Gerta 2002

What Gerta 2002 does

Gerta 2002 Kft. is a Hungarian occupational safety equipment retailer and wholesaler founded in 2002 and headquartered in Siófok. The company operates under the trade name Gerta Munkavédelem and serves Hungarian businesses, workers, and trader/reseller customers across 14,000+ SKUs spanning 19 PPE categories, including protective footwear, workwear, specialized protective clothing (DuPont Tyvek/Tychem, 3M coveralls, aluminized flame-resistant wear), high-visibility products, winter wear, gloves, respiratory, head/face, eye, hearing, and fall protection equipment. Distribution is multi-channel: four physical retail showrooms across Hungary (Siófok, Szigethalom, Székesfehérvár, Paks) combined with a certified consumer-friendly e-commerce webstore (munkavedelemgerta.hu), plus a dedicated 'Kereskedőknek' (For Traders) wholesale section and quote-based bulk-order pricing.

The underlying technology stack is a standard WordPress-based e-commerce platform rather than a proprietary system; product content is supported by an extensive knowledge base of occupational safety standards and markings that doubles as an organic SEO and customer education asset. Revenue mechanics combine unit-pricing B2C sales across a long-tail of small-ticket items (with in-store pricing deliberately differentiated from web pricing), wholesale bulk orders, and recurring professional services including nationwide fall protection system installation, inspection, and repair, plus custom sign/sticker production and screen printing/branding services. Brand relationships with Coverguard, Uvex, Dunlop, 3M, DuPont, Lotto Works, CADO, and Lux Optical form the supply backbone. No parent company, subsidiaries, funding rounds, M&A activity, or leadership changes are disclosed; the company operates as a standalone Hungarian private limited liability company.

Name

Gerta 2002

Legal name

Gerta 2002 Kft.

Website

https://www.gerta2002.hu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerta 2002 is a Hungarian occupational safety equipment retailer and wholesaler operating four retail stores and an e-commerce webstore with 14,000+ PPE SKUs across 19 categories. It serves Hungarian businesses, workers, and trader/resellers, supplementing product sales with nationwide fall protection installation and inspection services.

Ownership category

akta.pro rank

Product category

Occupational Safety Equipment / Personal Protective Equipment (PPE) Distribution

NAICS

Shoe Retailers (45821), Footwear Merchant Wholesalers (424340)

SIC

Retail-Shoe Stores (5661), Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

akta.pro secondary industries

Work, Safety & Occupational Footwear Retail (CRAAADAD), Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Occupational safety equipment
• Personal protective equipment
• Protective footwear and workwear
• Fall protection systems
• Safety equipment distribution

Headquarters

HQ city

Siófok

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail sales (B2C): Direct sales of occupational safety equipment to end consumers through 4 physical stores and webstore. Products include protective footwear, workwear, safety glasses, gloves, hearing protection, fall protection systems, respiratory protection, and safety signs.
2. Wholesale distribution (B2B): Wholesale distribution to traders and businesses through dedicated 'Kereskedőknek' section for bulk orders.
3. Professional services: Fall protection system installation, inspection and repair services nationwide; custom sign and sticker production; screen printing and logo application services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Gerta 2002 Kft. operates as a Hungarian occupational safety equipment distributor, selling more than 14,000 PPE products across 19 categories (protective footwear, workwear, special protective clothing, high-visibility products, gloves, respiratory, head/face, eye and hearing protection, fall protection, safety signs) through 4 retail showrooms and an e-commerce webshop. In addition to retail and wholesale distribution of multi-brand PPE (Coverguard, Uvex, Dunlop, 3M, DuPont, CADO, Lux Optical, Lotto Works), the company delivers fee-based services including fall protection system installation and inspection, custom sign/sticker production, and screen printing/branding on apparel and equipment.

