Die Drei
Die Drei! is a German B2B full-service advertising agency headquartered in Osnabrück, serving industrial, manufacturing, and technology companies since 1995 with corporate design, digital strategy, web, online marketing, trade show, and video services.
- Company typePrivate
- Founded1995
- HeadquartersOsnabrück, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Die Drei does
Die Drei! (legally Kleuckling GmbH) is a privately held German B2B full-service advertising agency headquartered in Osnabrück, with additional sales offices in Berlin and Stuttgart. Founded in 1995 and led by Managing Partner Lars Kleuckling and Managing Director Volker Weitkamp, the firm specializes in marketing and communication for industrial, manufacturing, and technology companies — specifically the marketing of erklrärungsbedürftige (explanation-intensive) technical products where classical consumer advertising approaches underperform. It positions itself as a strategic partner rather than a tactical creative shop, integrating Customer Experience Management, digital strategy consulting, and full analog-and-digital execution under one roof. The agency's primary verticals are plant and machinery, automotive supply, electronics, chemicals, construction, and agriculture technology, with secondary presence in healthcare, logistics, and energy; the client roster includes enterprise names such as ThyssenKrupp, BOGE Rubber & Plastics, Bowers & Wilkins, DuPont, Merck, XELLA, FIEGE, and Celenus Kliniken.
The firm's core service offerings span Digital Strategy, Corporate Design, Print/Publications, Employer Branding, Web Design & Development, Online Marketing (SEO/SEM), Trade Shows & Events, Video and Motion Graphics, and Customer Experience Management. A notable technical differentiator is its database publishing capability — an end-to-end data capture, data management, and multi-channel publication system with ERP synchronization that supports recurring catalogs, price lists, and apps, offered by only a small number of German agencies. The agency has also extended into custom digital product delivery, most prominently the agrirouter cross-manufacturer data exchange platform developed for DKE-Data (winner of an Agritechnica Silver Innovation Medal) and the iOS/Android ProHaus app for a prefabricated home builder. Underlying technology is conventional advertising and communications tooling rather than AI-native systems; SEO/SEM, responsive web design, and database publishing are the principal technical pillars.
Commercially, Die Drei! operates a professional services model combining project-based fees, hourly rates, and retainer arrangements for full-service accounts, with additional pass-through revenue from production costs, media placement, and third-party services. Pricing is not publicly disclosed and quotes are issued on request. Go-to-market is sales-led and event-driven: direct outreach, industry referrals, pitches via diedrei.com, and an active trade show practice (Agritechnica, IFAT, Blechexpo, Aquanale, TUBE) that doubles as both client-delivery work and demand generation. Distribution is direct-to-client with no reseller or marketplace layer. Markets served extend beyond Germany to Western Europe, Switzerland, the US, China, Japan, and Brazil, primarily through German-headquartered industrial clients' international rollouts.
Die Drei firmographics
Firmographics- Name
- Die Drei
- Legal name
- Kleuckling GmbH
- Website
- http://www.diedrei.com/
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Die Drei! is a German B2B full-service advertising agency headquartered in Osnabrück, serving industrial, manufacturing, and technology companies since 1995 with corporate design, digital strategy, web, online marketing, trade show, and video services.
- Ownership category
- akta.pro rank
Die Drei industry classification
Industry- Product category
- Advertising Services
- NAICS
- Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Online Finishing & Conform (DI, EDL/AAF/XML, Deliverables) (MPAHAAAC)
Keywords
Where Die Drei is headquartered
LocationHeadquarters
- HQ city
- Osnabrück
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Die Drei business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising & Creative Services: Professional services revenue from consulting, strategy development, creative design (corporate design, print, web, online marketing, video/animation, event management), and ongoing account management. Revenue is generated through project-based fees, hourly rates, and retainer arrangements for full-service clients.
- Production & Media Fees: Additional revenue from production costs, media placement fees, and third-party services (photography, printing, translations, travel, technical production). These are charged as cost-plus markups on actual expenditure.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Die Drei product offering
Product offeringCore offering
Die Drei is a full-service B2B advertising agency that plans and executes integrated marketing and communications for industrial, manufacturing, and technology companies in Germany. Offerings span digital strategy, corporate design, print, web design and development, online marketing (SEO/SEM), trade show management, video/animation production, employer branding, database publishing, and customer experience management consulting. Services are sold on a project, retainer, or hourly basis, with additional revenue from production cost-plus markups.
Product overview
Die Drei! is a B2B full-service advertising agency headquartered in Osnabrück, Germany, with additional offices in Berlin and Stuttgart. Founded in 1995, the agency specializes in marketing and advertising for industrial, manufacturing, and technical companies. The company operates as a unified agency service offering rather than a software platform with modules. Its core services span Digital Strategy, Corporate Design, Print/Publications, Employer Branding, Web Design & Development, Online Marketing (SEO/SEM), Trade Shows & Events, and Video/Motion Graphics Production. The agency also offers specialized services including Database-Publishing for efficient catalog management, Customer Experience Management consulting, and custom software development. Notable client-specific digital products include the ProHaus mobile app (iOS/Android) and the agrirouter data exchange platform developed for agricultural technology company DKE-Data. The agency serves diverse industry sectors including plant/machinery manufacturing, automotive, electronics, energy, construction, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy (Digitalstrategie) Consulting and strategy development to help B2B companies digitize communication, service, and sales processes, focused on digitalization advantages for sales, marketing, customer service, and employee recruitment.
