AudioNova
AudioNova is Denmark's largest private hearing center chain, operating 65+ clinics under Sonova Group ownership to sell Phonak hearing aids, custom hearing protection, and audiologist services to individual consumers across Denmark.
- Company typePrivate
- Founded2016
- HeadquartersCharlottenlund, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AudioNova does
AudioNova is a Danish hearing healthcare retailer and wholly-owned subsidiary of Sonova Group, operating Denmark's largest chain of private hearing centers with 65+ physical clinic locations nationwide, supplemented by mobile hearing center vehicles, walk-in open service hours, online booking, and the myAudioNova mobile app. The company serves primarily individual consumers experiencing hearing loss, offering free hearing tests, Phonak-branded hearing aids (including the Infinio Ultra, Infinio Sphere, Virto R Infinio, and Lumity product lines featuring SmartSpeech signal processing and Bluetooth connectivity), custom-molded hearing protection products (høreværn) for occupational and recreational use, and a secondary B2B segment through corporate erhverv agreements. Its business model is hardware-led with hardware sales of hearing aids and accessories as the primary revenue stream, supplemented by professional services including 4-year warranties, 4-year free service and cleaning, free batteries for non-rechargeable devices, and remote hearing aid adjustments via the app. Pricing is structured around Danish public health subsidies, Sygeforsikringen Danmark coverage, and helbredstillæg, with hearing aids effectively available from DKK 0 to eligible consumers on a 4-year replacement cycle, plus a price match guarantee and 14-day obligation-free trial to reduce purchase friction. The company also operates the World of Hearing specialty sub-brand and coordinates with ENT specialists, neurologists, and general practitioners for referral pathways in the hearing healthcare ecosystem.
AudioNova firmographics
Firmographics- Name
- AudioNova
- Legal name
- AudioNova
- Website
- https://auri.dk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AudioNova is Denmark's largest private hearing center chain, operating 65+ clinics under Sonova Group ownership to sell Phonak hearing aids, custom hearing protection, and audiologist services to individual consumers across Denmark.
- Ownership category
- akta.pro rank
AudioNova industry classification
Industry- Product category
- Hearing Healthcare Services
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where AudioNova is headquartered
LocationHeadquarters
- HQ city
- Charlottenlund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
AudioNova business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hearing Aids Sales: Sale of hearing aids (høreapparater) to consumers. Revenue is generated through direct purchase by customers, with pricing that can be fully subsidized by public health subsidies if more than four years have passed since the customer's last subsidized hearing aid. The company offers hearing aids from brands including Phonak Infinio Ultra, Phonak Infinio Sphere, Phonak Virto R Infinio, and Phonak Lumity.
- Hearing Protection Products (Høreværn): Sale of custom-fitted hearing protection products for various use cases including sleep, music, swimming, hunting, flying, motorcycling, work/focus, and tinnitus management. Products are offered both to individual consumers and through business agreements (erhvervsaftale).
- Accessories and Batteries: Sale of hearing aid accessories including batteries. Free batteries are provided to customers with non-rechargeable hearing aids, available online with delivery or pickup at hearing centers.
- Service and Support: Service offerings including 4-year warranty, 4-year free service and cleaning, and essential service parts included with hearing aid purchases with customer payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Public subsidy coverage (0 kr option) |
| Freemium | Pay-as-you-go | Free hearing test |
| Freemium | Pay-as-you-go | 14-day free trial |
| Hybrid | Multi-year contract | 4-year warranty and service included |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
AudioNova product offering
Product offeringCore offering
AudioNova is a Danish hearing healthcare retailer and service provider that sells Phonak brand hearing aids, custom-molded hearing protection products (høreværn), and accessories, and delivers professional audiology services including free hearing tests, hearing aid fittings, and ongoing after-sales care through 65+ physical hearing centers, a mobile hearing center fleet, and the myAudioNova app. The company is part of the Sonova Group and operates as Denmark's largest chain of private hearing centers.
Product overview
AudioNova is a hearing care company operating as Denmark's largest chain of private hearing centers with 65+ clinics. The company offers a portfolio of hearing aids (primarily Phonak brand, including Infinio Ultra, Infinio Sphere, Virto R Infinio, and Lumity models), custom-molded hearing protection for various activities (sleep, music, swimming, hunting, flying, motorcycling, work, and focus), and related services including hearing tests conducted in-clinic, at home via mobile units, or online through their app. The myAudioNova app serves as the digital platform for self-administered hearing tests, hearing aid sound adjustments, and accessory purchases.
Differentiator
Problem solved
Functional benefit
Brands
- World of Hearing: A brand under AudioNova offering hearing center services.
Products and services
- Phonak Infinio Ultra
Companies that use AudioNova
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
AudioNova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AudioNova partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SonovacoreAudioNova is a subsidiary of Sonova, one of the world's leading hearing aid manufacturers. Sonova provides AudioNova with hearing aid technology and products including Phonak brand hearing aids. AudioNova operates under the Sonova group corporate umbrella (Copyright © 2026 Sonova).