Product overview

Gerta 2002 is an occupational safety equipment wholesale and retail distributor operating under the Gerta Munkavédelem brand. The company offers over 14,000 products across 19 categories of personal protective equipment (PPE) through both physical retail stores (4 locations in Hungary: Siófok, Szigethalom, Székesfehérvár, and Paks) and an e-commerce webshop. The product portfolio centers on protective footwear (shoes, boots, rubber boots), work clothing, specialized protective clothing, high-visibility products, winter wear, gloves, respiratory protection, head/face protection, safety glasses, hearing protection, and fall protection equipment. The company also provides complementary services including fall protection system installation and inspection, custom sign/sticker production, and screen printing/logotyping services. Key brands distributed include Coverguard, Dunlop, Uvex, Lotto Works, 3M, DuPont (Tyvek, Tychem), and Lux Optical.

Differentiator

Problem solved

Functional benefit

Brands

• Munkavédelmi Webáruház: The company's e-commerce platform for occupational safety equipment

Products and services

• Fall Protection Inspection and Repair Service (Zuhanásgátlók ellenőrzése és javítása) Periodic inspection and repair of fall protection equipment to keep systems certified and compliant, available nationwide in Hungary.
• Protective Footwear (Védőlábbelik) Safety shoes, boots, rubber boots, sandals, white footwear and overshoes sold to Hungarian workers and businesses across protection levels S1P, S3, SRC, HRO and ESD from brands such as Coverguard, Dunlop, Uvex and Lotto Works.
• Workwear and Work Clothing (Munkaruházat) Work jackets, vests, sweaters, polos, t-shirts, work coats, pants, overalls, bermudas, shorts, aprons and gastro/food-industry garments from Coverguard and EP families, sold to trades and industrial workers.
• Special Protective Clothing (Speciális ruházat) Aluminized heat- and flame-resistant wear, DuPont Tyvek/Tychem/Xpert/Proshield garments, 3M protective coveralls, cut-resistant clothing, electrical insulating wear, and high-visibility protective clothing for hazardous work environments.
• High-Visibility Products (Jólláthatósági termékek) High-visibility reflective clothing and accessories to improve worker visibility, including Hi-Viz protective clothing from Coverguard and high-visibility polos, shorts and pants.
• Winter Workwear (Téli ruházat) Winter jackets (including Coverguard 2-in-1, 3-in-1, 4-in-1 jackets), winter coveralls, lined pants, thermal underwear, hats and scarves for outdoor and cold-weather work.
• Protective Gloves (Védőkesztyűk) Hand protection including dipped latex gloves with textile backs, cut-resistant gloves and specialty safety gloves for industrial and trade use.
• Respiratory Protection (Légzésvédelem) Respiratory protection equipment and filter cartridges for protection against chemicals and hazardous substances, supported by a filter-to-chemical reference table on the website.
• Head and Face Protection (Fej- és arcvédelem) Safety helmets, reflective baseball caps, and face protection equipment with associated safety standards and markings documentation.
• Safety Glasses (Védőszemüvegek) Protective eyewear including Lux Optical POKELUX anti-fog glasses (minimum 10-pack), LIMELUX smoke-tinted AF/AS sport glasses, and other clear/smoke lens options.
• Hearing Protection (Hallásvédelem) Ear muffs and ear plugs for industrial noise protection, including 3M OPTIME I ear muffs with headband.
• Fall Protection Equipment (Leesés elleni védelem) Fall arrest and restraint equipment including CADO LEMUR 5-point harness with rear extension and flexible straps, restraint ropes, positioning belts, karabiners, energy absorbers, guided fall arrestors, retractable fall arrestors, and rescue winches.
• Safety Signs and Stickers (Táblák, matricák) Standard and custom safety signs and stickers in A3, A4 and A5 sizes for workplace safety labeling.
• Rain Protection Clothing (Eső elleni ruhák) Waterproof rain gear and jackets from Coverguard for outdoor work in wet conditions.
• Fall Protection System Installation Service (Zuhanásgátló rendszerek telepítése) Professional installation of anchor points and horizontal/vertical fall protection systems delivered nationwide across Hungary for construction and industrial sites.
• Custom Sign and Sticker Production (Egyedi tábla és matrica készítés) Custom and standard safety sign and sticker manufacturing in A3, A4 and A5 sizes for workplace safety labeling needs.
