Herag

What Herag does

Herag, now operating as Stannah Switzerland AG, is the Swiss subsidiary of UK-based Stannah, a family-owned mobility-solutions manufacturer founded in 1874. The Swiss entity was originally established over 40 years ago as HERAG AG and was subsequently rebranded under the Stannah name. Headquartered in Uetikon am See, the company designs, sells, and installs accessibility and mobility equipment for private and public buildings in Switzerland, with a portfolio spanning stairlifts for straight, curved, and outdoor staircases; home lifts (Uplifts S2 and S3) for multi-floor barrier-free access; platform lifts and vertical lifts for wheelchair users and goods transport; and a unique band-based bathtub lift.

The company's core technology is based on in-house manufacturing of every stairlift component with full production process monitoring, enabling individual customization for straight and curved staircases as well as outdoor installations. Products are differentiated by miniaturization, space-saving design, durability, and ease of use rather than by software intelligence. The Swiss entity operates as a sales, installation, and service arm with no disclosed AI, software, or digital-platform capabilities; product differentiation is mechanical and industrial rather than algorithmic.

Commercially, Stannah Switzerland operates a direct field-sales model with free on-site consultation throughout Switzerland, professional installation, and after-sales service delivered by its own team. Revenue is generated through one-time equipment sales (stairlifts, home lifts, platform lifts, vertical lifts, bathtub lifts) and recurring maintenance/service on the installed base. Pricing is quote-based and not publicly disclosed. The customer base is highly fragmented B2C, primarily elderly and mobility-impaired homeowners, with no disclosed enterprise anchor accounts. Distribution is single-country domestic, supplemented by media relationships (SRF, Migros, HEV Schweiz) and a referral partnership with Dovida. The Swiss entity has no independent funding history, no M&A activity, and no leadership turnover disclosed; it functions as a stable, locally embedded subsidiary of a multi-generational family-owned parent.

Name

Herag

Legal name

Stannah Switzerland AG

Website

https://herag.ch

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

Stannah Switzerland AG (formerly HERAG AG) is the Swiss subsidiary of UK-based Stannah, manufacturing, selling, and installing stairlifts, home lifts, platform lifts, vertical lifts, and bathtub lifts for elderly and mobility-impaired Swiss homeowners and wheelchair users.

Ownership category

akta.pro rank

Product category

Accessibility and Mobility Equipment Manufacturing

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHSABAJAD

Stair Lifts, Platform Lifts & Residential Elevator Services

Home & Personal Services/Elder Care & In-Home Care Services/Home Safety Assessment & Aging-in-Place Modifications

SECONDARYHSAPANAC

Stair Lifts & Residential Platform Lifts

Home & Personal Services/Residential Renovation Services/Accessibility & Aging-in-Place Renovations

SECONDARYHSABAKAB

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYBPABAIAI

Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts)

Business & Public Services/Facilities Management & Building Services/Elevator & Escalator Service & Maintenance

SECONDARYHLAHAMAE

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

Keywords

• Stairlift solutions
• Home accessibility lifts
• Mobility equipment manufacturing
• Wheelchair platform lifts
• Bathroom accessibility lifts

Headquarters

HQ city

Uetikon Am See

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Equipment Sales and Installation: One-time sale and installation of mobility equipment including stairlifts, home lifts, platform lifts, and vertical lifts. The company manufactures, installs, and provides after-sales service for these products. Professional installation is included in the service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Herag (now Stannah Switzerland AG) designs, manufactures, sells, and installs personalized mobility solutions for straight and curved stairs, including custom-fit stairlifts, space-saving home lifts (Uplifts S2 and S3), platform lifts, vertical lifts, and a unique band bathtub lift. The company serves elderly and mobility-impaired homeowners in Switzerland with free on-site consultation, professional installation, and nationwide after-sales service through its own Stannah team.

