What Fleischman Field Research does

Fleischman Field Research is a privately held market research recruiting firm founded in 1979 and headquartered at 250 Sutter Street, 2nd Floor in San Francisco, with a secondary regional office at 122 E 42nd Street, Suite 1620 in New York. The company provides nationwide focus group recruiting and field research services to market research buyers, offering qualitative research (focus groups, in-depth interviews, ethnographic studies), quantitative research (phone interviewing, internet surveys, product placements, taste tests), UX testing (on-site usability labs and remote testing), and specialized recruiting across B2B, medical/healthcare, high-tech, foreign language, and upscale consumer segments. It is owned by Probe Market Research and operates as an owner-managed business with a leadership team led by President Lynette Eberhart.

The company runs a database-driven recruitment model in which participants voluntarily join a pool via the company website and are matched to qualifying studies. Field research infrastructure includes website and mobile usability labs, phone interviewing systems, internet survey platforms, and remote UX testing capabilities, supported by a custom-designed participant database, a Respondent Development Specialist function, and a four-step verification process (initial recruitment, verification and re-screening, written confirmation, and verbal confirmation). Data warehousing is hosted on Google Cloud under strict data protection agreements, and the company maintains compliance with HIPAA, COPPA, GDPR, and CCPA.

Fleischman monetizes through professional services on a custom quote-based pricing model tied to project scope, sample size, geographic coverage, and methodology. The go-to-market is direct sales: clients engage via phone (212.922.9777), email ([email protected]), and website bid request forms, with bid inquiries handled directly by the President. The company reports a headcount band of 101-250 employees across two U.S. locations, has no disclosed external institutional investment, no M&A activity, and no publicly reported revenue or headcount growth metrics.

Name

Fleischman Field Research

Legal name

Fleischman Field Research

Website

https://ffrsf.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Fleischman Field Research is a privately held, owner-managed market research recruiting firm founded in 1979, headquartered in San Francisco with a New York office, providing nationwide focus group, qualitative, quantitative, and UX testing recruiting services to market research buyers across B2B, healthcare, high-tech, and consumer verticals.

Ownership category

akta.pro rank

Product category

Market Research Recruiting Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research recruiting
• Focus group recruitment
• Qualitative research services
• Quantitative field research
• UX testing recruitment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Recruiting Services: Professional services revenue from recruiting participants for focus groups, interviews, and market research studies. Services include qualitative recruiting (focus groups, in-depth interviews, UX testing, ethnographic studies) and quantitative research (phone studies, internet surveys, intercepts). Pricing based on project scope, sample size, and research methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fleischman Field Research is a U.S. market research recruiting and field management firm that recruits respondents for qualitative and quantitative studies on behalf of market research agencies, brand marketers, and consultancies. Core services include focus group recruitment, in-depth interview recruiting, UX testing recruitment, B2B and medical recruiting, multi-locale project management, and full field management for research projects nationwide.

Product overview

Fleischman Field Research operates as a field research and market research recruiting company offering a portfolio of interconnected research services. The core offerings include Qualitative Research Services (focus group recruiting, ethnographic studies, specialized B2B/medical/foreign-language/upscale consumer recruiting) and Quantitative Research Services (phone interviewing, internet surveys, product placements). Supporting these are UX Testing Services (in-person and remote website/mobile usability labs), Remote Recruiting Services for online qualitative and quantitative studies, and Executive/Medical In-Person Interviewing. The company maintains a San Francisco Market Research Facility near Union Square and provides recruiting across local, national, and major markets. All services are supported by their proprietary database and field management infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitative Research Recruiting
• Quantitative Research Recruiting
• UX Testing Recruitment Recruitment of participants for user experience (UX) research studies, matching user personas and behavioral criteria defined by clients.
• B2B and Medical Recruiting Specialized recruitment of hard-to-reach business professionals and medical/healthcare respondents for B2B and medical market research studies.
• Multi-Locale and Multilingual Project Management Coordination of market research recruiting across multiple U.S. markets with multilingual capability, delivered through a single project manager per engagement.
• Full Field Management End-to-end field management for market research projects, covering project design, pre-recruit screening, recruiting, and ongoing project oversight on behalf of the client.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Probe Market ResearchcoreOthersParent company ownership. Fleischman Field Research is owned by Probe Market Research, who serves as the primary contact for privacy policy questions and concerns. Data Privacy inquiries are directed to Probe Research at [email protected].

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Schlesinger Group: Schlesinger Group operates one of the largest qualitative research facility and recruiting networks in the US and globally. It directly competes with Fleischman Field Research for focus group recruiting, qualitative research services, and UX testing engagements with enterprise research buyers.
• Focus Pointe Global: Focus Pointe Global is a focus group facility and qualitative research recruiting company serving B2B and consumer research clients nationwide. It offers comparable qualitative recruiting and facility services to those Fleischman provides.
• L&E Research: L&E Research operates qualitative research facilities in multiple US cities with focus group recruiting, in-depth interviews, and usability testing. It competes head-to-head with Fleischman for nationwide qualitative research recruiting engagements across consumer and B2B segments.
• Plaza Research: Plaza Research is a privately held focus group and market research recruiting firm with multiple US facility locations. It is directly comparable in service offering and target clientele to Fleischman Field Research.
• Fieldwork: Fieldwork is a multi-city qualitative research facility and recruiting firm with locations across major US markets. It directly competes with Fleischman for focus group recruiting, in-depth interviews, and B2B and medical research recruitment.
• JRA Research: JRA Research is a US focus group facility and recruiting company specializing in consumer and B2B qualitative research. It competes with Fleischman for enterprise qualitative recruiting engagements.

Broad incumbents

• Dynata: Dynata is one of the world's largest first-party data and research operations companies with a global online panel. It competes with Fleischman as a scaled market research incumbent, primarily through online panel and quantitative services.
• Toluna: Toluna is a global online research panel and consumer insights platform serving enterprise clients. It is a broader market research incumbent that competes with Fleischman on quantitative and panel-based research, though it operates at a much larger scale and primarily online.
• Ipsos: Ipsos is a global market research and consumer insights firm offering quantitative, qualitative, and UX research services. It is a broad incumbent competitor that competes with Fleischman for enterprise research engagements, particularly in B2B and healthcare verticals.
• Kantar: Kantar is one of the largest global market research and consumer insights companies offering qualitative, quantitative, brand, and UX research. It is a broad incumbent whose qualitative research operations compete with Fleischman for enterprise client engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ffrsf
• LinkedInlinkedin.com/company/fleischman-field-research

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleischman Field Research