Brandon Oaks

What Brandon Oaks does

Brandon Oaks is a not-for-profit Life Plan Community located on a single campus at 3804 Brandon Avenue SW in Roanoke, Virginia, operated by Virginia Lutheran Homes, Inc., a 501(c)(3) parent organization with more than 50 years of history serving older adults in Virginia. The community delivers a full continuum of senior care, including independent living (Main Building Apartments, Dogwood Apartments, Pine Crest, and the Pine Ridge cottage-apartment hybrid), assisted living, memory support with a proprietary sensory garden, skilled nursing and rehabilitation, inpatient and outpatient therapies, and home health/home care/hospice through its Brandon Oaks at Home subsidiary. It serves over 280 residents and holds a CMS 5-star rating for its nursing and rehabilitation center, alongside multiple Newsweek and U.S. News & World Report distinctions.

The underlying platform is best described as a real estate plus services operation rather than a technology business. Notable non-clinical technology deployments include Bear Robotics Servi serving robots in the main dining room and Symtech Solutions contactless screening kiosks for health screening of residents, staff, and visitors. Core clinical and operational technology is conventional (electronic health records, standard senior care platforms), with no proprietary software or AI/ML capability disclosed in the source data. The Pine Ridge residences range from 1,500 to 1,700 square feet with underground parking and shared amenities, while the Dogwood and Main Building apartments span 480 to 1,585 square feet across 13 floor plans.

Brandon Oaks generates revenue primarily through recurring monthly service fees and one-time entrance fees from independent living, assisted living, and memory support residents, supplemented by Medicare and Medicaid reimbursements for skilled nursing and home health services and private-pay hospice and home care revenue through Brandon Oaks at Home. As a not-for-profit, the organization also relies on donations through the Brandon Oaks Fund, the Resident Endowment Fund, and the Virginia Lutheran Homes Annual Fund. Its go-to-market is sales-led and relationship-driven: campus tours, in-person consultations, referral pipelines via the Virginia Synod and local Lutheran congregations, and healthcare provider referrals for short-term rehabilitation. The organization is geographically concentrated in the Roanoke Valley, with additional lower-income housing capacity at Luther Crest (New Market, VA) and Luther Manor (Virginia Beach) under the VLH umbrella.

Name

Brandon Oaks

Legal name

Virginia Lutheran Homes, Inc.

Website

https://brandonoaks.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Brandon Oaks is a not-for-profit Life Plan Community in Roanoke, Virginia, operated by Virginia Lutheran Homes, offering independent living, assisted living, memory support, skilled nursing, rehabilitation, and home health services to more than 280 seniors in the Roanoke Valley.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Skilled nursing rehabilitation
• Home health hospice

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Resident Fees: Monthly service fees and entrance fees from independent living, assisted living, and memory support residents. Pricing varies by residence type and care level required.
2. Nursing and Rehabilitation Services: Skilled nursing care and rehabilitation services billed through Medicare, Medicaid, and private pay for both short-term rehabilitation and long-term care residents.
3. Home Health and Home Care Services: Brandon Oaks at Home provides home health care, home care, and hospice services to the greater Roanoke community, generating revenue through Medicare reimbursement and private pay.
4. Donations and Charitable Contributions: As a not-for-profit organization, Brandon Oaks relies on donations through the Brandon Oaks Fund, Resident Endowment Fund, and Virginia Lutheran Homes Annual Fund to support facility enhancements and resident assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brandon Oaks is a not-for-profit Life Plan Community that delivers a full continuum of senior care services on a single Roanoke, Virginia campus. Its offering spans Independent Living residences (apartments and cottages), Assisted Living, Memory Support in a dedicated secure unit with a multi-sensory garden, a 5-star skilled Nursing and Rehabilitation Center, Inpatient and Outpatient Therapies, and Brandon Oaks at Home (home health, home care, and hospice). Residents typically enter through Independent Living and can transition across care levels without leaving the community, supported by amenities such as a fitness center, heated pool, fine dining, chaplaincy services, and wellness programs.

Product overview

Brandon Oaks Life Plan Community is a not-for-profit continuing care retirement community offering a full spectrum of senior living and care services. The organization operates on a platform-plus-modules model, providing Independent Living residences (Main Building Apartments, Dogwood Apartments, Pine Ridge, Pine Crest) as the foundational tier, with integrated care services including Assisted Living, Memory Support with a dedicated sensory garden, Nursing and Rehabilitation Center, and Home Care (Brandon Oaks at Home). Additional offerings include The Oaks Club membership program, rehabilitation services (inpatient, outpatient), and chaplaincy services. The community serves over 280 residents in independent living and has been serving older adults for more than 30 years as part of Virginia Lutheran Homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential apartments, cottages, and condominiums for active seniors aged 62+ who live independently, with maintenance services, dining, social activities, fitness programs, and access to higher levels of care within the same community.
• Assisted Living Personalized residential care for seniors needing assistance with daily activities such as bathing, dressing, medication management, and meals, while promoting independence and quality of life.
• Memory Support Specialized, secure care for seniors with Alzheimer's disease and other dementias, featuring trained staff, structured programming, and a dedicated multi-sensory garden providing taste, smell, sight, touch, and sound experiences.
• Nursing and Rehabilitation Center 5-star CMS-rated skilled nursing facility providing short-term rehabilitation and long-term care, with multidisciplinary therapy teams serving post-acute and chronically ill patients.
• Brandon Oaks at Home Home health care, home care, and hospice services allowing seniors in the greater Roanoke community to age in place safely in their own homes, reimbursed through Medicare and private pay.
• Inpatient Therapies Intensive rehabilitation therapies (physical, occupational, speech) provided to residents within the Nursing and Rehabilitation Center on a 24/7 basis.
• Outpatient Services Rehabilitation therapies delivered on an outpatient basis to community members who do not require overnight stays, supporting continued recovery while living at home.
• The Oaks Club Membership program within the Brandon Oaks community offering exclusive benefits and social opportunities for members.

