KAEDE
- Company typePrivate
- Founded2015
- HeadquartersToshima, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
KAEDE firmographics
Firmographics- Name
- KAEDE
- Legal name
- 株式会社楓苑
- Website
- https://kaede-en.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Ownership category
- akta.pro rank
KAEDE industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Rental and Leasing Services (532), Real Estate and Rental and Leasing (53)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where KAEDE is headquartered
LocationHeadquarters
- HQ city
- Toshima
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
KAEDE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Rental Operations: Operates rental apartments centered around Sugamo Station, providing leasing services to tenants.
- Real Estate Investment Support: Provides investment property acquisition support, property purchase services, and optimal purchase plans for customers across Japan.
- Kimono Processing and Cleaning: Accepts kimono alterations, repairs, and cleaning services via online and mail-order process.
- Kimono Dressing and Handcraft Classes: Introduction services for online kimono dressing classes and handcraft workshops (cartonnage, decopage, flower arrangement, tea ceremony boxes, handmade soap).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
KAEDE product offering
Product offeringCore offering
KAEDE owns and operates rental apartments centered around Sugamo Station in Toshima-ku, Tokyo, and provides real estate investment acquisition support (land, detached houses, condominiums, investment properties) for buyers across Japan. In parallel, the company runs a kimono processing, alteration, and cleaning service delivered via online consultation and mail order, drawing on a kimono wholesale heritage from Nihonbashi, and introduces customers to online kimono dressing lessons and handicraft classes such as cartonnage, decoupage, flower arrangement, tea ceremony boxes, and handmade soap.
Product overview
KAEDE operates two main business segments: Real Estate Business and Kimono/Goods Business. The real estate segment offers rental properties centered around Sugamo Station, real estate investment support, and an innovative online property viewing service using live camera feed. The kimono segment provides alteration, cleaning, and repair services for kimono, along with online classes for kimono dressing and various crafts. All services can be completed entirely online, reflecting the company's digital transformation implemented during the COVID-19 pandemic.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Rental Business (Sugamo-area)
- Real Estate Investment Support
- Kimono Processing, Alteration, and Cleaning
- Kimono Dressing Class Introduction
- Craft and Handicraft Class Introduction
Companies that use KAEDE
Customer profileSegments2 records
Ideal customer profiles2 records
KAEDE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
KAEDE partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
KAEDE competitors and assessment
Company assessmentDirect peers
- Apaman Shop: Japan's largest franchise rental property management company, operating apartments and brokerage services nationwide. Most directly comparable to KAEDE's Sugamo-area rental and brokerage operations, with a much larger franchise footprint.
- Leopalace21: Major Japanese leasing and rental property management company with national coverage of apartments and built-to-order housing. Directly comparable to KAEDE's owned-rental and leasing business, though at much larger scale.
- Ken Corporation: Tokyo-focused luxury and mid-market residential rental and brokerage firm. Closely comparable to KAEDE's Sugamo-centric residential rental and brokerage model, though focused on higher-end segments.
- Tokyu Housing Lease: Tokyo-area rental property management arm of Tokyu Fudosan, managing large portfolios of urban rental apartments. Comparable to KAEDE's Sugamo-focused rental management, though with a larger Tokyo-wide footprint.
- Century 21 Japan: Real estate brokerage and rental franchise in Japan covering residential sales, rentals, and investment properties. Comparable to KAEDE's nationwide investment support and rental brokerage offering.
Broad incumbents
- Daiwa House Residential Lease: Residential leasing and management subsidiary of Daiwa House Group with nationwide rental operations. Comparable to KAEDE's recurring rental income model, but embedded within a much larger construction and development conglomerate.
- Mitsui Fudosan Residential Lease: Rental and management arm of Mitsui Fudosan offering residential leasing, brokerage, and investment support nationwide. Comparable breadth to KAEDE's combined rental plus investment services, though anchored to Mitsui's owned developments.
- Nomura Real Estate Solutions: Subsidiary of Nomura Real Estate Holdings covering brokerage, rental, and property management across Japan. Comparable to KAEDE's investment support and rental operations, but operating as part of a much larger diversified real estate group.
Regional players
- UR (Urban Renaissance Agency): Japan's public-sector residential rental provider, leasing large volumes of apartment units in urban and regional areas. Comparable operating model (owned rental apartment book) but as a public, non-profit entity — not directly competing for the same private clientele as KAEDE.
Emerging players
- LIFULL: Operator of Japan's Homes.co.jp real estate portal, with growing moves into online brokerage and rental services. Comparable to KAEDE's online-first GTM and remote-viewing approach, but as a tech-platform business rather than a property owner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
KAEDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAEDE leadership team
Management profileNumber of profiles
Profiles1 record
KAEDE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAEDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAEDE
What does KAEDE do?
KAEDE owns and operates rental apartments centered around Sugamo Station in Toshima-ku, Tokyo, and provides real estate investment acquisition support (land, detached houses, condominiums, investment properties) for buyers across Japan. In parallel, the company runs a kimono processing, alteration, and cleaning service delivered via online consultation and mail order, drawing on a kimono wholesale heritage from Nihonbashi, and introduces customers to online kimono dressing lessons and handicraft classes such as cartonnage, decoupage, flower arrangement, tea ceremony boxes, and handmade soap.
Is KAEDE a public or private company?
KAEDE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KAEDE founded?
KAEDE was founded in 2015.
Where is KAEDE based?
KAEDE is headquartered in Toshima, Japan, in the Asia region.
How does KAEDE make money?
Four revenue lines are on record. Real Estate Rental Operations are the primary driver. The others are real Estate Investment Support, kimono Processing and Cleaning and kimono Dressing and Handcraft Classes.
Who are KAEDE's main competitors?
Direct peers on record are Apaman Shop, Leopalace21, Ken Corporation, Tokyu Housing Lease and Century 21 Japan. Broad incumbents are Daiwa House Residential Lease, Mitsui Fudosan Residential Lease and Nomura Real Estate Solutions. UR (Urban Renaissance Agency) is listed as a regional player. LIFULL is listed as an emerging player.
Does KAEDE have an API?
No public API is recorded for KAEDE.
What industry is KAEDE in?
KAEDE's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 532 and its SIC code is 6513.