Packington Estate

What Packington Estate does

Packington Estate Enterprises Limited is a privately held UK limited company that operates Packington Estate, a mixed-use country estate located in Warwickshire between Birmingham and Coventry. The estate combines residential property rental (cottages and farmhouses such as Rectory Cottage at £1,725 per calendar month and The Kennels, Packington Park at £2,500 per calendar month), commercial property rental (converted barns such as Units 5 & 6 Patrick Farm Barns), agricultural and grazing land leases, sporting and leisure facilities (fisheries managed by John Burchell and Stonebridge Golf), and a growing events and tourism business that hosts Festival of Sport, charity walks, garden tours, and from 2027 BBC Gardeners' World Live and Good Food Show Summer. The estate is privately owned by the Guernsey family, led day-to-day by Chief Executive Officer Ben Gray and a team of approximately 14 staff including a Land Agent, Operations Manager, Property Secretary, Estate Foreman, Event Director, accounts team, Fishery Manager and Gamekeeper.

The estate's underlying asset base is historic rather than technological: it centres on an 18th-century Palladian hall set within Capability Brown landscape gardens (designed from 1751) and is supported by woodland, forestry, regenerative farming, rewilding initiatives, and Marsh Lane Nature Reserve. Packington Estate is also the host location for the HS2 Birmingham Interchange Station and is a key member of the Arden Cross Consortium delivering development around the station, creating a long-term infrastructure-led value lever. The business has no proprietary software platform and operates through direct customer relationships via its website, social channels, and partner organisations (Historical Houses Association, National Garden Scheme, BBC events). Pricing follows a recurring rental model for property and a transaction/event-fee model for tourism, with commercial and agricultural rents typically quoted on application. In 2025 the estate formalised an ESG Policy aligned to the UN Sustainable Development Goals structured around Stewardship, Sustainability, Wellbeing, and Restoration, and committed to a tree-planting scheme of up to 10,000 trees.

Name

Packington Estate

Legal name

Packington Estate Enterprises Limited

Website

https://packingtonestate.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Rental - Residential: Rental income from residential properties including cottages and farmhouses. Properties available include Rectory Cottage at £1,725 pcm and The Kennels at £2,500 pcm.
2. Property Rental - Commercial: Rental income from commercial properties including converted barns for offices. Units 5 & 6 Patrick Farm Barns available at rent on application.
3. Agricultural and Land Rental: Income from agricultural, grazing, and land rental opportunities on the estate.
4. Events and Tourism: Revenue from hosting events including Festival of Sport, charity walks, garden tours, Historical Houses Association tours, and BBC Gardeners' World Live (from 2027). Ticket sales and corporate sponsorship opportunities.
5. Sporting and Leisure: Income from fisheries and golf facilities operated on the estate. Stonebridge Golf is referenced as a related entity.
6. HS2 and Infrastructure: The estate will host the HS2 Birmingham Interchange Station. The Arden Cross Consortium delivers development around the station hub, representing significant infrastructure-related opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Packington Estate is a mixed-use country estate that rents residential cottages and farmhouses, commercial office space in converted barns, and agricultural and grazing land. It also operates fisheries, a golf course (Stonebridge Golf), an events venue hosting festivals and corporate events, and manages nature restoration projects including a nature reserve and Capability Brown heritage gardens.

Product overview

Packington Estate is a mixed-use country estate situated between Birmingham and Coventry, offering a diverse portfolio of products and services. The estate operates as a unified offering combining residential and commercial property rentals, agricultural land, sporting facilities (fisheries and golf), nature restoration (rewilding and Marsh Lane Nature Reserve), and events venues. The estate is undergoing a transition towards more sustainable and regenerative practices, with initiatives spanning farming, forestry, tree planting schemes, and eco-tourism opportunities. The core business integrates traditional estate management with progressive sustainability strategies aligned to UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Rentals Monthly rental of cottages and farmhouses on the estate, including Rectory Cottage (3-bed detached at £1,725 pcm) and The Kennels, Packington Park (4/5-bedroom farmhouse at £2,500 pcm). Available to individual tenants and families seeking countryside living near Birmingham and Coventry.
• Commercial Property Rentals Rental of converted historic barns for office and meeting use, including Units 5 & 6 Patrick Farm Barns (approximately 1,654 sq ft, two-storey brick and tile barn conversion dating to the early 1800s, with offices, meeting rooms, toilets, shower room, kitchen, and parking for nine cars). Pricing by inquiry.
• Agricultural, Grazing and Land Leases Leasing of agricultural land and grazing opportunities on the estate for farmers and agricultural businesses.
• Regenerative Farming Operations Estate-managed regenerative farming across Packington's land, focused on sustainable and environmentally friendly agricultural practices.
• Woodland and Forestry Estate-managed woodland and forestry with tree-planting schemes, including plans for up to 10,000 trees across the estate.
• Rewilding and Nature Restoration Nature restoration initiative rewilding areas of the estate to enhance biodiversity and support the ESG programme.
• Marsh Lane Nature Reserve Nature reserve within the rewilding areas offering eco-tourism opportunities, including potential overnight accommodation, daytime activities, and a membership programme.
• Fisheries Angling and fishing opportunities managed by Fishery Manager John Burchell, available to sport fishing visitors.
• Stonebridge Golf Golf facilities operated by Stonebridge Golf on the estate, available to individual golfers and groups.
• Events and Venue Hire Venue hire and event management for occasions including dog trials, filming, charity walks, and community events on the estate.
• Packington Hall Gardens Historic Capability Brown landscape gardens at Packington Hall (designed from 1751) featuring a serpentine lake, Cedars of Lebanon, Wellingtonias, a 1762 Japanese bridge, wildflower meadows, and a restored walled garden. Opened to the public through the National Garden Scheme and Historical Houses Association tours.

