The Rockin' Round Up

What The Rockin' Round Up does

The Rockin' Round Up is a privately-held UK event organizer that operates a single annual three-day rockabilly and rock'n'roll music festival held at Court Farm Country Park, a 108-acre working farm in Banwell, Weston Super Mare, North Somerset. Scheduled over the UK May Bank Holiday weekend since 2016, the festival targets fans of rockabilly, rock'n'roll, rhythm & blues, western swing, and associated hot-rod and biker subcultures, with weekend passes sold at a flat £60 per attendee and free admission for children under 16. The business generates revenue through three streams: ticket sales (£60 weekend pass), on-site merchandise (t-shirts and branded goods), and vendor stall fees charged to third-party traders selling records, clothing, and accessories.

The underlying technology stack is intentionally minimal. Ticketing runs through a PayPal-powered shopping cart on the operator's own website (rockinroundup.co.uk) that issues e-tickets with unique booking reference numbers, exchanged at venue gates for wristbands; a small banking fee is added to card payments. There is no proprietary software platform, no native mobile application, no third-party ticketing integrator beyond PayPal, no disclosed use of analytics or AI tooling, and customer contact is mediated via a single info@ inbox. The physical product asset — the Saloon Barn with its 50-foot bar, large dance floor, wide stage, and Western-themed staging set against the Mendip Hills — is occupied exclusively and constitutes a key component of the festival's differentiated offering.

Commercially, The Rockin' Round Up is a small, founder-led event operator with no disclosed institutional ownership, headcount, or financial reporting. Brand and demand signals are strong — the 2026 event sold out ahead of schedule, marking the festival's 10th anniversary and labelled 'burning even hotter for 2026' — but revenue is inherently bounded by a single annual capacity ceiling at one fixed rural venue. Strategic leverage is concentrated in the deep partnership with co-founder Alan Wilson's Western Star Recording Company (founded 1999) for artist pipeline and merchandise, and in a cross-promotion network with seven peer UK rockabilly weekenders (Rockabilly Rave, Hotrod Hayride, The Shakedown, Hemsby, Rhythm Riot, Welsh Rockabilly Fair, Hillbilly Hoedown) coordinated via rnrgigguide.com.

Name

The Rockin' Round Up

Legal name

The Rockin' Round Up

Website

https://rockinroundup.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Short description

The Rockin' Round Up is a privately-held UK event organiser running a single annual three-day rockabilly music weekend at Court Farm Country Park in Somerset, selling £60 weekend passes to rockabilly, rock'n'roll and retro-music enthusiasts.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Rockabilly music festival
• Live music weekends
• Weekend festival passes
• On-site camping events
• Rockabilly weekender events

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Ticket Sales: Primary revenue stream from selling weekend passes at £60 per ticket. Tickets are sold as e-Tickets with unique booking reference numbers, processed through PayPal or card payments. The event regularly sells out, indicating strong demand.
2. Merchandise Sales: On-site merchandise sales including limited edition Round-Up t-shirts and branded merchandise. Additional revenue from vendor stall fees for third-party traders selling rockabilly merchandise, clothing, records, and accessories in the barn and camping areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Rockin' Round Up organizes and operates an annual three-day rockabilly and rock 'n' roll music festival at Court Farm Country Park in Somerset, UK. The core sellable product is the £60 Weekend Pass, an e-Ticket granting access to live band performances, DJ sets, on-site camping, and bar/café facilities. The event is held annually over the UK May Bank Holiday weekend and regularly sells out, with the 2026 edition marking the 10th anniversary.

Product overview

The Rockin Round-Up is a three-day rockabilly and rock'n'roll music festival organized by The Rockabilly Rave gang in partnership with The Western Star Recording Company. The core offering is the annual weekend event held at Court Farm Country Park in Somerset, featuring live performances by UK bands in The Saloon Barn venue. Tickets (Weekend Passes) include access to live music, DJ entertainment, camping facilities, and on-site food/beverage services. The product portfolio includes the main festival event, e-ticket purchases via PayPal, venue hire (Saloon Barn), and vendor/merchandise stalls operated by third-party rockabilly-themed businesses. The event celebrates its 10th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rockin' Round-Up Festival An annual three-day rockabilly and rock 'n' roll music festival held at Court Farm Country Park in Somerset, UK, featuring live performances by UK bands, DJ sets, camping facilities, vendor stalls, and on-site bar/café. Targeted at rockabilly and retro music enthusiasts, hot rod and biker culture communities, and families.
• Weekend Pass (e-Ticket) All-inclusive weekend pass priced at £60 per person, granting access to all three days of live music, DJ entertainment, on-site camping, and facilities. Issued as an e-Ticket via email with a unique booking reference number, exchangeable on-site for a wristband. Children under 16 are admitted free.
• On-Site Camping Facilities Free on-site camping included with the Weekend Pass, accommodating tents, caravans, and motorhomes on flat pasture land. Includes toilet and shower cabins, a pamper room with electric hook-ups, and disabled/baby changing facilities. Open from Friday morning to Monday midday.
• Vendor & Merchandise Stalls On-site merchandise stalls in the main barn and camping area selling rockabilly merchandise, t-shirts, accessories, vintage items, records, and CDs from third-party vendors including Daredevil/Geronimo, Retrashade, Spindrift Records, and Western Star Recording Company. The festival also sells limited edition Round-Up branded t-shirts and merchandise.

