Total Oil New Zealand

What Total Oil New Zealand does

TotalEnergies New Zealand Limited, operating commercially as TotalEnergies New Zealand or TENZ (and historically referenced as Total Oil New Zealand), is the exclusive importer and distributor of TotalEnergies branded oils and lubricants in New Zealand. Founded in 1999 and headquartered at 56 Whakatu Road, Whakatu, Hawke's Bay, the company operates as the third largest lubricants company in New Zealand, distributing thirteen brands organized across three proprietary lines — TotalEnergies, ELF, and Lubmarine — and approximately ten partner or associated brands including Donaldson, Sakura, Ryco, Chemz, Energi, Oilintel, Cargooil, and Lubeco.

The company's core technology is lubricant formulation access (via the parent's ISO-certified blending plants) combined with a New Zealand-wide warehousing and distribution network. Digital capabilities include a multi-level web search engine that supports lookup by application, industry, product name, or vehicle registration, and the Netlube mobile application available on iOS and Android, which delivers personalized lubricant recommendations to retail and SMB buyers. The portfolio spans engine oils, hydraulic fluids, greases, transmission fluids, brake and suspension fluids, antifreeze/coolants, biodegradable lubricants, food-grade lubricants, marine lubricants, and metalworking fluids, supported by ISO 9001, ISO 14001, and ISO 18001 certifications.

TotalEnergies New Zealand generates revenue through one-time sales of lubricants and related products to twelve customer verticals: agriculture, automotive, commercial/industrial, contracting, food manufacturing, forestry, marine recreational, marine shipping, metalworking, motorcycle and small engine, power generation, and industrial. The go-to-market combines direct field sales to enterprise and OEM accounts (e.g., McLeod Cranes), OEM partnership specification embedded in equipment, and self-serve digital channels (website and Netlube app) for retail and SMB buyers. Pricing is quote-based and not publicly disclosed. The entity is a wholly-owned subsidiary of TotalEnergies SE, the French multinational energy major publicly traded on Euronext Paris under ticker TTE and operating in over 130 countries.

Name

Total Oil New Zealand

Legal name

TotalEnergies New Zealand Limited

Website

https://totaloilnz.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Short description

TotalEnergies New Zealand Limited is the exclusive importer and distributor of TotalEnergies, ELF, and Lubmarine lubricants in New Zealand, serving agriculture, automotive, marine, industrial, and other sectors as the country's third largest lubricants company under global parent TotalEnergies SE.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI)

Keywords

• Industrial lubricants
• Engine oils
• Hydraulic fluids
• Marine lubricants
• Food-grade lubricants

Headquarters

HQ city

Whakatu

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Lubricant and Oil Product Sales: Sale of petroleum-based and synthetic lubricants, engine oils, greases, hydraulic fluids, and related products to commercial and consumer customers across New Zealand industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Total Oil New Zealand (TotalEnergies NZ) is the exclusive New Zealand importer and distributor of TotalEnergies-brand oils, greases, and lubricants, supplying engine oils, hydraulic fluids, transmission fluids, brake and suspension fluids, food-grade lubricants, biodegradable lubricants, marine lubricants, and accessories to commercial, industrial, agricultural, marine, and consumer customers. The company supports its product range with technical services including lube recommendations, fluid analysis, safety data sheets, and the Netlube mobile application for vehicle registration-based product matching.

Product overview

TotalEnergies New Zealand operates as a multi-brand lubricant and oil distributor, offering an extensive range of products organized across three proprietary/primary brands (TotalEnergies, ELF, and Lubmarine) and approximately eight partner/associated brands (Donaldson, Sakura, Ryco, Chemz, Energi, Oilintel, Cargooil, Lubeco). Products span application categories including engine oil, hydraulic fluid, grease, antifreeze/coolant, transmission fluid, biodegradable lubricants, food-grade lubricants, brake and suspension fluids, chains/open gears/wire ropes, and accessories. The portfolio serves industries including agriculture, automotive, commercial, contracting, food manufacturing, forestry, industrial, marine recreational, marine shipping, metalworking, motorcycle/small engine, and power generation. A companion mobile app (Netlube) provides vehicle registration-based product recommendations. The company is New Zealand's third largest lubricants company and the exclusive distributor of TotalEnergies globally.

