What Kanobe does

Kanobe is a privately held, founder-owned organic skincare and bodycare brand operating under the legal entity Kanobe SRL and headquartered at Avenue Air Marshal Coningham 2, Brussels, Belgium. Founded by Nigerian-Swedish entrepreneur Rezzi Ingelmarsson, the company hand-crafts a small portfolio of 100% natural-origin products combining African botanical ingredients (baobab, argan, shea butter, Damask rose, frankincense, cocoa) with global aromatherapy ingredients, using gentle methods such as cold-pressing and slow-infusion. The catalog spans face and body oils (Nourishing Body Oil, Vanilla & Cardamom Body Oil, Jasmin Du Nil Body Oil), creams and balms (Rose Oil & Argan Balm, Baobab Oil Body Balm), a body butter (Rich Cocoa Body Butter), a rosewater toner (Atlas Rosewater), a cleansing oil (Maydi Frankincense Cleansing Oil), and a natural soap (Wild Oat & Acacia Soap), priced from €19 to €125, alongside gift cards in €35-€200 denominations. Products are made in small batches in Brussels and dispatched within a week of order; the company holds four registered trademarks (KANOBE, BEAUTY FOR THE SENSES, IN TUNE WITH NATURE, WHERE HERITAGE MEETS BEAUTY).

The business model is direct-to-consumer e-commerce first, with international shipping to more than 50 countries and complimentary EU shipping plus free global shipping over €100. The go-to-market is product-led, leveraging Instagram (@kanobe_bodycare), an email newsletter offering a 15% first-order discount, and an educational 'Notes' blog on aromatherapy; the brand also distributes through Nordstrom.com as a major US retail partner. Revenue is one-time-purchase only (no subscription tier, no app), with sourcing secured through women's cooperatives in Ghana (cocoa and shea), Morocco (Damask rose and argan), and Somalia (frankincense). The Kanobe Harvest Fund allocates 10% of every sale to organic farming education and certification, functioning as both a community-impact initiative and a marketing differentiator. Kanobe has no disclosed funding rounds, no institutional investors, no parent company, and operates as a single founder-owned enterprise with no management team beyond the founder.

Name

Kanobe

Legal name

Kanobe SRL

Website

https://kanobe.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kanobe is a Brussels-based, founder-owned organic bodycare brand that hand-crafts aromatherapy-based skincare with African botanicals and sells direct-to-consumer worldwide and via Nordstrom.com.

Ownership category

akta.pro rank

Product category

Organic Skincare and Bodycare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Organic skincare
• Aromatherapy bodycare
• Natural botanical cosmetics
• Handcrafted body oils
• Artisan skincare brand

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Kanobe generates revenue through direct-to-consumer sales of organic bodycare products via its e-commerce website and the Nordstrom.com marketplace. Products range from $19 to $125, with gift cards available in denominations of €35 to €200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kanobe is an artisanal organic skincare and bodycare brand that formulates and hand-blends 100% natural-origin products in Brussels, including face oils, balms, body butters, soaps, rosewater toners, and cleansing oils built around African botanicals and aromatherapy principles. Products are sold directly to consumers through the brand's own e-commerce site and select retail partners such as Nordstrom.com, with international shipping to 50+ countries.

