Elite Capital Management Group

What Elite Capital Management Group does

Elite Capital Management Group, LLC is an SEC-registered investment advisor founded in 2007 by Matthew Butler and headquartered in Middletown, Connecticut. The firm operates as a boutique Registered Investment Advisor serving U.S. credit unions exclusively — it claims to be the only SEC-registered investment advisor in the country with this single-vertical focus. Elite manages approximately $400 million in assets under management across roughly 20 credit union clients, with average client assets of approximately $1 billion and approximately $20 million managed per relationship. The firm charges a single annual advisory fee ranging from 0.05% to 0.85% depending on portfolio size and complexity, billed monthly in arrears, with no commissions, insurance wrappers, or product-provider compensation. Its business is concentrated exclusively in the credit union segment, served nationally from Connecticut with a five-person team operating a flat organizational structure where senior team members maintain direct relationships with client CFOs, CEOs, and boards.

The firm's core products are organized around four NCUA-aligned credit union programs: Part 703 Permissible Investment Portfolios (investment grade taxable municipal bonds), Charitable Donation Accounts under §721.3, Employee Benefits Pre-Funding under §701.19(c), and 457(f) Executive Benefit Plans. These are supported by three core investment strategies: Fixed Income (delivered through a sub-advisory relationship with GW&K Investment Management since 2014), Defined Outcome Equity (utilizing exchange-traded FLEX Options cleared by the Options Clearing Corporation for 100% downside protection over one-year outcome periods), and Thematic Equity (a core/anchor/thematic ETF architecture targeting AI infrastructure and U.S. infrastructure buildout themes). The firm's underlying technology is a proprietary reporting and accounting infrastructure purpose-built for credit union balance sheets, delivering around-the-clock audit-quality reporting, Business Day 1 month-end book close, automated NCUA 5300 Call Report population, and quarterly ACL reporting — all without requiring credit union staff to perform manual data gathering. Client assets are custodied at Charles Schwab & Co., Inc.

Elite Capital pursues a consultative, relationship-based go-to-market model targeting credit union CFOs, CEOs, and boards directly. The firm emphasizes its selectivity, taking on only a small number of credit union clients and maintaining a boutique service model with no sales force, no pressure tactics, and same-day senior-team response to every inquiry. The firm's differentiators include its single-vertical expertise, fee-only revenue model (eliminating commission conflicts), near-two-decade operating history with zero disciplinary actions, proprietary back-office infrastructure aligned to NCUA regulatory requirements, and the Founder's stated family succession plan with his sons Nicholas Butler (CFA) and Justin Butler now joining the firm.

Name

Elite Capital Management Group

Legal name

Elite Capital Management Group, LLC

Website

https://elitecapgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Capital Management Group is a Connecticut-based SEC-registered investment advisor founded in 2007 that manages approximately $400M exclusively for U.S. credit unions, offering Part 703 portfolios, CDAs, employee benefits pre-funding, and 457(f) plans through fee-only advisory relationships.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Credit union investing
• Fixed income management
• Defined outcome equity
• Portfolio advisory services
• Investment management services

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory Fee: Elite Capital charges an annual advisory fee ranging from 0.05% to 0.85% depending on portfolio size and complexity, billed monthly in arrears. This is their only source of revenue—they do not earn commissions, do not receive compensation from product providers, and do not sell insurance or annuities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Elite Capital Management Group is an SEC-registered investment advisor that works exclusively with credit unions, providing institutional-quality portfolio management across fixed income, defined outcome equity (FLEX Options), and thematic equity strategies. The firm delivers its services through four specialized programs: Part 703 Permissible Investment Portfolios, Charitable Donation Account (CDA) Portfolios, Employee Benefits Pre-Funding Programs, and 457(f) Executive Benefit Plans.

Product overview

Elite Capital Management Group operates as a specialized investment advisory firm offering four distinct credit union program types—Part 703 Permissible Investment Portfolios, Charitable Donation Accounts, Employee Benefits Pre-Funding, and 457(f) Executive Benefit Plans—supported by three core investment strategies: Fixed Income (taxable municipal bonds and U.S. corporates via GW&K sub-advisory partnership), Defined Outcome Equity (structured protection via OCC-cleared FLEX Options), and Thematic Equity (core/anchor/thematic ETF architecture targeting AI infrastructure and U.S. infrastructure buildout). The platform is anchored by a proprietary reporting infrastructure providing daily reconciled accounting, Business Day 1 book close, automated 5300 Call Report population, and quarterly ACL reporting, all delivered through direct advisor-client relationships without commissions or sales force.

