What WILL+Partners does

WILL+Partners is a London-headquartered workplace design and strategy consultancy founded in 2018 by William Poole-Wilson. The firm provides workplace consultancy, interior design, architecture, retrofit and reuse, campus masterplanning, and branding and artwork services for commercial clients. It operates from three UK studios (London, Birmingham, Manchester) and, following full absorption into Broadway Malyan's Global Workplace offer in 2024, draws on Broadway Malyan's global studio network spanning the UK, Europe, the Middle East, Asia, and South America.

The firm's customer base is concentrated in financial and professional services, with additional work in science and technology, the public sector, and the third sector. Named engagements include Shell's Future Office Work Strategy (~250,000 ft²), a global financial institution program exceeding 1 million ft² across multiple countries, Ageas (14,000 m²), the British Red Cross (~74,992 ft²), BPI – Bank of Portugal (30,000 ft²), and a confidential EY financial-sector client. The practice holds ISO 9001 and ISO 14001 certifications, and its principal is the original author of the SKA environmental assessment tool and lead author of the BCO Wellness Guide and BCO Fitout Guide 2025.

WILL+Partners earns revenue through project-based professional services fees quoted per engagement, with pricing driven by scope, size, complexity, and client requirements rather than published rate cards. Go-to-market is enterprise direct sales, with senior leadership driving key client relationships and business development. As a private firm with 11–50 employees that has been absorbed into a strategic parent (Broadway Malyan), financial details are not publicly disclosed and no external investment or funding rounds are evidenced.

Name

WILL+Partners

Legal name

WILL+Partners

Website

https://willandpartners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WILL+Partners is a London-based workplace design and strategy consultancy delivering interior architecture, workplace consultancy, retrofit, campus masterplanning, and change management services to enterprise clients in financial and professional services, science and technology, public sector, and third sector; now operating as part of Broadway Malyan Global Workplace.

Ownership category

akta.pro rank

Product category

Workplace Design & Architecture Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Architectural Services (54131), Management Consulting Services (54161), Architectural, Engineering, and Related Services (5413)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Construction - Special Trade Contractors (1700), Services-Engineering Services (8711)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Workplace design services
• Interior architecture
• Workplace strategy consulting
• Campus masterplanning
• Retrofit and reuse

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Design & Architecture Services: WILL+Partners generates revenue through project-based professional services engagements. Services include workplace strategy, change management, interior design, architecture, retrofit and reuse, and campus masterplanning for commercial clients. Projects are delivered across diverse sectors including financial and professional services, science and technology, and public sector organizations. Revenue is earned through one-time project fees for design and consultancy engagements, with some clients (like Shell) being long-term continued relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WILL+Partners is a workplace design, interiors, and strategy consultancy delivering workplace strategy and change management, interior design, architecture, retrofit and reuse, and campus masterplanning for commercial clients. The firm, now absorbed into Broadway Malyan Global Workplace, serves enterprise customers across financial and professional services, science and technology, public sector, and third sector organisations.

Product overview

WILL+Partners, now fully absorbed into the Broadway Malyan Global Workplace offer, provides an integrated suite of workplace design and strategy services. The core offering encompasses Workplace Consultancy (including workplace strategy and change management), Workplace Design (interior design for commercial spaces), Architecture, Retrofit and Reuse, Campus Masterplanning, and Branding and Artwork. These services are delivered together as a unified offering targeting commercial clients across financial and professional services, science and technology, and public sector organisations. The portfolio spans projects from 1,700m² confidential financial institutions to 1 million+ ft² global financial institutions, serving clients including Shell, British Red Cross, Ageas, EY, and Bank of Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Consultancy

Quantifiable outcome

• Shell project achieved 2:1 desk sharing ratio, providing more collaboration spaces
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broadway MalyancoreStrategic or Co-development PartnerWILL+Partners has been fully absorbed into Broadway Malyan Global Workplace offer. The unification under one brand and global platform strengthens the company's ability to support clients navigating the rapidly changing workplace landscape. Broadway Malyan Global Workplace now provides workplace strategy, change management, interior design, architecture, retrofit and reuse, and campus masterplanning services through this combined entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: World's largest design firm with dedicated workplace and interiors practices that compete with WILL+Partners for enterprise workplace transformation mandates, particularly global financial services rollouts.
• AECOM: Global design and engineering firm with dedicated workplace strategy and interiors capabilities that competes on integrated strategy-to-design mandates for large enterprise clients.
• Perkins&Will: Global architecture practice (and William Poole-Wilson's former employer) with a strong workplace interiors practice, competing directly for the same large enterprise clients and design-led workplace briefs.
• HOK: Global architecture and engineering firm with a substantial workplace and interiors group, frequently shortlisted alongside specialist workplace consultancies on enterprise office programs.
• JLL Design (Corporate Interior Design): Global real estate services provider with significant workplace strategy and interior design capability, frequently competing on enterprise occupier mandates across financial services.
• CBRE Workplace Strategy & Design: Real estate services giant offering integrated workplace strategy, change management, and design services directly comparable to WILL+Partners' offer, particularly for enterprise occupiers.

Direct peers

• M Moser Associates: Global workplace strategy, change management, and interior architecture firm with a similar integrated offer to WILL+Partners; directly competes for the same enterprise financial and professional services clients on workplace transformation programs.
• BDP (Building Design Partnership): Large UK-based multidisciplinary architecture and design practice with active workplace and commercial interiors teams competing for similar enterprise office, financial services, and public sector briefs in the UK.
• IA Interior Architects: Specialist interior design and workplace architecture practice with US/UK presence and a comparable niche focus on workplace, retail, and brand experience environments for enterprise clients.

Regional players

• HLM Architects: UK-based architecture practice with active workplace, financial services, and public sector clients, competing regionally for similar briefs with comparable design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Will_Partners
• LinkedInlinkedin.com/company/willandpartners
• Instagraminstagram.com/willandpartners
• Facebookfacebook.com/willandpartnersltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILL+Partners