Aloka

What Aloka does

Aloka is an Indonesian concert promotion and event management company headquartered in Jakarta that organizes music concerts, corporate events, product launches, conferences, award ceremonies, gala dinners, and multimedia production experiences. The company serves two primary customer segments: corporate clients seeking professionally executed business events and brand activations, and Indonesian and international musicians seeking world-class concert production. Named enterprise clients include MSIG, Sun Life, Gree, and Dipo Star Finance, while the concert portfolio has included Indonesian heritage acts (NOAH, Peterpan, Melly Goeslaw) and global Indonesian artists on international tours (NIKI World Tour 2024-2025, Rich Brian Asian Tour 2025).

The company's service offering comprises eight core categories, with multimedia production and event concept & design serving as enabling capabilities that enhance the experiential quality of all event types. A proprietary intellectual property called "The Journey Project" has been developed to celebrate Indonesian musicians' legacies through international-scale concerts, functioning as both a creative franchise and a brand differentiator.

Aloka operates a project-based, quote-based professional services revenue model with no publicly disclosed pricing. Distribution is direct: enterprise sales teams engage corporate clients for events, while artist and venue partnerships drive concert bookings. Marketing relies on owned digital channels (Instagram, TikTok, YouTube) and WhatsApp Business for inbound inquiries. The company is privately held and founder-owned by Budi Mulianto, who has over 22 years of industry experience and serves as the public creative lead. There is no disclosed institutional investment, and headcount is reported in the 1-10 range, consistent with a boutique operation that scales via project-based freelance and event-day crews.

Name

Aloka

Legal name

Aloka

Website

https://www.aloka.co.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Aloka is a Jakarta-based Indonesian concert promoter and event management company organizing concerts, corporate events, product launches, conferences, and multimedia productions for enterprise clients and Indonesian and international musicians, including flagship productions like the NIKI World Tour and The Journey Project IP.

Ownership category

akta.pro rank

Product category

Concert and Event Promotion Services

NAICS

Performing Arts Companies (7111), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Tour & Road Management (MPAIAGAC)

Keywords

• Concert promotion services
• Corporate event management
• Live music production
• Event planning services
• Concert organization

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concert & Festival Organization: ALOKA generates revenue by organizing and promoting concerts and music festivals, featuring both Indonesian and international artists. They handle event production, venue coordination, ticketing partnerships, and artist bookings.
2. Corporate Events Services: The company provides event organization services for corporate clients including product launches, conferences, award ceremonies, gala dinners, and corporate gatherings. Revenue is generated through service fees for event planning and execution.
3. Multimedia Production: ALOKA offers multimedia production services including immersive digital experiences for brands and corporate clients, enhancing event communications through advanced multimedia technologies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aloka is a concert promoter and event organizer that plans, produces, and executes live music concerts and festivals as well as corporate events including product launches, conferences, award ceremonies, and gala dinners. The company also delivers multimedia production services and operates The Journey Project, a proprietary intellectual property that produces international-scale concerts celebrating Indonesian musicians' legacies. Services are customized and quoted per engagement, covering concept design, venue coordination, artist bookings, ticketing partnerships, and full production execution.

Product overview

ALOKA is a concert promoter and event organizer offering a comprehensive suite of event services. The portfolio consists of eight core service offerings: Music Concerts & Festivals, Corporate Events, Product Launches, Conferences & Summits, Multimedia Productions, Award Ceremonies & Gala Dinners, International & National Events, and Event Concept & Design. Additionally, The Journey Project is a proprietary intellectual property focused on celebrating Indonesian musicians' journeys through international-scale concerts. The services operate as distinct but complementary offerings, with Multimedia Productions and Event Concept & Design serving as enabling capabilities that enhance the experiential quality of all event types.

Differentiator

Problem solved

Functional benefit

Brands

• The Journey Project: An IP developed by ALOKA to celebrate the great journeys of Indonesian musicians who have left an indelible mark and legacy on the nation's music industry. Presents spectacular international-scale concerts offering unique and unforgettable experiences for music lovers across Indonesia.

Products and services

• Music Concerts & Festivals Live music experiences featuring international-scale concert productions for Indonesian and international artists, including tour stops and music festivals with full production, venue coordination, artist booking, and ticketing partnerships.
• Corporate Events Business gatherings including annual awards nights, galas, and corporate ceremonies designed for enterprise clients seeking professional event execution.
• Product Launches Brand unveiling events featuring captivating presentations and product demonstrations for manufacturers and brands introducing new products to market.
• Conferences & Summits Professional event execution for industry conferences and summits, covering staging, audio-visual, and attendee experience design.
• Multimedia Productions Immersive digital experiences utilizing advanced multimedia technologies for brand communications and event enhancement.
• Award Ceremonies & Gala Dinners Elegant celebrations recognizing excellence with sophisticated event production for corporate awards nights and gala dinners.
• International & National Events Prestigious high-profile occasions featuring world-class production standards for international and national events.
• Event Concept & Design Creative vision transformation into reality through expert event design and staging, covering concept development through execution.
• The Journey Project A proprietary intellectual property developed by Aloka to celebrate the great journeys of Indonesian musicians who have left an indelible mark and legacy on the nation's music industry, presenting spectacular international-scale concerts offering unique and unforgettable experiences for music lovers across Indonesia.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dyandra Promosindo: One of Indonesia's largest event, exhibition, and concert organizers, operating across corporate events, MICE, and entertainment. Directly comparable to Aloka in terms of full-service event production for both B2B and entertainment clients within the Indonesian market.
• Java Festival Production: Indonesian music festival and concert producer best known for Java Jazz Festival and related live music events. Closely comparable to Aloka's concert and festival organization business, particularly for international-scale Indonesian music productions.
• Ismaya Group: Indonesian lifestyle, hospitality, and entertainment group that produces large-scale events and music festivals alongside its venue/restaurant businesses. Comparable to Aloka as a Jakarta-based promoter curating premium entertainment experiences.
• Magnum Opus Entertainment: Indonesian concert promoter and live entertainment company active in international artist touring within Indonesia. Directly comparable to Aloka's role bringing overseas acts to Indonesian audiences and producing international-standard concert productions.
• Cakra Entertainment: Indonesian event management and concert promoter serving corporate and entertainment clients domestically. Directly comparable to Aloka as a Jakarta-based peer competing for the same enterprise event budgets and Indonesian concert IP.
• Rajawali Indonesia Communication: Indonesian event organizer handling corporate activations, launches, and large-format public events. Comparable to Aloka's corporate events, product launches, and award ceremony service lines within the Indonesian B2B event market.

Broad incumbents

• Live Nation: Global concert promoter, venue operator, and ticketing company. While far larger and broader than Aloka, Live Nation competes for the same premium touring acts and represents the upper bound of scale Aloka's concert business could aspire to.
• AEG Presents: Global live entertainment promoter affiliated with AEG, operating tours, festivals, and venues worldwide. Comparable as a broad incumbent in concert promotion whose touring acts overlap with Aloka's Indonesia tour stops.
• Creative Artists Agency (CAA): Global talent and entertainment agency representing many of the artists Aloka books for Indonesian concerts. Comparable as the broader incumbent on the artist representation side that Aloka interfaces with to secure international touring acts for Indonesian dates.

Emerging players

• Wasserman Music: Artist management, booking, and tour representation division of Wasserman focused on music clients. Comparable to the artist/talent side of Aloka's concert business, representing the kind of counterparties Aloka partners with for tour routing in Indonesia.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@alokamedia
• Instagraminstagram.com/aloka.id
• TikToktiktok.com/@aloka.id
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloka