What Nova Park Conference does

Nova Park Conference is a privately held Swedish full-service conference and hospitality facility operated as Nova Park AB, founded in 1990 and family-owned since 1992. The company is headquartered in Knivsta, Sweden, approximately 12 minutes from Arlanda Airport, 15 minutes from Uppsala, and 30 minutes from Stockholm, and operates a single integrated property offering conference venues for 2–300 participants, 117 hotel rooms across Superior/Deluxe/Suite categories, the proprietary Water Lounge spa, a full-service restaurant, and add-on activities such as the Gastro Circuit culinary experience. Technical infrastructure includes 1,000 Mbit/s fiber broadband, LCD projectors, wireless microphones, and advanced AV in the Linné event space.

The business operates across two primary GTM motions: an enterprise field-sales motion targeting corporate organizations and large enterprise groups for conference bookings priced at 500–2,500 SEK per person, and a direct-to-consumer motion targeting individual spa guests and couples via the website and BookVisit online booking platform. Revenue is generated through five interconnected streams: conference services, hotel accommodation, spa packages and treatments, restaurant and dining, and conference activities. The property is differentiated by being Sweden's first StaySafe Hospitality-certified conference facility (and the only Swedish hotel at the Advanced level as of 2021), its 4 Star Superior classification (only six Swedish hotels rated higher), and Green Key environmental certification.

Nova Park is part of a corporate group alongside sister venue Steningevik Conference and Funäs Ski Lodge under common ownership (Wasam AB), enabling cross-referral and a 20% cross-property guest discount. The company's stated future plans include adding 60 hotel rooms, a new restaurant section with expanded seating, and additional conference rooms, signaling a roughly 50% capacity expansion. The leadership team is headed by CEO Magnus Ericsson and includes a CFO, sales manager, site manager, head chef, restaurant manager, reception manager, property manager, booking manager, and two sales representatives.

Name

Nova Park Conference

Legal name

Nova Park AB

Website

https://novapark.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Nova Park Conference is a family-owned Swedish conference, hotel, and spa facility in Knivsta, 12 minutes from Arlanda Airport, serving corporate event clients and individual leisure guests with 117 rooms, 300-person venues, and a proprietary Water Lounge spa.

Ownership category

akta.pro rank

Product category

Conference and Hospitality Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Luxury MICE & Conference Resorts (THAGACAN), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Conference venue services
• Hotel accommodation
• Spa and wellness
• Corporate event hosting
• Hospitality and dining

Headquarters

HQ city

Knivsta

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Conference Services: Core revenue stream from conference bookings including day conferences (from 500-800 SEK per person) and conferences with overnight accommodation (from 1500-2500 SEK per person). Packages include venue rental, technology, meals, and optional activities. Customized conference planning is offered for groups of 2 to 300 participants.
2. Hotel Accommodation: 117 hotel rooms across three categories: Superior (19-21 sqm, 79 rooms), Deluxe (24 sqm, 35 rooms), and Suites (38 sqm, 3 rooms). Revenue from overnight stays including breakfast, parking, and spa access. Room-only bookings and package deals available.
3. Spa Packages and Treatments: Water Lounge spa packages ranging from Sunday Daytime (795 SEK/person) to Long Weekend (2695 SEK/person). After Work Spa sessions at 395 SEK/person. Additional revenue from spa treatments including massages, facials, and body treatments priced separately.
4. Restaurant and Dining: Full-service restaurant with lunch (11:30-13:30 weekdays), dinner (18:00-22:00 Mon-Thu), and lighter meals on weekends. Revenue from conference meals, business dinners (395-645 SEK), à la carte dining, and room service (150 SEK fee). Bar operates 11:00-01:00 daily.
5. Conference Activities: Activity revenue including Gastro Circuit (295 SEK/person, min 2500 SEK) and Gastro Circuit Deluxe (495 SEK/person, min 4500 SEK). Additional revenue from team building, tastings, wellness activities, and skill development programs offered through partner providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nova Park Conference is a full-service conference and hotel facility offering tailored conference packages for 2 to 300 participants, 117 hotel rooms across three categories, a proprietary Water Lounge spa with treatments and packages, a full-service restaurant with crossover cuisine, and team-building activities. The integrated property combines meeting technology, accommodation, dining, and wellness under one roof near Arlanda Airport.

Product overview

Nova Park Conference is a unified conference and hotel facility offering integrated meeting and hospitality services. The core offering combines conference venues (accommodating 2-300 participants across Small, Intermediate, and Large rooms), 117 hotel rooms (Superior, Deluxe, Suite categories), and the Water Lounge spa. Add-on services include Restaurant & Dining, Conference Activities, and Kick-off & Events. All conference bookings include technology equipment (1000 Mbit wifi, projectors, microphones) as standard. The facility is positioned as a one-stop destination for corporate conferences, team events, and spa weekends near Arlanda Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Facilities Conference venues for meetings and events, with rooms accommodating 2 to 300 participants. Includes technology-equipped spaces ranging from small meeting rooms to large conference halls.
• Hotel Rooms 117 hotel rooms across three categories: Superior (19-21 sqm), Deluxe (24 sqm), and Suites (38 sqm). Includes accessible and allergy-friendly rooms.
• Water Lounge Spa Spa and wellness facility featuring a lake-shaped pool, indoor and outdoor jacuzzis, mosaic sauna, ice bar, five-metre fireplace, and fitness centre. Includes spa treatments and packages.
• Restaurant and Dining Full-service restaurant with crossover cuisine philosophy, offering breakfast buffet, two-course lunches, three-course dinners, and business dining. Includes bar service from 11:00-01:00.
• Kick-off and Events Event planning and execution services for kick-offs, parties, and corporate events, including flexible venue setup, dining for up to 200 guests, and unique Water Lounge experiences.
• Gastro Circuit Proprietary culinary quiz activity where participants visit 10 tasting stations, testing smell, taste, and sight. Available in standard (295 SEK/person) and Deluxe (495 SEK/person) versions.

Quantifiable outcome

• Conference capacity from 2 to 300 participants in flexible venue configurations
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Steningevik ConferencecoreStrategic or Co-development PartnerPart of the same corporate group under Wasam AB. Sister conference facility located near Steninge Castle with views of Lake Mälaren, 8 minutes from Arlanda and 30 minutes from Stockholm. Shares same focus on guest satisfaction, professionalism, and service excellence.
• Funäs Ski LodgeminorStrategic or Co-development PartnerModern SKI IN SKI OUT resort in Funäsfjällen with 35 apartments (39-120 sqm). Nova Park guests receive 20% discount using code STENOVA. Part of the same corporate group offering diverse conference and leisure experiences.
• RAW Motion GymminorStrategic or Co-development Partner800 square metre fully-equipped gym located 5 minutes walking distance from Nova Park. Nova Park guests can exercise for free with access card obtained from reception. Partnership provides extended fitness facilities beyond the property's own fitness room.
• Annette Lefterow (Spa Designer)coreStrategic or Co-development PartnerSpa designer who developed Nova Park's proprietary Water Lounge spa concept. The concept features Nordic-inspired experiences for all senses with heat/cold alternation, designed specifically for the Water Lounge facility.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Yasuragi Hasseludden: Japanese-inspired spa and conference resort near Stockholm with meeting facilities, accommodations, and extensive spa offering. Highly comparable integrated spa + conference + hotel model targeting corporate wellness retreats.
• Radisson Blu Arlandia: Direct airport hotel competitor located at Stockholm Arlanda with conference facilities, restaurant, and rooms. Competes for the same inbound corporate and airline-related conference demand from the airport corridor.
• Elite Hotels of Sweden: Swedish-owned hotel chain with multiple conference and spa properties across Sweden including Elite Park Avenue (Gothenburg) and Carolina Tower (Stockholm). Comparable on full-service conference + hotel + spa offering for Swedish corporate clients.
• Hotel Diplomat Stockholm: Full-service Stockholm hotel with conference facilities, restaurant, and event spaces. Competes for premium Stockholm-based corporate meetings and events that Nova Park targets through its 30-minute proximity claim.
• Steningevik Conference: Sister conference facility owned by the same corporate group (Wasam AB), located near Steninge Castle 8 minutes from Arlanda with views of Lake Mälaren. Directly comparable as a full-service conference + hotel venue targeting the same corporate market in the same corridor.

Broad incumbents

• Quality Hotel (Nordic Choice Hotels): Major Nordic hotel group with Quality and Clarion brands operating conference hotels across Sweden. Comparable MICE and accommodation offering, but with much broader portfolio, scale advantages, and centralized sales.
• Scandic Hotels: Largest Nordic hotel operator with extensive MICE and conference facilities across Sweden (including properties near Arlanda). Overlaps on conference, hotel, dining, and event services for the same corporate customers, but with nationwide scale, loyalty program, and broader corporate rate agreements.

Regional players

• Aronsborg Konferenshotell: Conference hotel in Balsta, also in the Stockholm/Uppsala corridor with conference rooms, hotel accommodations, and spa services. Closest geographic direct competitor for the same regional Swedish corporate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/novaparkconference
• Instagraminstagram.com/novaparkconference
• Xx.com/novaparkconf
• LinkedInlinkedin.com/company/nova-park-conference

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Park Conference