Echoic Brand Solutions
Echoic Brand Solutions is a privately held, India-based integrated communications firm delivering brand strategy, creative, design, and digital/performance marketing services — including a proprietary programmatic methodology — to enterprise and digital-native brands.
- Company typePrivate
- Founded2018
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Echoic Brand Solutions does
Echoic Brand Solutions is an India-based, privately held integrated communications firm that delivers brand strategy, creative, design, and digital marketing services to enterprise and digital-native brands. Its service portfolio spans five disciplines — Brand Definition & Maintenance, Corporate Communication, Mainline Communication, Design, and Digital Services — combined into 360-degree engagement models spanning ATL, BTL, connect programs, and experiential ideas, alongside social media management, performance marketing, and web/microsite/app development.
Underpinning the digital offering is a proprietary Programmatic Methodology suite comprising User Scoring, Dynamic Cookie Pooling, Interactive Ad Formats, User Recommendations, a Lookalike Users Acquisition Engine, and real-time Performance (Ad) Analytics — described as reducing wasted ad spend by approximately 30%. The firm monetizes primarily through project-based professional services engagements and ongoing managed-services retainers, with no publicly disclosed pricing; new prospects are acquired via a free strategy session and direct inbound channels (phone, email) into a small founder-led team led by CoFounder/Director Vinay Joy and Director of Account Management Cheryl Edward.
The company operates exclusively in India, displays 16 client logos on its website (with MyTeam11 Fantasy Sports as a publicly named testimonial), is bootstrapped with no disclosed funding or parent company, and self-describes as a "young creative agency obsessed with its brands."
Echoic Brand Solutions firmographics
Firmographics- Name
- Echoic Brand Solutions
- Legal name
- Echoic Brand Solutions
- Website
- https://echoic.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Echoic Brand Solutions is a privately held, India-based integrated communications firm delivering brand strategy, creative, design, and digital/performance marketing services — including a proprietary programmatic methodology — to enterprise and digital-native brands.
- Ownership category
- akta.pro rank
Echoic Brand Solutions industry classification
Industry- Product category
- Brand Communications & Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
Keywords
Where Echoic Brand Solutions is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Echoic Brand Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Strategy & Definition Services: Project-based engagements for brand platform discovery, brand identity creation, brand essence definition, and roll-out strategies
- Digital & Performance Marketing Services: Ongoing digital marketing engagements including social media management, programmatic advertising, and performance marketing campaigns with measurable outcomes
- Integrated Communications Programs: 360-degree communication strategies and implementation including ATL, BTL, connect programs, and experiential ideas delivered as ongoing client partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Strategy Session |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Echoic Brand Solutions product offering
Product offeringCore offering
Echoic Brand Solutions is an integrated communications firm that delivers brand strategy, identity creation, corporate and mainline communication, design, and digital marketing services under one roof. The firm blends Strategy, Creative, and Technology disciplines to build brands and stories, complemented by a proprietary Programmatic Methodology for performance-driven digital campaigns.
Product overview
Echoic Brand Solutions is an integrated communications firm offering a unified portfolio of brand solutions services rather than a modular SaaS product. The core offering comprises five interconnected service disciplines: Brand Definition & Maintenance (brand strategy and identity), Corporate Communication (360-degree marketing strategies), Mainline Communication, Design (visual identity and packaging), and Digital Services (social media, performance marketing, and web development). Supporting these services is a proprietary Programmatic Methodology framework that provides data-driven capabilities including user scoring, dynamic cookie pooling, interactive ad formats, user recommendations, lookalike user acquisition, and performance analytics. These components work together as an integrated service offering where strategy, creative, and technology converge to build brands and stories.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Definition & Maintenance Brand strategy services including platform discovery, identity creation, brand essence development, personality and tonality definition, and rollout strategies for brands seeking a foundational brand framework.
- Corporate Communication Comprehensive communication strategy and implementation covering ATL, BTL, connect programs, and experiential marketing ideas across 360 degrees for enterprise clients.