- Corporate Design Brand identity development including logo design, Corporate Design Manuals, and visual brand guidelines for consistent company appearance across touchpoints.
- Print Production Production of printed materials including brochures, data sheets, catalogs, flyers, and promotional materials.
- Employer Branding Specialized services for employee recruitment targeting industry and technical companies, including job portals, recruiting films, and career marketing campaigns.
- Web Design & Development Website design, development, and programming including responsive/mobile design, content management systems, and web applications.
- Online Marketing (SEO & SEM) Digital marketing services including SEO, SEM, Google AdWords campaigns, and online advertising campaigns (both on and offline).
- Trade Shows & Events (Messe) Trade show booth design, event marketing, and exhibition presence planning and execution, including management of appearances at trade fairs such as Agritechnica, IFAT, Blechexpo, Aquanale, and TUBE.
- Video, Film & Animation (Bewegtbild) Video production including image films, product films, viral spots, testimonial spots, corporate videos, and product animations for trade shows and marketing campaigns.
- Database Publishing Database-based publication system that enables efficient management and recurring updates of product catalogs, price lists, and publications; includes layout design, data capture, data management, and ERP synchronization.
- Customer Experience Management Analysis of all contact points between customer, target audience, and company to develop effective strategies and communication tools that improve sales, customer service, and customer/employee retention.
Quantifiable outcome
- DKE-Data agrirouter awarded Agritechnica Silver Medal for Innovation Award
- +3 more outcomes
Companies that use Die Drei
Customer profileNamed customers37 records
Segments5 records
Ideal customer profiles4 records
Die Drei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Die Drei partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HEIFO Rüterbories GmbH & Co. KGcoreDie Drei! collaborates with HEIFO Rüterbories as the lead agency for their joint venture with Mitsubishi Heavy Industries — Mitsubishi Heavy Industries Thermal Transport Europe GmbH (MTTE). The agency handles branding, print/web design, programming, online marketing, sales consulting, digital strategy, and service concept development for this new European sales brand entering the cooling transport market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Die Drei competitors and assessment
Company assessmentBroad incumbents
- Jung von Matt: One of Germany's leading independent creative agency groups with offices across multiple cities. Comparable as a large German full-service agency serving major enterprise clients, though Die Drei! is far smaller and more B2B/industrial-specialized.
- Serviceplan Group: Munich-based, Germany's largest independent agency group offering integrated communications across strategy, creative, digital, and media. Comparable as a full-service German agency serving enterprise clients across verticals.
- Scholz & Friends: Major German creative agency group with strong B2B and brand-building capabilities. Comparable as a long-established German full-service agency competing for similar enterprise mandates, though significantly larger.
- BBDO Germany: German arm of global BBDO network serving enterprise clients across consumer and B2B. Comparable as a full-service German agency with multi-channel capabilities, but operates within a much larger global network.
- TBWA Germany: German arm of global TBWA creative network offering advertising, brand strategy and digital services. Comparable as a full-service German agency competing for enterprise clients with broad capabilities.
- DDB Germany: German arm of global DDB network offering creative, digital and integrated communications. Comparable as a full-service German agency competing for enterprise mandates, but operates within a global holding company structure.
Direct peers
- Kolle Rebbe: Hamburg-based creative agency of comparable size to Die Drei! offering brand strategy, campaigns, and digital work for major German clients. Comparable as a mid-sized independent German creative agency with full-service capabilities.
- Antoni Advertising Agency: Berlin-based independent agency of similar size offering integrated creative, digital and content work. Comparable as a mid-sized German full-service agency competing for similar enterprise clients.
- Grabarz & Partner: Hamburg-based independent agency focused on brand strategy and creative campaigns. Comparable as a German independent full-service agency with similar scope, though not B2B-specialized.
- Zum goldenen Hirschen: Berlin/Hamburg-based integrated communications agency with creative, PR, content and digital capabilities. Comparable as a mid-sized German independent agency with full-service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Die Drei social profiles
Digital presenceDie Drei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Die Drei leadership team
Management profileNumber of profiles
Profiles3 records
Die Drei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Die Drei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Die Drei
What does Die Drei do?
Die Drei is a full-service B2B advertising agency that plans and executes integrated marketing and communications for industrial, manufacturing, and technology companies in Germany. Offerings span digital strategy, corporate design, print, web design and development, online marketing (SEO/SEM), trade show management, video/animation production, employer branding, database publishing, and customer experience management consulting. Services are sold on a project, retainer, or hourly basis, with additional revenue from production cost-plus markups.
Is Die Drei a public or private company?
Die Drei is a private company. It is classified as family owned and is currently operating.
When was Die Drei founded?
Die Drei was founded in 1995. It employs 1 to 10 people.
Where is Die Drei based?
Die Drei is headquartered in Osnabrück, Germany, in the Europe region.
How does Die Drei make money?
Two revenue lines are on record. Advertising & Creative Services are the primary driver. The others are production & Media Fees.
Who are Die Drei's main competitors?
Broad incumbents on record are Jung von Matt, Serviceplan Group, Scholz & Friends, BBDO Germany, TBWA Germany and DDB Germany. Direct peers are Kolle Rebbe, Antoni Advertising Agency, Grabarz & Partner and Zum goldenen Hirschen.
Does Die Drei have an API?
No public API is recorded for Die Drei.
What industry is Die Drei in?
Die Drei's product category is Advertising Services. Its primary akta.pro industry code is MPAHAAAC, Online Finishing & Conform (DI, EDL/AAF/XML, Deliverables). Its NAICS code is 541430 and its SIC code is 7330.