Pourateb Gostar Iranian Pharmaceutical Company

What Pourateb Gostar Iranian Pharmaceutical Company does

Pourateb Gostar Iranian Pharmaceutical Company (شرکت داروسازی پوراطب گستر ایرانیان) is an Iran-based, privately held manufacturer of nutritional supplements, sports nutrition products, probiotics, and pharmaceuticals, founded in 2000 as an importer and repositioned in 2016 as a domestic manufacturer after establishing a GMP-compliant production facility in Mamouneh Industrial Town, Saveh (Markazi Province). The company sits within the Pour Darou Group (گروه پورادارو ایرانیان), one of Iran's larger pharmaceutical conglomerates, and operates under Chairman Seyyed Vahid Reza Beheshti.

The product portfolio combines licensed international brands — Health Burst from Arnet Pharmaceutical Corp (USA), and VitallyTone, VitaFizz, VitaFizz Plus, VivaTune, and VivaKids from Vitapharmed Switzerland (Lugano) — with proprietary brands including VivaPower (sports nutrition) and New Century (raw materials from 21st Century USA). Core manufacturing technology includes liposomal iron delivery (Ferosis/VivaKids), freeze-dried probiotic formulations that remain stable at room temperature, and a clean-room facility designed to GMP, PICs, and ISO 14644 standards, producing capsules, tablets, effervescents, chewable gums, sachets, drops, syrups, and powders. The company holds ISO 9001:2008 certification and an R&D research license from the Iranian regulatory authority.

The business model is B2B/B2C product sales through Iran's pharmaceutical distribution network and retail pharmacies, with direct consumer engagement via a medical/nutrition consultation call center (021-82406) and WhatsApp support. Marketing is executed through a content-marketing health blog, Instagram and LinkedIn presence, and active sponsorship of medical and pharmaceutical congresses (Iran Pharma, Iran Health, pediatric, women's health, and orthopedic conferences). Pricing is not publicly disclosed. Revenue is derived from sales of eight brand families spanning general health, children's health, women's health, men's health, sports nutrition, and probiotic categories. Recent strategic activity includes a 40% production capacity expansion with 100 new hires, a planned new factory build within three years, and the 1404 SH National Model Industrial Unit award.

Name

Pourateb Gostar Iranian Pharmaceutical Company

Legal name

Pourateb Gostar Pharmaceutical Company

Website

https://pourateb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pourateb Gostar is an Iran-based pharmaceutical manufacturer within the Pour Darou Group, producing GMP-certified nutritional supplements, sports nutrition, and probiotics under licensed international brands (Health Burst, VitallyTone, VivaKids) and proprietary brands (VivaPower, New Century) for the Iranian consumer market through pharmacy distribution and direct consultation channels.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Manufacturing

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Nutritional supplements
• Pharmaceutical manufacturing
• Sports nutrition products
• Pediatric supplements
• Probiotic supplements

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nutritional and Dietary Supplements: Production and sale of branded nutritional and dietary supplements including multivitamins, minerals, vitamins, and specialty supplements under licensed international brands (Health Burst, VitallyTone, VivaTune, VitaFizz Plus, VitaFizz) and proprietary brands (VivaKids, VivaPower, NewCentury, VitaTime).
2. Sports Supplements: Production and sale of sports nutrition supplements including protein powders, creatine, BCAAs, pre-workout, and mass gainers under the VivaPower brand.
3. Probiotic Products: Production and sale of probiotic supplements for various age groups including specialized formulations for infants, children, women, and elderly under VivaTune and VivaKids brands.
4. Pediatric Supplements: Specialized supplements in drop and syrup forms for children under the VivaKids brand, including multivitamin drops, vitamin A+D drops, iron drops, zinc plus syrup, and immunity syrup.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pourateb Gostar manufactures and distributes branded nutritional supplements, sports nutrition products, probiotics, and pediatric supplements in various dosage forms including capsules, tablets, softgels, effervescents, drops, syrups, powders, and sachets. Products are sold under proprietary brands (VivaTune, VivaKids, VivaPower, New Century) and internationally licensed brands (Health Burst from Arnet Pharmaceutical USA; VitallyTone, VitaFizz, VitaFizz Plus from VitaPharm Switzerland). Manufacturing is conducted at a GMP-compliant plant in Saveh with ISO 14644 clean rooms and PICs compliance, primarily for the Iranian consumer market.

