Tama

What Tama does

Tama Srl is an Italian private limited company operating a B2B/B2C e-commerce business in workwear and personal protective equipment (PPE), headquartered in San Sebastiano al Vesuvio, Naples. The company sells across fifteen-plus product categories including general work clothing, high-visibility garments, multi-protection (flame-resistant, acid-resistant, anti-static) clothing, rescue and civil protection gear, work gloves, safety footwear classified S1/S2/S3, hearing, fall, respiratory, eye and head protection, disposable clothing, gas detection instruments, and environmental safety equipment. Its own TAMA SRL brand — notably the ATOS S3 safety shoe line certified to EN ISO 20345:2022 — sits alongside distribution of nine third-party brands including BASE, COFRA, DELTA PLUS, FRUIT OF THE LOOM and PORTWEST. Value-added services include custom embroidery (Ricamo) and workplace safety compliance consulting (Consulenza).

The technical platform is a Magento-based online storefront with category/brand/profession filtering, product-level technical specifications, downloadable technical sheets, and a standard e-commerce checkout. Operations are supported by a logistics partnership with GLS for domestic and international parcel delivery, telephone-based sales consultation, email newsletter marketing, and a content marketing blog covering workplace safety topics. Revenue is generated through one-time unit-priced transactions with pay-as-you-go billing, complemented by quote-based pricing for bulk or customized orders; a €15 flat shipping fee applies within Italy.

The company addresses Italian SMB and professional buyers across industrial, construction, healthcare, welding, food industry, emergency services, and general service sectors. No revenue figures, funding rounds, external investors, named enterprise customers, or management team information are publicly disclosed; the company appears to be a privately held, independently operated SME.

Name

Tama

Legal name

Tama Srl

Website

https://tamasrl.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tama Srl is an Italian B2B/B2C e-commerce retailer based in Naples selling workwear, safety footwear, and personal protective equipment across industrial, construction, healthcare, welding and emergency-services segments, distributing its own TAMA SRL brand alongside nine third-party brands and offering compliance consulting and custom embroidery.

Ownership category

akta.pro rank

Product category

Workwear and Personal Protective Equipment (PPE)

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

akta.pro secondary industries

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), Disposable Gloves & Protective Household Wear (CRAJAGAI)

Keywords

• Workwear and PPE
• Personal protective equipment
• Safety footwear
• High-visibility clothing
• Occupational safety equipment

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce retail of workwear and PPE: Direct-to-consumer B2B sales of workwear, safety equipment, and personal protective equipment through online store. Products include clothing, footwear, gloves, hearing protection, fall protection, respiratory protection, eye protection, and first aid supplies. Revenue generated through product transactions with standard pricing displayed on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tama Srl manufactures and retails workwear, accident-prevention clothing, and personal protective equipment (PPE) including clothing, gloves, hearing protection, fall protection, respiratory protection, eye protection, head protection, and safety footwear through a Magento-based e-commerce storefront. The company distributes own-brand TAMA products alongside products from BASE, COFRA, DELTA PLUS, PORTWEST, and other manufacturers. It also provides custom embroidery services and workplace safety compliance consulting.

Product overview

Tama is an Italian e-commerce company specializing in work clothing, safety equipment, and personal protective equipment (PPE) for professional use. The company operates a Magento-based online store offering a comprehensive portfolio of products organized into distinct categories: ABBIGLIAMENTO (work clothing including uniforms, shirts, jackets, pants), ALTA VISIBILITA' (high-visibility safety wear), MULTIPROTEZIONE (flame-resistant, acid-resistant, anti-static protective clothing), SOCCORSO E PROTEZIONE CIVILE (emergency response equipment), GUANTI (work gloves), SCARPE DA LAVORO (safety footwear with S1/S2/S3 classifications), PROTEZIONE UDITO (hearing protection), PROTEZIONE ANTICADUTA (fall protection), PROTEZIONE VIE RESPIRATORIE (respiratory protection), PROTEZIONE VISTA (eye protection), ABBIGLIAMENTO MONOUSO (disposable wear), STRUMENTAZIONI (gas detectors), SICUREZZA AMBIENTALE (environmental safety), and PROTEZIONE CAPO (head protection). The company also offers RICAMO (custom embroidery) and Consulenza (safety compliance consulting) services. Products serve industries including food processing, industrial, healthcare, services, rescue operations, welding, and construction. Tama distributes branded products from manufacturers including BASE, BC, BLU TECH, COFRA, DELTA PLUS, FRUIT OF THE LOOM, JRC, PORTWEST, and its own TAMA SRL brand.

