Ziegler brothers

What Ziegler brothers does

Gebrüder Ziegler GmbH & Co. KG, trading as Ziegler Friseurbedarf, is a family-owned German B2B wholesale distributor of professional hairdressing and cosmetic supplies, operating continuously since 1827. The company serves professional hair salons, barbershops, and beauty professionals across Germany, offering over 14,000 articles from more than 180 manufacturers through a single platform. Its catalog spans ten product categories including coloration, wave and straightening, hair care, hair styling, tools, salon equipment, barber-specific products, and nail and cosmetics, and it carries premium and exclusive brands such as Wella, Schwarzkopf, L'Oréal, Goldwell, Dyson, K18, Olaplex, Revlon, Joewell, Kasho, and Dusy Professional (the latter distributed exclusively through the Euro Friwa specialist wholesaler network).

The business operates a Shopware-based B2B e-commerce storefront paired with two physical locations (Karlsruhe headquarters and the Euro Friwa HairCenter in Offenburg/Elgersweier) and a field sales team (Außendienst) that provides in-person consultation to salon customers. Pricing is B2B wholesale with commercial rates visible after account login, typically structured as unit pricing with VAT added at checkout and standard payment options via PayPal, Amazon Pay, and Mollie. The company advertises 24-hour delivery within Germany and has introduced standing-order subscription functionality via Mollie subscriptions. Ziegler is part of the Euro Friwa Group, a specialist professional hair salon wholesale network, and is positioned as the Karlsruhe-based hub within that group.

The revenue model is straightforward wholesale distribution with no subscription or licensing revenue stream material to the business; commercial customers include professional hair salons (primary), barbershops, and beauty and cosmetics professionals (secondary), as well as downstream hairdressing wholesalers and resellers reached through the Euro Friwa network. The customer base is fragmented across thousands of German salons, with no named anchor customers or large-volume enterprise contracts disclosed. The company operates exclusively in Germany, with no disclosed international footprint, and is privately held with no external funding, M&A, or leadership change activity in the available data.

Name

Ziegler brothers

Legal name

Gebrüder Ziegler GmbH & Co. KG

Website

https://ziegler-friseurbedarf.de

Company type

Private

Founded year

1827

Operating status

Operating

Headcount range

11–50 employees

Short description

Gebrüder Ziegler GmbH & Co. KG is a family-owned German B2B wholesale distributor of professional hairdressing and cosmetic supplies, serving hair salons, barbershops, and beauty professionals across Germany since 1827 with over 14,000 products from 180+ manufacturers via e-commerce, two physical locations, and field sales.

Ownership category

akta.pro rank

Product category

Professional Hairdressing & Salon Supplies Wholesale

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional hairdressing supplies
• Salon wholesale distribution
• Barber supplies wholesale
• B2B salon e-commerce
• Professional cosmetics wholesale

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale of Professional Hair Salon Supplies: B2B wholesale revenue generated through the sale of professional hair care products, styling tools, salon equipment, and cosmetics to hair salons, barbershops, and beauty professionals. The company offers over 14,000 articles from more than 180 manufacturers, serving as a comprehensive one-stop supplier for the professional hair industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ziegler Friseurbedarf is a B2B wholesale distributor of professional hairdressing, barber, and cosmetics supplies, offering over 14,000 articles from more than 180 manufacturers to hair salons, barbershops, and beauty professionals across Germany. The company sells professional hair color, care, styling products, tools, salon furniture, and barber/men's grooming supplies through a Shopware-based e-commerce platform, two physical branch locations (Karlsruhe headquarters and Offenburg Euro Friwa HairCenter), and a field sales team. Orders are delivered within 24 hours through the Euro Friwa Group distribution network.

