X-Ray Production

What X-Ray Production does

X-Ray Production is an independent music label headquartered in Paris, France, operating four integrated business divisions: production, publishing, live events and booking, and online retail. The company represents a roster of more than 60 artists spanning reggae, dub, hip-hop, electronic, and French-language hip-hop genres, with signed acts including L'Entourloop, Manudigital, Degiheugi, The Architect, Davodka, La Yegros, Asian Dub Foundation, and Tetra Hydro K among others. Its catalog is monetized through direct-to-consumer physical sales — vinyl records priced between $15 and $34, CDs, and branded merchandise such as t-shirts, sweats, hoodies, patches, posters, and tote bags — distributed via a Shopify-powered storefront at xrayproduction.com with worldwide shipping, multi-currency support (EUR and USD), and bilingual interface (French and English). Marketing runs through an email newsletter (with a 10% first-order incentive), content marketing via a news/blog section, and organic social media presence on Facebook, YouTube, Instagram, Twitter/X, and Spotify, while the booking division represents artists such as Assassin, KT Gorique, Triptik, Yarol Poupaud, and DO not DO for live performances and tours. X-Ray Production is privately held with no disclosed parent company, institutional investors, or external funding, and operates without disclosed headcount, revenue, or financial statements.

Name

X-Ray Production

Legal name

X-Ray Production

Website

https://xrayproduction.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

X-Ray Production is a Paris-based independent music label operating four divisions — production, publishing, live booking, and direct-to-consumer retail — selling vinyl, CDs, and merchandise from a 60+ artist roster via a global Shopify storefront.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industry

Recorded Music Distribution (Physical & Digital) (MPAIAAAC)

Keywords

• Independent music label
• Vinyl record sales
• Music merchandise
• Artist booking services
• Music publishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Physical Music Sales: Sale of vinyl records, CDs, and digital formats directly through the online shop. Products include releases from label artists like L'Entourloop, Manudigital, Degiheugi, and many others across reggae, dub, hip-hop, and electronic genres.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, sweats, hoodies, accessories (bannettes, posters, patches, socks), and tote bags featuring label and artist branding.
3. Artist Booking and Tours: Booking division managing live performances and tours for label artists including Assassin, KT Gorique, Triptik, Yarol Poupaud, and DO not DO. Revenue generated from ticket sales and performance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

X-Ray Production operates an independent music label in Paris, France, with four business units: production, publishing, live events/booking, and direct-to-consumer online retail. The company sells vinyl records, CDs, and branded merchandise through its own Shopify-powered online store, while also providing artist booking services for live performances and managing publishing rights for its roster of international artists.

Product overview

X-Ray Production is an independent music label based in Paris with four integrated divisions: production, publishing, live entertainment (spectacle/booking), and online retail. The company operates a Shopify-powered e-commerce store selling vinyl records, CDs, and branded merchandise. The label's catalog includes artists such as L'Entourloop, Manudigital, La Yegros, Asian Dub Foundation, The Architect, Degiheugi, Tetra Hydro K, Biga*Ranx, Davodka, Skarra Mucci, and many others. The company also offers artist booking services for live performances and publishes music through its label division. Products are sold through the online shop with various promotional sales (up to 70% discounts), and the company offers payment options through Klarna/Alma for installment payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records (Vinyles)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ondubground / O.B.F. Records: French dub/reggae label and sound system collective producing vinyl releases and operating live events. Direct comparable in reggae/dub niche, vinyl-first catalog, and live-performance integration.
• Because Music: Paris-based independent label group operating multiple sub-labels with physical distribution, publishing, and touring operations. Comparable as a multi-genre French indie label with integrated recorded music and live-event capabilities.
• Stand High Records: Independent French reggae/dub label and recording studio based in Brittany with a small integrated operation spanning production, distribution, and artist booking. Closely comparable in niche genre focus and small independent scale.
• Wagram Music: Major French independent label and distributor covering reggae, dub, hip-hop, world, and electronic genres, with physical product distribution and an artist booking arm. Closely comparable catalog scope and DACH/EU indie label positioning.
• Heavenly Recordings: Long-running UK independent label with integrated publishing, booking, and physical product operations across alternative and electronic genres. Comparable vertically integrated indie model though larger and more established.
• Chinese Man Records: French independent electronic/trip-hop label based in Marseille with a comparable integrated model spanning production, publishing, live events, and direct-to-consumer merch/records. Highly comparable in scale, geography, and multi-revenue stream approach.
• Soulbeats Records: Independent French label focused on dub, reggae, and electronic music with physical and digital distribution. Comparable as a niche French indie label with similar catalog positioning.
• Hammerbass Records: French dub/reggae/electronic label releasing vinyl and digital music with associated artist booking and live event promotion. Comparable in catalog scope and integrated indie label operations.
• Baco Records: French independent label operating across reggae, dub, and hip-hop with integrated production, publishing, and live event capabilities. Comparable scale and genre mix.

Regional players

• Chapter Two Records: French independent hip-hop, reggae, and electronic label with physical distribution and artist development, sharing catalog overlap with X-Ray but with a stronger focus on hip-hop. Comparable French indie market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xrayproduction
• YouTubeyoutube.com/c/Xrayproduction
• Facebookfacebook.com/xrayproduction
• Instagraminstagram.com/xrayproduction
• LinkedInlinkedin.com/company/label-x-ray-production

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Ray Production