WOMA
WOMA Australia designs, assembles, sells, and rents ultra high pressure water jetting pumps (up to 3,000 bar), vacuum units, and robotic manipulators, serving enterprise clients in mining, oil and gas, defence, maritime, construction, and chemical sectors across Australasia.
- Company typePrivate
- Founded1982
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WOMA does
WOMA (Australia) Pty Ltd, founded in 1982 in Perth and headquartered at the Australian Marine Complex in Henderson, WA, designs, assembles, sells and rents ultra high pressure (UHP) water jetting pumps, vacuum units, and explosion-protection systems for industrial customers across Australasia, with secondary reach into East Africa and Indonesia. The company's core technology centres on proprietary WOMA plunger pumps organised into six series spanning 250 bar to 3,000 bar (M-Series, Z-Series, Y-Series, 2-Series, 3-Series, ARP Series), complemented by trailer-mounted UHP units, hazardous Zone 1/2 certified equipment, liquid ring and dry-blower vacuum units, robotic manipulators from OFTEC and Hydra Robotica, and a distributed portfolio of partner brands (StoneAge, Dietmar Kaiser, HAWK Pumps, TST Sweden PPE). ATEX, ANZex and IECex certified explosion protection, supplied under the WOMA Miretti OEM arrangement, is a regulated capability targeting hazardous environments in mining, oil & gas, marine, petrochemical, aviation, defence and material handling.
WOMA firmographics
Firmographics- Name
- WOMA
- Legal name
- WOMA (Australia) Pty Ltd
- Website
- https://woma.com.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOMA Australia designs, assembles, sells, and rents ultra high pressure water jetting pumps (up to 3,000 bar), vacuum units, and robotic manipulators, serving enterprise clients in mining, oil and gas, defence, maritime, construction, and chemical sectors across Australasia.
- Ownership category
- akta.pro rank
WOMA industry classification
Industry- Product category
- Industrial Water Jetting Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Pressure Washing & Jetting Equipment (IMAHALAB)
- akta.pro secondary industries
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers) (IMAHAGAN)
Keywords
Where WOMA is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
WOMA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of high and ultra high pressure water jetting pumps, units, vacuum equipment, and accessories. Includes proprietary WOMA products as well as distributed brands (Hawk, StoneAge, Dietmar Kaiser).
- Equipment Rental: Rental fleet of high pressure water jetters including 150M trailer mounted units, 700Z containerized units, and specialized offshore Zone 2 rated equipment. Renting one of WOMA's rental units provides quality built machines supported by knowledgeable customer service.
- Service & Maintenance: Service and technical support for industrial equipment including pump repairs, vacuum pump repairs, preventative maintenance, and urgent on-site repairs. Also includes spare parts supply and hose repair and re-certification services.
- Training Services: High pressure water jetting training courses delivered through partner All-Ways Training Services (RTO:91523) including accredited and non-accredited courses for operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment sales - custom quotation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
WOMA product offering
Product offeringCore offering
WOMA designs, assembles, sells, and rents ultra high pressure (UHP) water jetting pumps, vacuum cleaning units, and explosion protection systems for industrial customers. Core product lines include plunger pump series (M, Z, Y, 2, 3, ARP) operating at pressures from 250 bar to 3000 bar, along with trailer-mounted and combination high pressure units, vacuum units, tank cleaning tools, and remote-controlled robotic manipulators. The company also distributes partner brands (StoneAge, Dietmar Kaiser, HAWK, TST Sweden PPE) and provides service support, training, and rental across Australia, New Zealand, New Caledonia, Papua New Guinea, East Africa, and Indonesia.
