Asianajotoimisto Roihu

What Asianajotoimisto Roihu does

Asianajotoimisto Roihu Oy is a privately held Finnish law firm, founded in 2012 by the Sortti brothers as Asianajotoimisto Law Talent Oy and rebranded to its current name in 2015. The firm specializes in labor and employment law, including occupational safety offences, and offers adjacent practices in corporate/commercial law, competition law and public procurement, construction and real estate law, family property law, intellectual property rights and data protection, criminal proceedings, and dispute resolution. Its services include legal advisory, contract drafting, court representation, training, and litigation, delivered by a team of roughly 14-15 attorneys plus support staff totaling 20+ people, with marquee credentials such as Jouni Alanen in procurement, Tuomas Aho in EU/competition, Toni Sortti in occupational safety, and Elisa Ilmoniemi in family property law.

The firm operates from two physical offices in Helsinki (Ympyrätalo, Siltasaarenkatu 18-20 B) and Tampere (Hämeenkatu 9, the firm's primary office per company filings), serving domestic SMEs, publicly traded corporates, public-sector organizations, and private individuals. Revenue is generated primarily through hourly billing at €250-€320/hour ex-VAT (€310-€396.80/hour with 24% VAT, 0.25-hour minimum billing unit), supplemented by fixed-price services for standardized documents (real-estate deeds, prenuptial agreements, wills, estate inventories) and legal-aid cases billed per the statutory fee schedule. Disclosed client logos span manufacturing (Valmet, Kumera, MAN, Versowood), beverage (Anora), energy (PVO), technology (Talenom, Solita, Unikie), construction (Haka), recycling (Luoto), and sports (Tappara), indicating a horizontally diversified enterprise client base with no disclosed concentration in any single account.

The go-to-market is sales-led and relationship-driven: dedicated lawyers are assigned to each matter, supported by direct phone/email contact, online inquiry forms, a content-marketing website (roihulaw.fi), LinkedIn and Facebook presence, partner-authored legal publications, and free webinars. The firm maintains regulatory compliance through Finnish Bar Association registration and statutory liability insurance, and operates under no external venture or private-equity ownership — funding is internally generated, consistent with a partnership-style private limited company under Finnish law.

Name

Asianajotoimisto Roihu

Legal name

Asianajotoimisto Roihu Oy

Website

https://roihulaw.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Asianajotoimisto Roihu is a Finland-based law firm specializing in labor and employment law, with additional practices in corporate, competition, public procurement, family property, and construction law. It serves enterprises, public-sector organizations, and private individuals from offices in Helsinki and Tampere.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Legal advisory services
• Employment law
• Public procurement law
• Dispute resolution
• Corporate law

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Professional Services: Hourly-based legal services billing with rates ranging from €310 to €396.80 per hour (including VAT), with a minimum billing unit of 0.25 hours. Fixed-price services also available for specific legal documents such as prenuptial agreements, divorce agreements, wills, and estate inventories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Asianajotoimisto Roihu Oy is a Finnish law firm that delivers legal advisory, contract drafting, court representation, and litigation/dispute resolution services, with primary specialization in labor and employment law and additional practices in company law, construction and real estate law, family property law, competition law and public procurement, intellectual property rights and data protection, and criminal proceedings. The firm serves businesses, public sector organizations, and private individuals from offices in Helsinki and Tampere, billing primarily on an hourly basis with fixed-price options for defined documents.

Product overview

Asianajotoimisto Roihu Oy is a Finnish law firm specializing in labor and employment law with additional expertise in business law, construction and real estate law, family property law, competition law and public procurement, intellectual property rights and data protection, criminal proceedings, and dispute resolution. The firm provides legal advisory services, contract drafting, court representation, and legal consultation to businesses, public organizations, and private individuals. The company operates offices in Helsinki and Tampere.

Differentiator

Problem solved

Functional benefit

Brands

• Perhevarallisuusoikeus.fi: A specialized website/brand for family property law services operated by the firm.

