Atlantic American Corporation
Atlantic American Corporation is a publicly-traded insurance holding company operating two principal subsidiaries: American Southern Insurance (commercial auto P&C) and Bankers Fidelity Life Insurance (senior-focused life and supplemental health), distributed through agents, MGAs, and worksite channels across 46 states.
- Company typePublic
- Founded1968
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Atlantic American Corporation does
Atlantic American Corporation is a publicly-traded insurance holding company (NASDAQ: AAME) headquartered in Atlanta, Georgia, organized under Georgia law and operating two principal insurance subsidiaries. American Southern Insurance Company, in operation since 1937, underwrites commercial automobile liability, auto physical damage, and general liability programs distributed through retail agents and managing general agents, serving businesses with fleets ranging from three to three hundred vehicles including school systems and utility companies. Bankers Fidelity Life Insurance Company, in operation since 1955 and licensed in 46 states plus the District of Columbia, focuses on life and supplemental health products targeted at the senior market and employer groups, distributed through the Atlantic American Employee Benefits worksite/payroll deduction division and direct customer service channels.
The company generates revenue primarily through recurring insurance premiums across its property & casualty and life & health segments, with both principal subsidiaries holding an A.M. Best A- (Excellent) financial strength rating. Net income of $4.7 million for the first nine months of 2025 was driven by increased premium revenue and unrealized gains on securities. The company employs 51-100 staff across offices in Atlanta, Georgia and Columbia, South Carolina. Ancillary wholly-owned subsidiaries include American Safety Insurance Company, Bankers Fidelity Assurance Company, Self-Insurance Administrators, Automated Systems of Georgia, Premier Adjusting & Claims Services, and xCalibre Risk Services.
Atlantic American has been publicly traded since 1968 and is currently led by Chairman, President and CEO Hilton H. Howell, Jr. The company has a market capitalization of approximately $50-52 million with a P/E ratio of 11.34. As of 2026, the company is navigating operational headwinds including Nasdaq non-compliance notices for delayed Form 10-K (2025) and Form 10-Q (Q1 2026) filings, with a compliance plan deadline of June 16, 2026, and the announced resignation of CFO J. Ross Franklin effective May 27, 2026.
Atlantic American Corporation firmographics
Firmographics- Name
- Atlantic American Corporation
- Legal name
- Atlantic American Corporation
- Website
- https://atlam.com
- Company type
- Public
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantic American Corporation is a publicly-traded insurance holding company operating two principal subsidiaries: American Southern Insurance (commercial auto P&C) and Bankers Fidelity Life Insurance (senior-focused life and supplemental health), distributed through agents, MGAs, and worksite channels across 46 states.
- Ownership category
- akta.pro rank
Atlantic American Corporation industry classification
Industry- Product category
- Specialty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAKAB)
- akta.pro secondary industry
- Marine & Aviation Insurance (FSAJAMAI)
Keywords
Where Atlantic American Corporation is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Atlantic American Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance Premium Revenue: Atlantic American generates revenue primarily through insurance premiums from both its property & casualty (American Southern Insurance Company) and life & health (Bankers Fidelity Life Insurance Company) segments. The company reported net income of $4.7 million in the first nine months of 2025, driven by increased premium revenue and unrealized gains on securities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Atlantic American Corporation product offering
Product offeringCore offering
Atlantic American Corporation is a publicly traded insurance holding company whose subsidiaries underwrite and distribute specialty insurance products in two segments: property and casualty insurance focused on commercial automobile liability, auto physical damage, and general liability through American Southern Insurance Company; and life and supplemental health insurance targeted at the senior market and worksite employer groups through Bankers Fidelity Life Insurance Company and the Atlantic American Employee Benefits division. The company is licensed in 46 states and the District of Columbia and all principal insurance subsidiaries hold an A.M. Best A- (Excellent) rating.
Product overview
Atlantic American Corporation operates as an insurance holding company with two main divisions: a property and casualty segment centered on American Southern Insurance Company, and a life and health segment anchored by Bankers Fidelity Life Insurance Company. American Southern specializes in commercial auto insurance through retail and managing general agents, with subsidiaries including American Safety Insurance Company, Automated Systems of Georgia, Automobile Safety Management, and Premier Adjusting & Claims Services. Bankers Fidelity focuses on life and supplemental health products for seniors, operating alongside Bankers Fidelity Assurance Company and its voluntary benefits division, Atlantic American Employee Benefits. All principal insurance subsidiaries hold an A.M. Best rating of A- (Excellent).
Differentiator
Problem solved
Functional benefit
Brands
- Bankers Fidelity: Life and supplemental health insurance products focused on the senior market, including life insurance, senior health insurance, family plans, supplemental health products and group benefits. Rated A- (Excellent) by A.M. Best.
- Atlantic American Employee Benefits
- American Southern
Products and services
- American Southern Insurance Company Property and casualty insurance subsidiary specializing in commercial automobile liability policies, auto physical damage, and general liability programs. Serves businesses of all sizes with vehicle fleets ranging from three to three hundred vehicles, including school systems and utility companies. Policies are distributed through retail agents and managing general agents.