Product overview

Pourateb Gostar Iranian Pharmaceutical Company is a pharmaceutical and nutritional supplement manufacturer operating since 2000, producing a diverse portfolio of branded supplement products. The company operates through two licensed international brands (Health Burst from Arnet Pharmaceutical Corp USA, and VitaFizz/VitallyTone/VivaTune/VivaKids from Vitapharmed Switzerland) and two proprietary brands (VivaPower for sports nutrition and New Century). The product portfolio spans multiple categories including multivitamins, minerals (calcium, iron, zinc, magnesium, selenium, chromium), omega-3 fatty acids, vitamin D, vitamin E, B-complex vitamins, vitamin C, CoQ10, probiotics, and specialized formulations for children's health (VivaKids), women's health, men's health, pregnancy/postnatal care, bone/joint health, cardiovascular health, immune support, and sports nutrition (VivaPower). Products are manufactured in GMP-compliant facilities in Saveh Industrial Park, Ma'mounieh.

Differentiator

Problem solved

Functional benefit

Brands

• Health Burst (هلث برست): Licensed brand from Arnet Pharmaceutical Corp USA - nutritional supplements for adults
• VitallyTone (ویتالی تون)
• VivaTune (ویواتیون)
• VitaFizz (ویتافیز)
• VitaFizz Plus (ویتافیز پلاس)
• VivaKids (ویواکیدز)
• VivaPower (ویواپاور)
• New Century (نیوسنتری)

Products and services

• Health Burst (هلث برست) Adult nutritional supplement brand produced in Iran under license from Arnet Pharmaceutical Corp USA, offering vitamins, minerals, and cartilage supplements manufactured according to GMP principles for the Iranian consumer market.
• VitaFizz (ویتافیز) Effervescent supplement brand licensed from Vitapharmed Switzerland (Lugano), offering sugar-free effervescent tablets (with aspartame sweetener) including multivitamins, vitamin C, B-complex, calcium, iron, and omega combinations for diabetic-friendly daily supplementation.
• VitallyTone (ویتالی تون) Adult multinutrient supplement brand licensed from Vitapharmed Switzerland, produced under optimal GMP conditions for general adult health maintenance including bone support and joint health.
• VitaFizz Plus (ویتافیز پلاس) Enhanced effervescent supplement brand from Vitapharmed Switzerland, offering comprehensive multivitamin and mineral combinations in effervescent tablet form for consumers seeking higher-dose or extended formulations.
• VivaTune (ویواتیون) General health supplement brand covering cardiovascular health, immune support, and bone/joint health across life stages including men's, women's, prenatal, postnatal, and children's lines, with formulations spanning vitamins A, B complex, C, D, E, K and minerals such as zinc, calcium, selenium, manganese, magnesium, copper, iodine, and chromium.
• VivaKids (ویواکیدز) Children's health supplement brand available in age-appropriate drop and syrup forms, offering specialized formulations including multivitamin drops, vitamin A+D drops, Liposomal Ferosis drops, zinc plus syrup, immunity syrup, and bone-support syrups for infants, children, and adolescents.
• VivaPower (ویواپاور) Sports nutrition supplement brand offering products for muscle building, recovery, and athletic performance including Arginine Plus capsules, HMB capsules, Mega BCAA 5:1:1 tablets, Creatine Plus powder, Iso-Drink, Whey Isolate powder, BCAA 2:1:1 tablets, Caffeine tablets, Creatine Monohydrate powder, Glutamine powder, Gain powder, Mass Plus powder, and Whey Gold powder.
• New Century (نیوسنتری) Proprietary supplement brand formulated by Pourateb Gostar specialists using raw materials from 21st Century USA, targeting Iranian market needs with multinutrient products for general health maintenance.
• Probiotic Supplements Probiotic supplement product category featuring freeze-dried microorganism strains for VivaKids and VivaTune brands, formulated paraben-free and lactose-free for target groups including infants, children, women, elderly, and patients with special conditions.
• VivaTune Women's Health Product Line Specialized women's health product line under VivaTune covering menopause support, prenatal and postnatal nutrition, evening primrose oil, folic acid + iodine, hair health, and women's multivitamins for women across life stages.