Product overview
WOMA (Australia) Pty Ltd is a specialist industrial equipment manufacturer and supplier with over 55 years of experience in high-pressure water jetting and vacuum cleaning technology. The company's product portfolio is organized around several core product families: (1) High Pressure Plunger Pumps across six series (M Series up to 3000 bar, Z Series up to 1500 bar, Y Series up to 1000 bar, 2 Series up to 750 bar, 3 Series up to 250 bar, and ARP Abrasive Resistant Series up to 400 bar); (2) High Pressure Units including WaterJet and VersaJet product lines available as trailer-mounted, non-mounted, and combination configurations, with hazardous zone certifications; (3) Vacuum Units spanning the Wieland S4, truck-mounted wet ring and dry blower systems, WOMVAC combination units, and VPC hazardous zone pumps; (4) Tools and Accessories including Tank Master tank cleaning heads (Small, Standard, XXL), nozzle products (Form 1, 4, 8, 19, 21, 74), and guns/lances; (5) Robotics and Manipulators from OFTEC (Cube S3, VacuMag, UniMag) and Hydra Robotica (Omni-Tracker, Tracker, Explorer) for remote and automated operations; (6) Rental Fleet of mobile high pressure units; (7) Training Services through partner All-Ways Training Services; (8) Service Support including repairs and spare parts; and (9) Explosion Protection Solutions. The company operates as both manufacturer and exclusive distributor for partner brands including StoneAge, Dietmar Kaiser, HAWK Pumps, and TST Sweden PPE. Service areas include Australia, New Zealand, New Caledonia, Papua New Guinea, East Africa, and Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- WOMVAC: Vacuum unit brand including V83 DG and 2000 Zone 2 models for industrial vacuum suction and water jetting tasks
- VersaJet
- WaterJet
- TankMaster
Products and services
- M Series Pumps Ultra high pressure plunger pumps rated up to 3000 bar, designed for cutting, dismantling, demolition, surface preparation, coating removal, and de-rusting. Models include 70M, 150M, 190MX, 250M, 330M, 400M, and 550M.
- Z Series Pumps High pressure plunger pumps rated up to 1500 bar (21,750 psi), designed for versatile industrial water jetting applications with adaptable output and stable performance. Models include 150Z, 190Z, 250Z, 330Z, 400Z, and 550Z.
- Y Series Pumps High pressure plunger pumps rated up to 1000 bar for industrial water jetting applications. Includes model 70Y.
- 2 Series Pumps Industrial high pressure plunger pumps rated up to 750 bar. Models include 70-2, 100-2, 150-2, 190-2, and 250-2.
- 3 Series Pumps Industrial high pressure plunger pumps rated up to 250 bar. Models include 100-3, 150-3, 190-3, and 250-3.
- ARP Series Pumps (Abrasive Resistant) Abrasive resistant plunger pumps rated up to 400 bar for applications involving abrasive materials. Models include 150 ARP, 190 ARP, 250 ARP, and 330 ARP.
- 150M Trailer Mounted Unit Ultra high pressure trailer mounted unit operating at up to 3000 bar (43,500 psi) with flow rates up to 34 L/min. Designed for cutting, dismantling, demolition, surface preparation, coating removal, and de-rusting.
- 190M Trailer Mounted Unit Ultra high pressure trailer mounted unit operating at up to 3000 bar, powered by a John Deere 6 cylinder diesel engine for general wash-down, surface preparation, coatings removal, and blast-pad works.
- WaterJet High pressure water jet unit built to AS/NZS 4233 parts 1 & 2 (2013), offering cold, hot, and steam capability for asset and facility maintenance.
- VersaJet High pressure water jet unit available in petrol/diesel and hazardous area electric configurations, designed for offshore, refinery, and underground facility maintenance.
- Single 700Z WG Combination Unit All-in-one combination unit with max operating pressure of 1000 bar and max flow rate of 260 L/min, adjustable to fit almost any high pressure water needs.
- 150Z and 190Z Trailer Mounted Units High pressure trailer mounted units up to 1500–3000 bar with flow rates up to 105 L/min at maximum pressure, designed for smaller contractors for wash-down, surface preparation, and coatings removal.
- Hazardous Zone Units - Zone 1 Explosion-proof high pressure units certified for Zone 1 hazardous areas, available in 70Y Electric and 70M Electric configurations.
- Wieland S4 Vacuum Unit Compact mobile suction unit with high suction performance for conveying material over long distances. Features 48 kW diesel engine or 37 kW electric motor, three-stage filter separation, and ATEX explosion protection options.
- Wet Ring Truck Mounted Vacuum Unit Truck-mounted wet ring vacuum unit featuring CAT motor, Nash Elmo CL3003 liquid ring vacuum pump, 10m3 debris tank, and remote boom operations.
- Dry Blower Truck Mounted Vacuum Unit Truck-mounted dry positive displacement blower unit with dual cyclone separators, 9T debris capacity, and bag house filtration with 32 filters.
- WOMVAC V83 DG Vacuum Unit Multi-functional combination unit combining a high pressure pump with VPC-83 liquid ring vacuum pump, 12,000L debris vessel, and hydraulic tank tilt. Capable of collecting debris up to 8 inches in diameter.
