Diverger

What Diverger does

Diverger Limited is an Australian financial services holding company listed on the ASX (ASX: DVR), operating commercially as Count, a national network of accounting and wealth advisory firms headquartered in Sydney. Through its core subsidiary Count Financial Limited (ABN 19 001 974 625, AFSL 227232), Diverger authorizes a regulated network of financial advisers and representatives, while its six direct offices (Hornsby, Western Sydney, North Sydney, Gold Coast, Coolangatta, and Adelaide) deliver face-to-face services alongside AFSL Member and Equity Partner affiliate firms. The company serves two primary segments — Businesses (accounting, taxation, advisory, audit and assurance, wealth, actuarial, finance and lending, training, digital/IT systems, sector expertise, and support) and Individuals (accounting, taxation, self-managed superannuation funds, and wealth advice).

The business model is a network-of-firms operator: Count does not deliver all services via employed staff at scale but rather combines direct offices with affiliated AFSL Member firms and Equity Partners who deliver advice and accounting services under Count's licensing and brand umbrella. Revenue mechanics rely on professional services fees across accounting, tax compliance, advisory mandates, audit, wealth management, and SMSF administration — recurring by nature but contractually fragmented at the client level. Pricing is not publicly disclosed. Geographic scope is single-country (Australia), and customer acquisition is driven by the local-office and partner-network distribution model rather than centralized digital funnels.

In January 2023, Diverger acquired Priority Networking, a technology services firm, to add cyber and IT-system support capabilities for its advice and accounting network — an offensive expansion beyond the traditional accounting/wealth bundle into managed technology services. The company reports between 51 and 100 employees, consistent with a lean holding-company and network-operator model rather than a heavy direct-services employer. No AI/ML capabilities, patents, or proprietary technology platforms are disclosed; core technology and pricing are not publicly detailed in available source material.

Name

Diverger

Legal name

Count Limited

Website

https://diverger.com.au

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Diverger (ASX: DVR), operating as Count, is an Australian financial services holding company that runs a national network of accounting and wealth advisory firms through six offices and an AFSL Member/Equity Partner program, serving both businesses and individuals across Australia.

Ownership category

akta.pro rank

Product category

Accounting and Wealth Services

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Unit Registry & Transfer Agency for Alternatives (Private Funds, SPVs, Closed-End) (FSAAAMAK)

akta.pro secondary industry

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

Keywords

• Accounting services
• Wealth management
• Taxation advisory
• Audit assurance
• Financial advisory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Diverger (operating as Count) is an integrated accounting and wealth services network providing accounting, taxation, advisory, audit and assurance, wealth management, actuarial, finance and lending, and self-managed super fund services to Australian businesses and individuals. Services are delivered through a national network of Count offices, a wholly-owned AFSL-authorised subsidiary (Count Financial Limited), and an equity partner program for accounting and advice firms.

Product overview

No specific product details for Diverger are available in the provided source data. The news article references Diverger's network of advice and accounting firms served by its technology and cyber protection offerings, and the acquisition of Priority Networking to strengthen these offerings for the financial services sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Accounting Accounting services for Australian businesses delivered through Count's national office network, covering financial reporting, compliance, and ongoing bookkeeping support.
• Business Taxation Taxation services for Australian businesses, including tax compliance, planning, and lodgement support delivered via Count offices and partner firms.
• Business Advisory Strategic and operational advisory services for Australian businesses, addressing growth, structuring, and performance challenges.
• Audit and Assurance Audit and assurance services delivered to Australian businesses through Count's network of accounting professionals.
• Business Wealth Services Wealth services tailored for Australian business clients, including wealth structuring and financial planning tied to business ownership.
• Actuarial Services Actuarial services for Australian businesses, providing quantitative analysis for insurance, superannuation, and risk-related decision-making.
• Business Finance and Lending Finance and lending services for Australian businesses, supporting access to capital, funding structuring, and lending arrangements.
• Individual Accounting Personal accounting services for Australian individuals, covering financial records, compliance, and personal financial management.
• Individual Taxation Personal taxation services for Australian individuals, including tax return preparation, compliance, and planning.
• Self-Managed Super Fund Services Self-managed super fund administration, compliance, and advice services for Australian individuals managing their own SMSFs.
• Individual Wealth Advice Personal wealth advice for Australian individuals, delivered through Count Financial Limited's AFSL-authorised network of financial advisers.
• Digital and IT Systems Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Priority NetworkingcoreStrategic or Co-development Partner · 17 January 2023Diverger acquired Priority Networking, a technology services firm, to strengthen its technology and cyber protection offerings for its network of advice and accounting firms. The integration aims to meet rising demands for cyber and technology risk management in the financial services sector.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AMP Limited: Long-standing ASX-listed Australian financial services conglomerate providing wealth management, banking, super and advice — much larger incumbent with overlapping capabilities to Count.
• Insignia Financial (formerly IOOF): Large ASX-listed wealth and advice platform owner (with platforms such as MLC, OnePath) — broader incumbent competing in integrated wealth management rather than Diverger's mid-market niche.

Direct peers

• BDO Australia: Australian arm of the global accounting/audit network offering accounting, advisory, audit and wealth-related services — comparable to Count on the professional-services-and-advice bundle.
• Netwealth Group: ASX-listed wealth management platform providing custodial, administration and reporting infrastructure to Australian financial advisers — closest peer to Count on technology-enabled advice administration.
• RSM Australia: Mid-tier accounting, tax and advisory network operating across Australia with a similar integrated-services and multi-office model to Count.
• Praemium Limited: ASX-listed platform delivering investment administration, managed accounts and reporting to advice groups — overlaps with Count's wealth administration and SMSF-related workflows.
• Pitcher Partners: Australian mid-tier accounting, advisory and wealth network offering integrated services to SMEs and individuals — directly competes with Count's integrated accounting+wealth model in the Australian mid-market.
• HUB24 Limited: ASX-listed investment and superannuation platform that supplies technology, administration and infrastructure to Australian advice groups — directly comparable to Count's AFSL-member platform model and competes for the same adviser network customers.
• Crowe Australasia: Accounting, audit, advisory and wealth network in Australia — directly comparable as a mid-tier integrated services network competing for the same SME and individual clients.

Emerging players

• Class (Class by HUB24): Cloud-based SMSF administration software now part of HUB24 — directly overlapping with Count's 'Self Managed Super Funds' service line as the leading SMSF software provider used by Australian advisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diverger-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diverger