Differentiator

Problem solved

Functional benefit

Products and services

• ABBIGLIAMENTO (Work Clothing) Work clothing line including uniforms, shirts, jackets, pants, Bermuda shorts, overalls, polo shirts, T-shirts, sweatshirts, and knitwear designed for various professional sectors.
• ALTA VISIBILITA' (High Visibility Workwear) High-visibility workwear including pants, Bermuda shorts, jackets, coveralls, vests, polo shirts, T-shirts, waterproof garments, parkas, and reflective vests for worker safety in low-visibility environments.
• MULTIPROTEZIONE (Multi-Protection: Flame-Resistant, Acid-Resistant, Anti-Static) Multi-protection workwear offering flame-resistant (ignifugo), acid-resistant (antiacido), and anti-static (antistatico) properties for hazardous industrial environments.
• SOCCORSO E PROTEZIONE CIVILE (Rescue and Civil Protection) Emergency response and civil protection equipment including first aid cabinets, first aid kits, parkas, fleece jackets, vests, pants, polo shirts, and bags for rescue workers and civil protection personnel.
• GUANTI (Work Gloves) Work gloves including general use gloves, leather gloves, and heat-resistant (anticalore) gloves for hand protection in various industrial and work applications.
• SCARPE DA LAVORO (Work Safety Shoes) Safety footwear including S1, S2, S3 classified shoes, metatarsal protection shoes, high-top boots, and welding shoes meeting EN ISO 20345 standards for industrial and professional use. Includes the TAMA own-brand ATOS S3 line.
• PROTEZIONE UDITO (Hearing Protection) Hearing protection equipment including ear muffs (cuffie) and earplugs (inserti auricolari) for noise reduction in industrial environments.
• PROTEZIONE ANTICADUTA (Fall Protection) Fall protection equipment including fall arrest kits for working at heights.
• PROTEZIONE VIE RESPIRATORIE (Respiratory Protection) Respiratory protection equipment including filtering face masks and respirators with filters for protection against airborne particles and hazardous substances.
• PROTEZIONE VISTA (Eye Protection) Eye protection equipment including safety glasses and welding masks (maschera saldatore) for protection against visual hazards.
• ABBIGLIAMENTO MONOUSO (Disposable Clothing) Single-use disposable workwear including coveralls, caps (cuffie), and shoe covers (copriscarpe) for hygiene-sensitive environments.
• STRUMENTAZIONI (Gas Detection Instruments) Gas detection instruments (rilevatori gas) and monitoring equipment for workplace safety.
• SICUREZZA AMBIENTALE (Environmental Safety) Environmental safety equipment including liquid control devices for monitoring and managing hazardous fluids.
• PROTEZIONE CAPO (Head Protection) Head protection equipment including safety helmets (elmetti) for industrial and construction environments.
• RICAMO (Custom Embroidery Service) Custom embroidery service for personalizing workwear and uniforms with company logos or names.
• Consulenza (Workplace Safety Compliance Consulting) Qualified consulting services for workplace safety compliance, company equipment adaptation, and workforce equipping in accordance with current Italian and EU regulations.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GLSoperationalOthersLogistics partnership with GLS (General Logistics Systems) for parcel delivery and shipping services. GLS serves as the primary courier for customer order fulfillment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snickers Workwear: European workwear brand specializing in tradespeople's clothing, safety footwear, and accessories with B2B and distributor-led sales. Comparable in product focus, certification-driven assortment, and SMB/trade customer base.
• Delta Plus: French PPE manufacturer (head, eye, hand, foot, fall, respiratory protection) also distributed by Tama. Comparable product mix and European B2B distribution model, competing for the same Italian industrial and construction buyers.
• Cofra: Italian safety footwear and workwear manufacturer, one of Tama's distributed brands. Direct overlap on safety shoes (S1/S2/S3), work clothing, and PPE for industrial Italian customers.
• U-Power: Italian safety footwear and workwear brand with its own e-commerce and dealer network. Direct competitor to Tama's ATOS line and other distributed safety shoe brands in the Italian market.
• Diadora Utility: Italian work-shoe and workwear brand serving industrial, healthcare, and service-sector workers. Competes with Tama in the safety footwear and uniform segments of the Italian B2B market.
• Engelbert Strauss: German workwear and PPE specialist operating its own direct e-commerce and B2B catalog across Europe. Highly comparable to Tama in vertical, customer base (industrial, construction, trades), and catalog structure (clothing, footwear, gloves, accessories).
• Portwest: Irish-headquartered global PPE manufacturer and brand that Tama distributes in Italy. Overlaps directly in product range (workwear, safety footwear, gloves, hi-vis), and competes with Tama on the Italian end-customer relationship.
• MASCOT Workwear: Danish manufacturer and direct seller of workwear, safety footwear, and PPE via B2B e-commerce and distributor networks across Europe. Comparable in product breadth, certification-driven catalog, and multi-country distribution model.

Broad incumbents

• Würth: Global broadline industrial supplier with a large workwear, PPE, and tools assortment sold via direct sales and e-commerce. Overlaps with Tama's catalog as a much larger incumbent serving Italian trades and industrial customers.

Others

• RS Components (RS Group): Broadline industrial e-commerce distributor of PPE, safety gear, and workwear accessories across Europe. Adjacent incumbent competing for Italian industrial buyers' PPE and workwear spend, though with a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TamaSrl
• LinkedInlinkedin.com/company/tama-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tama