- VPC 60 and VPC 90 Vacuum Pumps Hazardous zone liquid ring vacuum pumps with ATEX explosion protection. VPC 60 offers 1,300–2,000 m3/h flow and 65 kW power; VPC 90 offers 4,500–7,000 m3/h flow and 180 kW power.
- OFTEC Robotic Manipulators (Cube S3, VacuMag, UniMag) Remote-controlled robotic manipulator systems for safely operated UHP and sandblasting work on vertical, horizontal, and overhead steel surfaces, with operating pressures up to 3000 bar for coating and rust removal.
- Hydra Robotica Confined Space Robots (Omni-Tracker, Tracker, Explorer) Hydraulic remote-controlled robots designed for confined space operations including manhole entry. Features magnetic tracks, screw drive systems, integrated suction hoses, video cameras, and LED lights; capable of working fully submerged.
- TankMaster Tank Cleaning Tools (Small, Standard, XXL) Tank cleaning tools for interior cleaning of tanks, containers, vessels, and autoclaves, operating up to 1500 bar with water throughput up to 600 L/min.
- High Pressure Nozzles (Form 1, 4, 8, 19, 21, 74) Round jet and flat jet nozzles for pipe cleaning and surface cleaning applications, with maximum operating pressures up to 3000 bar including sapphire-tipped and long-life variants.
- Rental Fleet Industrial rental fleet of high pressure water jetters including 150M trailer mounted units (2500 bar at 18.7 L/min), 700Z containerized units (1000 bar at 261 L/min), Twin 250M units, and WOMVAC vacuum units.
- Service and Technical Support Service and technical support for industrial equipment including pump repairs, vacuum pump repairs, preventative maintenance, urgent repairs, spare parts, and hose repair and recertification. Service centres in Perth and Sydney.
- Training Services High pressure water jetting training courses delivered through partner All-Ways Training Services (RTO:91523) including accredited and non-accredited courses for operators, assistants, drain cleaning, and vacuum loading.
- Explosion Protection Solutions Explosion protection solutions for hazardous environments including electric and diesel conversions for fixed and mobile plant installations. Certified to ATEX, ANZex, and IECex standards across Mining, Oil & Gas, Shipping, Marine, Petro-chemical, Aviation, Defence, and Material Handling industries.
- Partner Brand Distribution (StoneAge, Dietmar Kaiser, HAWK, TST Sweden) Exclusive Australian distribution of partner brand products including StoneAge waterblasting equipment and nozzles, Dietmar Kaiser industrial vacuum units, HAWK high pressure pumps, and TST Sweden personal protective equipment for high pressure water jetting.
Quantifiable outcome
- Ultra high pressure water jetting recognized as state-of-the-art in constructional engineering over the last thirty years
Companies that use WOMA
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
WOMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WOMA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- StoneAgecoreWOMA Australia distributes the StoneAge range of Waterblasting equipment including pressure cleaner nozzles and is the only authorized rental partner for StoneAge in Australia. Also serves as authorized StoneAge repair centre.
- Dietmar KaisercoreExclusive Australian Representative and Distributor of Dietmar Kaiser, a leading global provider of industrial vacuum units and related vacuum cleaning technology for hazardous and non-hazardous industrial material handling.
- HAWK PumpscoreAuthorized OEM distributor for HAWK High Pressure Pumps in Australia. WOMA sells bare-shaft pumps, complete pump units and spares, and services and repairs HAWK pumps.
- TST SwedenminorWOMA Australia sells the complete assortment of TST Personnel Protection Equipment for hydro demolition, water jetting and blasting at High and Ultra High Pressures up to 3000 bar.
- OFTECcorePartner for robotic manipulators including OFTEC Cube S3, VacuMag, and UniMag products for safely operated UHP and sandblasting work on vertical, horizontal and overhead steel surfaces.
- Miretti (WOMA Miretti)coreWOMA Miretti ATEX and IECex explosion protection OEM capacity for local Australian defence, marine and shipping sectors, as well as mining, petrochemical, and oil and gas sectors. Approved for equipment operating in hazardous areas.
- Hydra RoboticacorePartner for robotic solutions including WOMA OMNI-TRACKER, TRACKER and EXPLORER hydraulic remote controlled robots designed for works in confined spaces.
- All-Ways Training ServicescoreThird-party training provider (RTO:91523) delivering high pressure water jetting training courses. WOMA offers training at dedicated facilities in Perth, WA and Smeaton Grange, NSW, or client sites Australia-wide.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WOMA competitors and assessment
Company assessmentDirect peers
- NLB Corporation: NLB is a US manufacturer of UHP water jetting equipment (up to 40,000 psi), pumps, and automated/robotic cleaning systems. Highly comparable to WOMA as a specialized UHP equipment OEM targeting industrial cleaning, surface preparation, and hydrodemolition use cases.
