Super Pro Atacado

What Super Pro Atacado does

Super Pro Atacado is a privately held Brazilian wholesale-retail (atacarejo) company founded around 2019 that sells tools, construction equipment, industrial supplies, agricultural equipment, automotive repair products, and home/leisure goods. The company organizes its offering into 17 product categories spanning abrasives, civil construction, EPI (personal protective equipment), electrical materials, hand tools, hydraulic materials, measurement instruments, electric and pneumatic machines, welding, paints, load handling, chemicals and lubricants, garden and agriculture, hardware (ferragens), automotive repair, and home/leisure. It carries products from recognized brands such as Bosch, Tramontina, Makita, Dewalt, Karcher, WAP, and Lorenzetti, with individual SKUs priced from R$1.29 to R$33,989.99.

The company runs a hybrid distribution model that combines four physical retail stores in Southern Brazil (São José dos Pinhais/PR, Curitiba/PR, Cascavel/PR, Esteio/RS) with a nationwide e-commerce platform at superproatacado.com.br, dedicated iOS and Android mobile applications, an 0800 televendas hotline, and a WhatsApp customer service channel. Free shipping is offered for the South and Southeast regions. Pricing follows a standard retail model with a 10% discount for PIX or upfront payment and interest-free installments up to 6x, supplemented by brand discount coupons (R$25–R$50) and seasonal promotional campaigns. The corporate matrix is registered at Rod Contorno Sul de Garuva N° 8661, SC, under CNPJ 08.858.579/0015-35.

The company serves two primary customer segments: B2B professional contractors, builders, mechanics, and farmers needing professional-grade tools and equipment at competitive wholesale prices, and B2C DIY consumers undertaking home repairs and improvements. No external funding rounds, institutional investors, parent company, API/SDK integrations, or public management team information are disclosed. Super Pro Atacado reports 1,001–5,000 employees, and the firm has not disclosed revenue, GMV, or audited financials in any available source.

Name

Super Pro Atacado

Legal name

Super Pro Atacado

Website

https://superproatacado.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Super Pro Atacado is a privately held Brazilian wholesale-retailer selling tools, construction equipment, automotive supplies, and home goods across 17 product categories via 4 physical stores in Southern Brazil, a nationwide e-commerce platform, and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated through direct sales of tools, equipment, and utilities via e-commerce platform, physical retail stores, and televendas. Products span construction, industrial, agricultural, automotive, and home categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Super Pro Atacado is a Brazilian wholesale/retail (atacado) operator selling tools, equipment, machines, and utilities through four physical stores in Southern Brazil and a national e-commerce platform. The product range spans 17+ categories including construction, electrical, hydraulic, automotive repair, welding, abrasives, hand tools, electric/pneumatic machines, measurement instruments, PPE, garden/agriculture, hardware, chemicals, load handling, and home/leisure goods. Third-party brands include Bosch, Tramontina, Dewalt, Makita, Karcher, WAP, and Lorenzetti. The business is supported by telefonia (0800), WhatsApp, and mobile apps for iOS and Android.

Product overview

Super Pro Atacado is a Brazilian wholesale/retail e-commerce platform and physical store chain specializing in tools, equipment, and utilities for domestic, professional, and industrial use. The company operates across 17 distinct product categories spanning: Abrasivos (abrasives), Casa e Lazer (home and leisure), Construção Civil (civil construction), EPI (personal protective equipment), Ferragens (hardware), Ferramentas Manuais (hand tools), Instrumentos de Medição (measurement instruments), Jardim e Agropecuária (garden and agriculture), Máquinas Elétricas e Pneumáticas (electric and pneumatic machines), Material Elétrico (electrical materials), Material Hidráulico (hydraulic materials), Movimentação de Carga (load handling), Químicos e Lubrificantes (chemicals and lubricants), Reparação Automotiva (automotive repair), Solda (welding), and Tintas e Acessórios (paints and accessories). The company also provides complementary services including televendas (telephone sales), WhatsApp customer support, and mobile applications for iOS and Android. The platform features products from over 15 major brands including Bosch, Tramontina, Worker, Kala, Bosch, Dewalt, Makita, Karcher, WAP, Lorenzetti, and others. Founded over 6 years ago, Super Pro Atacado serves customers throughout Brazil via its online platform and multiple physical store locations in Paraná and Rio Grande do Sul states.

Differentiator

Problem solved

Functional benefit

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Sodimac Brasil: Chilean home-improvement chain (Falabella group) operating a smaller footprint in Brazil focused on construction and DIY assortment. Comparable product categories and customer segments to Super Pro Atacado, though with a more limited Brazilian geographic presence.
• Quero-Quero: Regional Brazilian home-improvement and building-materials retailer, primarily in the South region. Regional overlap with Super Pro Atacado's Southern Brazil footprint and shared focus on tools, hardware, and DIY customers.

Broad incumbents

• Magazine Luiza (Magalu): Large Brazilian omnichannel general-merchandise retailer with significant home-improvement and tools assortment alongside broader categories. Overlaps with Super Pro Atacado in e-commerce and increasingly in tools/hardware, but as part of a much wider retail portfolio.
• Amazon Brasil: General e-commerce marketplace in Brazil with deep assortment in tools, hardware, and construction supplies from third-party sellers. Comparable nationwide e-commerce reach to Super Pro Atacado but operates at vastly larger scale and as a broad marketplace rather than a focused tools/equipment retailer.

Direct peers

• Obramax: Brazilian construction-materials and tools retailer with physical stores and e-commerce. Directly comparable assortment to Super Pro Atacado across hand tools, power tools, electrical, hydraulic, and construction equipment for professional and DIY customers.
• Dicico: Brazilian home-improvement retailer focused on tools, hardware, and DIY assortment in the São Paulo metropolitan region. Comparable product mix and customer base to Super Pro Atacado, especially across power tools, hand tools, and abrasive categories.
• Telhanorte: Brazilian construction-and-finishing retailer selling tools, hardware, plumbing, and electrical goods through stores and online. Overlaps directly with Super Pro Atacado across professional contractor and DIY customer segments and product mix.
• Leroy Merlin Brasil: Largest home-improvement and construction retailer in Brazil, operating a nationwide network of physical stores plus e-commerce. Directly comparable to Super Pro Atacado in product categories (tools, hardware, construction materials, DIY), customer segments (professionals and consumers), and multi-channel model.
• Madeira Madeira: Brazilian online-first home-improvement and decoration marketplace. Highly comparable e-commerce-led model serving customers nationwide, with significant overlap in tools, hardware, and construction supply categories.
• C&C Casa & Construção: Brazilian home-improvement chain specializing in construction materials, tools, and finishing products via physical stores and e-commerce. Closely comparable assortment and pro+DIY customer base to Super Pro Atacado, with overlapping atacarejo-style positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/superproatacado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Pro Atacado