Products and services

• Labor and Employment Law Services Legal advisory, contract drafting, and litigation services for employment-law matters including termination, discrimination, occupational safety offences, working hours, organizational changes, and collective agreements. Advises both employers and employees and represents clients in Labour Court and general courts.
• Company Law Services Legal services covering company law, commercial contracts, M&A transactions, corporate governance, technology and media law, and venture capital matters for businesses and organizations.
• Construction and Real Estate Law Services Legal services for construction contract disputes, residential and real estate transaction disputes, damages claims, housing-company conflicts, and review/preparation of deeds of sale of real estate.
• Family Property Law Services Legal services for family and inheritance law matters for private individuals, including prenuptial agreements, divorce agreements, division of property agreements, wills, powers of attorney, estate inventories, deeds of gift, and estate distribution agreements.
• Competition Law and Public Procurement Services Legal services for competition law, EU law, public procurement disputes and litigation before the Market Court and Supreme Administrative Court, affiliated-entity procurement law, contract drafting, and state aid regulation.
• IPR and Data Protection Services Legal services for trademark and design protection in Finland and internationally, copyrights, data protection compliance, and broader ICT-juridiikka matters.
• Criminal Proceedings Services Legal representation in criminal proceedings, particularly occupational safety and health offences, employment-related criminal cases, and white-collar crime, drawing on team members' prior prosecutorial experience.
• Dispute Resolution Services Litigation, arbitration, and dispute-resolution services across general courts, administrative courts, and arbitration tribunals, covering commercial, employment, construction, family, and procurement disputes.
• Legal Services for Businesses and Organizations Bundled legal services package for businesses, SMEs, leading corporates, and publicly traded companies in Finland and abroad, covering employment, corporate, competition, procurement, IPR, and dispute work with dedicated lawyer assignment.
• Legal Services for the Public Sector Legal services for public sector entities covering public procurement disputes and compliance, administrative law, state aid regulation, and competition matters related to public tenders.
• Legal Services for Private Individuals Legal services for private individuals covering family law, inheritance law, employment disputes, and consumer contract matters, with fixed-price options for prenuptial agreements, divorce agreements, wills, and estate inventories.

Quantifiable outcome

• 100+ procurement disputes handled before Market Court and Supreme Administrative Court
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tamhockey Oy / TapparaminorOthersMain partner (pääyhteistyökumppani) of Tamhockey Oy/Tappara ice hockey team. Sports sponsorship collaboration as part of community engagement.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Waselius & Wist: Finnish mid-size law firm with strong corporate, dispute resolution, and employment practices. Closely comparable in scale and target market to Roihu, serving Finnish enterprises and public sector clients.
• Lexia Attorneys Ltd: Finnish mid-market law firm with comparable practice mix (commercial, employment, technology/IP); Iikka Sainio worked at Lexia before joining Roihu. Similar positioning as a multi-practice Finnish firm serving SMEs and listed companies.
• Procopé & Hornborg Attorneys Ltd: Finnish mid-size law firm specializing in employment law, IPR, and commercial matters; Tomi Haapman joined Roihu from Procopé & Hornborg in 2024. Closely comparable on employment bench and mid-market enterprise client base.
• HPP Attorneys Ltd (HPP Asianajotoimisto Oy): Finnish mid-market law firm with strong business, public procurement, and dispute resolution practices; Jouni Alanen joined Roihu from HPP in 2024. Direct overlap in employment, procurement, and corporate counsel for Finnish enterprises.

Broad incumbents

• Castrén & Snellman: One of Finland's largest full-service law firms with deep employment, dispute resolution, and corporate practices. Competes with Roihu for mid-market and large enterprise mandates but with substantially broader international reach and bench depth.
• Dittmar & Indrenius: One of Finland's leading independent law firms with strong corporate, dispute resolution, and employment practices. Overlaps with Roihu on enterprise advisory work but operates at significantly larger scale.
• Eversheds Sutherland Finland (Eversheds Asianajotoimisto Oy): Global law firm with established Finland office; Toni Sortti worked at predecessor firm Asianajotoimisto Bützow Oy (now Eversheds Attorneys) from 2009-2012. Competes with Roihu on employment, corporate, and dispute work but with global resources.
• Bird & Bird Finland: International law firm with Finland office focused on technology, IP, and data protection. Overlaps with Roihu's IPR/data protection practice (Sainio, Myllyoja) but with global network and tech-sector specialization.
• Borenius: Major Finnish full-service law firm with strong employment, IP, and corporate practices. Competes for similar enterprise client mandates but with a much larger bench and broader international network.
• Krogerus: Finnish full-service law firm known for M&A, corporate, and dispute resolution; competes with Roihu's corporate and dispute practices for mid-market and large-cap Finnish enterprise work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Roihulaw
• LinkedInlinkedin.com/company/2617157
• Xx.com/roihulaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asianajotoimisto Roihu