Quantifiable outcome

• Ranked #2 in Virginia for nursing home care based on size (Newsweek 2026)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fiddlehead Landscape & Garden and Creative Nursery & Landscapes, Inc.minorImplementation/ SI/ Consulting Partner · 1 September 2023Local landscape designers collaborated to create the one-of-a-kind sensory garden for memory support residents, designing multi-level sensory experiences that can grow and change seasonally and annually.
• British Swim School of Roanoke ValleyminorStrategic or Co-development Partner · 1 December 2022Partnership established December 2022 where Brandon Oaks serves as the home pool site for British Swim School's survival and stroke development swim lessons. Brandon Oaks' warm salt water pool provides ideal environment for lessons and intergenerational interaction between students and residents. The collaboration brings community families to campus while utilizing the pool for both aquatic therapy and community programming.
• CVS PharmacyminorStrategic or Co-development Partner · 1 January 2021Partnership for COVID-19 vaccine distribution at Brandon Oaks Nursing and Rehabilitation Center. CVS administered first doses and returned for second doses and staff/resident vaccinations.
• SFCS (Architecture Firm)minorImplementation/ SI/ Consulting Partner · 1 December 2015Roanoke-based architecture firm SFCS selected to design the Pine Ridge cottage-apartment hybrid project on Brandon Oaks campus.
• Lionberger Construction CompanyminorImplementation/ SI/ Consulting Partner · 1 December 2015Local construction company selected to build Pine Ridge luxury condominiums on Brandon Oaks campus, reflecting commitment to utilizing local vendors and supporting the regional economy.
• Senior Options, LLC (subsidiary of Westminster-Canterbury on Chesapeake Bay)coreStrategic or Co-development Partner · 1 October 2015Virginia Lutheran Homes partnered with Senior Options to help develop and advise in the operation of its own home care, home health and hospice services through Brandon Oaks at Home. Senior Options provides advisory services and operational support to nonprofit senior living organizations wishing to serve seniors beyond campus walls.
• Virginia Synod (Evangelical Lutheran Church in America)coreStrategic or Co-development PartnerHistorical partnership with Virginia Synod and local Lutheran congregations that founded Virginia Lutheran Homes over 50 years ago. Virginia Synod staff participate in service days and volunteer projects at Brandon Oaks, maintaining strong church-community connection.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• Amedisys: National home health and hospice provider. Comparable to Brandon Oaks at Home's home health/hospice segment; useful peer for benchmarking the home-based care portion of Brandon Oaks' services.

Broad incumbents

• Sunrise Senior Living: Large national senior living operator offering assisted living, memory care, and independent living across the U.S. Comparable on core service lines and target customer, but operates at significantly greater scale with a for-profit structure.
• Five Star Senior Living: National operator of independent living, assisted living, and memory care communities. Comparable continuum-of-care offering but as a broad for-profit incumbent rather than a single-campus non-profit.
• Brookdale Senior Living: Largest U.S. senior living operator with a national footprint of independent living, assisted living, and memory care communities. Comparable offering across all care levels but at vastly greater scale and as a publicly traded for-profit.
• Atria Senior Living: National senior living provider with a strong assisted living and memory care portfolio. Comparable service mix and target demographic, but operates as a large for-profit incumbent rather than a regional non-profit.

Direct peers

• The Glebe: Life Plan Community in Daleville, Virginia — directly comparable as a regional CCRC competitor in the Roanoke Valley. Highly relevant because Ben Burks, Brandon Oaks' current Executive Director, previously served as The Glebe's Executive Director.
• Salem Terrace at Harrogate: Life Plan Community in Salem, Virginia, just outside Roanoke. Directly comparable as a non-profit CCRC serving the same regional market with a similar continuum-of-care model.
• Westminster-Canterbury on Chesapeake Bay: Virginia-based Life Plan Community that is the parent of Senior Options, LLC — Brandon Oaks' advisory partner for its Brandon Oaks at Home expansion. Highly relevant peer that helped shape Brandon Oaks' home health and hospice service line.
• Luther Manor: Wholly-owned VLH sister community in Virginia Beach. Direct peer under the same Virginia Lutheran Homes parent organization, sharing governance, fundraising, and back-office resources.
• Luther Crest: Wholly-owned VLH sister community in New Market, Virginia serving 42 low-income seniors. Sister organization within the same parent (Virginia Lutheran Homes, Inc.), making it the closest operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandonoaksva

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandon Oaks