Quantifiable outcome

• 40% increase in production capacity planned

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• VitaPharm Switzerland (Vitapharm Swiss)coreTechnology or IntegrationVitaPharm, headquartered in Lugano, Switzerland, is a key international partner supplying high-quality nutritional supplements. Pourateb manufactures licensed brands including VitallyTone, VivaTune, VitaFizz, VitaFizz Plus, and VivaKids under license from VitaPharm. The partnership involves technology transfer and production under GMP conditions aligned with Swiss quality standards.
• Arnet Pharmaceutical Corp (USA)coreTechnology or IntegrationArnet Pharmaceutical Corp has been operating since 1972 in the United States producing dietary supplements including vitamins, minerals, and cartilage supplements. Pourateb produces the Health Burst (هلث برست) brand under license from Arnet at its GMP-compliant facilities in Iran as part of the Poura Darou Group.
• Poura Darou Group (Iranian Pharmaceutical Holding)coreStrategic or Co-development PartnerPourateb Gostar is a member of Poura Darou Iranian Group, a large pharmaceutical holding active in drugs, blood products, food and sports supplements, herbal medicines, cosmetics and hygienic products, medical and laboratory equipment, distribution and supply. The group provides strategic direction, shared resources, and access to the broader pharmaceutical ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Nature's Sunshine Products: Global manufacturer of herbal and nutritional supplements with a broad vitamin, mineral, and herbal portfolio. Comparable in horizontal product breadth across women's health, immune, digestive, and sports categories.
• Herbalife Nutrition: Global nutrition company with a broad range of protein powders, sports nutrition, meal replacement, and vitamin products. Comparable in sports nutrition (VivaPower) and direct-to-consumer supplement positioning.
• Tamin Pharmaceutical Investment Company (TPNA): Largest pharmaceutical holding in Iran, controlling a portfolio of pharma manufacturers including major generic and supplement producers. Broader incumbent that competes with Pourateb through subsidiaries while also being a potential partner or acquirer within the domestic market.
• Bayer Consumer Health: Global consumer health division of Bayer with leading supplement and vitamin brands (e.g., One A Day, Elevit) sold through pharmacy and retail channels worldwide. Comparable as a broad incumbent competing in the same multivitamin and women's health categories Pourateb targets.
• Perrigo Company: Global leader in private-label and store-brand consumer self-care products including vitamins and dietary supplements. Comparable in its focus on private-label/manufactured-for-others supplement production and broad consumer health distribution.

Regional players

• Gulf Pharmaceutical Industries (Julphar): UAE-based pharmaceutical manufacturer with a broad portfolio of consumer health and supplement products distributed across the Middle East and Africa. Comparable as a regional manufacturer serving similar consumer health and supplement categories through pharmacy channels.
• SPIMACO Addwaa: Leading Saudi Arabian pharmaceutical manufacturer producing generics, OTC, and nutritional supplements for the Middle East market. Comparable as a regional peer in similar product categories operating under comparable GMP regimes across MENA.

Direct peers

• Barakat Pharmaceutical Company: Iranian pharmaceutical manufacturer with a comparable portfolio spanning supplements, OTC, and consumer health products distributed through Iran's pharmacy channel. Directly comparable in product mix, regulatory posture, and reliance on domestic GMP-certified manufacturing.
• Darou Pakhsh Pharma Manufacturing: One of Iran's largest pharmaceutical manufacturers producing finished dosage forms (tablets, capsules, syrups) for both prescription and consumer health categories under GMP conditions. Closest direct competitor in scale and channel presence within the Iranian market.
• Sobhan Oncology Pharmaceutical: Iranian pharmaceutical manufacturer producing oncology and specialty supplement/consumer health products. Comparable as another domestic Iranian pharma manufacturer selling through pharmacy channels under similar regulatory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pourateb-pharmaceutical-group
• Instagraminstagram.com/pourateb
• Xx.com/pouratebgroup
• Facebookfacebook.com/pouratebco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pourateb Gostar Iranian Pharmaceutical Company