- Conjet AB: Conjet manufactures robotic hydrodemolition equipment and UHP pumps used for concrete removal, surface preparation, and industrial cleaning. Closely comparable to WOMA's OFTEC-manufactured robotic manipulator offerings and overall hydrodemolition positioning.
- Antraquip Corporation: Antraquip designs and manufactures hydrodemolition robots and UHP water jetting equipment for concrete removal and industrial surface preparation. Comparable to WOMA's OFTEC and Hydra Robotica distributed robotic cleaning platforms.
- Hammelmann GmbH: Hammelmann is a German manufacturer of ultra high pressure plunger pumps and systems operating up to 4000 bar. It is the closest direct global competitor to WOMA's M/Z/Y/2-Series plunger pump family, serving similar oil & gas, mining, and industrial cleaning end-markets.
- Aquajet Systems AB: Aquajet Systems is a Swedish manufacturer of UHP water jetting equipment and hydrodemolition systems, including robotic Aqua Cutter units. Directly comparable to WOMA in the robotic UHP cleaning and industrial demolition segments.
- Uraca Pumpenfabrik GmbH & Co. KG: Uraca is a German manufacturer of high-pressure plunger pumps and complete UHP cleaning systems used in oil & gas, marine, and industrial cleaning. Direct competitor in the high-pressure plunger pump category WOMA competes in via its M/Z/Y/2-Series ranges.
- StoneAge Inc: StoneAge is a US manufacturer of waterblasting tools, nozzles, and automated equipment. It overlaps with WOMA's tool/accessory business and is also a key partner brand distributed by WOMA in Australia, making it a partial competitor and partner.
- Falch GmbH: Falch is a German producer of UHP water jetting equipment, including trailer-mounted units, automated systems, and pumps. It sells directly and through dealers into industrial cleaning and surface preparation markets overlapping with WOMA's target applications.
Emerging players
- Simex S.r.l. Simex manufactures excavator attachments and equipment for construction, including surface preparation and demolition tools. Adjacent in industrial cleaning and demolition, with partial overlap on construction-focused applications addressed by WOMA's VersaJet and similar UHP units.
Broad incumbents
- Kärcher / Alfred Kärcher SE & Co. KG: Kärcher is the global leader in cleaning technology and owns the HAWK high-pressure pump brand distributed by WOMA in Australia. It represents a much larger incumbent offering broader cleaning equipment portfolios that overlap with WOMA's UHP cleaning solutions at smaller scales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WOMA social profiles
Digital presenceWOMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOMA leadership team
Management profileNumber of profiles
Profiles1 record
WOMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOMA
What does WOMA do?
WOMA designs, assembles, sells, and rents ultra high pressure (UHP) water jetting pumps, vacuum cleaning units, and explosion protection systems for industrial customers. Core product lines include plunger pump series (M, Z, Y, 2, 3, ARP) operating at pressures from 250 bar to 3000 bar, along with trailer-mounted and combination high pressure units, vacuum units, tank cleaning tools, and remote-controlled robotic manipulators. The company also distributes partner brands (StoneAge, Dietmar Kaiser, HAWK, TST Sweden PPE) and provides service support, training, and rental across Australia, New Zealand, New Caledonia, Papua New Guinea, East Africa, and Indonesia.
Is WOMA a public or private company?
WOMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOMA founded?
WOMA was founded in 1982. It employs 11 to 50 people.
Where is WOMA based?
WOMA is headquartered in Perth, Australia, in the Oceania region.
How does WOMA make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, service & Maintenance and training Services.
Who are WOMA's main competitors?
Direct peers on record are NLB Corporation, Conjet AB, Antraquip Corporation, Hammelmann GmbH, Aquajet Systems AB, Uraca Pumpenfabrik GmbH & Co. KG, StoneAge Inc and Falch GmbH. Simex S.r.l. is listed as an emerging player. Kärcher / Alfred Kärcher SE & Co. KG is listed as a broad incumbent.
Does WOMA have an API?
No public API is recorded for WOMA.
What industry is WOMA in?
WOMA's product category is Industrial Water Jetting Equipment. Its primary akta.pro industry code is IMAHALAB, Pressure Washing & Jetting Equipment, with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 33391 and its SIC code is 3561.