University of NY in Prague

What University of NY in Prague does

The University of New York in Prague (UNYP) is a private Czech higher education institution founded in 1998 in collaboration with the State University of New York (SUNY), legally structured as University of New York in Prague, s.r.o. (a Czech limited liability company). It delivers American-style higher education entirely in English through three academic schools — the School of Business and IT, the School of International Relations and Media Studies, and the School of Psychology — offering undergraduate programs (notably the Bachelor of Business Administration), graduate programs including multiple MBA specializations (Project Management, IT, Tourism Management, plus a G.R.O.W. to Flow variant) and a newly launched Master's in Psychology, and doctoral (Ph.D.) research programs. The institution holds multiple accreditations including Czech Ministry of Education authorization, IACBE, BAC, EFMD Global membership, CIS membership, ČMBA, CEEMAN, and the Erasmus Charter for Higher Education 2021-2027.

The underlying technology platform is commodity but functional: a Moodle-based eLearning system (elearning.unyp.cz) with Microsoft OAuth authentication, a custom online application portal at application.unyp.cz supporting document upload, online payment, and a ~14-day admissions decision turnaround, and digital student/faculty/alumni ID cards delivered through the Alive App with ISIC and ITIC integration providing access to 135,000+ global discounts across 130+ countries. Student support services include a Writing Lab (MS Teams-based), a Counseling Center, a library with Statista, Perlego, and LCAS integrations, and a Career Services office. The Opus Café operates as an independently-owned campus amenity.

UNYP's revenue is generated primarily through tuition and fees across its degree programs, supplemented by foundation, summer acceleration, and professional certificate programs, plus ancillary student services. The business model relies on a multi-channel GTM: direct-to-consumer recruitment via the website and admissions team, event-driven open days (in-person and virtual), international education agents, and community-led student referrals (including a Bring a Friend Award program). Student recruitment is geographically diversified with an explicit Central Asia push anchored by a representative office in Almaty, Kazakhstan, and inbound mobility through 50+ exchange partner universities and Erasmus+. The student body draws from over 80 countries, and dual-degree pathways with SUNY Empire State University, Bolton University, the New York School of Design, and GEA College extend the credential offering.

Name

University of NY in Prague

Legal name

University of New York in Prague, s. r. o.

Website

https://unyp.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

University of New York in Prague is a private Czech higher education institution founded in 1998, offering American-style undergraduate, graduate, and doctoral programs in English across three academic schools, serving international students from over 80 countries.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Dual/Joint Degree Programs (International) (EDAIABAD), University/College Continuing Education (Extension) Programs (EDAAAEAA), University-Led Summer/Winter Schools (Credit/Non-Credit) (EDAIAIAA)

Keywords

• Higher education services
• Private university programs
• English-language degrees
• Business administration education
• International student recruitment

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate, graduate, and doctoral tuition fees. UNYP offers American-style education in Prague with dual-degree opportunities. Full-tuition programs with scholarships available.
2. Student Services and Fees: Revenue from student services including ID cards, accommodation services, and campus facilities such as Opus Café. Digital ID cards are provided free for eligible students and faculty.
3. Certificate and Foundation Programs: Income from non-degree programs including English Language Foundation, Summer Acceleration Program, and Certificate Programs for professional development.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The University of New York in Prague (UNYP) is a private higher education institution offering American-style undergraduate, graduate, and doctoral degree programs delivered entirely in English at its Prague campus. It operates three academic schools (Business and IT, International Relations and Media Studies, and Psychology), provides dual-degree pathways with SUNY Empire State University and other international partners, and supports student mobility through Erasmus+ and exchange agreements with 50+ universities worldwide. The university also runs preparatory (Foundation, Summer Acceleration) and continuing-education certificate programs for non-degree learners.

Product overview

The University of New York in Prague (UNYP) is an American-style university in Prague, Czech Republic, offering a comprehensive portfolio of higher education products and services. The institution operates three academic schools (School of Business and IT, School of International Relations and Media Studies, School of Psychology) delivering undergraduate (BBA), graduate (MBA, Master's in Psychology), and doctoral programs entirely in English. UNYP provides dual-degree opportunities through international partnerships (including SUNY Empire State University, NYSD, GEA College) and participates in Erasmus+ and global exchange programs with 50+ partner universities. Student support services include the eLearning platform (Moodle-based), Writing Lab, Counseling Center, Library, Career Services, and digital ID card management via the Alive App. The institution also offers preparatory programs (Foundation, Summer Acceleration) and professional certificate programs. UNYP serves students from 80+ countries with an American educational model in the heart of Europe.