• Screen Printing and Branding Service (Szitázás, logózás) Custom screen printing and logo application on t-shirts, workwear, helmets and other safety equipment for corporate branding of PPE.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CoverguardcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership - distributes Coverguard branded protective footwear, workwear, high-visibility clothing, winter jackets, and special protective clothing. Extensive Coverguard product range including safety shoes, boots, sandals, sweaters, vests, rain gear, and Hi-Viz protective clothing.
• UvexcoreChannel Partner/ Reseller/ DistributorDistributes Uvex branded protective footwear including safety shoes and boots.
• DunlopcoreChannel Partner/ Reseller/ DistributorDistributes Dunlop branded rubber boots and protective footwear including PRICEMASTOR acid-resistant PVC boots.
• 3McoreChannel Partner/ Reseller/ DistributorDistributes 3M branded protective overalls and hearing protection equipment including OPTIME I ear muffs with headband.
• DuPont (Tyvek, Tychem, Proshield)coreChannel Partner/ Reseller/ DistributorDistributes DuPont branded special protective clothing including Tyvek, Tychem, Xpert, and Proshield product lines.
• Lotto WorksminorChannel Partner/ Reseller/ DistributorDistributes Lotto Works branded protective footwear.
• CADOcoreChannel Partner/ Reseller/ DistributorDistributes CADO branded fall protection equipment including LEMUR 5-point harness with rear extension and flexible straps.
• Lux Optical (POKELUX)minorChannel Partner/ Reseller/ DistributorDistributes Lux Optical branded safety glasses including POKELUX anti-fog glasses.
• Árukereső.huminorGTM or Marketing PartnerPrice comparison platform partnership - presence on Árukereső.hu consumer review and price comparison website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Uvex: German PPE manufacturer and brand partner of Gerta, with direct retail presence in several European countries. Comparable as a vertically integrated PPE specialist; Gerta distributes Uvex-branded footwear, illustrating direct overlap in product assortment.
• Würth: Global leader in trade distribution of fastening, tools, and PPE with extensive Hungarian operations. Würth operates a similar multi-channel model of catalogs, B2B sales, and physical stores, making it the most direct scale comparable for Gerta's wholesale and retail motion.
• Engelbert Strauss: German workwear and PPE specialist with strong retail and B2B presence across Europe. Comparable to Gerta as a focused workwear and safety footwear distributor with branded product lines and direct-to-customer sales.
• Mewa: European workwear and PPE service provider with industrial laundry and rental model. Comparable in its workwear and protective clothing focus, and potentially competes for Hungarian industrial customers in service-bundled segments.

Broad incumbents

• 3M: Global PPE manufacturer and brand partner of Gerta (hearing protection, coveralls). Comparable as a broad PPE incumbent with larger scale, broader product portfolio, and direct enterprise sales capabilities that Gerta's distribution channel accesses.
• Ansell: Global PPE manufacturer specializing in hand and body protection, with European industrial channels. Comparable in PPE product overlap and could source Gerta's wholesale customers directly as an alternative supplier.
• Grainger: US-listed industrial MRO distributor with operations in multiple countries. Comparable as a broad-line industrial supplies distributor with a B2B-focused catalog and e-commerce platform similar to Gerta's wholesale section.
• Bunzl: UK-listed global distribution and outsourcing group serving safety, hygiene, and foodservice sectors. Comparable as a broad-line distributor with PPE and workwear categories that overlap with Gerta's specialty offering.
• MSA Safety: US-listed safety equipment manufacturer specializing in head, eye, respiratory, and fall protection. Comparable in PPE category overlap, particularly in fall protection where Gerta provides installation and inspection services.
• Elis: French-listed European workwear and hygiene services provider. Comparable in workwear rental and service-bundled model, and could compete for Hungarian industrial workwear outsourcing accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gerta2002Kft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerta 2002