eKeeper Group
- Company typePrivate
- Founded2004
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
eKeeper Group firmographics
Firmographics- Name
- eKeeper Group
- Legal name
- Finova
- Website
- https://ekeepergroup.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
eKeeper Group industry classification
Industry- Product category
- Financial Services CRM Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where eKeeper Group is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
eKeeper Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Broker CRM Subscription: SaaS subscription model for the Broker CRM platform. The platform offers configurable workflows and professional deployment services as part of the offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
eKeeper Group product offering
Product offeringCore offering
eKeeper Group sells a cloud-based CRM and lending technology platform under the Finova brand, purpose-built for UK mortgage brokers and financial services intermediaries. The core Broker CRM product is delivered alongside modular Lending, Savings, Servicing, Decisioning, Intermediary Manager, Broker Payments, Broker ID, and a mobile app offering, with KYC, document automation, e-signature, customer portal, and compliance-audit capabilities bundled in.
Product overview
Finova offers a platform-plus-modules architecture consisting of a core Broker CRM product supplemented by specialized lending, savings, servicing, decisioning, intermediary management, payments, identity, and mobile app modules. The platform is designed specifically for UK mortgage brokers and financial services institutions, with solutions tailored by lending type (residential, buy-to-let, specialist, equity release, Islamic finance) and savings type (retail, corporate). Key integrated features include SmarterDocs for document management, Customer Portal for client self-service, and Retention Portal for customer retention. The company serves over 2,400 brokers as a trusted technology partner.
Differentiator
Problem solved
Functional benefit
Brands
- Finova Broker CRM: CRM software designed specifically for UK mortgage brokers, featuring configurable workflows, built-in automation, and compliance tools
- Finova Mobile App
- Finova Broker ID
- Broker Payments
Products and services
- Finova Broker CRM
Quantifiable outcome
- Trusted by over 2,400 brokers
- +1 more outcomes
Companies that use eKeeper Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
eKeeper Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
eKeeper Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UK FinancecoreAssociate member of UK Finance, the trade body representing the UK banking and financial services industry. Membership indicates industry standing and adherence to sector standards.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
eKeeper Group competitors and assessment
Company assessmentBroad incumbents
- Temenos: Global banking software vendor offering core banking, lending, and savings platforms. Competes with Finova's Lending, Savings, and Servicing modules for mid-sized UK banks and building societies.
- nCino: Cloud banking platform serving lenders with loan origination, onboarding, and CRM-style workflows. Competes with Finova's Lending, Decisioning, and Intermediary Manager modules at the lender level.
- Salesforce: Dominant horizontal CRM platform with a Financial Services Cloud vertical edition. Provides the most likely 'generic CRM' alternative for brokers and lenders weighing build-vs-buy against Finova.
- Mortgage Cadence (Accenture): Mortgage origination and analytics platform owned by Accenture. Competes with Finova's Lending, Decisioning, and Servicing modules at US and increasingly UK mortgage lenders.
- Iress: Established financial software vendor serving UK and Australian wealth, mortgage, and trading workflows. Overlaps with Finova in mortgage and intermediary software at the lender and intermediary levels.
Direct peers
- Twenty7tec: UK-based technology provider focused on mortgage intermediaries, offering CRM, sourcing, and point-of-sale tools. Closest direct competitor to Finova Broker CRM in the UK broker market.
- Mortgage Brain: Long-standing UK mortgage technology provider offering broker CRM, sourcing, and compliance tools. Competes head-to-head with Finova for UK mortgage broker relationships.
Emerging players
- Knowledge Bank: UK mortgage criteria and product sourcing platform used by brokers. Adjacent to Finova's broker workflow offering and often evaluated alongside it in broker tech stacks.
- Mambu: Cloud-native core banking and lending platform used by challenger banks and specialist lenders in the UK. Partial overlap with Finova's Lending and Savings modules.
Regional players
- Tila: Mortgage CRM and POS platform focused on US mortgage lenders and brokers. Comparable product set to Finova Broker CRM but serves a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eKeeper Group social profiles
Digital presenceeKeeper Group compliance and trust
Trust signalCompliance2 records
eKeeper Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
eKeeper Group leadership team
Management profileNumber of profiles
eKeeper Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eKeeper Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eKeeper Group
What does eKeeper Group do?
eKeeper Group sells a cloud-based CRM and lending technology platform under the Finova brand, purpose-built for UK mortgage brokers and financial services intermediaries. The core Broker CRM product is delivered alongside modular Lending, Savings, Servicing, Decisioning, Intermediary Manager, Broker Payments, Broker ID, and a mobile app offering, with KYC, document automation, e-signature, customer portal, and compliance-audit capabilities bundled in.
Is eKeeper Group a public or private company?
eKeeper Group is a private company. It is classified as unknown and is currently operating.
When was eKeeper Group founded?
eKeeper Group was founded in 2004. It employs 11 to 50 people.
Where is eKeeper Group based?
eKeeper Group is headquartered in Bristol, United Kingdom, in the Europe region.
How does eKeeper Group make money?
One revenue line is on record: broker CRM Subscription.
Who are eKeeper Group's main competitors?
Broad incumbents on record are Temenos, nCino, Salesforce, Mortgage Cadence (Accenture) and Iress. Direct peers are Twenty7tec and Mortgage Brain. Emerging players are Knowledge Bank and Mambu. Tila is listed as a regional player.
Does eKeeper Group have an API?
No public API is recorded for eKeeper Group.
What industry is eKeeper Group in?
eKeeper Group's product category is Financial Services CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 6199.