- Bankers Fidelity Life Insurance Company Flagship life and supplemental health insurance carrier focused on the senior market, offering life insurance, senior health insurance, family plans, supplemental health products, and group benefits. Licensed in 46 states and the District of Columbia. Rated A- (Excellent) by A.M. Best.
- Atlantic American Employee Benefits Voluntary benefits division offering group life and supplemental health insurance products to employees at the workplace through payroll-deducted plans. Designed to integrate with employer existing benefit strategies and provide flexible coverage options for employees at every life stage.
- Bankers Fidelity Assurance Company Wholly owned life insurance subsidiary of Bankers Fidelity providing diversified life insurance products and pricing in 14 states, originally acquired as Direct Life Insurance Company.
Quantifiable outcome
- Net income of $4.7 million in first nine months of 2025 (turnaround from prior period)
Companies that use Atlantic American Corporation
Customer profileSegments3 records
Ideal customer profiles3 records
Atlantic American Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic American Corporation partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights3 records
Atlantic American Corporation competitors and assessment
Company assessmentDirect peers
- Citizens, Inc. Small life insurance holding company selling life and supplemental health products to niche markets including seniors and foreign nationals. Directly comparable to Bankers Fidelity's niche life/health distribution strategy.
- Global Indemnity Group: Specialty property and casualty insurer offering commercial auto, casualty, and other specialty lines. Comparable to American Southern's commercial auto liability and physical damage products.
- Donegal Group: Small publicly traded P&C insurance holding company serving regional and specialty markets. Closely comparable to Atlantic American in size, structure, and focus on commercial lines for niche customer segments.
- Universal Insurance Holdings: Small publicly traded P&C holding company focused on residential and commercial property insurance. Similar small-cap public structure with specialty underwriting focus.
- HCI Group: Property and casualty insurance holding company with specialty commercial lines including commercial auto. Similar small-cap public structure and specialty underwriting focus.
- Employers Holdings: Small specialty insurance holding company focused on workers' compensation for small businesses. Comparable in market cap and in operating a single specialty P&C niche through agency distribution.
- Kansas City Life Insurance: Small mutual-affiliated life insurance company focused on individual life and annuity products through agents. Comparable small-scale life insurer distribution model.
- National Western Life Insurance Group: Small publicly traded life and health insurer focused on niche markets including senior and rural populations. Closely analogous to Bankers Fidelity's senior-market life and supplemental health focus.
- James River Group Holdings: Specialty insurance holding company focused on commercial auto, excess casualty, and niche commercial lines. Directly comparable to American Southern's commercial auto and fleet focus, with similar small-cap public structure.
Emerging players
- Skyward Specialty Insurance Group: Newer specialty insurance carrier offering commercial auto, property, and other specialty lines. Comparable specialty P&C focus with smaller scale than legacy peers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlantic American Corporation compliance and trust
Trust signalCompliance1 record
Atlantic American Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic American Corporation leadership team
Management profileNumber of profiles
Profiles6 records
Atlantic American Corporation subsidiaries and ownership
Company hierarchySubsidiaries11 records
Atlantic American Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic American Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic American Corporation
What does Atlantic American Corporation do?
Atlantic American Corporation is a publicly traded insurance holding company whose subsidiaries underwrite and distribute specialty insurance products in two segments: property and casualty insurance focused on commercial automobile liability, auto physical damage, and general liability through American Southern Insurance Company; and life and supplemental health insurance targeted at the senior market and worksite employer groups through Bankers Fidelity Life Insurance Company and the Atlantic American Employee Benefits division. The company is licensed in 46 states and the District of Columbia and all principal insurance subsidiaries hold an A.M. Best A- (Excellent) rating.
Is Atlantic American Corporation a public or private company?
Atlantic American Corporation is a public company. It is classified as public and is currently operating.
When was Atlantic American Corporation founded?
Atlantic American Corporation was founded in 1968. It employs 51 to 100 people.
Where is Atlantic American Corporation based?
Atlantic American Corporation is headquartered in Atlanta, United States, in the North America region.
How does Atlantic American Corporation make money?
One revenue line is on record: insurance Premium Revenue.
Who are Atlantic American Corporation's main competitors?
Direct peers on record are Citizens, Inc., Global Indemnity Group, Donegal Group, Universal Insurance Holdings, HCI Group, Employers Holdings, Kansas City Life Insurance, National Western Life Insurance Group and James River Group Holdings. Skyward Specialty Insurance Group is listed as an emerging player.
Does Atlantic American Corporation have an API?
No public API is recorded for Atlantic American Corporation.
What industry is Atlantic American Corporation in?
Atlantic American Corporation's product category is Specialty Insurance. Its primary akta.pro industry code is FSAJAKAB, Commercial Auto & Fleet Insurance, with a secondary code of FSAJAMAI, Marine & Aviation Insurance. Its NAICS code is 524126 and its SIC code is 6331.