Journal of Clinical Orthodontics

What Journal of Clinical Orthodontics does

Journal of Clinical Orthodontics (JCO) is a peer-reviewed professional orthodontic journal founded in 1967 and operated as a privately held subscription publication serving orthodontists worldwide. JCO's editorial positioning is explicitly clinical rather than research-academic, offering case reports, technique articles, diagnostic challenges, practice management guidance, and industry benchmarking through its signature Diagnosis and Treatment Study conducted every six years among U.S. private practice orthodontists. The publication is delivered through the JCO Online digital platform (launched in 1999), which provides subscribers access to current issues and a complete archive dating back to 1967, alongside continuing education webinars, a Product News editorial section, and a JCO+ premium subscription tier.

The core technology stack consists of a subscription-gated web publishing platform with a searchable archive, user account management, PDF article rendering, and a webinar delivery infrastructure supporting 60-minute paid CE sessions at $80 each. Distribution is exclusively digital via self-serve subscription through jco-online.com, with no API, no mobile application, and no third-party platform integrations. The business operates with 1-10 employees and is headquartered in the Denver, Colorado area (Greenwood Village per firmographics; 303 area code per website), with global subscriber reach.

JCO's revenue model is primarily recurring subscription-based: annual individual subscriptions priced around $223/year worldwide, plus institutional, student, and retired rate tiers. Secondary revenue streams include $10 single-article purchases, $30 (1-day) and $70 (30-day) time-limited archive access passes, individual CE webinar purchases at $80, and JCO+ premium subscription revenue. Customer segments span orthodontists in private practice (primary), dental and orthodontic academic institutions, orthodontic residents and dental students, and general dentists performing orthodontic procedures. The publication has no disclosed parent company, no institutional investors, no funding history, and no M&A activity in the source data.

Name

Journal of Clinical Orthodontics

Legal name

Journal of Clinical Orthodontics

Website

https://jco-online.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Journal of Clinical Orthodontics is a peer-reviewed subscription journal founded in 1967 that delivers clinical orthodontic research, case reports, and continuing education to orthodontists worldwide via the JCO Online platform.

Ownership category

akta.pro rank

Product category

Orthodontic Professional Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Orthodontic clinical journal
• Peer-reviewed dental content
• Continuing education orthodontics
• Orthodontic subscription services
• Dental professional publishing

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Subscription: JCO generates primary revenue through annual subscriptions for orthodontists, dental professionals, students, and institutions. Subscriptions provide access to the current issue, full archive, continuing education content, and product news.
2. Individual Article Access: Single article purchases for non-subscribers or additional access beyond subscription. Priced at $10 per article for one-year access.
3. Archive Access Passes: Time-limited access to the entire JCO archive for 1 or 30 days, allowing pay-per-use access to historical content.
4. Webinar Sales: Continuing education webinars sold individually at $80 per 60-minute session, featuring orthodontic clinical techniques and case management strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JCO publishes a peer-reviewed monthly orthodontic clinical journal, delivered digitally through the JCO Online platform with full archive access dating to 1967, premium JCO+ subscription tier, and individual on-demand CE webinars. Revenue is generated primarily from annual subscriptions (individual, institutional, student, retired), supplemented by single-article purchases, archive access passes, and webinar fees.

Product overview

The Journal of Clinical Orthodontics (JCO) is a peer-reviewed clinical orthodontic journal published both in print and digitally through the JCO Online platform. The core product is the journal itself, delivering clinical research, case reports, and treatment techniques to orthodontists worldwide. JCO Online provides digital access to current issues and the complete archive dating back to 1967, while the JCO+ subscription tier adds webinar/continuing education content. Additional offerings include a Product News section, the triennial Diagnosis and Treatment Study, and a COVID-19 Resources archive. The platform functions primarily as a content subscription service rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• JCO Online Annual Subscription Annual subscription to the Journal of Clinical Orthodontics delivered through the JCO Online digital platform, providing individual, institutional, student, and retired subscribers with access to current monthly issues, the complete online archive dating back to 1967, continuing education content, and product news.
• JCO+ Premium Subscription Premium subscription tier that adds enhanced access to JCO webinars, recent webinar recordings, and additional exclusive content on top of the standard JCO Online subscription for orthodontic professionals seeking expanded CE and clinical content access.
• CE Webinars (Continuing Education Webinars) On-demand and live 60-minute continuing education webinars presented by orthodontic experts on clinical topics including TAD applications, Invisalign mechanics, and case management, sold individually for $80 per session to orthodontic professionals seeking CE credits.
• JCO Archive Access Pass Time-limited pay-per-use access to the entire JCO online archive for 1 day ($30) or 30 days ($70), allowing non-subscribers and casual readers to access the complete historical archive on a transient basis.
• Individual Article Access Single-article purchase option priced at $10 per article for one-year access, enabling non-subscribers or readers needing a specific article to buy access to individual peer-reviewed articles without committing to a full subscription.

Quantifiable outcome

• Archive spans from 1967 to present, covering nearly six decades of orthodontic clinical knowledge

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dental Press Journal of Orthodontics: Brazilian-origin clinical orthodontic journal indexed internationally. Comparable peer offering subscription and open-access clinical orthodontic content to a global audience.
• American Journal of Orthodontics and Dentofacial Orthopedics (AJO-DO): The official journal of the American Association of Orthodontists, published by Elsevier. It is the most direct competitor to JCO in clinical orthodontic publishing, serving a largely overlapping orthodontist subscriber base.
• Journal of the World Federation of Orthodontists: Official journal of the World Federation of Orthodontists, providing global clinical orthodontic content. Comparable subscription and society-affiliated model targeting the same professional audience.
• Orthodontics & Craniofacial Research: Wiley-published peer-reviewed journal covering orthodontics and craniofacial research. Directly comparable peer targeting an overlapping orthodontist and academic readership.
• Seminars in Orthodontics: Elsevier-published quarterly orthodontic journal offering themed clinical reviews. Operates the same subscription-based professional journal model targeting practicing orthodontists.
• The Angle Orthodontist: Peer-reviewed clinical orthodontic journal published for the E.H. Angle Society of Orthodontists. Directly comparable to JCO in audience, format, and clinical orthodontic content focus.
• European Journal of Orthodontics: Published by Oxford University Press for the European Orthodontic Society. Targets the same global orthodontist readership as JCO with peer-reviewed clinical and research orthodontic content.

Emerging players

• Progress in Orthodontics: Open-access orthodontic journal published by Springer. Represents a meaningful competitive alternative to subscription-based journals like JCO, particularly for price-sensitive international orthodontists.

Others

• Orthodontic Products: Industry trade publication covering orthodontic product news, technology, and practice management. Adjacent peer targeting the same orthodontist audience with non-peer-reviewed editorial content.

Broad incumbents

• Wolters Kluwer Health / Lippincott: Major medical and dental publisher operating a broad portfolio of professional journals and CE products. Comparable as a larger incumbent operating in dental publishing adjacent to JCO's niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jco-online
• Facebookfacebook.com/jco-online
• LinkedInlinkedin.com/company/jco-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journal of Clinical Orthodontics