Total Filtration

What Total Filtration does

Total Filtration Ltd is a UK-based manufacturer and distributor of industrial and commercial filtration solutions operating as a wholly-owned subsidiary of The Westbury Group since its 2019 acquisition. The company manufactures and supplies a broad portfolio across four core categories: air filtration (pleated filters, depth filters, dust cartridge filters, radial seal air filters, Powercore air filters, HEPA filtration, DPF diesel particulate filters, oil mist filters); liquid filtration (bag filters, coalescer systems, stainless steel cartridges, Hilco alternatives, bespoke filters); water treatment (reverse osmosis systems, water softeners, point-of-use systems, medical shower and tap filters for Legionella/Pseudomonas control); and compressed air filtration (via Ultrafilter partnership). Manufacturing is conducted at the company's Cardiff UK facility, with products marked 'Made in Britain' and distributed globally; the company also acts as the UK channel for MP Filtri's hydraulic filtration range.

The business serves an unusually broad set of industrial verticals including chemicals, marine, automotive, engineering, power generation, plant hire, water treatment, food and beverage, healthcare, mining, and quarrying. Go-to-market is sales-led and direct, with customers contacting the company via phone (+44 (0)1282 459744) or email ([email protected]) for quotes; pricing is not publicly disclosed and is bespoke per requirement. Revenue derives from three streams: filter product hardware sales (including proprietary manufactured filters and distributed partner brands), professional services (filter cleaning, duct cleaning, fire damper testing, kitchen extract cleaning, inspection and monitoring, ventilation engineering), and MP Filtri distribution.

The company operates from a headquarters in Rumney (Cardiff area), the Cardiff manufacturing site, and shares group headquarters with parent Westbury Filtermation in Burnley, Lancashire. Group-level experience exceeds 50 years in air filtration and air management. There is no disclosed revenue, no disclosed funding, and headcount is stated at 1-10 employees for the Total Filtration Ltd legal entity, though operational scale is supported by the wider Westbury Group.

Name

Total Filtration

Legal name

Total Filtration Ltd

Website

https://totalfiltration.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Filtration Ltd is a UK-based manufacturer and supplier of industrial air, liquid, and water filtration products, serving chemicals, marine, automotive, engineering, power generation, healthcare, and food and beverage sectors as a subsidiary of The Westbury Group.

Ownership category

akta.pro rank

Product category

Industrial Filtration Manufacturing

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF), Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration) (IMAOADAC), Replacement Filter Cartridges & Consumables (CRAJAJAH), Filtration (Rapid/Slow Sand, Media, Membrane Pretreatment) (EUANABAB)

Keywords

• Industrial filtration solutions
• Air filtration products
• Water treatment systems
• Filter manufacturing services
• Bespoke filter design

Headquarters

HQ city

Rumney

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Filter Products Sales: Sale of comprehensive range of air filters, liquid filters, water treatment products, reverse osmosis systems, and associated filter cartridges and components. Products are sold directly to customers across multiple industrial sectors.
2. Service and Maintenance: Professional services including filter cleaning, fire damper testing, duct cleaning, kitchen extract cleaning, inspection monitoring, ventilation engineering, and project management. Services include detailed reporting of filtration cleaning, testing, and equipment selection.
3. MP Filtri Products Distribution: Distribution of MP Filtri hydraulic filtration products and accessories as a partner, including filters, couplings, bell-housings, and contamination monitoring products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Total Filtration Ltd manufactures and supplies a comprehensive range of filtration solutions including air filters, liquid filters, water treatment systems, reverse osmosis membranes, hydraulic filtration products, and bespoke filter designs. Products are manufactured at their Cardiff UK site and sold under the 'Made in Britain' mark. The company also provides professional services including filter cleaning, duct cleaning, fire damper testing, inspection, and kitchen extract cleaning for industrial and commercial customers across multiple sectors.