- Mainline Communication Mainline communication services developing program communication pieces including posters, banners, standees, backdrops, emailers, posts, gifs, and videos, plus program identity creation such as logos, graphics, PPT templates, and merchandise, with ideation for swipper and stronger message penetration across offline and digital channels.
- Design Visual identity and design services including logo creation, stationery, graphics, brand assets definition, packaging, product design, retail presence, and POS experience design for brands.
- Digital Services Digital marketing services including social media management with content creation (ideation, posts, gifs, videos, engagement ideas), performance marketing via programmatic reach campaigns, and creation of websites, microsites, apps, and forums.
- Programmatic Methodology Proprietary digital marketing methodology suite comprising User Scoring, Dynamic Cookie Pooling, Interactive Ad Formats, User Recommendations, Lookalike Users Acquisition Engine, and Performance Analytics, used to optimize programmatic reach campaigns for clients.
Quantifiable outcome
- 30% reduction in wasted ad spends through Dynamic Cookie Pooling
Companies that use Echoic Brand Solutions
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Echoic Brand Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Echoic Brand Solutions partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Echoic Brand Solutions competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company with multiple agency networks serving Indian enterprise clients; represents the scaled incumbent competition Echoic faces for larger briefs.
- Publicis Groupe: Global communications group with significant India operations, offering integrated brand, creative, and digital services across a wide portfolio of specialized agencies.
- Ogilvy: Global advertising and brand agency with a large India presence, offering overlapping brand strategy, creative, and digital capabilities as part of a much wider portfolio.
- Dentsu: Global advertising and digital services group with a strong India footprint, providing brand and performance marketing capabilities that overlap with Echoic's full-service positioning.
Direct peers
- Lowe Lintas: One of India's largest creative agencies with deep brand-building and integrated communications expertise, serving enterprise clients across categories with comparable services.
- Tilt Brand Solutions: Indian brand consulting and communications firm focused on brand strategy and identity, closely comparable to Echoic's Brand Definition & Maintenance service line.
- DDB Mudra: Major Indian advertising agency network providing brand strategy, creative, digital, and media services across India, with a similar integrated service suite and enterprise client base.
- Ideabrew Studios: India-based digital and brand solutions agency offering creative, social, and performance marketing services, operating in a similar integrated communications niche.
- Scarecrow M&C Saatchi: India-headquartered creative advertising agency offering brand strategy, creative, and integrated communications to enterprise clients, directly comparable to Echoic's integrated service model.
- Lemon Design: India-based design and branding agency offering visual identity, packaging, and brand design services, comparable to Echoic's Design service pillar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Echoic Brand Solutions social profiles
Digital presenceEchoic Brand Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echoic Brand Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Echoic Brand Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echoic Brand Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echoic Brand Solutions
What does Echoic Brand Solutions do?
Echoic Brand Solutions is an integrated communications firm that delivers brand strategy, identity creation, corporate and mainline communication, design, and digital marketing services under one roof. The firm blends Strategy, Creative, and Technology disciplines to build brands and stories, complemented by a proprietary Programmatic Methodology for performance-driven digital campaigns.
Is Echoic Brand Solutions a public or private company?
Echoic Brand Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Echoic Brand Solutions founded?
Echoic Brand Solutions was founded in 2018. It employs 11 to 50 people.
Where is Echoic Brand Solutions based?
Echoic Brand Solutions is headquartered in Pune, India, in the Asia region.
How does Echoic Brand Solutions make money?
Three revenue lines are on record. Brand Strategy & Definition Services are the primary driver. The others are digital & Performance Marketing Services and integrated Communications Programs.
Who are Echoic Brand Solutions's main competitors?
Broad incumbents on record are WPP, Publicis Groupe, Ogilvy and Dentsu. Direct peers are Lowe Lintas, Tilt Brand Solutions, DDB Mudra, Ideabrew Studios, Scarecrow M&C Saatchi and Lemon Design.
Does Echoic Brand Solutions have an API?
No public API is recorded for Echoic Brand Solutions.
What industry is Echoic Brand Solutions in?
Echoic Brand Solutions's product category is Brand Communications & Advertising Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541810 and its SIC code is 7311.