Quantifiable outcome

• Tree planting scheme: up to 10,000 trees planned
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, moderate and minor.

• BBC Gardeners' World Live and Good Food Show SummercoreStrategic or Co-development Partner · 17 June 2027After 35-year legacy at NEC Birmingham, BBC Gardeners' World Live and Good Food Show Summer are relocating to Packington Estate from 2027. The estate's 18th century Palladian hall and expansive landscape provide the venue. 2027 is also the 60th anniversary of BBC Gardeners' World brand.
• HS2 (High Speed Rail 2)coreStrategic or Co-development PartnerThe proposed High Speed Rail (London to West Midlands) passes through 3.6 km of the estate. Packington Estate will be the location of the HS2 Birmingham Interchange Station. The estate has been pivotal in creating the Arden Cross Consortium to deliver development around the station hub.
• Arden Cross ConsortiumcoreStrategic or Co-development PartnerLand owning consortium created to deliver growth around the HS2 Birmingham Interchange Station. Packington Estate is a key member of this consortium. Visit www.ardencross.com for details.
• Historical Houses AssociationmoderateGTM or Marketing PartnerGuided tours of Packington Hall offered through the Historical Houses Association membership. Tours include ground floor of house and gardens, led by owner Georgie Guernsey.
• National Garden SchememoderateGTM or Marketing PartnerPackington Hall gardens open for National Garden Scheme events, enabling public visits to the Capability Brown landscape gardens designed from 1751.
• Bfriends CharityminorOthersPackington Estate hosts the Bfriends Charity Walk, a relaxed 5km walk raising funds to support care experienced young people in Birmingham. Corporate sponsorship and volunteering opportunities available.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Knebworth House: Privately owned Hertfordshire heritage estate hosting large concerts, weddings, corporate events, filming, and public open days. Directly comparable to Packington on its event-driven revenue model anchored by major third-party productions.
• Highclere Castle: Carnarvon family-owned Hampshire estate famous as the Downton Abbey filming location, with ticketed public tours, gardens events, and venue hire. Comparable to Packington on its combination of heritage branding, tour income, and event hosting.
• Syon Park: Duke of Northumberland's Greater London heritage estate operating gardens, weddings, corporate events, filming, and a visitor centre. Comparable to Packington on the combination of Capability Brown landscape, garden tourism, and event venue hire.
• Luton Hoo Estate: Privately owned historic estate in Bedfordshire now operating as a luxury hotel, golf, spa, and event venue. Comparable to Packington as a heritage property that has commercialised its grounds through hospitality and events.
• Burghley House: Cecil family-owned Elizabethan estate running the Burghley Horse Trials, film location hire, weddings, and seasonal visitor events. Comparable to Packington on the structure of an anchor recurring event (Horse Trials) supported by secondary bookings.
• Chatsworth House: Duke of Devonshire's mixed-use heritage estate in Derbyshire operating residential properties, farming, forestry, events, hospitality, retail, and tourism at scale. Comparable to Packington in scope and business model: a privately held historic estate converting heritage assets into diversified recurring revenue.
• Castle Howard: Privately owned Yorkshire heritage estate generating revenue from visitor admissions, filming (including Bridgerton), weddings, events, holiday cottages, and a farm shop. Comparable to Packington on its reliance on heritage branding to drive premium event and short-stay bookings.
• Alnwick Castle: Northumberland estate operated by the Duke of Northumberland combining ticketed visitor admissions, filming (Harry Potter, Downton Abbey), weddings, and education events. Comparable to Packington as a privately run historic castle with event and tourism-led revenue.
• Blenheim Palace: UNESCO World Heritage Site and privately held historic estate operating property, events, weddings, filming, tourism, and retail. Closely comparable to Packington on its combination of heritage tourism, large-scale event hosting, and diversified estate operations.
• Woburn Abbey: Historic estate operated by the Duke of Bedford's family business combining Woburn Safari Park, Woburn Golf Club, events, filming, holiday cottages, and commercial lets. Comparable to Packington as a privately run mixed-use estate spanning leisure, property, and tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/packingtonestate
• LinkedInlinkedin.com/company/packington-estate-enterprises-limited
• Instagraminstagram.com/packingtonestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packington Estate