What Swoosh does

Swoosh is the domain name under which TP Apparel LLC operates its TeePublic print-on-demand marketplace (founded 2012, headquartered in New York). The platform enables independent third-party designers to upload custom artwork that is printed on-demand onto apparel and merchandise without any inventory carrying cost, and sold to consumers through a self-serve e-commerce storefront at getswoosh.com.

The product catalog spans roughly 19 categories across adult apparel (classic, heavyweight, tri-blend, streetwear, premium, v-neck, vintage, tall, active t-shirts, shorts, hoodies, long-sleeve tees, crewneck sweatshirts, tank tops, baseball tees), kids apparel (t-shirts, hoodies, long-sleeve tees), accessories (hats, stickers, magnets, phone cases, pins, totes), and home goods (mugs, tapestries, wall art, throw pillows). Fulfillment, printing, shipping, and customer service are handled by the platform on behalf of designers, with global shipping to the US, UK, Germany, France, and additional countries. Payments are processed via Visa, Mastercard, American Express, Discover, PayPal, and Apple Pay.

Monetization is a combination of marketplace commissions on artist sales and transaction fees on direct product sales, with unit pricing starting around $2 per basic t-shirt and premium styles at higher price points. Free US shipping is offered on orders above $70 and 100% free exchanges are standard. Customer acquisition relies on social sharing integrations (Twitter/X, Facebook, Pinterest, Reddit, Tumblr, Linktree), email newsletter, and organic search via tag-based design directories. The firm holds BBB accreditation and reports Trustpilot 4.9/5 and Google Customer Reviews 4.6/5.

Name

Swoosh

Legal name

TP Apparel LLC

Website

http://www.getswoosh.com/

Company type

Private

Operating status

Operating

Short description

Swoosh operates as TeePublic (TP Apparel LLC), a print-on-demand e-commerce marketplace where independent designers upload artwork that is printed on-demand onto apparel, accessories, and home goods sold to global consumers, with TP Apparel LLC handling production, fulfillment, and shipping.

Ownership category

akta.pro rank

Product category

Custom Apparel Marketplace

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Print-on-demand apparel
• Custom t-shirts
• Artist marketplace
• Custom merchandise
• On-demand printing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Marketplace revenue from direct sales of printed t-shirts, apparel, and accessories to consumers. Platform handles printing, fulfillment, and shipping.
2. Artist Design Licensing: Artists upload designs and earn royalties on each sale. TeePublic retains a portion of each transaction as platform commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Swoosh operates a print-on-demand e-commerce marketplace at getswoosh.com where independent third-party artists upload designs and the company prints and ships the resulting apparel and merchandise on-demand to individual consumers. The offering spans adult and kids apparel (t-shirts, hoodies, sweatshirts, tank tops, shorts, long sleeves), accessories (hats, stickers, magnets, phone cases, pins, totes), and home goods (mugs, tapestries, wall art, throw pillows). TeePublic handles production, fulfillment, payment processing, shipping, and customer service, while retaining a marketplace commission per sale.

Product overview

TeePublic is a print-on-demand e-commerce platform that enables independent artists to sell custom-designed apparel and merchandise. The platform operates as a marketplace connecting designers with buyers, offering products across three main categories: Adult Apparel (t-shirts, shorts, hoodies, sweatshirts, tank tops), Kids Apparel (t-shirts, hoodies, long sleeve shirts), and Accessories (hats, stickers, magnets, phone cases, pins, totes), as well as Home Goods (mugs, tapestries, wall art, throw pillows). Products are printed and shipped on-demand with no inventory requirements. The platform provides artist signup, design submission tools, and handles payment processing, shipping, and customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts Custom printed t-shirts produced on-demand in multiple styles (Classic, Heavyweight, Tri-Blend, Streetwear, Premium, V-Neck, Vintage, Tall, Active) and sizes S through 5XL, targeted at individual retail buyers of fandom, pop-culture, sports, music, anime, and lifestyle designs.
• Shorts Custom printed shorts for adults; described as a new product category.
• Hoodies Custom printed hoodies and hoodie sweatshirts for adults.
• Long Sleeve T-Shirts Custom printed long sleeve t-shirt styles for adults.
• Crewneck Sweatshirts Custom printed crewneck sweatshirts for adults.
• Tank Tops Custom printed tank tops for adults.
• Baseball T-Shirts Baseball-style t-shirts with raglan sleeves for adults.
• Kids T-Shirts Custom printed t-shirts designed for children.
• Kids Hoodies Custom printed hoodies designed for children.
• Kids Long Sleeve T-Shirts Long sleeve t-shirt styles designed for children.
• Hats Custom printed hats and headwear; described as a new product category.
• Stickers Custom printed stickers and decals.
• Magnets Custom printed refrigerator magnets.
• Phone Cases Custom printed phone cases and covers.
• Pins Custom printed enamel pins and badges.
• Totes Custom printed tote bags.
• Mugs Custom printed ceramic mugs and drinkware.
• Tapestries Custom printed tapestries and wall hangings.
• Wall Art Custom printed wall art, posters, and canvas prints.
• Throw Pillows Custom printed decorative throw pillows.

Quantifiable outcome

• Free US shipping on orders $70+
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Visa, Mastercard, American Express, Discover, PayPal, Apple PaycoreTechnology or IntegrationPayment processing partners enabling secure transactions on the TeePublic e-commerce platform. Supports major credit cards, digital wallets, and payment platforms.
• Better Business BureaucoreOthersBBB accreditation providing consumer trust and dispute resolution framework. Accredited business status in New York.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Redbubble: Global print-on-demand marketplace where independent artists sell designs on apparel, accessories, and home goods. Directly competes with TeePublic across the same product categories, dual-sided marketplace model, and fulfillment approach.
• Society6: Artist-driven marketplace offering print-on-demand products including apparel, phone cases, throw pillows, mugs, and wall art. Comparable business model, target artist supply base, and consumer purchase flow.
• Zazzle: Custom products marketplace spanning apparel, accessories, invitations, and home goods where designers create and sell personalized items. Closely comparable marketplace platform with similar artist/designer onboarding and on-demand production model.
• Spreadshirt: Print-on-demand platform enabling individuals and businesses to design and sell custom apparel and accessories. Overlapping product catalog, marketplace structure, and global fulfillment capabilities.
• CafePress: Custom print-on-demand marketplace for apparel, mugs, posters, and gifts from community-submitted designs. Closely mirrors TeePublic's catalog breadth, artist-driven supply model, and direct-to-consumer e-commerce motion.
• Design By Humans: Artist community and print-on-demand apparel marketplace featuring community-submitted graphic designs on t-shirts and related apparel. Comparable supply model (independent artists) and narrow focus on graphic apparel.
• CustomInk: Custom apparel printing platform specializing in group orders, team uniforms, and personalized t-shirts with on-demand production. Overlaps in product (custom printed apparel) and direct-to-consumer online ordering experience.

Broad incumbents

• Printful: Print-on-demand fulfillment and drop-shipping provider serving merchants and creators with apparel, accessories, and home goods production. Larger-scale incumbent operating in the same POD production category as TeePublic's backend.
• Amazon Merch on Demand: Amazon's print-on-demand t-shirt program allowing designers to upload designs sold on Amazon.com. Massive distribution incumbent with overlapping artist-upload model and apparel focus, representing the dominant competitive threat.
• Vistaprint (Cimpress): Large-scale custom printing platform for business marketing materials, apparel, signage, and promotional products. Broad incumbent that competes in custom apparel printing and could expand further into the artist-driven marketplace space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getswoosh
• Facebookfacebook.com/getswoosh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swoosh