Chrome Advisory

What Chrome Advisory does

Chrome Advisory is a Saudi-based boutique financial advisory firm headquartered in Jeddah that delivers senior-led transaction advisory, governance, and capital readiness services to growth-stage SMEs, family offices, institutional investors, corporate sponsors, and public institutions in Saudi Arabia and the broader MENA region. The firm traces its origins to a 2011 merger of Khalid Suleimani's BASEtech (technology and startup finance advisory) and Loulwa Bakr's Edutech (edtech investment), and was constituted under its current brand in 2017. Its offering spans five advisory service lines — Fund Structuring & Capital Advisory, M&A and Investment Readiness Advisory, Governance Frameworks & Advisory, Capital Impact Platforms, and Change Management and Transformation Programs — supported by four ready-to-deploy toolkit products (Virtual Data Room Setup, Governance & Policy Manuals, Investment Memo & Teaser Packs, and Valuation Dashboards & Financial Models) and three signature cohort programs (SCALE Investment Readiness Program, SIRB Angels, and Rowad Nomou) co-developed with government and corporate partners including KACST's Badir Program, SEDCO Holding's Riyali Foundation, Monsha'at, Kafalah, and Savola Foundation.

The firm's core technology consists of standardized advisory templates and program platforms rather than proprietary software products; no standalone technology platform, AI system, or API is described. Toolkits combine document architecture (VDR folder/naming conventions, investor checklists), governance templates (investment policies, ESOPs, board charters, compliance manuals), investor materials (teasers, IMs, financial storytelling), and interactive valuation/cap-table models (football-field dashboards, scenario DCFs). Program platforms deliver mentor matching, venture screening, angel investor training, pitch cycles, and digital learning modules. Chrome Advisory does not disclose pricing publicly; all engagements are scoped per mandate via consultation, with revenue generated through (1) project-based advisory fees tied to transaction complexity and senior-team deployment, (2) program design and platform delivery contracts with sponsors, and (3) one-time per-engagement or per-product-line toolkit sales.

Customer concentration appears moderate: the firm serves a diversified mix of named enterprise clients (Deutsche Bank, Samaco Toys, Nahla Group, Alawwal Capital, Global Ventures, 1957 Ventures, Azhar Co., Wadi Makkah) alongside earlier-stage SMEs (Badia Farms) and ecosystem-building public-private programs (Yumnak with Savola Foundation, Rowad Nomou with SEDCO/Monsha'at, SIRB with KACST). The distribution model is senior-led direct advisory engagement supplemented by partner-backed program distribution; no self-serve, e-commerce, or reseller channels are used, and lead capture runs through mailto/telephone consultation CTAs. Client-side reported outcomes include SAR 100M+ capital mobilized across platforms, SAR 100M+ in M&A transactional value, an 80%+ funding success rate among SCALE cohort companies, and a 37X reported ROI on deployed funds across capital impact platforms.

Name

Chrome Advisory

Legal name

Chrome Advisory

Website

https://chromeadvisory.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Chrome Advisory is a Jeddah-based boutique financial advisory firm delivering senior-led transaction advisory, governance toolkits, and capital impact platforms (SCALE, SIRB, Rowad Nomou) to growth-stage SMEs, family offices, corporates, and public institutions in Saudi Arabia.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Financial advisory services
• Investment readiness
• Fund structuring
• Capital advisory
• Governance consulting

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory & Transaction Advisory: Senior-led advisory mandates across fund structuring, M&A, investment readiness, and governance. Revenue is generated through project-based advisory fees tied to transaction complexity, scope, and seniority of the team deployed. Engagements are bespoke and scoped per mandate.
2. Capital Impact Platforms (SCALE, SIRB, Rowad Nomou): Partner-backed investment readiness programs (SCALE, SIRB, Rowad Nomou) delivered in co-development with corporate sponsors, development funds, and national entities. Chrome serves as the design and execution partner; revenue derives from program design fees, platform delivery contracts, and ongoing advisory retainers with program sponsors.
3. Investor-Ready Products & Toolkits: Ready-to-deploy products including VDR setup, governance manuals, investment memos, and financial/valuation models sold as discrete deliverables to founders, fund managers, and corporates. Revenue is one-time per engagement or packaged per product line.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chrome Advisory is a Saudi-based boutique financial advisory firm that delivers senior-led M&A advisory, fund structuring, governance framework design, and capital impact platform execution for corporates, family offices, institutional investors, and public institutions. The firm also sells ready-to-deploy governance and investor-readiness toolkits (VDRs, governance manuals, investment memos, valuation models) and co-delivers flagship cohort programs such as SCALE, SIRB Angels, and Rowad Nomou.

