All Together Now

What All Together Now does

All Together Now is a national Australian not-for-profit organisation founded in 2010 and headquartered in Sydney (registered charity, ABN 74 144 510 556). Its core function is delivering evidence-based, independently evaluated anti-racism education and countering violent extremism (CVE) programs to young people aged 12-21, schools, frontline workers, workplaces, and the broader public in Australia. The product portfolio comprises Agent C (an interactive media-literacy and prebunking workshop program grounded in Inoculation Theory), the Everyday Racism App (a 7-day experience-based mobile app), CAPE (Community Action for Preventing Extremism, operational since 2012), the EXIT Project for white-power disengagement, Design Against Hate/Unplug the Hate resources (youth-led co-designed materials on the manosphere and online hate), and three training programs covering hateful misinformation, far-right extremism, and bespoke anti-racism. There is also a media-monitoring research stream publishing analyses of racialised Australian media in partnership with UTS and CIRCA.

Underlying technology is content- and pedagogy-led rather than software-led: research-backed methodologies (media literacy, critical reading, prebunking, stereotype decoding) packaged into workshops, a mobile app, and downloadable resources. Distribution combines direct in-person and online delivery to NSW schools and youth services, free downloadable resource libraries, and bespoke training engagements. Revenue mechanics are entirely grant- and donation-driven: NSW Government funding for Agent C through end of 2026, Australian Government Safe and Together Community Grants for Game Changers, corporate funding from Deutsche Bank for the Year 7-8 Agent C cohort, Multicultural NSW funding for Design Against Hate, plus one-time and monthly public donations. The end-user pricing model is freemium — programs are free for eligible NSW schools and youth services, while workplace training is delivered on a bespoke basis and public donations support ongoing operations.

Name

All Together Now

Legal name

All Together Now

Website

https://alltogethernow.org.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

All Together Now is a Sydney-based Australian not-for-profit founded in 2010 that delivers evidence-based anti-racism education and countering-violent-extremism programs — including Agent C workshops, the Everyday Racism app, and Design Against Hate resources — to young people, schools, frontline workers, and workplaces, funded by government grants, corporate partners, and donations.

Ownership category

akta.pro rank

Product category

Anti-Racism Education and Community Resilience Programs

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Positive Discipline & Behavior Support Programs (EDACALAD)

Keywords

• Anti-racism education
• Media literacy training
• Extremism prevention
• Community resilience programs
• Digital literacy workshops

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from supporters through one-time and monthly donation options on the website.
2. Government Grants: Funding from government bodies including NSW Government for Agent C program and Multicultural NSW for Design Against Hate program.
3. Corporate Funding: Funding from corporations such as Deutsche Bank for specific programs like Agent C for 12-14 year olds.
4. Partnerships: Collaborative partnerships with organizations that may provide funding or in-kind support for programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All Together Now delivers evidence-based anti-racism education programs and resources, including interactive workshops (Agent C) for young people, training for educators and frontline workers, the Everyday Racism mobile empathy app, and community-facing materials (Design Against Hate / Unplug the Hate). Programs are independently evaluated, co-designed with youth, and delivered directly to schools, youth services, workplaces, and the general public in Australia.

Product overview

All Together Now is a national not-for-profit organization offering a portfolio of anti-racism education programs and resources. The core offerings include Agent C (interactive workshops for young people on media literacy and misinformation), the Everyday Racism App (mobile experience simulator), and various training programs (Challenging Hateful Misinformation, Countering Far-Right Extremism, Bespoke Anti-Racism Training). Additional programs include the Design Against Hate/Unplug the Hate resources, CAPE (Community Action for Preventing Extremism), EXIT Project, Media Monitoring research, Game Changers initiative, and Kids Together Now. These products work together to build community resilience against racism through evidence-based, co-designed projects targeting individuals from youth to workplace settings.

Differentiator

Problem solved

Functional benefit

Brands

• Agent C: Interactive workshop program for young people aged 12-21 that builds resilience against online misinformation, conspiracy theories, and hate content.
• CAPE (Community Action for Preventing Extremism)
• Design Against Hate
• EXIT

