Sistema B Brasil

What Sistema B Brasil does

Sistema B Brasil is the Brazilian chapter of Sistema B International and B Lab Global, a non-profit organization founded in 2012 that administers and promotes the B Corp certification standard in Brazil. It serves companies of any size and industry that want to be recognized for high standards of social and environmental performance, accountability, and transparency, addressing a core pain point of validating sustainability claims, differentiating from competitors, and combatting greenwashing.

The organization operates four primary products. The B Impact Assessment is a free, online tool hosted on the global B Lab platform (auth.bcorporation.net) that measures social and environmental performance and serves as the self-service entry point to certification. The B Corp Certification process is the formal paid pathway, with pricing pages maintained separately for already-certified companies and new applicants but with fee amounts undisclosed in public materials. A Plataforma de Aprendizagem, hosted on Thinkific, layers structured education on top of the assessment tool. The Guia Anti-greenwashing is an educational resource extending the organization's value proposition into reputational risk content.

The business is community-led: adoption is driven through monthly free webinars ("Como ser uma Empresa B"), regional events such as Encontro+B Amazônia 2025 and Encontro Desenhando 2030, content marketing via the corporate website and social channels (LinkedIn, Instagram, YouTube), a monthly newsletter, and earned media in outlets including Folha de S.Paulo. A network of certified partner consulting firms provides hands-on certification support as a channel partner. As a Brazilian non-profit incorporated under Brazilian civil society law, the organization reports no equity ownership, no funding rounds, and no public revenue disclosure.

Name

Sistema B Brasil

Legal name

Sistema B Brasil

Website

https://sistemabbrasil.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sistema B Brasil is a Brazilian non-profit founded in 2012 that administers the B Corp certification standard locally as the chapter of B Lab Global, serving companies seeking credible social and environmental performance verification through its B Impact Assessment tool, certification process, and learning platform.

Ownership category

akta.pro rank

Product category

Sustainability Certification Services

NAICS

Business Associations (81391), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

akta.pro secondary industries

International Standards, Norms & Technical Regulatory Bodies (BPADAAAJ), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• B Corp certification
• Sustainability assessment
• Impact measurement
• Corporate ESG standards
• Responsible business certification

Headquarters

HQ city

Vila Mariana

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B Corp Certification Fees: Companies seeking B Corp certification pay fees for the certification process. The source references pricing pages ('Preços') for both certified B Companies and new companies, indicating recurring fee structures for certification and recertification.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sistema B Brasil operates as the Brazilian chapter of the global B Corp movement, providing B Corp Certification services for companies seeking to validate social and environmental performance. It delivers the B Impact Assessment tool, a Learning Platform, and an Anti-greenwashing guide to help businesses measure, improve, and credibly communicate their sustainability practices.

Product overview

Sistema B Brasil operates as a certification and advocacy organization for the B Corp movement in Brazil, not a traditional software company. Its core offerings consist of the B Impact assessment tool (a free online platform for measuring social and environmental performance), the B Corp Certification process, an educational learning platform hosted on Thinkific, and anti-greenwashing educational resources. These products work together to support companies in understanding, measuring, and improving their positive impact on people and the planet.

Differentiator

Problem solved

Functional benefit

Products and services

• B Corp Certification
• B Impact Assessment
• Learning Platform
• Anti-greenwashing Guide

Quantifiable outcome

• 500+ B Companies operating in Brazil across 80+ industries
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• B Lab (Global)coreStrategic or Co-development PartnerSistema B Brasil is the local affiliate of B Lab, the global nonprofit network that coordinates the B Corp certification movement. B Lab develops the B Impact Assessment standards and manages the certification process globally, while Sistema B Brasil localizes and administers the program in Brazil.
• Partner Consulting FirmsminorImplementation/ SI/ Consulting PartnerSistema B Brasil works with a network of certified consulting partners who provide specialized support to companies pursuing B Corp certification. These partners offer hands-on guidance through the assessment and certification process.
• GirolabsminorOthersGirolabs is listed as the developer of Sistema B Brasil's website and is identified as a 'Certified B Company' (Empresa B Certificada), demonstrating alignment with the B Corp movement through example.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SCS Global Services: Third-party certification, auditing, and standards body covering sustainability, forestry, food, and ESG claims. Comparable in operating as a standards/certification business for corporate sustainability buyers.
• Fairtrade International: Global non-profit certifying companies and supply chains on social/ethical standards. A broader incumbent in third-party sustainability/social certification that competes for the same corporate sustainability budgets as B Corp.
• EcoVadis: Global ESG ratings provider used by large enterprises for supplier sustainability assessments. Competes with B Corp for corporate ESG mindshare and procurement relevance, with broader, more scalable SaaS-style delivery.
• Rainforest Alliance: International sustainability certification body focused on environmental and social standards. Comparable to Sistema B Brasil in mission (certifying responsible business) and customer base (purpose-driven corporates), though with a stronger environmental/agriculture emphasis.

Direct peers

• B Lab Global: B Lab is the global nonprofit that sets the B Corp standards and operates the B Impact Assessment used by Sistema B Brasil. It is the parent-organization counterpart and the most directly comparable entity by mission, certification framework, and brand.
• Sistema B Chile: Chilean Sistema B affiliate offering B Corp certification and ecosystem programs in Chile. Same B Lab-aligned framework, same certification/learning/community product mix.
• Sistema B Argentina: Regional Sistema B affiliate that performs the same B Corp certification, community-building, and advocacy role as Sistema B Brasil but for Argentina. Directly comparable in structure, revenue model, and product mix.

Emerging players

• Green America: U.S. nonprofit promoting green and socially responsible businesses through certification and member programs. Comparable mission and nonprofit certification model to Sistema B Brasil, though geographically limited to the U.S.
• Climate Neutral Certified: Non-profit running a climate-focused certification standard for consumer-facing brands. Comparable as an emerging third-party certification targeting purpose-driven corporates, though narrower (climate-only) than B Corp.

Others

• Global Reporting Initiative (GRI): International independent standards organization for sustainability reporting. Not a direct certifier but a complementary/adjoining framework used by many of the same Brazilian corporates evaluating B Corp certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SistemaBInternacional
• LinkedInlinkedin.com/company/sistema-b-brasil
• Instagraminstagram.com/sistemabbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistema B Brasil