Name

One Ocean Diving

Legal name

One Ocean Diving

Website

https://oneoceandiving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Haleiwa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Shark Diving Tours: Primary revenue from cage-free shark diving/snorkel tours off Oahu's North Shore. Tours are 2 hours in duration with small groups (max 12 guests, 6:1 ratio). Includes educational briefing, water time with sharks (3-20 sandbar sharks, 2-15 Galapagos sharks typically), and conservation outreach. Advanced Tiger Shark Dive offered June-November at premium pricing.
2. Adopt-a-Shark Program: Guests can adopt a shark by donating with a message. Professional photographers document sharks until a 'new one' is identified. Adopters receive images, naming rights, adoption certificate, supporter certificate, and conservation gifts. Supports the Shark ID research database.
3. Professional Photography/Video Packages: Professional photography and video package options available for purchase. Professional photographers accompany tours to capture guest experiences with sharks. Additional add-on to base tour.
4. Merchandise Sales (One Ocean Designs, One Ocean Bikini): Ocean-inspired apparel, accessories, and eco-friendly gifts featuring sharks and marine life. Limited edition items printed with #SaveSharks or #SaveTheOcean hashtags. Portion of each sale donated to shark research, conservation programs, reef cleanups, and educational outreach.
5. Online Educational Courses: New online course available through The Inertia platform - Ocean Ramsey's Sharks Safety Course, providing educational content about shark safety and behavior.
6. Donations for Conservation: Tax-deductible donations through parent nonprofit Save The Sea Turtles International 501c3 (99-0344723). Supports reef and beach cleanups, marine entanglement surveys, educational outreach, and shark conservation campaigns.
7. School Presentation Sponsorships: Donations to sponsor educational presentations at schools. Includes guest lectures, toys, conservation stickers, and educational materials for students. Supports @OneOceanEducation team.
8. Shark Sponsorship: Sponsors can fund specific conservation initiatives including reef or beach cleanups, educational presentations, or school programs in their name. Part of monthly cleanup and education efforts.
9. Book and Documentary Sales: Sales of Ocean Ramsey's book 'What You Should Know About Sharks' covering shark language, social behavior, human interactions, and life-saving tips. Documentary 'Saving Jaws' available on Amazon.
10. Media/Film Production Services: Water safety, filming, photography, and hosting/co-hosting services for TV shows, films, and press productions. @JuanSharks available for hire as shark diving filming specialist. Production crew with decades of experience working with sharks and marine life.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels14 records

Core offering

One Ocean Diving operates cage-free shark diving and snorkeling tours off Oahu's North Shore, where guests swim with wild sandbar sharks, Galapagos sharks, and seasonal tiger sharks under the supervision of trained marine biologists. The company also runs an Advanced Tiger Shark Dive (June–November), a Ride-Along boat experience, online shark safety courses, an Adopt-a-Shark research program, professional media/filming services, merchandise lines, and international shark expeditions.

Product overview

One Ocean Diving operates as a shark-focused ecotourism company offering cage-free shark diving tours and snorkeling experiences as its core product, combined with education, research, and conservation initiatives. The company was founded in 2010 by marine biologist Ocean Ramsey and photographer Juan Oliphant. Core offerings include the Shark Tour/Pelagic Snorkel Program and an Advanced Tiger Shark Dive (seasonal). Supporting products include an Online Shark Safety Course, shark adoption program, educational outreach presentations, and a Global Ambassador Program for worldwide conservation advocacy. The company extends its mission through merchandise brands (One Ocean Designs, One Ocean Bikini), the Reef & Beach Cleanup Program, media/filming services, international expeditions (Maldives), authored books and documentaries, and donation programs for shark education and marine conservation. All experiences are led by marine scientists and emphasize non-invasive, science-backed shark interactions.

Differentiator

Problem solved

Functional benefit

Brands

• One Ocean Designs: Ocean-inspired awareness clothing and art merchandise supporting shark and marine research.
• Save The Sea Turtles International
• One Ocean Sharks
• One Ocean Education
• One Ocean Global

Products and services

• Pelagic Shark Snorkel / Shark Tour
• Advanced Tiger Shark Dive
• Ride-Along Experience
• Professional Photography/Videography Package
• Online Shark Safety Course
• Adopt-a-Shark Program
• Media & Filming Services
• Maldives Shark Expedition
• What You Should Know About Sharks (Book)
• Saving Jaws (Documentary)
• One Ocean Designs Apparel Line
• One Ocean Bikini Line