Quantifiable outcome

• Event sold out in record time for 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Western Star Recording CompanycoreStrategic or Co-development PartnerAlan Wilson, co-founder of The Rockin Round-Up, formed Western Star in 1999 as an independent record label and recording studio. Western Star produces and releases rockabilly and psychobilly music, and the Round-Up event features exclusive performances and merchandise from Western Star artists and acts from the label.
• Court Farm Country ParkcoreOthersThe event is hosted at Court Farm Country Park, a working farm in Banwell, Weston Super Mare, Somerset. The venue provides the Saloon Barn entertainment space, camping areas, café, shop, and on-site facilities. The farm spans 108 acres with views of the Mendip Hills.
• Daredevil/GeronimominorChannel Partner/ Reseller/ DistributorRegular vendor stall at rockabilly weekenders selling bespoke rockabilly, hotrod, and biker-themed t-shirts and accessories for men and women. Dave's Daredevil stall operates alongside his wife's Geronimo Clothing stall.
• RetrashademinorChannel Partner/ Reseller/ DistributorUK-based vendor selling hand-made lamp shades inspired by 1940s and 1950s patterns and colours. Products are handmade in the UK by owner Mark Welland.
• Spindrift RecordsminorChannel Partner/ Reseller/ DistributorLong-standing vendor in the rockabilly scene selling a massive range of rockabilly, rock 'n' roll, neo and psycho genre music including CDs, LPs, singles, and original pressings.
• UK Rockabilly Weekenders NetworkcoreGTM or Marketing PartnerCross-promotional network with other UK rockabilly events including The Rockabilly Rave, Hotrod Hayride, The Shakedown, Hemsby, Rhythm Riot, Welsh Rockabilly Fair, and Hillbilly Hoedown. These events promote each other and share audience through the rnrgigguide.com gig guide.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Boomtown Fair: Large UK multi-genre music festival; operates in the same ticketed UK festival category but at materially greater scale and with a different audience profile.
• Glastonbury Festival: The UK's largest generalist music festival; broad incumbent in the same UK live-music festival space but serving a mass-market rather than the rockabilly niche The Rockin' Round Up targets.

Direct peers

• The Shakedown: UK rock 'n' roll and rockabilly weekender operating on a similar multi-day weekend format and listed as a direct cross-promotion partner of The Rockin' Round Up.
• The Rockabilly Rave: The UK's flagship rockabilly weekender and the most directly comparable event to The Rockin' Round Up — same genre, same weekend format, same cross-promotion network, and explicitly listed as a marketing partner.
• Rhythm Riot: Major UK rockabilly and rock 'n' roll weekender with the same multi-day format and cross-promotional ties to The Rockin' Round Up.
• The Hotrod Hayride: UK rockabilly and hot rod weekender sharing the same audience, event format, and cross-promotional network as The Rockin' Round Up.
• Hemsby Rock'n'Roll: Long-running UK rock 'n' roll and rockabilly weekender on the Norfolk coast, comparable in format and audience and part of the same weekender cross-promotion network.
• Hillbilly Hoedown: UK hillbilly and rockabilly weekender with a similar weekend format and explicit cross-promotional listing on The Rockin' Round Up's contact page.
• Welsh Rockabilly Fair: Welsh-based rockabilly fair sharing audience and cross-promotional relationships with The Rockin' Round Up and serving the same niche enthusiast community.

Others

• Western Star Recording Company: Independent UK rockabilly record label founded by The Rockin' Round Up's co-founder Alan Wilson; provides exclusive talent for the festival and is a strategic ecosystem participant rather than a competing event.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockininthebarn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rockin' Round Up