Products and services

• Agent C Interactive, evidence-based workshop program for young people aged 12-21 that develops critical thinking, media literacy, and digital resilience to identify fake news, conspiracy theories, and online content promoting racism, misogyny and hate.
• Everyday Racism App Mobile phone app that allows users to experience what life can be like for ethnic and cultural minorities in Australia through a 7-day challenge.
• Challenging Hateful Misinformation Training Evidence-based workshop for educators, frontline workers and parents to enhance skills in recognising and responding to hateful and divisive misinformation, fake news and conspiracy theories.
• Countering Far-Right Extremism Training Interactive workshops providing nuanced understanding of far-right extremism and practical guidance on supporting young people targeted online by extremist groups in early stages of engagement.
• Bespoke Anti-Racism Training Expert-developed program raising anti-racism awareness and understanding of various forms of racism, discrimination and their impacts in workplace settings.
• Unplug the Hate Resources Free educational resources including posters, coasters, conversation guides and cartoons helping young people and communities understand the manosphere and build resilience against harmful online narratives.
• Design Against Hate Program Youth-led program developed in partnership with headspace and supported by Multicultural NSW, empowering communities to have informed conversations about online influence, belonging and identity.
• CAPE (Community Action for Preventing Extremism) Ground-breaking CVE project established in 2012 to prevent recruitment by white supremacists by training and supporting a network of frontline workers who work with young people at risk.
• EXIT Project Project working to prevent and reduce the recruitment and growth of white power groups active in Australia, providing advice to friends, family and community workers.
• Media Monitoring Research and publications analyzing racism in Australian media, monitoring how mainstream media racialises First Australians and culturally and linguistically diverse groups.
• Game Changers Pioneering initiative placing young people at the forefront of shaping the gaming landscape, funded by Australian Government's Safe and Together Community Grants Program.

Quantifiable outcome

• 77% of Agent C participants reported feeling more confident in identifying fake news
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• headspacecoreStrategic or Co-development Partner · 15 April 2026headspace partnered with All Together Now in developing the Design Against Hate program, specifically the Unplug the Hate resources that help young people and communities understand the manosphere and harmful online narratives.
• UrbiscoreStrategic or Co-development Partner · 1 January 2022Urbis conducted independent evaluation of the Agent C program, demonstrating significant impact in strengthening young people's ability to critically assess online content and challenge harmful narratives. Evaluation covered January 2022 to June 2024.
• University of Technology, Sydney (UTS)majorStrategic or Co-development Partner · 11 November 2019All Together Now partnered with UTS in designing the framework used to analyse media for the racialised media research report. UTS researchers contributed to understanding how media represents Australians.
• Cultural and Indigenous Research Centre Australia (CIRCA)majorStrategic or Co-development Partner · 11 November 2019All Together Now partnered with CIRCA for research into racialised media, investigating how mainstream media racialises First Australians and culturally and linguistically diverse groups.
• Australian Associated Press (AAP)minorStrategic or Co-development PartnerKylie O' Reilly, Chairperson of All Together Now, is Managing Director of the Agency Division for AAP, providing potential strategic connections in media and communications.
• Macquarie UniversityminorStrategic or Co-development PartnerListed as organization All Together Now has worked with, potentially for research or educational purposes.
• headspace CamperdownminorStrategic or Co-development PartnerListed as organization All Together Now has worked with in youth mental health and wellbeing space.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Anti-Defamation League (ADL): Established US-based organization fighting antisemitism and hate through education, training, and policy advocacy. Compares as a much larger incumbent in the same anti-hate/anti-extremism space, with broader scope and resources than ATN.
• Southern Poverty Law Center (SPLC): US legal advocacy organization monitoring hate groups and extremism, with significant education and community programs. A broader incumbent in tracking far-right movements and producing public-facing research, overlapping with ATN's Media Monitoring and CAPE work.
• Australian Human Rights Commission: Australian government statutory body promoting and protecting human rights, including racism education and school-based resources. A broader incumbent in the same anti-racism education space, with national scale and policy mandate beyond ATN's programmatic focus.

Direct peers

• Parents For Peace: US nonprofit supporting families affected by radicalization to extremism through peer support, education, and resources. Directly comparable to ATN's parent-education and frontline-worker training components aimed at those supporting at-risk young people.
• Institute for Strategic Dialogue (ISD): Global research and policy organization countering extremism, polarization, and disinformation through education, training, and youth programs. Closely mirrors ATN's combination of research, frontline-worker training, and youth-facing media literacy interventions.
• Hope Not Hate: UK-based independent anti-extremism and anti-racism NGO focused on monitoring and countering far-right movements, training communities, and education programs for young people - directly comparable in mission, target audience, and programmatic approach to All Together Now.
• Life After Hate: US-based nonprofit providing exit support, counseling, and intervention for individuals leaving violent extremist groups. Highly comparable to ATN's EXIT Project and broader CVE programming targeting far-right extremism disengagement.

Emerging players

• ReachOut Australia: Australia's leading online youth mental health organization providing education and resources to young people and their parents. Comparable as a youth-focused Australian nonprofit delivering evidence-based online education and resources, though focused on mental health rather than racism.
• Foundation for Young Australians (FYA): Australian nonprofit focused on youth advocacy, leadership, and social change programs. Comparable as a youth-focused Australian charity delivering education and engagement programs to develop young people's capacity for civic action, intersecting ATN's youth and education mission.
• Moonshot CVE: Newer organization specializing in online countering-violent-extremism through methodology, research, and tech-enabled interventions. Comparable as an emerging player in the digital/online CVE space where ATN's Agent C and Design Against Hate programs also operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/alltognow/videos
• Facebookfacebook.com/alltogethernow.org.au
• LinkedInlinkedin.com/company/all-together-now
• Instagraminstagram.com/alltogethernow.org.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Together Now