recipes on its website and runs hands-on butcher workshops to share craft skills with customers.

Core operations rest on traditional artisanal butchery: manual meat preparation, cut-to-order service, and preserved heritage equipment including a restored 1947 butcher's refrigerator. There are no proprietary digital products, no AI/ML systems, and no e-commerce or wholesale channels disclosed; the only third-party technology integration is Google reCAPTCHA on the contact form.

The business model is single-channel physical retail (per-weight counter sales to individual consumers in Leiden) supplemented by content marketing (recipes) and paid experiential offerings (workshops). The target customer segment is local residents who value traditional craftsmanship, transparent regional provenance, and personalized service. There are no disclosed enterprise, B2B, or institutional customers, no online ordering channel, and no parent company, subsidiaries, funding history, or M&A activity.

Name

Slagerij van der Zon

Legal name

Slagerij van der Zon

Website

https://slagerijvanderzon.nl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Slagerij van der Zon is a family-owned artisanal butcher shop in Leiden, Netherlands, operating since 1945, that sells regionally sourced beef, lamb, veal, and pork cut to order, complemented by online recipes and hands-on butcher workshops for individual local consumers.

Ownership category

akta.pro rank

Product category

Artisanal Butcher / Meat Retail

NAICS

Meat Retailers (445240)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Artisanal butcher
• Fresh meat retail
• Regional meat sourcing
• Meat products
• Butcher workshop

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat Sales: Traditional butcher shop retail model where customers purchase fresh meat and meat products directly from the physical storefront. Products are cut to order for customers.

Distribution channels1 record

Marketing channels2 records

Core offering

Slagerij van der Zon is an artisanal butcher shop that sells fresh meat and meat products—including beef, lamb, veal, and pork—sourced from small-scale regional Dutch farmers. Products are cut to order at the counter for individual customers at its Leiden storefront. The business also offers complementary curated recipes and hands-on butcher workshops to share its craft with customers.

Product overview

Slagerij van der Zon is an artisanal butcher shop offering high-quality fresh meat products including beef, lamb, veal, and pork sourced from regional Dutch farmers. The business has operated since 1945 from its location at Haarlemmerstraat 78 in Leiden. Beyond retail meat sales, the company provides complementary services including curated recipes to inspire home cooking and hands-on butcher workshops for customers seeking to learn artisanal skills.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Albert Heijn: Largest Dutch supermarket chain with an extensive upgraded meat counter and butcher-trained service. Competes for everyday fresh-protein purchases across all Dutch households, including those in Leiden.
• Jumbo: Second-largest Dutch supermarket chain with significant fresh-meat counter presence. Represents the principal mass-market competitor to specialty butcheries across Dutch cities.
• Lidl Nederland: Discount supermarket that has expanded its premium meat range and store format in the Netherlands. Competes for value-oriented consumers even though its positioning differs from the artisan segment.
• Ekoplaza: Dutch organic supermarket chain with a curated organic meat range. Represents an adjacent incumbent whose organic, transparent-sourcing ethos overlaps with van der Zon's regional farmer narrative.

Emerging players

• Crisp: Dutch online supermarket focused on fresh and artisanal products, including specialty meats. Directly competes for premium-leaning home cooks who might otherwise shop at an artisanal butcher.
• Picnic: Dutch app-based online grocery delivery service capturing mainstream household grocery share. Indirectly competes by removing in-store butcher visits from the consumer decision journey.
• HelloFresh Nederland: Meal kit delivery service that bundles pre-portioned fresh meat with recipes. Competes for the home-cooking occasion that historically drove traffic into specialist butcheries.

Direct peers

• Keurslager: Recognized Dutch quality label and franchise network organizing roughly 250 independent artisanal butcher shops across the Netherlands under shared standards. Directly comparable as the dominant peer segment for traditional, family-run butcheries.
• Brandt & Levie: Amsterdam-based artisanal butcher and charcuterie maker with similar craft-led positioning, cut-to-order counter service, and premium customer base. Closest single comparable operating model in the Dutch market, though larger and multi-location.
• De Groene Weg: Dutch organic butcher chain specializing in pasture-raised and organic meats with regional farmer sourcing. Overlaps with van der Zon on small-scale regional sourcing and a quality-over-convenience value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DHMvanderzon
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/slagerij-van-der-zon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slagerij van der Zon