Product overview

Ziegler brothers (Gebrüder Ziegler GmbH & Co. KG) operates a B2B e-commerce wholesale platform for professional hairdressing and cosmetics supplies, established since 1827. The platform offers over 14,000 articles from more than 180 manufacturers, serving hairdressing salons, barbers, and beauty professionals. The product portfolio is organized into eight main categories: Coloration (hair dyes, blonding, toning), Wave and Straightening, Hair Care (shampoos, treatments, conditioners), Hair Styling (sprays, waxes, gels), Tools (scissors, clippers, brushes, dryers), Salon Equipment (chairs, wash basins, workstations), Barber-Men, and Nail & Cosmetics. The platform features numerous branded sub-lines including Dusy Professional, Elkaderm, K18, Olaplex, Revlon, Schwarzkopf, JRL Professional, Wet Brush, Valera, and Efalock for styling equipment, as well as premium scissors brands like Aristo, Feather, Joewell, and Kasho. The business operates under the Euro Friwa Group umbrella and provides 24-hour delivery service to commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Coloration Products Wholesale category of professional hair coloring products including cream hair color, blonde and color treatments, ammonia-free hair color, men's color, color cards, hair toning (intensive, ammonia-free, direct-acting, plant-based), blonding cream and powder, colour toner, scalp protection, color additives, and oxidants, sold to hair salons for in-salon color services.
• Wave and Straightening Products Wholesale category of professional permanent wave and hair straightening products, including fixing solutions, post-treatment, and pre-treatment solutions used by hair salons during perming and straightening services.
• Hair Care Products Wholesale category of professional hair care products, including a wide range of shampoos (volume, color-treated, sensitive scalp, curls, chemically treated, dry/stressed, men, mature, greasy/dandruff, children, sun, oil, deep cleansing, hair loss, normal, unruly hair, blonde/gray, color pigments), hair treatments, conditioners, leave-in products, split end care, hair thickening, head lice treatment, scalp care, and supplements for salon clients.
• Hair Styling Products Wholesale category of professional hair styling products, including hairspray, hair lacquer, styling foam, wax, gel, pomade, beach-style, straightening, fixatives, shine products, heat protection, hair tonic, curl products, men's styling products, modeling products, dry shampoo, volume products, and styling sets.
• Professional Hairdressing Tools Wholesale category of professional hairdressing tools, including hair clippers and trimmers, electric large equipment (climazone, hood dryers), hair cutting and thinning scissors, brushes (paddle, wooden, special, skeleton, vent, beard, round, men's, wild boar bristle, blow-dry, pneumatic, detangler), hair dryers and accessories, styling devices (heated rollers, air stylers, flat irons, curling irons), knives and blades, combs (ladies, men's, beard, sets, teasing, handle, sectioning, special, afro, cutting), scissor cases, and scissor care products.
• Salon Furniture and Equipment Wholesale category of complete salon furniture and equipment, including hairdressing chairs, barber chairs, styling stations, reception desks, wash basins (forward-wash, wash chairs, wash columns), trolleys and accessories, rolling stools, drying equipment (climazone, hood dryers), hair vacuum systems, sales shelves, dryer holders, and accessories for outfitting salons.
• Barber and Men's Grooming Supplies Wholesale category of barber and men's grooming products, including beard care, eau de toilette, facial care, hair and scalp care, men's hair color, body care, styling products, promotional materials, specialized barber tools, and barber chairs for men's grooming establishments.
• Nail and Cosmetics Supplies Wholesale category of nail and cosmetics products, including eyebrow and eyelash care and styling, makeup, nail polish and remover, manicure and pedicure tools, hand cream, and body care for beauty salons and cosmetics professionals.
• Natural and Organic Hairdressing Products Wholesale category of natural and organic hairdressing products sold to environmentally conscious salons and their customers as an alternative to conventional professional hair care lines.
• Dusy Professional Brand Line Exclusive brand distribution of Dusy Professional, a professional hair cosmetics brand established in 1954. The brand is distributed through EURO-FRIWA specialist wholesalers and offers products in CARE, COLOR, WAVE, and STYLE categories.
• B2B E-commerce Wholesale Shop Service Online B2B wholesale ordering service for registered business customers (hair salons, barbershops, beauty professionals), providing account registration, commercial tiered pricing visible after login, online product catalog of 14,000+ articles from 180+ manufacturers, online ordering, and delivery within 24 hours across Germany through the Euro Friwa Group network.
• Field Sales (Außendienst) Consultation Service In-person field sales consultation service where Ziegler's mobile sales representatives (Außendienst) visit hair salon and barbershop customers directly to provide personalized product recommendations, support with ordering, and ongoing account management across Germany.

Quantifiable outcome

• 14,000+ articles available
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Euro Friwa GmbHcoreChannel Partner/ Reseller/ DistributorGebrüder Ziegler operates as part of the Euro Friwa Group, a specialized professional hair salon wholesale network. The company serves as the Karlsruhe-based hub within the Euro Friwa network, with an additional location in Offenburg (Euro Friwa HairCenter). The group distributes professional hair care products, salon equipment, and beauty supplies to hair salons and barbershops across Germany.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CosmoProf: Henkel-affiliated professional beauty distribution network with locations across Europe and North America, offering B2B wholesale of professional hair and beauty products to salons and licensed professionals.
• Beauty Systems Group (BSG): US-based subsidiary of Henkel operating as a professional beauty distributor (CosmoProf and State Beauty Supply brands). Operates the same B2B wholesale model for salons and barbershops with multi-brand portfolio and field sales.
• SalonCentric: L'Oréal-owned professional beauty distribution business in the US, offering B2B wholesale of professional hair products, tools, and salon supplies. Directly comparable in business model though broader in geographic scale.

Others

• Wella Company: Major professional hair brand owner whose products (Wella, Schwarzkopf Professional, Olaplex) are distributed by Ziegler. Comparable as a key supplier/partner and a strategic stakeholder in the professional hair distribution value chain.

Direct peers

• Salon Brands: European professional hairdressing products distributor offering B2B wholesale supply to salons and barbershops across multiple European markets, with a comparable multi-brand portfolio and digital ordering platform.
• Euro Friwa Group: Parent distribution network of which Ziegler is a member hub. Euro Friwa operates a network of professional hair salon wholesalers across Germany, of which Ziegler is the Karlsruhe-based specialist, directly comparable in business model and product range.
• Friseur Welt: German salon supply specialist offering B2B wholesale of professional hair care products, tools, and equipment to German salons, directly comparable in product range and target customer.
• Friseurbedarf-Online: German online B2B wholesaler for hairdressing and salon supplies, competing directly with Ziegler in the German professional hair salon market with a similar multi-brand catalog and e-commerce focus.

Regional players

• Marlen Beauty & Supply: US-based professional beauty and salon supply distributor with a comparable model of distributing professional hair care, styling, and salon equipment to professional customers through regional branches and digital channels.
• Salon Services: Leading UK-based professional hair and beauty products distributor serving salons across the British Isles. Directly comparable in B2B wholesale model and product portfolio though concentrated in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gebruederziegler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziegler brothers