Viajar

What Viajar does

Viajar+ is a privately held Portuguese travel and tourism operator, founded in 2006 and headquartered in Porto (Rua de Camões, 424, 4000-140 Porto), that functions as a centralized reservation hub for passenger road transport in Continental Portugal. The company's core offering is the rental of buses, minibuses, vans, and cars with professional drivers, with vehicle capacities ranging from 5 to 70 seats, addressed to individuals, families, schools, corporate clients, and tour operators. It is registered as a licensed travel agency under RNAVT (registration number 2582) and operates as a quotation-based intermediary, partnering with commercial transport operators to fulfill bookings sourced through its website (viajarmais.pt), email ([email protected]), and phone (+351 938 413 100).

The service portfolio spans seven vertical lines: tourism circuits (including religious, seniors, and wine tours across Portugal, Spain, and France), city tours across 13+ Portuguese cities, MICE transportation to venues such as MEO Arena, FIL, CCB, Exponor, Palácio Bolsa, Alfândega Porto, and Casa da Música, corporate and sports event transport, celebrations (weddings, birthdays, Christmas dinners), school excursions (e.g., Badoca Safari Park, Kidzania, Lisbon Zoo, MAAT, Serralves), and point-to-point transfers to airports (Lisbon, Porto, Faro), cruise terminals (Santa Apolónia, Matosinhos), train stations (Oriente, Campanhã), and hotels. Pricing is quote-based and varies by vehicle type, capacity, itinerary, and duration; the company does not disclose rates publicly.

The go-to-market is direct-to-consumer via a website quote-request form capturing name, email, phone, date, passenger count, and itinerary. Revenue is generated from per-trip and per-contract vehicle rental fees (one-time license-style transaction model). The company holds no disclosed funding, has no app, no public APIs, no social media presence in available sources, no disclosed headcount, and no disclosed financial figures. Ownership is independent, with no parent company or external investors identified.

Name

Viajar

Legal name

VIAJAR+ Viagens e Turismo, Lda

Website

https://viajarmais.pt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Viajar+ is a Porto-based, RNAVT-licensed (No. 2582) central reservation hub, founded in 2006, that brokers tourist bus, minibus, van, and car rentals with professional drivers (5–70 seats) across Continental Portugal for tourism, MICE, school, celebration, and transfer customers.

Ownership category

akta.pro rank

Product category

Bus and Coach Rental Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Interurban and Rural Bus Transportation (4852)

SIC

Services-Amusement & Recreation Services (7900), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Cross-Border/International Scheduled Coach Operators (THAIADAC)

Keywords

• Bus rental services
• Coach hire transportation
• Group travel services
• Passenger road transport
• Tourist bus booking

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Services: Revenue generated from renting buses, minibuses, vans, and cars with professional drivers for various purposes including tourism, corporate events, school trips, and airport transfers. Services are priced per trip/contract based on itinerary, passenger count, and vehicle type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

VIAJAR+ operates a central reservations hub for tourist bus and coach rentals in Continental Portugal, connecting customers with a partner fleet of vehicles ranging from 5 to 70 seats (buses, minibuses, vans, and cars) accompanied by professional drivers. Service offerings span executive travel, school trips, tourism circuits, city tours, corporate/MICE events, private celebrations, and airport/cruise/train station transfers, all booked through a quote-based request process.

Product overview

Viajar+ (Viajar +) operates as a central reservations hub for tourist bus and coach rental services in Continental Portugal. Founded in 2006 and headquartered in Porto, the company offers a unified booking platform for passenger road transportation through various service offerings including bus/coach rental (with vehicles ranging from 5 to 70 seats), organized tourism circuits, city tours, MICE event transportation, corporate events, school trips, and airport/terminal transfers. All services include professional drivers, and the company collaborates with commercial partners to deliver transportation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluguer de Autocarros (Bus and Coach Rental) Core tourist bus and coach rental service with professional drivers in Continental Portugal, offering vehicles from 5 to 70 seats including coaches, minibuses, vans, and cars for executive travel, school trips, tours, events, celebrations, and transfers.
• Turismo (Tourism Circuits) Organized tourism circuits including religious tours, senior tours, wine tours, and general tourist circuits across Portugal, Spain, and France, with chartered coach transport.
• City Tours Guided city tours in major Portuguese cities including Lisbon, Sintra, Cascais, Évora, Fátima, Óbidos, Nazaré, Coimbra, Aveiro, Porto, Braga, Guimarães, and Viana do Castelo.
• MICE Transportation Transportation services for meetings, incentives, conferences, and exhibitions at Portuguese venues including MEO Arena, FIL, CCB, Exponor, Palácio Bolsa, Alfândega Porto, and Casa da Música.
• Event Transportation Transportation services for corporate, sports, and team building events, providing group shuttle and charter services for business gatherings.
• Celebrações (Celebrations Transportation) Group transportation services for private celebrations including weddings, birthdays, and Christmas dinners, with driver-coordinated arrivals and departures.
• Passeios Escolares (School Trips) Transportation for school excursions to educational and recreational venues including Badoca Safari Park, Kidzania, Lisbon Zoo, MAAT, Museu Serralves, Palácio Cristal, and other museums and parks.
• Transfers Point-to-point transfer services to and from Lisbon, Porto, and Faro airports; Santa Apolónia and Matosinhos cruise terminals; Gare Oriente and Campanhã train stations; and hotels across Continental Portugal.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• FlixBus: European intercity coach operator running scheduled and partner-operated services across Portugal, Spain, and France. Comparable to Viajar+ for cross-border coach transport and for its asset-light model of working with local fleet partners.
• Eurolines: European long-distance coach network covering multiple countries including Portugal, Spain, and France. Comparable to Viajar+ for cross-border passenger road transport across the same three-country footprint.
• Rede Expresso: Major Portuguese intercity bus operator providing scheduled and tourist coach services. Overlaps with Viajar+ on nationwide Portuguese passenger road transport and tourism routes.
• Alsa: Spain's largest passenger bus operator, providing intercity, regional, and charter coach services with professional drivers across Iberia. Directly comparable to Viajar+ for cross-border charter and tourism transport between Portugal and Spain.
• Citi Express: Portuguese bus and coach operator offering scheduled, tourist, and charter services with professional drivers. Directly comparable to Viajar+ in the Portuguese charter coach segment.
• Barraqueiro Group: One of Portugal's largest private bus and coach groups, operating scheduled, tourist, and charter services nationwide. Closest Portuguese peer to Viajar+ in terms of nationwide passenger road transport coverage and tourism focus.
• National Express: UK-listed bus and coach operator running scheduled, charter, and tourism services with professional drivers. Comparable to Viajar+ for full-service coach operations spanning commuter, school, charter, and tourism use cases.

Others

• GetYourGuide: Global tour and activity booking platform that aggregates sightseeing and tour offerings across Europe. Adjacent rather than directly competitive, but represents the digital channel where tourist coach demand is increasingly being intermediated.

Broad incumbents

• Stagecoach: UK-listed large multi-modal bus, coach, and tram operator. Broader incumbent than Viajar+ but relevant as a scaled public-transport and coach group that competes for tourism and charter work.
• Transdev: Global public transport and bus operator active across Europe including Portugal, Spain, and France. A broader incumbent whose coach and tourism services overlap with Viajar+'s charter offerings at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viajar-mais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viajar