Teatro Flamenco Madrid

What Teatro Flamenco Madrid does

Teatro Flamenco Madrid operates a dedicated flamenco theatre inside the Teatro Alfil venue at Calle Pez 10 in Madrid's Malasaña district, presenting the daily "Emociones" show 365 days a year with three to four performances per day and a one-hour format featuring cante, baile, and toque by professional artists. The legal entity is CANTEHONDO S.L.U., a private Spanish company founded in 2017, with Javier Andrade serving as CEO. The core technology is a multilingual online reservation system supporting six languages (Spanish, English, Portuguese, German, French, Italian) with real-time availability, promotional codes, and integrated payment processing via PayPal and BBVA.

The business generates revenue across five streams: per-ticket sales for the Emociones show, introductory flamenco classes covering cante, baile, guitarra, castañuelas, and percusión taught by professional artists, private and corporate event hosting at Teatro Alfil (managed by Nuria López), the Teresa Laiz castanet concert series, and add-on cross-sells at checkout. Distribution combines a direct-to-consumer e-commerce booking platform, walk-in box office sales, and phone-based group bookings, with marketing support through an active multilingual social media presence (Facebook, Instagram, YouTube, TikTok), a content blog (TFM Live!), and participation in tourism trade events such as Fitur.

Teatro Flamenco Madrid operates as the Madrid node within the Artesred parent platform, which also encompasses sister theatres in Sevilla (Passion show) and Málaga (Essence show), a MICE division for corporate events, the Flamenco Channel streaming platform, and Flamenco Touring for international performances. The company positions itself as the world's first dedicated flamenco theatre and markets proximity to the UNESCO Intangible Cultural Heritage recognition of flamenco to differentiate against generic tablao venues. Customer segments center on international and domestic tourists, cultural visitors, flamenco enthusiasts, families, and corporate event organizers, with primary demand concentrated in the consumer ticketing channel rather than enterprise contracts.

Name

Teatro Flamenco Madrid

Legal name

CANTEHONDO S.L.U.

Website

https://teatroflamencomadrid.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Flamenco Madrid operates a daily flamenco theatre inside Madrid's Teatro Alfil venue, presenting 365-day ticketed "Emociones" shows alongside classes, corporate events, and castanet concerts for international tourists, cultural visitors, and flamenco enthusiasts, as part of the multi-city Artesred network.

Ownership category

akta.pro rank

Product category

Live Performing Arts / Flamenco Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Dance Companies (711120), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Ballroom & Latin Dance Shows (MPAGADAE), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

Keywords

• Flamenco performances
• Live flamenco shows
• Flamenco theater
• Spanish cultural events
• Castanet concerts

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Show Ticket Sales: Primary revenue stream from ticket sales for daily flamenco performances 'Emociones' at the Teatro Alfil venue. Multiple daily showings with 1-hour duration.
2. Flamenco Classes: Introductory flamenco classes taught by professional artists covering Cante (singing), Baile (dance), Guitarra (guitar), Castañuelas (castanets), and Percusión (percussion), plus flamenco history.
3. Private Events and Corporate Bookings: Venue rental and event services for conventions, meetings, and celebrations with or without catering. Managed by Nuria López at [email protected].
4. Castanet Concerts: Concert series featuring Teresa Laiz and guest artists including Classical and Flamenco, Spanish Character, and Divine performances. 90-minute sessions with themed programming.
5. Cross-selling and Upselling: Additional products and services offered during ticket purchase process including add-ons and complementary experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Teatro Flamenco Madrid operates a dedicated flamenco theatre inside the Teatro Alfil venue in Madrid, presenting the 'Emociones' daily live flamenco show 365 days a year featuring cante, baile, and guitarra by top-level professional artists. Additional offerings include introductory flamenco classes, private and corporate event hosting at the venue with optional catering, and themed seasonal programming such as Zambomba, Domingos de Vermut y Potaje, Emociones Especial Sevillanas, Círculo Flamenco de Madrid, and a castanet concert series featuring Teresa Laiz.

Product overview

Teatro Flamenco Madrid is the world's first flamenco theater, operated by CANTEHONDO S.L.U. and part of the Artesred platform. The core product is 'Emociones,' a daily live flamenco show running 365 days a year featuring cante (singing), baile (dance), and guitarra (guitar). Supporting offerings include flamenco classes taught by professional artists, private event hosting at Teatro Alfil, and special seasonal programming such as Zambomba (Christmas celebrations), Domingos de Vermut y Potaje, and Emociones Especial Sevillanas. The Artesred umbrella also encompasses castanet concert series (New Flamenco Concerts, Di Vinos wine tasting), Círculo Flamenco de Madrid performances, Flamenco Channel streaming platform, MICE event services, and international Flamenco Touring. Sister theaters operate in Sevilla ('Passion' show) and Málaga ('Essence' show), forming a network of three flamenco theaters under unified management.

