Latice

What Latice does

Latice is a privately held product and visual design studio headquartered in Navi Mumbai, India, founded around 2016–2017 and operated by a team of 1–10 employees under founder and director Shivram Mahendran. The studio delivers end-to-end design services spanning product design (UX, UI, front-end), brand and identity systems, packaging, strategy and research, AR/VR and 3D visualisation, plus add-on modules for web design and development, mobile app development (iOS, Android, cross-platform), and design systems under a four-stage 'Understand → Strategy → Design → Build' process.

The business operates as a project-based professional services studio, acquiring engagements through direct outreach, inbound website inquiries, and portfolio visibility on Behance, LinkedIn, Instagram, and Facebook. Pricing is custom and non-publicly disclosed, based on scope, complexity, and deliverables. The published client list is unusually broad for a studio of its size and includes HP, Augury, Bill & Melinda Gates Foundation, Unilever, Pepsico, Ogilvy, Saatchi & Saatchi, WHO, and ~30 additional logos across fintech, SaaS/IoT, VR/blockchain, events, F&B, and printing/packaging. There is no disclosed external funding, no parent company, no subsidiaries, no API or mobile-app offering, and the firm operates as a single domestic entity serving India-domiciled work with cross-border project delivery.

Name

Latice

Legal name

Latice

Website

https://latice.design

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Latice is a Mumbai-based product and visual design studio of 1–10 employees serving tech businesses with end-to-end UX/UI, brand identity, packaging, web/app development, design systems, and AR/VR/3D work on a project basis. Notable clients include HP, Augury, Bill & Melinda Gates Foundation, Unilever, and Pepsico.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Industrial Design Services (541420), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Product design services
• Brand identity design
• Visual design studio
• Packaging design
• Design systems

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based design engagements including product design, brand identity, web design/development, packaging, and AR/VR services. Clients engage the studio for specific design projects with deliverables such as interfaces, brand systems, packaging, or immersive experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Latice is a Mumbai-based product and visual design studio that partners with technology businesses and consumer brands to deliver end-to-end design work, including product UX/UI, brand identity, packaging, web design, mobile applications, design systems, and AR/VR & 3D experiences. The studio combines strategy, design, and development to take products from concept through execution for clients across industries such as enterprise tech, consumer products, and experiential media.

Product overview

Latice is a product & visual design studio offering end-to-end design services for tech businesses. The studio operates as a single unified offering rather than a platform-plus-modules architecture. The core service portfolio includes Product Design (UX/UI and front-end development), Brand & Identity (logos, visual language, design systems), Packaging (shelf-ready systems), Strategy (research and positioning), and AR/VR & 3D (modeling, rendering, immersive visualization). Supporting modules include Web Design & Development, App Development (iOS, Android, cross-platform), and Design Systems. All services are delivered under one roof, working end-to-end or plugging into specific project phases as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design
• Brand and Identity Design
• Packaging Design
• Web Design and Development
• App Design and Development Design and development of mobile applications for iOS and Android platforms, including UX, UI, and build support.
• Design Systems
• AR/VR and 3D Design Design of augmented reality, virtual reality, and 3D experiences for brands and products, including experiential and immersive content.
• Design Strategy Strategy consulting covering research, positioning, and design direction to inform product and brand engagements.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Multidisciplinary design firm with strong brand identity, packaging, and digital practice. Directly comparable on branding, packaging, and visual systems work for consumer/tech clients.
• RKS Design: Product and innovation design firm specializing in human-centered product and UX design. Directly comparable on product design and UX for tech/hardware clients.
• Designit (Wipro): Global strategic design firm offering product, brand, and experience design. Comparable on end-to-end strategy-to-build delivery model and enterprise client base.

Broad incumbents

• IDEO: Global design and innovation firm famous for human-centered product and brand design. Directly comparable in offering (strategy-to-build design for tech/enterprise) but at vastly larger scale and global footprint.
• Wolff Olins: Global brand consultancy offering brand strategy, identity, and digital experience design. Comparable on strategy + design integration for tech-forward enterprise clients.
• Frog Design (Capgemini Engineering): Legendary product design and innovation studio, now part of Capgemini. Overlaps with Latice on product design, brand identity, and AR/VR work for enterprise clients, with much deeper resources.
• Landor & Fitch: Global branding and design consultancy with deep brand identity and packaging capabilities. Overlaps with Latice on brand identity and packaging for consumer/tech clients.
• Tata Elxsi (Design Studio): Indian design and technology services company with product design, UX, and 3D/AR/VR capabilities. India-based incumbent offering similar multidisciplinary design services at much larger scale.

Regional players

• Polygon Design Studio: India-based product design studio with strong UX/UI and product design practice for SaaS and tech clients. Closest comparable in size, geography, and product design focus.
• Elephant Design: One of India's leading independent design studios with strong branding, packaging, and communication design practice. Most direct Indian peer — comparable size, geography, and offering breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Latice.Design
• LinkedInlinkedin.com/company/latice
• Instagraminstagram.com/latice.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latice