Quantifiable outcome

• 100% safety record with zero in-water guest incidents since 2010
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Water Inspired Conservation GroupcoreStrategic or Co-development PartnerNon-profit partnership utilizing photography and art to inspire public education about shark conservation. Partnered with One Ocean Designs to create not-for-profit clothing line. Supports One Ocean Conservation's mission of using visual imagery to communicate across language barriers and inspire change. Joint efforts in shark and marine research funding.
• Save The Sea Turtles International (STSTI)coreStrategic or Co-development PartnerParent non-profit organization (501c3 #99-0344723) established in 1988 in Haleiwa, Oahu. One Ocean Diving donations are tax-deductible through STSTI. STSTI historically educated community, monitored sea turtle populations, and conducted weekly beach cleanups. Now partnered with Water Inspired Conservation Group and One Ocean Conservation to support broader marine life conservation.
• One Ocean DesignscoreGTM or Marketing PartnerNot-for-profit clothing and accessory line featuring ocean-inspired designs. Items purchased directly benefit shark and marine research, conservation programs, and campaigns. Portion of each sale donated monthly to One Ocean Conservation reef and beach cleanups, educational outreach, and shark researcher funding.
• One Ocean BikiniminorGTM or Marketing PartnerOcean-inspired bikini line made from recycled materials. Each reversible piece designed by water women, marine biologists, freedivers, and shark lovers. 100% of profits support marine research, education, and protection.
• Xcel WetsuitsminorGTM or Marketing PartnerCollaboration on Ocean Ramsey x XCEL Collection - water-inspired performance gear. Blends performance with conservation purpose, celebrating dedication to shark and ocean conservation. Every piece supports mission to protect marine life and inspire global ocean stewardship.
• Raw ElementsminorGTM or Marketing PartnerRecommended reef-safe sunscreen brand. Extra sunscreen available on board boats. Partnership supports Hawaii law requiring reef-safe sunscreen use during tours. Company aligned with environmental protection values.
• The InertiaminorGTM or Marketing PartnerPlatform hosting Ocean Ramsey's Sharks Safety Course. Online educational content reaching wider audience interested in marine conservation and shark safety education.

Scale indicators7 records

Recent moves3 records

Expansion highlights7 records

Broad incumbents

• National Geographic Expeditions: Global premium wildlife and marine expedition brand. Represents the broad incumbent in adventure tourism and conservation-led travel that One Ocean Diving competes with for the high-end marine wildlife tourist.

Regional players

• Trilogy Excursions: Largest sailing catamaran and snorkeling tour operator in Hawaii, serving the same tourist demographic across multiple islands with marine wildlife experiences. Sets competitive pricing benchmarks for premium Hawaiian ocean tours.
• Dolphin Quest Hawaii: Hawaii-based marine wildlife encounter operator focused on dolphin interactions. Comparable in educating tourists about marine mammals and offering premium marine experiences in the Hawaiian Islands.

Direct peers

• North Shore Shark Adventures: Operates cage-free shark tours off Oahu's North Shore, directly competing with One Ocean Diving in the same Haleiwa-adjacent waters for the same tourist segment. Same business model, same target customer, same regulatory environment.
• Hawaii Shark Encounters: Hawaii-based shark cage diving tour operator offering North Shore shark encounters. Competes for the same Oahu tourist customer base with similar educational and wildlife-observation framing.
• Sea Quest Hawaii: Offers snorkeling and wildlife tours in Hawaii including reef and shark encounters. Overlaps in target market (tourists seeking marine wildlife experiences) and tour format (boat-based small-group excursions).
• Wild Side Specialty Tours: Hawaii-based marine wildlife tour operator running dolphin, whale, and snorkel experiences off Oahu and other islands. Same ecotourism customer base and conservation-led positioning.

Others

• Ocean Ramsey Conservation: Founder Ocean Ramsey's personal conservation platform—closely affiliated rather than directly competitive, providing an adjacent brand ecosystem that channels audiences to One Ocean Diving tours.

Emerging players

• Shark Diving Xperts (Guadalupe Island): Operates great white shark cage diving trips to Guadalupe Island, Mexico. Comparable in targeting thrill-seeking wildlife tourists with shark encounter experiences, though uses cages rather than cage-free format.
• White Shark Africa (South Africa): South Africa-based shark cage and surface diving operator in Gansbaai. Comparable as a global shark tourism brand with conservation mission and educational component, though targeting great whites rather than reef sharks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oneoceandiving
• Facebookfacebook.com/oneocean.diving.7
• Instagraminstagram.com/oneoceandiving
• TikToktiktok.com/@oneoceandiving
• Xx.com/oneoceandiving
• LinkedInlinkedin.com/company/one-ocean-diving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Ocean Diving