Differentiator

Problem solved

Functional benefit

Brands

• UNYP Chronicle: Monthly email newsletter for the UNYP community
• Opus Café

Products and services

• Bachelor of Business Administration (BBA) Undergraduate degree program offering foundation and advanced business education with concentrations and dual-degree opportunities with international partner universities.
• MBA Programs Master of Business Administration programs including specializations in Project Management, Information Technology, Tourism Management, and the G.R.O.W. to Flow concept emphasizing practical learning.
• Master's in Psychology English-taught two-year graduate program providing advanced training in psychological research, assessment, and applied practice within an international academic environment in Central Europe.
• Doctoral (Ph.D.) Programs Research-based doctoral programs for advanced academic study and scholarly research.
• English Language Foundation Program Preparatory program equipping students for university-level studies, focused on academic English and study skills.
• Summer Acceleration Program Intensive summer program for academic preparation and skill development.
• Certificate Programs Professional certificate programs for career advancement and specialized skill development.
• Erasmus+ Program European mobility program enabling UNYP students to study at partner universities across Europe and supporting incoming exchange students.
• Student Exchange Program International exchange program with over 50 partner universities worldwide allowing students to spend a semester abroad while maintaining UNYP student status.
• Fashion Design Management Concentration (Global Dual-Credential BBA Pathway with NYSD) A new concentration within the BBA program offering a global dual-credential pathway that combines business studies at UNYP with fashion design studies at NYSD's Manhattan campus.

Quantifiable outcome

• 26+ years delivering American-style education in Europe
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• New York School of Design (NYSD)coreStrategic or Co-development Partner · 2 July 2026Global academic partnership to launch Fashion Design Management Concentration, a dual-credential BBA pathway with first intake in Fall 2027. Students complete foundation and advanced business courses in Prague over 6 semesters before traveling to NYSD's Manhattan campus for an immersive residency. Graduates earn a Bachelor of Business Administration from UNYP and a Fashion Design Certificate from NYSD.
• Taaleem Global Pathways NetworkminorGTM or Marketing Partner · 11 June 2026UNYP joined the Taaleem Global Pathways network, an initiative connecting students with leading international higher education institutions and expanding access to globally recognized academic opportunities. First edition of the network.
• SUNY Empire State UniversitycoreStrategic or Co-development PartnerDegree partnership providing students opportunity to earn credentials from both institutions. UNYP serves as the European hub for SUNY Empire's programs in Prague, enabling students to access US-accredited education in Central Europe.
• Bolton UniversityminorStrategic or Co-development PartnerDouble degree partnership offering students academic input from the UK combined with UNYP's Prague-based education, providing a blend of two universities' credentials.
• GEA CollegeminorStrategic or Co-development PartnerPartnership with GEA College (Ljubljana, Slovenia) offering MBA program collaboration and shared educational resources. GEA College appears in UNYP's e-learning portal for course delivery.
• 50+ International Partner UniversitiescoreChannel Partner/ Reseller/ DistributorUNYP maintains exchange partnerships with over 50 universities worldwide, enabling student and faculty mobility through Erasmus+ and bilateral exchange agreements. Students can study abroad for one or two semesters while maintaining UNYP student status.
• SPARTA PRAHA (Floorball Team)minorOthersCollaborative sports partnership providing professional floorball instruction to UNYP students as part of extracurricular activities and campus life offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Central European University: Private, English-language graduate university originally based in Budapest and now operating across Vienna and Budapest. Comparable as a private, internationally accredited institution targeting international students in Central Europe.
• Webster Vienna Private University: Private Austrian campus of Webster University (US) delivering American-style degrees in English in Central Europe. Directly comparable business and international relations program mix targeting international students.
• Schiller International University: Private, American-accredited university with multiple European campuses offering English-language degrees with a strong international student focus. Comparable as a multi-country private institution using the American curriculum model abroad.
• Anglo-American University in Prague: Private English-language university in Prague offering undergraduate and graduate programs with US-style accreditation. Most direct competitor for UNYP's Czech-based English-language higher education market, with overlapping program mix and recruitment geographies.
• Berlin School of Business and Innovation: Private English-language higher education institution in Germany offering undergraduate and graduate programs in business and related fields. Comparable target market (international students seeking English-language degrees in Europe) and business-led curriculum.

Emerging players

• University of Europe for Applied Sciences: Private German university with English-language programs in business, psychology, sports, and design. Emerging competitor in the same Central European private university space with growing international student recruitment.
• SAE Institute: Global private higher education provider offering English-language creative media and technology programs across multiple European campuses. Comparable as a private, English-language institution with international student recruitment and dual-credential pathway design.

Regional players

• European University at St. Petersburg: Private university in Russia affiliated with European university networks, offering English-language programs in social sciences and humanities. Comparable private, English-language institution with international student body in a different geography.
• GISMA Business School: Private German business school offering English-taught MBA and master's programs primarily in Berlin/Potsdam. Comparable for English-language graduate business education targeting international students in continental Europe.

Broad incumbents

• Hult International Business School: Global private business school with multiple campuses offering English-language MBAs and undergraduate degrees. Comparable at the program level (especially MBA and BBA) and for internationally mobile students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/unypvideos
• Facebookfacebook.com/UNYP.edu
• LinkedInlinkedin.com/company/university-of-new-york-in-prague
• Instagraminstagram.com/unyp
• TikToktiktok.com/@unyp.edu
• Xx.com/unyp

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of NY in Prague