Product overview

Kanobe is a holistic organic bodycare brand offering a unified portfolio of skincare and bodycare products centered on aromatherapy and African botanical ingredients. The product range consists of face and body oils (Nourishing Body Oil, Vanilla & Cardamom Body Oil, Jasmin Du Nil Body Oil), creams and balms (Rose Oil & Argan Balm, Baobab Oil Body Balm), bodycare (Rich Cocoa Body Butter), skincare toners (Atlas Rosewater), cleansers (Maydi Frankincense Cleansing Oil), natural soaps (Wild Oat & Acacia Soap), and gift cards. All products are 100% natural origin, made in Brussels, and emphasize sensory rituals that nourish both skin and mind. The company also maintains an impact initiative called the Kanobe Harvest Fund, which allocates 10% of sales to organic farming education and certification support.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Rosewater Natural skin toner (100ml) infused with precious rose otto from organic Damask roses grown in Morocco's Atlas Mountains, suited to all skin types including sensitive and mature skin.
• Rose Oil & Argan Balm Gentle, waterless balm (100g) for face and body formulated with nutrient-rich argan, rosehip, and Damask rose otto to seal in moisture and protect against harsh conditions.
• Maydi Frankincense Cleansing Oil Multi-tasking face treatment and oil-to-milk cleanser with organic Maydi frankincense from Somalia, slow-infused with rosehip, safflower, and other plant extracts to rejuvenate and brighten dull skin.
• Rich Cocoa Body Butter Deeply hydrating body cream (220ml) made from organic plant oils and handmade cocoa and shea butters, enriched with pure frankincense and Roman chamomile to calm the senses.
• Baobab Oil Body Balm Waterless face and body balm (150ml) with healing baobab, sandalwood, and sage oils, using the fruit oil of the baobab Tree of Life for moisture sealing and environmental protection.
• Wild Oat & Acacia Soap Kanobe's best-selling soap enriched with handmade Ghanaian cocoa butter, acacia blossom honey, and Moroccan sweet almond oil; wild oats soothe and calm irritated skin (available in 105g and 85g sizes).
• Nourishing Body Oil Skin and hair softening argan ritual made exclusively from organic and cold-pressed oils, enriched with carrot seed oil for rejuvenation and jojoba and macadamia oils to mimic the skin's sebum.
• Vanilla & Cardamom Body Oil Skin and hair softening argan ritual with vanilla and cardamom to warm the senses, made exclusively of organic plant oils and ethically sourced vanilla from Uganda and Madagascar.
• Jasmin Du Nil Body Oil Skin and hair softening argan ritual with uplifting Egyptian jasmine and organic, cold-pressed plant oils, rooted in multi-use traditional bodycare for head-to-toe nourishment.
• Kanobe Gift Cards Personalised gift cards valid on all items in the store, available in denominations of €35, €50, €100, and €200.

Quantifiable outcome

• 10% of every sale goes to the Kanobe Harvest Fund supporting organic farming education and certification

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Women's Cooperative in GhanacoreStrategic or Co-development PartnerGhanaian women's cooperative that presses cocoa butter from sun-dried cacao beans and hand-whips shea butter using traditional methods in Northern Ghana
• Women's Cooperative in MoroccocoreStrategic or Co-development PartnerWomen's cooperative in Morocco that gathers Damask roses in the 'Valley of the Roses' between Atlas Mountains and cold-presses argan oil using traditional methods
• Women's Cooperative in SomaliacoreStrategic or Co-development PartnerSomali highland suppliers that sustainably harvest frankincense (Maydi and Carterii species) from rocky highlands
• Women's Cooperative in Morocco (Rose)coreStrategic or Co-development PartnerWomen's cooperative in Morocco's Atlas Mountains that gathers Damask roses and distills them into rose water and rose otto
• NordstromcoreChannel Partner/ Reseller/ DistributorKanobe collection is now available on Nordstrom.com, allowing more people to discover skincare rituals; a meaningful step in the brand's distribution journey

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• L'Occitane en Provence: Established global natural beauty brand with strong botanical and ethical-sourcing positioning, including women's cooperatives. Broader portfolio and far greater scale, but directly competes in the natural bodycare category Kanobe serves.
• The Body Shop: Global natural and ethically sourced beauty retailer with community fair-trade supply chains. Comparable in mission and sourcing model, though far larger and more mass-market in distribution.
• Drunk Elephant: Premium clean skincare brand sold through Sephora and own DTC. While broader in category, it competes for the same wellness- and ingredient-conscious premium consumer that Kanobe targets.

Emerging players

• Sodashi: Australian natural aromatherapy skincare and bodycare brand with small-batch production and premium positioning. Closely comparable to Kanobe in aromatherapy-led, hand-blended, natural formulations.
• Ila Spa: Luxury natural skincare brand using organic botanicals and aromatherapy principles, sold through spas and DTC. Comparable in artisanal, founder-driven, natural positioning to Kanobe.

Direct peers

• Tata Harper: Founder-led, farm-based luxury natural skincare brand made in small batches with botanical ingredients. Highly comparable to Kanobe in artisanal positioning, premium pricing, and direct-to-consumer-led distribution.
• Aurelia London: British clean skincare brand with natural and ethically sourced ingredients, sold DTC and through premium retailers. Comparable to Kanobe in segment, geography (UK/Europe), and natural-probiotic positioning.
• Rahua: Luxury natural haircare and bodycare brand built on indigenous Amazonian ingredients and direct relationships with indigenous communities. Highly comparable to Kanobe's cooperative-sourcing and ethical-supply-chain model.
• Herbivore Botanicals: Natural, plant-based skincare and bodycare brand with strong aromatherapy and botanical positioning. Competes with Kanobe for the same wellness-conscious, clean beauty consumer with similar price points and DTC-first go-to-market.
• Osea: Clean, plant-based bodycare and skincare brand with emphasis on natural, ocean-inspired ingredients. Similar product mix (body oils, body butters, cleansers) and natural-positioning as Kanobe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kanobe_bodycare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanobe