What Tornak Holding does

Tornak Holding – Participações e Investimentos is a Brazilian private investment holding company founded in 2012 that develops, co-develops, and holds equity stakes in more than 20 businesses across communication and content, real estate, digital, arenas, and retail. The portfolio is organized into three units: TKPar (media and content investments, including Grupo RBS and RBS Ventures), TkGex (experiential and entertainment investments, including Gexperience with Grupo Globo), and TkB.X | Business Experience (retail, arenas, and sports — including Viva Open Mall, Spot Living Mall, Pepsi On Stage, Arena Grêmio, and Estádio Beira-Rio). A consolidated B2B advertising arm, TK Publi, sells brand activation across the entire portfolio of owned and co-owned commercial and residential properties. Tornak has dual headquarters (São Paulo corporate HQ; Porto Alegre regional HQ) and a small employee base of 11–50, reflecting that most operations sit in joint ventures and partner-operated entities rather than Tornak's own payroll.

The company's technology layer is thin and not proprietary: it operates no disclosed AI/ML platform, no APIs, and no SDKs, and its digital presence is limited to a corporate website, social media, and an app-driven automated convenience-retail format (Spot Convenience Store, operated with Quadrado Express). Immersive-experience technology for Gexperience is sourced through a partnership with YDreams Global rather than built in-house. Revenue is generated through a mix of dividends and capital gains from media investments (notably Grupo RBS), exclusive sponsorship and advertising commercialization rights at flagship stadiums and arenas (Arena Grêmio, Estádio Beira-Rio, Pepsi On Stage), rental and service fees from retail and event venues (Viva Open Mall, Spot Living Mall, Vista Pontal, Cais Embarcadero), ticket and branded-content revenue from Gexperience, and B2B advertising sales via TK Publi. Pricing is not publicly disclosed; commercial terms are negotiated bilaterally with brand partners and advertisers.

Go-to-market is partnership-led and relationship-driven, anchored by long-term strategic alliances with Brazil's largest media conglomerates (Grupo RBS, Grupo Globo), regional real estate developers (Melnick, Phorbis, DCSet Group), and consumer brands (PepsiCo, Ambev, Coca-Cola, Claro Brasil, KTO). Target B2B customers are national and regional brand advertisers seeking audience proximity through experiential marketing at live venues, sports stadiums, and media platforms. Geographic focus is concentrated in southern Brazil (Rio Grande do Sul and São Paulo), with selective national extension via the Gexperience touring format and out-of-state sports-bar expansion (GSB Pelo Rio Grande).

Name

Tornak Holding

Legal name

Tornak Holding – Participações e Investimentos

Website

https://tornak.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tornak Holding is a Brazilian private investment holding founded in 2012 that holds equity in 20+ businesses across media, real estate, entertainment venues, and retail, generating revenue through stadium commercialization, sponsorship and advertising sales (TK Publi), venue rentals, and experiential platforms like Gexperience.

Ownership category

akta.pro rank

Headquarters

HQ city

Boavista

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Media & Communication Investments: Tornak holds equity stakes in media and communication businesses through its TKPar unit, including investments in Grupo RBS (communication group) and digital platforms. Revenue is generated via dividends, capital gains, and synergies with portfolio media assets.
2. Entertainment Venues & Arenas: Tornak co-owns and commercializes sponsorships, naming rights, and advertising across major stadiums (Arena Grêmio, Estádio Beira-Rio) and multi-use venues (Pepsi On Stage, Sunset Beira-Rio). Revenue comes from exclusive commercialization rights, event ticketing, and brand partnerships.
3. Retail & Real Estate Management: Through Spot Living Mall (joint venture with Melnick) and other retail properties (Viva Open Mall, Espaço Unisinos, Cais Embarcadero, Vista Pontal), Tornak earns rental income, service fees, and commercialization royalties from tenants and brand partners.
4. Experiential Platforms: Gexperience (with Grupo Globo) and other experiential attractions (ATL House, Donna Beauty Pompéia, Gaúcha Sports Bar) generate revenue through ticket sales, brand activations, and multi-platform branded content partnerships.
5. TK Publi – Advertising Sales: TK Publi manages advertising and brand activation sales across all Tornak-owned and co-owned commercial and residential properties, delivering solutions for advertisers seeking to reach consumers within the company's venue and real estate ecosystem.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tornak Holding is a Brazilian private investment holding that acquires, operates, and commercializes equity stakes across more than 20 portfolio companies in media, live entertainment, sports arenas, and mixed-use retail real estate. Its three operating units — TKPar (participations/media), TkGex (experiences), and TkB.X (business experience) — monetize the portfolio through TKPubli, an integrated advertising and brand-activation network, alongside venue operations at stadiums, concert halls, and shopping centers.

Differentiator

Problem solved

Functional benefit

Brands

• TKPar: Media and content investment unit
• TkGex
• TkB.X | Business Experience
• TK Publi
• Futebol Clube
• Gexperience
• Viva Open Mall
• Cais Embarcadero
• Spot Living Mall
• Gaúcha Sports Bar
• GSB Pelo Rio Grande
• ATL House
• Vista Pontal
• Pepsi On Stage
• Estádio Beira-Rio
• Arena Grêmio
• Sunset Beira-Rio
• Donna Beauty Pompéia
• Espaço Unisinos
• KZUKA
• RBS Ventures
• GrupoRBS

Products and services

• TKPubli Integrated advertising, sponsorship, and brand-activation network that bundles Tornak's radio, television, digital, stadium, and live-event inventory into single commercial offerings for brand partners and advertisers.
• Pepsi On Stage Large-capacity concert and live-event venue operated under a Pepsi naming-rights partnership, hosting touring artists and consumer-facing live entertainment.
• Gexperience Traveling live-music and experiential festival brand running multi-city tour editions across Brazil, including dedicated São Paulo programming.
• Estádio Beira-Rio Major football stadium in Porto Alegre operated by Tornak under a commercial concession, monetized through naming rights, sponsorship, and matchday activation.
• Arena Grêmio Modern multi-purpose football arena in Porto Alegre operated by Tornak under a commercial concession with Grêmio, used for matchday operations, sponsorship activation, and live events.
• Spot Living Mall Mixed-use retail and experience mall combining shopping, dining, and entertainment programming under the Spot brand.
• Viva Open Mall Open-format shopping center in the Tornak portfolio offering retail tenancy and consumer-facing shopping experiences.
• Cais Embarcadero Entertainment-led waterfront complex combining dining, retail, and consumer-facing leisure offerings.
• Vista Pontal Mixed-use commercial property combining retail, services, and consumer amenities.
• Espaço Unisinos Live-event and entertainment venue operated by Tornak, hosting concerts, cultural events, and consumer-facing programming.
• AMBEV Futebol Clube Brand-activation football venture structured around AMBEV sponsorship and Tornak commercialization infrastructure.
• Spot Convenience Store Convenience-retail format operated inside Tornak's portfolio properties, offering grab-and-go food, beverages, and everyday consumer goods.

Quantifiable outcome

• 6 million people reached annually through Arena Grêmio and Estádio Beira-Rio combined
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship / core and secondary.

• PepsiCo / Opinião Produtora / MaiacoreStrategic or Co-development Partner · 1 January 2006Pepsi On Stage is a 50,000+ person capacity multi-use arena in Porto Alegre inaugurated in 2006, operating under a naming rights partnership with PepsiCo. The venue is co-developed and operated by Tornak, Opinião Produtora, and Maia. It has hosted 800+ shows and 5 million+ attendees.
• Grupo RBSflagship / coreStrategic or Co-development PartnerGrupo RBS is the largest communication group in southern Brazil (present for 65 years, reaching 11 million Rio Grande do Sul residents daily). Tornak holds equity stakes in RBS businesses and co-develops multiple ventures including ATL House, Gaúcha Sports Bar, Donna Beauty Pompéia, and RBS Ventures. The relationship is mutual: RBS provides media access and brand ecosystems; Tornak provides physical experiential extensions of RBS media brands.
• Grupo Globoflagship / coreStrategic or Co-development PartnerTornak and Grupo Globo jointly own and operate Gexperience, a themed park and experiential platform in São Paulo (~3,000m²) where visitors can live Globo's TV content firsthand. Each Globo channel has a dedicated space (globoplay, sportv, gnt, gloob, multishow, canal off). The partnership also includes a touring format (Gexperience pelo Brasil) and co-realization with YDreams Global.
• MelnickcoreStrategic or Co-development PartnerMelnick is a Rio Grande do Sul real estate developer that formed a joint venture with Tornak to create Spot Living Mall – the first neighborhood mall chain in southern Brazil. The partnership also includes Spot Convenience Store (automated, app-driven convenience in condominiums) with operations managed by Quadrado Express.
• DCSet GroupcoreStrategic or Co-development PartnerDCSet Group partners with Tornak on Vista Pontal (event venue with 1,400m², capacity 800) and Cais Embarcadero (flagship waterfront entertainment destination on Rio Guaíba). Vista Pontal also carries the Hilton brand and is co-developed with Tornak and DCSet.
• Phorbis Empreendimentos ImobiliárioscoreStrategic or Co-development PartnerPhorbis is the real estate development partner for Viva Open Mall – the most complete open mall in southern Brazil (30+ operations, 400+ events/year) located in Porto Alegre's Jardim Europa district. Tornak co-develops and manages the property.
• Unisinos UniversitycoreStrategic or Co-development PartnerEspaço Unisinos is a lifestyle and dining complex integrated into the Unisinos university campus in Porto Alegre. Tornak executed the implementation and ongoing commercial management of the mall, focusing on developing sponsors and strategic partners. The venue includes restaurants, café, salon, dance school, bookstore, and children's party space.
• AMBEVcoreGTM or Marketing PartnerAMBEV partners with Tornak through the Futebol Clube platform, enabling exclusive branded experiences for football fans at Estádio Beira-Rio and Arena Grêmio. The platform creates connections between major brands and consumers during the fan journey at stadiums, generating exclusive, high-engagement brand experiences.
• RBS VenturescoreStrategic or Co-development PartnerRBS Ventures is the media capital arm of Grupo RBS that invests in new businesses through media-for-equity. Tornak co-manages RBS Ventures and its Ventures Estádios unit, which holds exclusive rights to commercialize sponsorship and advertising at Arena Grêmio and Estádio Beira-Rio.
• YDreams GlobalsecondaryStrategic or Co-development PartnerYDreams Global is a specialist in immersive experiences and co-produces the Gexperience pelo Brasil touring format, bringing interactive technology-driven attractions to cities across Brazil.
• Ambev, Claro Brasil, KTO (Viva Open Mall Sponsors)secondaryGTM or Marketing PartnerViva Open Mall is sponsored by Ambev, Claro Brasil, and KTO, which activate brand campaigns within the open mall's 400+ annual events and retail environment.
• Government of Rio Grande do SulsecondaryOthersCais Embarcadero was developed in partnership with the Government of Rio Grande do Sul, in addition to the commercial partnership between Tornak and DCSet.
• Quadrado Express (Mercado Quadrado)secondaryChannel Partner/ Reseller/ DistributorQuadrado Express (largest chain of self-service minimarkets in Rio Grande do Sul) serves as the convenience partner for Spot Convenience Store operations within residential and commercial condominiums, managed through the Tornak-Melnick joint venture.
• Hilton (Vista Pontal)secondaryOEM/ Whitelabel/ Licensing PartnerVista Pontal event venue carries the Hilton brand, operating as Hilton Porto Alegre Vista Pontal, providing hotel-brand quality standards and brand recognition for the event space.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Multiplan: Brazil's largest shopping mall operator with a portfolio of premium regional malls. Highly comparable to Tornak's Viva Open Mall and Spot Living Mall retail platform and advertising-driven monetization model.
• BR Malls: Brazilian regional shopping mall operator with diversified retail assets. Comparable to Tornak's portfolio of community malls and experiential retail properties in southern Brazil.
• Iguatemi: Brazilian premium shopping mall operator with branded retail experiences. Comparable to Tornak's higher-end mall and lifestyle assets (Espaço Unisinos, Spot Living Mall) and tenant monetization approach.
• JHSF: Brazilian holding in luxury real estate, retail, hospitality, and branded experiential concepts (e.g., Fazenda Boa Vista, Cidade Jardim). Highly comparable structure to Tornak's diversified media+real estate+experiential portfolio.
• Live Nation Entertainment: Global operator of entertainment venues, festivals, and sponsorship/sponsorship sales. Closest global comparable to Tornak's arena and festival operations (Pepsi On Stage, Planeta Atlântida) and live-event sponsorship business.
• AEG (Anschutz Entertainment Group): Owns and operates arenas, stadiums, and live entertainment venues globally with integrated sponsorship commercialization. Closest analog to Tornak's mixed-use arena and stadium rights business.
• Endeavor Group: Global sports and entertainment holding company with owned events, IP, and brand-experience assets. Comparable to Tornak's holding structure across entertainment, sports, and branded experiences.

Broad incumbents

• Simon Property Group: Largest U.S. mall operator with sponsorship and media operations. Broad incumbent comparable to Tornak's mall-and-advertising model, though at much larger scale and with no sports-venue angle.

Others

• Itaúsa: Brazilian holding company with diversified operating and equity investments. Comparable as a holding company model, but with a different sector mix (financial services, consumer goods, infrastructure).

Emerging players

• YDreams Global: Specialist in immersive and interactive experiences, and an existing partner of Tornak in the Gexperience touring format. Comparable as a thematic experiential technology producer with overlap on the Gexperience platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tornakholding
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• Instagraminstagram.com/tornakholding

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tornak Holding