Product overview

Stannah Switzerland (formerly HERAG AG) offers a comprehensive portfolio of mobility solutions for barrier-free living. The product lineup centers on four core product categories: (1) Treppenlifte (stairlifts) for straight, curved, and outdoor staircases, (2) Homelifte/Privat-Minilifte including Uplifts S2 and S3 for multi-floor vertical transport, (3) Plattformlifte and Hublifte for wheelchair accessibility and goods transport, and (4) Badewannenlifte for bathroom accessibility. All products are manufactured by Stannah and feature individualized planning, precise manufacturing, and professional installation. The company emphasizes Swiss-based consultation, installation, and service through its own team, with over 4,000 stairlifts and platform lifts installed in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Treppenlifte (Stairlifts) Customized seat lifts for straight and curved or winding staircases, offering maximum comfort and safety that seamlessly integrate into the home. Designed for elderly and mobility-impaired homeowners who need to overcome stairs to remain independent in their homes.
• Homelifte / Privat-Minilifte (Home Lifts) Affordable, space-saving and elegant lift solutions ideal for barrier-free living. Private mini-lifts offer highest comfort and enable safe use for wheelchair users as well as up to three standing persons simultaneously. Increases property value.
• Plattformlifte & Rollstuhllifte (Platform Lifts and Wheelchair Lifts) Platform lifts enabling barrier-free access for wheelchair users and suitable for goods transport. Robust, space-saving and easy to operate, ideal for private and public buildings.
• Hublifte & Hebebühnen (Vertical Platform Lifts) Vertical lifts for height differences from 20 cm to 3 m, providing safe and comfortable access for wheelchair users and suitable for goods transport. Proven technology with space-saving design.
• Badewannenlift (Bathtub Lift) The unique band bath lift from Stannah offers effortless solution for safe entry and exit from the bathtub. Comfortable and easy to use with maximum safety.

Quantifiable outcome

• 4,000+ stairlifts and platform lifts installed in Switzerland
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• SRF (Swiss Radio and Television)minorOthersStannah appears regularly in SRF media coverage, suggesting a media partnership or PR relationship for brand visibility in Switzerland.
• MigrosminorOthersFeatured in Migros media channels for brand visibility and reach to Swiss consumers.
• HEV Schweiz (Hauseigentümerverband Schweiz)minorOthersSwiss Homeowners Association partnership for visibility among property owners who may need accessibility solutions.
• DovidaminorOthersPartnership with Dovida (dovida.ch) for customer referrals and joint visibility.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acorn Stairlifts: One of the world's largest manufacturers of stairlifts, with a presence in multiple countries including European markets. Directly comparable to Stannah Switzerland in core product (straight and curved stairlifts), target customer (elderly and mobility-impaired homeowners), and consultative direct-sales model.
• Platinum Stairlifts: UK-based manufacturer of stairlifts with global reach, including curved and straight models. Directly comparable in product category and consultative direct-sales approach to Stannah Switzerland.
• Handicare (Savaria): Handicare, now part of Savaria, is a major European and global provider of stairlifts, patient lifts, and accessibility solutions. It competes directly with Stannah Switzerland in the curved-stairlift segment and overlaps strongly in European residential accessibility markets.
• Access BDD: European manufacturer of stairlifts and platform lifts, headquartered in France. Directly overlaps with Stannah Switzerland in home stairlifts and platform lifts, serving a similar residential and accessibility customer base across continental Europe.
• Otolift: Dutch-based manufacturer of stairlifts with a strong European footprint. Competes directly with Stannah Switzerland in the curved stairlift category and shares a similar customer base of elderly homeowners and a consultative sales approach.
• Bruno Independent Living Aids: US-based manufacturer of stairlifts, vehicle lifts, and other mobility products. While geographically concentrated in North America, it is a direct peer in product category (curved and straight stairlifts) and shares the same customer base of mobility-impaired homeowners.

Broad incumbents

• ThyssenKrupp Access / TK Home Solutions: A division of the ThyssenKrupp group providing home lifts, stairlifts, and platform lifts globally. It overlaps with Stannah Switzerland's home lift and platform lift categories and competes in the broader residential and accessibility lift market.
• Garaventa Lift (a division of Otis): Now part of Otis, Garaventa Lift specializes in residential and commercial accessibility lifts including home lifts and platform lifts. It competes with Stannah Switzerland in the home lift and platform lift segments and brings broader industrial-lift scale.
• Stannah Group (parent): UK-based parent company of Herag / Stannah Switzerland. While Stannah is the corporate parent, it also operates competing stairlift and home lift businesses in the UK and other markets, making it both the parent and the most direct global benchmark for the Swiss subsidiary.

Emerging players

• Lifton (Wessex Lift Co.): UK-based provider of through-floor home lifts and mobility solutions. Comparable to Stannah Switzerland's home lift (Uplifts) line in product category and customer profile, though with a narrower product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@stannahSwitzerland
• Facebookfacebook.com/stannahswiss
• LinkedInlinkedin.com/company/herag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herag