Product overview

Chrome Advisory is a Saudi-based boutique financial advisory firm offering a portfolio of advisory services and signature products. Its product suite includes four core ready-to-deploy toolkits: (1) Virtual Data Room (VDR) Setup, (2) Governance & Policy Manuals, (3) Investment Memo & Teaser Packs, and (4) Valuation Dashboards & Financial Models. Complementing these are three named programs — SCALE Investment Readiness Program (the flagship platform), SIRB Angels Program, and Rowad Nomou Program — which deliver cohort-based investment readiness, angel network activation, and financial literacy outcomes respectively. Together, the toolkit products support deal execution, governance compliance, and investor preparedness, while the programs mobilize capital into SME ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• SCALE™: Flagship investment readiness platform that prepares growth-stage SMEs for capital deployment, strategic partnerships, and scalable growth. Co-delivered with corporate sponsors, development funds, and ecosystem leaders.
• SIRB Angels
• Rowad Nomou

Products and services

• Fund Structuring & Capital Advisory Advisory service that designs and launches capital vehicles meeting governance standards for family offices, fund managers, and institutional investors. Includes investment strategy, LP materials, investor relations support, and pipeline development.
• M&A and Investment Readiness Advisory Senior-led advisory supporting both buy-side and sell-side M&A, pre-IPO readiness, strategic exits, due diligence, valuation, and Series A+ investment readiness for growth-stage SMEs and corporates.
• Governance Frameworks & Advisory Preparation for IPOs, private placements, and the development of governance documentation including board structures, ESOP plans, shareholder agreements, board committee charters, and operating protocols.
• Capital Impact Platforms Design and execution of partner-backed SME programs that mobilize capital and create measurable ROI, delivered with corporate sponsors, development funds, and ecosystem leaders.
• Change Management and Transformation Programs Advisory engagements that build resilient leadership and high-performing teams to deliver measurable commercial impact, including board transformation, governance restructuring, and investment/audit committee design.
• Virtual Data Room (VDR) Setup A professionally organized, compliance-ready virtual data room with folder architecture, naming conventions, investor-ready document checklists, and support for financials, legal docs, KPIs, and term sheets, with optional full VDR population and audit services.
• Governance & Policy Manuals Best-practice governance and compliance templates including investment policies, fund governance frameworks, ESOP plans, shareholder agreements, board committee charters, operating protocols, and compliance and risk management guidelines.
• Investment Memo & Teaser Packs Institutional-grade investor materials including one-pagers, teaser summaries, full investment memorandums (IMs), and customized documentation for VCs, PE, family offices, or strategic partners, with visual formatting and financial storytelling.
• Valuation Dashboards & Financial Models Interactive, investor-facing models supporting negotiation and capital strategy, including football field valuation dashboards, scenario-based cap tables, growth-stage financial model templates, and custom-built DCF, comparables, and hybrid models.
• SCALE Investment Readiness Program Cohort-based investment readiness platform that prepares growth-stage SMEs for capital deployment through investor-ready financials, vertical-specific mentorship, full VDRs, pitch decks, investment memorandums, and curated investor connections, supporting approximately 20 ventures per cohort cycle.
• SIRB Angels Program Government-funded angel activation program that trained individual investors, screened early-stage ventures, and enabled deal-making through structured pitch cycles and investment readiness support.
• Rowad Nomou Program Comprehensive financial management and funding-readiness program for founders of tech-driven startups and SMEs, delivered through immersive digital learning modules and expert mentors, covering financial fundamentals, funding pathways, accounting, profit/loss, cash flow, and valuation.

Quantifiable outcome

• 80%+ of SCALE cohort companies raised capital or secured partnerships post-program
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• SEDCO Holding (Riyali Foundation)coreStrategic or Co-development PartnerSEDCO Holding's Riyali Foundation partnered with Chrome Advisory to co-develop and deliver the Rowad Nomou financial literacy program for Saudi tech and innovation entrepreneurs. The program is aligned with Vision 2030 and developed through strategic partnerships with Monsha'at, Kafalah, and Dulani Business Center. Rowad Nomou delivers immersive digital learning modules and expert mentorship to help growth-stage startups achieve financial sustainability and funding readiness.
• KACST – King Abdulaziz City for Science and Technology (Badir Program)coreStrategic or Co-development PartnerSIRB (Saudi Investment Revival/Breeding Network) was a government-funded angel activation platform backed by KACST's Badir Program. Chrome Advisory served as the expert execution partner, designing and delivering the angel investor training, venture screening, and pitch cycle infrastructure. SIRB operated under KACST's national strategy to support innovation and venture funding in priority sectors including biotech, advanced manufacturing, software, and clean tech. The program also aligned with Vision 2030's focus on SME scaling and FDI attraction.
• Monsha'at (General Authority for SMEs)majorStrategic or Co-development PartnerMonsha'at, the General Authority for SMEs in Saudi Arabia, is a strategic partner in the Rowad Nomou program. The collaboration supports growth-stage tech and innovation startups in achieving long-term financial sustainability and external funding readiness.
• Kafalah (SME Financing Guarantee Program)majorStrategic or Co-development PartnerKafalah, the SME financing guarantee program in Saudi Arabia, is a strategic partner in the Rowad Nomou initiative, contributing to the national ecosystem supporting SME financial literacy and funding readiness.
• Dulani Business CentersupportingStrategic or Co-development PartnerDulani Business Center is a national partner collaborating on the Rowad Nomou financial literacy program, providing workshops and training sessions to support Saudi startup founders.
• Savola Foundation (Yumnak Program)coreStrategic or Co-development PartnerChrome Advisory co-developed the Yumnak Program with Savola Foundation — a public-private SME growth accelerator. The program coached 20 SMEs with an 80% funding achievement rate, representing a flagship success story for Chrome's capital impact platform approach.
• Wamda (SIRB coverage and ecosystem)supportingGTM or Marketing PartnerWamda, a leading MENA entrepreneurship platform, covered and documented the SIRB Angels Program as a landmark case study in national angel capital activation, amplifying the program's reach and credibility across the regional startup ecosystem.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome Advisory