Haslital Tourism

What Haslital Tourism does

Haslital Tourism (legal name: Haslital Tourismus) is a regional Destination Management Organization (DMO) serving the Haslital valley in the Canton of Bern, Switzerland. Operating as one of five resort brands under the parent Jungfrau Region Tourismus AG (JRT AG) — alongside Grindelwald, Wengen, Mürren, and Lauterbrunnen — the organization coordinates destination marketing, guest information, and tourism product management for the Haslital valley. It serves primarily domestic and international leisure tourists seeking alpine experiences including skiing, hiking, mountaineering, snowshoeing, sledging, and adventure activities, as well as accommodation providers, mountain railway operators, and local service businesses whose offerings are aggregated through the Haslital portal.

The company's core product is a content and booking platform built around the haslital.swiss website, which integrates destination guides, an accommodation marketplace (with integrations to Hotel Jungfrauregion and Interhome), an experiences/events catalogue including themed products such as SmarTrails, Grimsel World, and RosenlauiToTal, an events calendar, live webcam feeds (Gelmersee, Käserstatt, Susten Pass, Alpen tower via Roundshot), weather and operating-status pages, and guest service information. Distribution is hybrid: physical tourist centers in Meiringen (Bahnhofplatz 12) and Innertkirchen (Grimseltor) handle in-person guest services, while the online portal enables self-serve discovery and booking. No proprietary technology platform is described; the offering is a conventional DMO portal stack.

The business model is that of a non-profit regional tourism organization rather than a commercial enterprise. Revenue (better characterized as an annual budget) is funded primarily through three streams: Tourism Promotion Fees (Tourismusförderungsabgaben / TFA), Accommodation Fees (Beherbergungsabgaben / BA), and marketing/sales commissions. The reported annual budget of Jungfrau Region Tourismus AG is approximately CHF 8.8 million, with share capital of CHF 600,000. The organization employs approximately 70 people across six locations plus its registered office in Interlaken, including roughly four commercial apprentices on average. GTM is sales-led with a DMO multi-brand approach: central services, marketing, and sales are coordinated from Interlaken, while local brand management and guest relations are handled per resort, and long-distance market development is conducted jointly with Interlaken Tourismus and Switzerland Tourism.

Name

Haslital Tourism

Legal name

Haslital Tourismus

Website

https://haslital.swiss

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Haslital Tourism is a Swiss Destination Management Organization in the Haslital valley (Canton of Bern), operating under Jungfrau Region Tourismus AG. It serves leisure tourists via a destination portal, accommodation marketplace, experiences catalogue, and physical tourist centers, funded by mandatory tourism promotion and accommodation fees.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Alpine tourism marketing
• Accommodation booking marketplace
• Visitor information services
• Regional tourism promotion

Headquarters

HQ city

Meiringen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tourism Promotion Fees (TFA): Tourism promotion fees used to fund core marketing activities, cooperative marketing, sales and central services
2. Accommodation Fees (BA): Beherbergungsabgaben used to fund core marketing activities, cooperative marketing, sales and central services
3. Marketing and Sales Revenue: Promotions and commissions used to fund core marketing activities, cooperative marketing, sales and central services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haslital Tourism is a Destination Management Organisation (DMO) for the Haslital valley in the Canton of Bern, Switzerland. It operates a tourism information portal, an accommodation booking marketplace, and physical tourist centers that connect visitors with hotels, holiday apartments, activity providers, and local services. The organisation is one of five resort brands operating under the Jungfrau Region Tourismus AG umbrella.