Differentiator

Problem solved

Functional benefit

Brands

• ELF: Automotive and industrial lubricant brand under TotalEnergies
• Lubmarine
• Rubia Works
• Chemz
• Energi
• Oilintel
• Cargooil

Products and services

• TotalEnergies Lubricants Range Primary lubricant product line covering engine oils, hydraulic fluids, greases, transmission fluids, brake and suspension fluids, antifreeze/coolant, biodegradable lubricants, food-grade lubricants, and chains/open gears/wire ropes lubricants for agriculture, automotive, commercial/industrial, contracting, food manufacturing, forestry, marine, metalworking, motorcycle/small engine, and power generation customers in New Zealand.

Named customers1 record

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• McLeod CranescoreOEM/ Whitelabel/ Licensing Partner · 26 June 2026TotalEnergies New Zealand supplies oil and lubricants to McLeod Cranes fleet of equipment and heavy machinery. The partnership is built on performance, reliability and quality product supply for demanding construction applications.
• TotalEnergies (Parent Company)flagshipStrategic or Co-development PartnerExclusive distributor of TotalEnergies products in New Zealand. TotalEnergies is a global energy company operating in more than 130 countries, engaged in oil and gas, renewable energies, and bio-energies. TotalEnergies New Zealand shares the parent company's commitment to environmental respect and health and safety protection.
• Hawke's Bay Magpies (Rugby)minorOthersSports sponsorship creating local brand visibility and community engagement in the Hawke's Bay region.
• Mates4LifeminorOthersCharity jersey partner for 2026, supporting mental health awareness through the Hawke's Bay Magpies rugby team sponsorship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Castrol (BP): Castrol, a BP brand, is one of the leading global lubricant brands competing head-to-head with TotalEnergies across automotive, industrial, and marine applications in New Zealand.
• Penrite Oil: Penrite Oil is an Australian-headquartered lubricants specialist with active distribution in New Zealand across automotive, heavy-duty, and industrial categories, competing in the same SMB and consumer channels as TotalEnergies NZ.
• Shell Lubricants: Shell sells a comparable range of engine oils, hydraulic fluids, greases, and marine lubricants through its NZ distribution network, directly competing for the same enterprise and OEM customers as TotalEnergies NZ.
• Fuchs Petrolub: Fuchs is a major independent lubricants specialist with presence in Australia/NZ, offering industrial oils, greases, and metalworking fluids that directly overlap TotalEnergies NZ's commercial and industrial segments.
• Mobil (ExxonMobil): Mobil is one of the largest lubricant brands globally and operates in New Zealand; its industrial, automotive, and marine product lines overlap directly with TotalEnergies NZ's portfolio.
• Gulf Oil International: Gulf Oil markets a global range of lubricants — engine oils, greases, and industrial fluids — with NZ distribution through partners, competing in automotive, commercial, and industrial channels.
• Valvoline: Valvoline distributes premium engine oils, lubricants, and filters through NZ retail and commercial channels, competing with TotalEnergies NZ in automotive and small-engine segments.

Broad incumbents

• ExxonMobil: ExxonMobil is a global energy major whose Mobil lubricants brand competes in NZ; broader upstream-to-downstream integration and global OEM approvals give it scale advantages in enterprise contracts versus TotalEnergies NZ.
• BP: BP is a global energy major whose Castrol lubricants brand competes across NZ; its broader portfolio (fuels, lubricants, convenience, EV charging) and scale make it a strategic incumbent in the regional lubricants market.

Regional players

• TotalEnergies Australia: TotalEnergies' exclusive Australian lubricants distributor is a sister subsidiary using the same parent brand, product lines, and digital tooling (Netlube-style apps), making it the closest structural analogue operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Oil New Zealand