What Amend does

Amend is a US 501(c)(3) nonprofit organization headquartered in New York that designs and implements evidence-based road safety programs across Sub-Saharan Africa. Its core mission is reducing road traffic deaths and injuries among children and other vulnerable road users, addressing the fact that children in sub-Saharan Africa face twice the risk of dying in a road crash compared to children elsewhere. The organization works directly with governments, municipalities, and multilateral development banks to deliver infrastructure, training, and behavior-change interventions in 12 African countries, operating through locally registered entities in France, Ghana, Tanzania, and Mozambique.

Amend's program portfolio is anchored by SARSAI (School Area Road Safety Assessments and Improvements), an engineering and design methodology that uses fencing, repositioned school entrances, footpaths, traffic calming, signage, and pedestrian crossings to separate children from traffic. SARSAI's effectiveness was validated through a randomized controlled study conducted with the US Centers for Disease Control and Prevention, showing a 26% reduction in injuries and a 58% decrease in head injuries at intervention schools — the first such evidence in sub-Saharan Africa, published in the BMJ's Injury Prevention. Building on SARSAI, the Safe Schools Africa program extends this approach across 10 development bank-financed road projects in five countries, reaching over 135,000 children at 140+ schools. Additional programs include Kids' Court (a community engagement model where primary school students question traffic offenders, proven to reduce repeat offenses by 17.4%), Kids' High Court (extending this approach to engineers and contractors on World Bank-financed projects), a Motorcycle Safety Training program for taxi and delivery riders (3,100+ trained across 8 countries), and physical infrastructure works such as speed bumps, sidewalks, and bollards.

Amend's business model is grant and donation based. It is funded primarily through institutional grants — notably from the FIA Foundation and Agence Française de Développement (€2,480,000 committed to Safe Schools Africa since 2022) — supplemented by individual donations, corporate philanthropy, and events such as the Cannes Luncheon 2026 (over €200,000 raised). Services are delivered free to beneficiary schools and communities. The organization is governed by a Board of Directors and led by Executive Director Jeffrey Witte, with no parent company, no equity ownership, and no disclosed revenue figures; financial accountability is signaled externally through a Charity Navigator 4-star rating with a perfect 100% score awarded in January 2026.

Name

Amend

Legal name

AMEND ORG

Website

https://amend.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Amend is a US 501(c)(3) nonprofit that designs and implements evidence-based road safety programs across Sub-Saharan Africa, working with governments, development banks, and communities to reduce traffic injuries among children through infrastructure, training, and behavior-change interventions.

Ownership category

akta.pro rank

Product category

Road Safety Services

akta.pro primary industry

Accessibility & ADA/Universal Design Upgrades (EDAEABAG)

Keywords

• Road safety programs
• School zone safety
• Pedestrian infrastructure design
• Traffic calming interventions
• Community road safety

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and charitable contributions: As a US 501(c)(3) non-profit organization, Amend generates revenue through donations from individuals, foundations, and corporate partners. Examples include the Cannes Luncheon 2026 which raised over €200,000.
2. Grants from foundations and development agencies: Safe Schools Africa is co-funded by the FIA Foundation and Agence Française de Développement (€2,480,000 to date). Amend receives programmatic funding from institutional donors to implement road safety programs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Amend is a non-profit organization that designs and implements proven road safety interventions across Sub-Saharan Africa, including traffic calming, safer pedestrian infrastructure, policy reform, and community engagement programs. Its core offerings combine engineering-based site assessments with community-led behaviour change programs, delivered free of charge to beneficiary schools, governments, and communities through grant and donor funding.

Product overview

Amend is a non-profit organization that offers a portfolio of road safety programs and interventions across Sub-Saharan Africa. The core offerings include Safe Schools Africa (a comprehensive program with four pillars: Demonstration Projects, Technical Assistance, Capacity Building, and Advocacy), and its foundational SARSAI program which has been proven effective through rigorous scientific evaluation. Supporting programs include Kids' Court and Kids' High Court, which engage children in road safety enforcement and advocacy. Additional offerings include Motorcycle Safety Training and physical road safety infrastructure improvements (traffic calming, pedestrian crossings, sidewalks). The organization also produces research publications such as the Wheels of Change report on motorcycle safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Schools Africa A comprehensive road safety programme that creates safe environments for children to walk to school across Sub-Saharan Africa, operating under four pillars: Demonstration Projects, Technical Assistance, Capacity Building, and Advocacy. It targets development bank-financed road projects and government partners.
• SARSAI (School Area Road Safety Assessments and Improvements) An award-winning and scientifically proven programme that separates children from traffic and reduces vehicle speeds where children and traffic must interact through infrastructure interventions such as school fencing, repositioned entrances, footpaths, traffic calming measures, signage, and designated pedestrian crossings. Delivered to schools and government partners in Sub-Saharan Africa.
• Kids' Court A scientifically evaluated community engagement programme that empowers primary school students to act as 'judges,' questioning drivers caught committing traffic violations outside their schools. Implemented in dozens of schools across Botswana, Ghana, Mozambique, South Africa, Tanzania, Zambia, and Zimbabwe.
• Kids' High Court An extension of Kids' Court that shifts focus from individual drivers to organizations and systems that fund and build roads. Students engage directly with engineers and contractors working on World Bank-financed road projects to advocate for safer infrastructure features.
• Motorcycle Safety Training Program A specialized two-day training programme for motorcycle taxi and delivery riders in Africa, combining safety knowledge (I AM SAFE approach, protective equipment, hazard perception) with practical riding skills (emergency braking, avoidance maneuvers, cornering). Over 3,100 riders trained across 8 countries.
• Road Safety Infrastructure Improvements Physical road safety interventions including traffic calming (speed bumps), pedestrian crossings, sidewalks, bollards, fencing, signage, and pothole repairs designed to keep children separate from traffic and slow vehicle speeds around schools and communities.
• Wheels of Change Report A comprehensive research report analyzing all issues around motorcycles in Sub-Saharan Africa, developed in collaboration with the FIA Foundation and FIM. The report provides an action program focused on priority measures to save lives, improve the environment, and strengthen working conditions.