Differentiator

Problem solved

Functional benefit

Brands

• Emociones: Daily flamenco show performed 365 days a year at Teatro Flamenco Madrid, featuring pure flamenco with cante, baile, and toque
• TFM Live!
• Clases de Flamenco
• Zambomba
• Domingos de Vermut y Potaje
• Círculo Flamenco de Madrid
• Teresa Laiz Castanet Concerts

Products and services

• Emociones (Daily Flamenco Show) The main daily live flamenco show run 365 days a year at the Teatro Alfil venue in Madrid. Features top-level flamenco artists performing cante, baile, and toque in an intimate theater with multiple daily showtimes and a 1-hour duration, aimed at tourists, cultural visitors, and flamenco enthusiasts.
• Clases de Flamenco (Flamenco Classes) Introductory flamenco classes taught by professional theater artists covering cante (singing), baile (dance), guitarra (guitar), castañuelas (castanets), and percusión, plus flamenco history. Educational program adapted for all audiences.
• Eventos (Private and Corporate Events) Private event hosting services at Teatro Alfil for events, conventions, and meetings with or without catering, offered to companies, agencies, and private organizers via the Artesred MICE division.
• Castanet Concert Series with Teresa Laiz Seasonal concert series featuring castanet soloist Teresa Laiz with guest artists, offering themed shows such as Classical and Flamenco, Spanish Character, and Divine in approximately 90-minute sessions at Teatro Flamenco Madrid.
• Zambomba Christmas seasonal flamenco celebration featuring villancicos performed in flamenco style with traditional mantones and estolas in an intimate family gathering atmosphere at Teatro Flamenco Madrid.
• Domingos de Vermut y Potaje Sunday event cycle combining humor, art, and family entertainment with special guest performers, part of the special cycle programming at Teatro Flamenco Madrid.
• Círculo Flamenco de Madrid Flamenco encounter events featuring performances by renowned artists in an intimate setting focused on listening and respect for the flamenco art, scheduled regularly at the theater.
• Emociones Especial Sevillanas Special edition of the Emociones show focused on Sevillanas, a specific flamenco style originating from Sevilla, presented as part of the seasonal special programming at Teatro Flamenco Madrid.
• Di Vinos (Wine Tasting and Castanets) Combined wine tasting and castanet concert experience featuring Teresa Laiz, Maribel La Sultana, and Marc Aurelio, connecting castanets and wine as principal players in an authentic audience experience.

Quantifiable outcome

• 365 days of annual programming
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Teresa LaizcoreStrategic or Co-development Partner · 26 February 2024Castanet soloist and concert performer presenting themed concert series at Teatro Flamenco Madrid. Shows include 'Classical and Flamenco', 'Spanish Character', and 'Divine'. Teresa Laiz is also a castanet educator and founder of the International Festival of Castanets.
• ArtesredflagshipStrategic or Co-development PartnerParent company/project connecting Teatro Flamenco Madrid with Teatro Flamenco Sevilla and Teatro Flamenco Málaga. Artesred serves as the umbrella brand providing shared services including MICE division for corporate events, Flamenco Channel streaming platform, and Flamenco Touring for international performances. CEO Javier Andrade leads the consolidated operation announced at Fitur tourism fair.
• Teatro Flamenco SevillacoreStrategic or Co-development PartnerSister flamenco theatre in Seville operating under the Artesred umbrella. Offers the 'Passion' daily flamenco show.
• Teatro Flamenco MálagacoreStrategic or Co-development PartnerSister flamenco theatre in Málaga operating under the Artesred umbrella. Offers the 'Essence' daily flamenco show.
• Teatro AlfilcoreOthersThe physical venue housing Teatro Flamenco Madrid performances. Located at Calle Pez, 10 in Madrid's Malasaña neighborhood. The theatre space is shared or rented for daily flamenco performances and private events.
• PayPal / BBVAminorOthersPayment processing providers for online ticket transactions. Secure payment infrastructure supporting international and EU customers without requiring account creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sadler's Wells: London's leading dance venue programming ballet, contemporary, and flamenco among other forms; a broader performing-arts incumbent whose venue-plus-promoter model mirrors Teatro Flamenco Madrid's structure at greater scale.

Emerging players

• Flamenco Channel: Artesred's own streaming platform offering flamenco content online; listed as an emerging competitor/distribution channel for monetizing flamenco performances digitally beyond the live venue.

Direct peers

• Torres Bermejas: Madrid tablao presenting flamenco shows nightly in an Andalusian-decor venue, positioned similarly to Teatro Flamenco Madrid for tourist flamenco experiences.
• Corral de la Morería: The most iconic flamenco tablao in Madrid, offering nightly flamenco dinner-shows with resident artists and catering; directly competes for the same tourist and cultural-visitor demand in the same Madrid market.
• Tablao Las Carboneras: Madrid flamenco tablao in the Barrio de las Letras offering daily authentic flamenco performances with dinner service; competes for similar tourist and cultural-visitor demand.
• Cardamomo Flamenco: Madrid-based flamenco venue known for high-profile productions and dinner-show format; targets the same tourist and corporate-event segments as Teatro Flamenco Madrid.
• Casa Patas: Long-established Madrid flamenco tablao featuring daily shows with cante, baile, and toque plus a flamenco school; competes for both tourist ticket buyers and serious flamenco enthusiasts in Madrid.

Regional players

• El Patio Sevillano: Seville-based flamenco tablao offering dinner-shows in the birthplace of flamenco; competes for the same Andalusian-cultural-tourist wallet but in the source city for flamenco.
• Los Tarantos: Long-standing Barcelona flamenco tablao in Plaça Reial offering nightly shows; comparable tablao format targeting tourists in a different Spanish city from Teatro Flamenco Madrid.
• Tablao Cordobes: Iconic Barcelona flamenco tablao on La Rambla with daily shows; same tablao/show business model but operates in a different Spanish city, serving Barcelona-bound cultural tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@teatroflamencomadrid
• Facebookfacebook.com/teatroflamencomadrid
• Instagraminstagram.com/teatroflamencomadrid
• TikToktiktok.com/@teatroflamencomadrid
• Xx.com/TeatroFlaMadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Flamenco Madrid