Differentiator

Problem solved

Functional benefit

Products and services

• Part 703 Permissible Investment Portfolios NCUA Part 703-compliant institutional-quality portfolio management for credit unions, providing fixed income, defined outcome equity, and thematic equity strategies within permissible investment guidelines. Targeted at U.S. credit unions seeking yield and capital preservation within regulatory constraints.
• Charitable Donation Account (CDA) Portfolios Investment management program for credit union Charitable Donation Accounts (CDAs), delivering NCUA-compliant portfolio construction and reporting tailored to the unique requirements of credit union charitable funds.
• Employee Benefits Pre-Funding Program Investment program designed to pre-fund credit union employee benefit obligations, providing managed portfolios aligned with the timing, duration, and regulatory requirements of credit-union benefit liabilities.
• 457(f) Executive Benefit Plans Investment management services for 457(f) Executive Benefit Plans maintained by credit unions, providing portfolios structured around the specific funding, tax, and reporting requirements of these executive benefit arrangements.
• Fixed Income Strategies Fixed income investment strategies offered to credit unions in partnership with GW&K, providing institutional-quality bond portfolio management suited to NCUA permissible investment rules.
• Defined Outcome Equity (FLEX Options) Defined outcome equity strategy built on FLEX Options structures, designed to deliver specified risk/return outcomes for credit union portfolios while managing downside within NCUA-permissible frameworks.
• Thematic Equity Strategies Thematic equity strategies offered to credit union clients, providing exposure to institutional-quality equity themes within the firm's permissible investment framework.

Quantifiable outcome

• 100% downside protection over one-year outcome period for defined outcome equity positions
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• GW&K Investment ManagementcoreTechnology or Integration · 1 January 2014Boston-based active investment manager founded in 1974 with approximately $53 billion in AUM. Serves as discretionary sub-advisor for Elite Capital's fixed income portfolios since 2014. Has particular depth in taxable municipal bonds and corporate credit. Builds fully customized portfolios for each Elite client with institutional pricing passed directly to clients.
• Charles Schwab & Co. Inc.coreTechnology or IntegrationNation's leading RIA custodian with more than $10.3 trillion in client assets. Holds Elite Capital client assets in safekeeping with no additional cost to clients. Accounts insured up to $150 million through SIPC and Lloyd's of London.
• CreditSightssupportingTechnology or IntegrationIndependent research provider augmenting GW&K's fixed income team research capabilities.
• KDP AnalyticssupportingTechnology or IntegrationIndependent research provider augmenting GW&K's fixed income team research capabilities.
• Global XsupportingTechnology or IntegrationProvider of the Thematic Adoption Framework referenced by Elite Capital for positioning their AI & Technology and U.S. Infrastructure Development equity themes at the Early Majority phase of adoption.
• MorningstarsupportingTechnology or IntegrationIndependent rating agency providing four and five-star risk-adjusted performance ratings for ETFs in Elite Capital's thematic equity portfolio (IVV, WTV, PAVE, AIQ).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruStage (CUNA Mutual Group): Affiliated with the credit union industry's traditional insurance and benefits provider, TruStage offers investment-related products and services to credit unions through a broader financial-services portfolio. Comparable because of deep credit union distribution, though its scope is far wider than Elite's pure-play RIA model.
• BlackRock: Largest global asset manager with significant institutional penetration across credit unions and corporate credit union entities. Comparable as a broad incumbent offering fixed income, ETF, and OCIO-type services that overlap with Elite's product set.
• Vanguard Institutional: Large incumbent asset manager offering institutional fixed income, equity, and ETF-based solutions to credit unions and similar institutions. Comparable as a broad incumbent against which boutique RIAs like Elite compete on service, customization, and regulatory expertise.
• Bank of America / Merrill: Large incumbent wealth and institutional asset manager serving credit unions through custody, brokerage, and advisory relationships. Comparable as a broad incumbent where credit unions source investment products and advisory services.

Direct peers

• MEMBERS Capital Advisors: The most direct comparable—an SEC-registered RIA that serves credit unions with investment advisory and portfolio management services. Competes head-to-head for the same credit union CIO/CFO mandates and represents the closest niche rival to Elite Capital's positioning.
• Howe Rusling: Boutique RIA serving institutional and nonprofit clients including some credit unions. Comparable as a similarly sized boutique RIA competing for credit union mandates where institutional-quality service and fiduciary alignment are the key differentiators.
• Alloya Corporate Federal Credit Union: Corporate credit union providing investment, liquidity, and ALM services to member credit unions. Comparable because it offers institutional investment solutions targeted at the same credit union client base that Elite serves, including investment portfolio and balance-sheet management services.
• PFM Asset Management: Independent RIA specializing in public-sector and institutional fixed income and investment management. Comparable because it serves tax-exempt institutional clients with regulatory-aware portfolio management—a similar use case to credit union investment portfolios.
• Catalyst Corporate Federal Credit Union: Corporate credit union providing investment, balance-sheet management, and correspondent services to credit unions. Comparable because it competes for the same investment-advisory wallet share at the credit union CFO/board level.

Others

• Charles Schwab: Elite's custodian of record and the nation's largest RIA custodian ($10.3T client assets). Included as a peer because Schwab both enables Elite's operating model (custody, trading, reporting infrastructure) and competes broadly for institutional fixed income and advisory relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elite-capital-management-group-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Capital Management Group