Quantifiable outcome

• 26% reduction in injuries and 58% decrease in head injuries at schools receiving SARSAI infrastructure
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered secondary and core.

• LASER InternationalsecondaryStrategic or Co-development Partner · 1 January 2025Partner organization collaborating with Amend on school infrastructure projects in Saint-Louis, Senegal. LASER International volunteers participated in site assessments and design phases of the school zone improvements.
• World BankcoreStrategic or Co-development Partner · 1 January 2024Provides financing for road projects where Amend offers technical assistance. Children have engaged directly with World Bank-financed road projects through the Kids' High Court initiative, including feedback on the $330 million DMDP 2 project in Tanzania.
• FIM (Fédération Internationale de Motocyclisme)secondaryStrategic or Co-development Partner · 1 January 2022International motorcycle federation that collaborated with Amend and FIA Foundation on the 'Wheels of Change' report analyzing motorcycle impact in Sub-Saharan Africa.
• African Development BankcoreStrategic or Co-development PartnerDevelopment bank financing road projects in Africa where Safe Schools Africa provides technical assistance for embedding child safety into project processes.
• US Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerPartnered with Amend to design a gold-standard randomized controlled study to evaluate the SARSAI program's effectiveness in reducing road traffic injuries in Tanzania.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iRAP (International Road Assessment Programme): Not-for-profit that assesses road infrastructure safety globally and provides protocols, training, and investment plans to eliminate high-risk roads. Closely comparable to Amend's infrastructure-focused engineering interventions and its engagement with development banks on road-safety standards.
• AIP Foundation: Asia Injury Prevention Foundation is a nonprofit focused on preventing road traffic injuries among children in low- and middle-income Asian countries (Vietnam, Cambodia, Thailand, Myanmar). It runs school-zone safety, helmet, and child road-safety programs analogous to Amend's SARSAI and Safe Schools Africa work, making it the closest geographic and programmatic peer.
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injuries, including road traffic injuries, through awareness, education, and advocacy. Comparable in target demographic (children), nonprofit operating model, and multi-country footprint, though its geographic emphasis differs from Amend's SSA focus.
• Global Road Safety Partnership (GRSP): International NGO hosted by the International Federation of Red Cross and Red Crescent Societies that works with governments, businesses, and civil society to improve road safety worldwide. Directly comparable to Amend in mission, multi-country implementation model, and partnership with development institutions.
• YOURS - Youth for Road Safety: Youth-led global nonprofit mobilizing young people to advocate for safer roads. Overlaps with Amend's Kids' Court and Kids' High Court community-engagement approach that places children at the center of road-safety enforcement and advocacy.

Others

• Handicap International / Humanity & Inclusion: International NGO focused on disability, inclusion, and accessibility in low-resource settings, including road-crash rehabilitation and inclusive mobility. Adjacent to Amend in vulnerable road-user focus but more focused on post-crash services and accessibility advocacy.
• FIA Foundation: UK-registered charity funding global road-safety initiatives and supporting motor sport safety. Currently Amend's largest co-funder for Safe Schools Africa and a close collaborator, more than a competitor, but operates similar advocacy and grantmaking programs through partner implementers.

Broad incumbents

• World Health Organization (WHO) - Road Safety: UN specialized agency leading global road-safety norms, data (Global Status Reports on Road Safety), and country-level capacity building. Operates in the same policy and capacity-building domain as Amend but as a global public-sector body rather than a focused implementation NGO.
• UNICEF: United Nations agency focused on child welfare that runs road-safety programs in developing countries. Overlaps with Amend in child-focused road-safety mission and multi-country reach, but operates as a much larger global institution.
• Bloomberg Philanthropies Initiative for Global Road Safety: Large multi-hundred-million-dollar Bloomberg Philanthropies program partnering with the WHO and others to reduce road traffic deaths in low- and middle-income countries. Operates in a similar space but at materially greater scale and across broader geographies than Amend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amendorg/videos
• LinkedInlinkedin.com/company/amend.org
• Instagraminstagram.com/amendroadsafety
• Xx.com/Amend

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amend