- PhonakcorePhonak is a hearing aid brand owned by Sonova. AudioNova exclusively offers Phonak hearing aid products including Infinio Ultra, Infinio Sphere, Virto R Infinio, and Lumity models. Phonak provides the core hearing aid technology including SmartSpeech technology and Bluetooth connectivity features.
- ØNH-læger (ENT Doctors)minorAudioNova collaborates with ENT specialists (Øre-Næse-Hals læger) as part of their professional medical network for referrals and evidence-based hearing healthcare delivery.
- Praktiserende læger (General Practitioners)minorAudioNova collaborates with general practitioners for referral pathways and coordinated patient care in hearing healthcare.
- Neurologer (Neurologists)minorAudioNova collaborates with neurologists as part of their professional medical network, particularly regarding the connection between hearing loss and cognitive health/dementia.
- Sygeforsikringen DanmarkminorAudioNova assists customers in obtaining subsidies from Sygeforsikringen Danmark (Danish health insurance) in addition to public health subsidies and helbredstillæg (supplement for health-related expenses).
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AudioNova competitors and assessment
Company assessmentOthers
- Sonova: Swiss hearing-care company and AudioNova's parent company. Related as the supplier/manufacturer backbone behind AudioNova rather than a direct retail competitor, providing strategic and product alignment.
Direct peers
- Hidden Hearing: Major European hearing care retailer (now part of Amplifon) operating dedicated audiology clinics. Closely comparable in clinic-based hearing aid fitting and after-sales service model.
- Amplifon: Global leader in hearing care retail with thousands of clinics across Europe, the Americas and Asia-Pacific. Closely comparable as a direct-to-consumer hearing aid retailer offering similar fitting, aftercare, and multi-brand product portfolios.
- Boots Hearingcare: UK hearing care retailer operating clinics in Boots stores. Comparable retail hearing aid model with free hearing tests, multi-tier product range, and bundled aftercare.
- Specsavers: UK-headquartered optical and hearing care retailer with a large clinic network. Directly comparable to AudioNova in offering free hearing tests, multi-brand hearing aids, and audiology-led retail.
Broad incumbents
- Demant: Danish parent of Oticon and other hearing aid brands — same Danish heritage and overlapping hearing healthcare ecosystem. Broadly comparable as a Danish incumbent operating across hearing aids and related audiology services.
- WS Audiology: Hearing aid manufacturer formed from the merger of Widex (Danish) and Sivantos. Comparable broad incumbent in the Danish and global hearing industry, though focused on manufacturing rather than retail clinics.
- GN Hearing: Danish hearing aid manufacturer (ReSound, Beltone) part of GN Group. Comparable as a Danish hearing-industry incumbent operating in hearing aids, though primarily a manufacturer rather than retailer.
Regional players
- Audika: French-origin hearing care retail chain. Comparable clinic-based hearing aid fitting model; primarily operates in France and selected European geographies, making it more of a regional than direct Danish competitor.
Emerging players
- Fielmann: German optical retailer that has expanded into hearing aid retail (Fielmann Hearing). Comparable overlap as a German/European optical-and-hearing retail platform expanding into AudioNova's category, though not yet a direct Danish competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AudioNova social profiles
Digital presenceAudioNova financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudioNova leadership team
Management profileNumber of profiles
AudioNova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudioNova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudioNova
What does AudioNova do?
AudioNova is a Danish hearing healthcare retailer and service provider that sells Phonak brand hearing aids, custom-molded hearing protection products (høreværn), and accessories, and delivers professional audiology services including free hearing tests, hearing aid fittings, and ongoing after-sales care through 65+ physical hearing centers, a mobile hearing center fleet, and the myAudioNova app. The company is part of the Sonova Group and operates as Denmark's largest chain of private hearing centers.
Is AudioNova a public or private company?
AudioNova is a private company. It is classified as corporate owned and is currently operating.
When was AudioNova founded?
AudioNova was founded in 2016. It employs 101 to 250 people.
Where is AudioNova based?
AudioNova is headquartered in Charlottenlund, Denmark, in the Europe region.
How does AudioNova make money?
Four revenue lines are on record. Hearing Aids Sales are the primary driver. The others are hearing Protection Products (Høreværn), accessories and Batteries and service and Support.
Who are AudioNova's main competitors?
Sonova is listed as an others. Direct peers are Hidden Hearing, Amplifon, Boots Hearingcare and Specsavers. Broad incumbents are Demant, WS Audiology and GN Hearing. Audika is listed as a regional player. Fielmann is listed as an emerging player.
Does AudioNova have an API?
No public API is recorded for AudioNova.
What industry is AudioNova in?
AudioNova's product category is Hearing Healthcare Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its SIC code is 3841.