Product overview

Haslital Tourism operates a destination marketing and management website for the Haslital valley region in Switzerland. The offering consists of a comprehensive tourism information portal that provides visitors with destination guidance, accommodation search and booking marketplace, experience/activity listings (summer and winter), event calendars, real-time webcams, weather information, and maps. The site also includes guest services such as tourist center locations, guest cards, and tax management. As a regional tourism organization under Jungfrau Region Tourismus AG, Haslital Tourism does not offer a distinct software product but rather serves as a content and booking platform connecting visitors with local tourism providers including hotels, holiday apartments, camping, restaurants, and activity operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Haslital Tourism Website Portal Comprehensive destination website for the Haslital valley providing tourism information, destination guides, how-to-get-here directions, weather, operating status, webcams, and maps for leisure visitors.
• Marketplace / Booking Platform Online marketplace connecting visitors with third-party accommodation providers including hotels, holiday apartments, camping, and group accommodation through partner platforms.
• Experiences & Activities Listings Curated summer and winter activity listings including excursions, skiing, snowshoeing, sledging, cross-country skiing, mountaineering, and themed packages like SmarTrails, Grimsel World, and RosenlauiToTal.
• Events Calendar Event listings and calendar featuring regional highlights, themed weeks, and seasonal events for visitors to the Haslital valley.
• Webcams Service Live webcam feeds from locations including Gelmersee, Käserstatt, Susten Pass, and Alpen tower, powered by Roundshot camera systems.
• Guest Information & Tourist Center Services Physical tourist information centers in Meiringen (Bahnhofplatz 12) and Innertkirchen (Grimseltor) offering in-person guest advice, guestcard program, tourist tax management, and a directory of medical and local services.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Interlaken TourismuscoreStrategic or Co-development PartnerLong-distance market development conducted in close cooperation with the Interlaken tourism organisation for coordinated regional tourism promotion.
• Jungfrau Railways (Zentralbahn)coreStrategic or Co-development PartnerClose cooperation with Jungfrau Railways for transportation infrastructure and integrated visitor access to the region.
• Switzerland TourismcoreGTM or Marketing PartnerLocal market representatives supported through supplementary marketing campaigns as part of key partnerships with Switzerland Tourism for international market development.
• Made in Bern AGminorGTM or Marketing PartnerEuropean markets served by Made in Bern AG's market development activities and/or by in-house market representatives.
• Hotel JungfrauregionminorChannel Partner/ Reseller/ DistributorPartner platform for hotel booking integration through the marketplace.
• InterhomeminorChannel Partner/ Reseller/ DistributorPartner platform for holiday apartment bookings through the marketplace.
• St. Beatus CavesminorStrategic or Co-development PartnerFeatured attraction partner highlighted on the homepage and destination pages.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Grindelwald Tourismus: Another sibling brand under JRT AG with the same multi-brand DMO model, managing destination marketing, guest services, and accommodation coordination for the Grindelwald resort.
• Engelberg-Titlis Tourismus: Regional Swiss alpine DMO providing destination marketing, guest information, and activity listings; comparable in scale and operating model for year-round mountain tourism.
• Interlaken Tourismus: Sister DMO within Jungfrau Region Tourismus AG; operates under the same multi-brand umbrella with cooperative long-distance market development, providing directly comparable destination marketing and management services.
• Davos Klosters Tourism: Swiss alpine destination marketing organization with comparable offerings across mountain tourism, event hosting, and accommodation coordination, serving similar international leisure visitor segments.
• Zermatt Tourism: Comparable Swiss alpine DMO operating destination marketing, accommodation brokerage, and visitor services for the Zermatt region under a similar municipal/multi-stakeholder governance structure.
• St. Moritz Tourismus: Premium Swiss alpine DMO offering destination marketing, guest services, and event coordination; comparable in product portfolio and luxury positioning though larger in scale.

Others

• GetYourGuide: Global OTA for tours, activities, and sightseeing experiences; represents an indirect competitive force as visitors increasingly book alpine activities and excursions through digital marketplaces rather than via the DMO.

Broad incumbents

• Switzerland Tourism: National tourism marketing organization providing international promotion that complements regional DMOs like Haslital; operates at a broader portfolio level rather than a single destination niche.
• Jungfrau Railways: Core strategic transportation partner and broader incumbent in the Jungfrau Region's tourism ecosystem, providing integrated access infrastructure that DMOs depend on for visitor flow.

Regional players

• Made in Bern AG: Regional destination marketing organization for the Canton of Bern providing market development services to European source markets, complementary to Haslital's destination-level promotion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/haslital

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haslital Tourism