Product overview

Total Filtration is a UK-based manufacturer and supplier of filtration solutions acquired by The Westbury Group in 2019. The company offers a comprehensive portfolio of filtration products organized across air filtration (Pleated Filters, Depth Filters, Dust Cartridge Filters, Powercore Air Filters, Radial Seal Air Filters, DPF Filters), liquid filtration (Bag Filters, Coalescer Filter Systems, Stainless Steel Cartridges, Bespoke Filters), water treatment (Reverse Osmosis Systems, Point of Use Systems, Water Treatment, Medical Shower & Tap Filters), and compressed air filtration (Compressed Air Filtration via Ultrafilter partnership). The product lineup includes both proprietary manufactured products and supplied branded ranges (MP FILTRI hydraulic filtration, Pentair and Spectrum housings and membranes). Complementary services include Filter Cleaning, Duct Cleaning & Hygiene, Fire Damper Testing, Inspection & Monitoring, and Kitchen Extract Cleaning. The company operates from sites in Cardiff and Burnley, Lancashire, serving industrial, chemical, pharmaceutical, food and beverage, water treatment, marine, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MP FILTRI: Global manufacturing leader in the hydraulic market providing complete contamination and control solutions for filtration requirements.

Products and services

• Pleated Filters Surface filtration cartridges manufactured in an ISO cleanroom environment with pleated membrane design for maximum media usage. Suitable for pre-filtration, end-filtration, and polishing applications across industrial, pharmaceutical, food and beverage, and water treatment sectors.
• Depth Filters Cartridge filters using graded-depth filtration where particles follow a tortuous path through densely packed fibres, capturing varying particulate sizes progressively from outside to in.
• Bespoke Filters Custom-designed and manufactured filters developed in collaboration with customers to meet specific performance and dimensional requirements when standard filters are unsuitable.
• Coalescer Filter Systems Cost-effective high efficiency liquid coalescence systems for gas streams, using fibreglass media where water droplets adhere and coalesce into larger droplets for separation from hydrocarbon fluids.
• Bag Filters Bulk particulate filtration bags in standard and bespoke sizes, available in FDA-compliant polypropylene felt, polyester felt, and mesh formats (1-1000 micron range) for economical liquid filtration across diverse applications.
• Air Filtration UK-manufactured air filtration products including pre-filters, secondary filters, HEPA filtration (H10 to U15 per EN 1822), and activated carbon filtration for gas phase contamination removal.
• Dust Cartridge Filters Industrial filter cartridges for dust and fume removal in mining, agricultural, metal fabrication, quarrying, and cement industries. Includes OEM alternatives for Airmaster, Altair, Camfil Farr, Dantherm, Donaldson, Mahle, and Nordic/Freudenberg brands.
• MP Filtri Hydraulic Filtration Products Complete range of MP Filtri hydraulic filtration products including suction, spin-on, in-line, pressure, stainless steel, and return filters, plus structural components such as motor/pump bell housings, couplings, and tank accessories.
• Reverse Osmosis Systems Water purification systems using semi-permeable membranes to reject up to 99% of dissolved salts. Includes Spectrum, Pentair, Hydranautics, and AXEON membrane products and housings for commercial and industrial applications.
• Stainless Steel Cartridges 304 or 316 stainless steel filter cartridges in plain or pleated configurations, operating from -269°C to 1000°C and up to 25 bar pressure. Fully refurbishable for multiple reuse with TIG seam welded construction.
• Water Treatment Systems Water softening and treatment systems addressing hard water issues from calcium and magnesium content. Includes EWS Cartridge, SWS Cabinet, SWS Simplex, PWS Duplex, and SWT Simplex systems (15-116 litres per minute capacity).
• Point of Use Systems Final-stage water purification at individual locations including Spectrum Inline 870 cartridges, PTL Twist-Lock systems, UV disinfection systems, Mini Taps, and TDS Meters.
• Medical Shower and Tap Filters Pentair hollow fibre microfiltration shower and tap filters protecting against waterborne infections. Provides 92-day Legionella and 6-month Pseudomonas protection using X-Flow polyethersulfone membrane technology for hospital and healthcare settings.
• DPF Diesel Particulate Filter High-temperature diesel particulate filter for diesel engine exhaust, removing 99% of particles 0.5 micron or larger. Glass fibre media construction with silicone hoses, suitable for 4-litre engines and below.
• Oil Mist Filters
• Oil Mist Machines Stand-alone and machine-attached oil mist filtration systems (OMF and AOF series) with airflows from 660 to 4000m3/h, designed for coolant mist extraction from multiple machine tools in manufacturing environments.
• Powercore Air Filters Compact, metal-free air filters for construction and agriculture off-road equipment, offering 13-26% more dust-loading capacity and 27-49% lower initial restriction compared to standard filters. Available in Cellulose, Ultra-Web, and flame retardant media.
• Radial Seal Air Filters Heavy-duty air filters with polyurethane seals and advanced pleating technology for maximum filtration surface area. Manufactured as alternatives to Donaldson, Baldwin, and CAT brands at the Cardiff UK facility.
• Compressed Air Filtration Ultrafilter partnership providing compressed air filters (AG, SG series), prefilter elements, microfilter elements (FF/MF/SMF), and activated carbon elements (AK/AKK) with nano-technology pleating for 450% larger filtration surface.
• Filter Housings Wide range of Pentair and Spectrum filter housings in various sizes and materials (stainless steel, plastic) for industrial, food, pharmaceutical, and high-purity applications.
• Filter Cleaning Service Professional filter cleaning services using chemical cleaning and multi-stage processes for components from chemicals, petrochemical, pharmaceutical, bio-science, food and beverage, and hospital industries.
• Duct Cleaning and Hygiene Air conditioning ductwork cleaning using compressed air systems capable of cleaning over 150m distances, following BESA TR19 standards with HEPA-contained debris removal.
• Fire Damper Testing Comprehensive fire and smoke damper maintenance including inspection, servicing, testing, and detailed reporting for regulatory compliance.
• Inspection and Monitoring
• Kitchen Extract Cleaning Kitchen extract system cleaning including grease and carbon filtration, ductwork cleaning, canopy cleaning, fan and motor maintenance, and weekly grease filter changing programmes following a four-step compliance approach.

Quantifiable outcome

• DPF200 exhaust filters remove 99% of particles 0.5 micron or larger
• +4 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• MP FiltricoreChannel Partner/ Reseller/ DistributorThe Westbury Group have partnered with MP Filtri, a global manufacturing leader in the hydraulic market providing complete contamination and control solutions. Total Filtration now supplies the vast range of MP Filtri products including filters (suction, spin-on, in-line, pressure, stainless steel, and return) and structural components (motor/pump bell housings, transmission couplings, flexible inserts, damper rings, support feet, aluminium tanks and inspection hatches).
• UltrafiltercoreTechnology or IntegrationTotal Filtration are partners with Ultrafilter and offer many kinds of compressed air filters compatible with compressed air systems of all brands. They also offer compressed air dryers, adsorption and membrane dryers, auto drain compressors, compressed air tanks, oil-water separators, and sterile compressed air filters for food and beverage applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Porvair Filtration Group: UK-headquartered designer and manufacturer of specialist filtration cartridges and systems for industrial and process markets, closely comparable to Total Filtration's bespoke and process filtration lines.
• Amazon Filters: UK-based manufacturer of liquid and process filtration cartridges, housings and systems serving industrial, food, pharma and water sectors — closely mirroring Total Filtration's liquid filtration and bespoke offering in the same UK market.
• Filtermist International: UK manufacturer of oil mist and industrial air filtration systems for machine tools, overlapping directly with Total Filtration's oil mist eliminators and industrial air quality products.

Broad incumbents

• Camfil: Global manufacturer of air filters and air purification/dust collection equipment; a much larger incumbent in the same air filtration category Total Filtration operates in and competes against via OEM-alternative Camfil Farr filters.
• Parker Hannifin (Filtration): Diversified industrial group with a large filtration division spanning hydraulic, compressed air and process filtration — overlapping across most of Total Filtration's product categories at far greater scale.
• Freudenberg Filtration Technologies: Manufactures air and dust cartridge filtration media (Nordic/Viledon); Total Filtration supplies OEM alternatives to Nordic/Freudenberg dust cartridge filters.
• Donaldson Company: Global filtration OEM in engine air, dust collection and industrial filters; Total Filtration explicitly manufactures cost-competitive alternatives to Donaldson products.
• Eaton Filtration: Provides bag, cartridge and coalescer liquid filtration for process industries, directly overlapping with Total Filtration's bag and coalescer filter systems.
• MANN+HUMMEL: Global filtration manufacturer covering air, liquid and industrial filtration; a broad incumbent in the same filtration space serving overlapping industrial customers.

Others

• MP Filtri: Global hydraulic filtration manufacturer that supplies Total Filtration as a core distribution partner rather than a direct competitor, making it an ecosystem/supply relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-filtration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Filtration